Enriching visitor experience along the Edge of Avalon Heritage Coast

News release

Governments help fund marketing strategy to boost tourism and economic growth in Newfoundland and Labrador’s Avalon region

July 23, 2021 · Portugal Cove South, Newfoundland and Labrador · Atlantic Canada Opportunities Agency (ACOA)

Atlantic Canadian tourism organizations continue to develop fresh approaches and innovative ways to overcome pandemic challenges, grow their communities, and deliver world-class tourism experiences. That is why the Government of Canada is investing to help non-profit organization Mistaken Point Cape Race Heritage Inc. of Portugal Cove South grow tourism along the Edge of Avalon Heritage Coast.

Enhancing community and tourism assets for economic growth

Today, Ken McDonald, Member of Parliament for Avalon, on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA, along with the Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation, announced a total investment of $183,811 to help Mistaken Point Cape Race Heritage Inc. develop a marketing strategy to promote the entire Edge of Avalon Heritage Coast (from Portugal Cove South to Cape Race), including the Mistaken Point World UNESCO Site.

The contribution will help support a number of activities to promote and enhance the area’s tourism offerings, such as adding high quality photos and promotional videos to the website, upgrading directional signage to tourist attractions, and creating a virtual tour of Mistaken Point—available at the Interpretive Centre—so visitors unable to take the field tour can see the site.   

Today’s announcement further demonstrates the Government of Canada’s commitment to position the tourism sector for a swift recovery and build strong, vibrant, resilient communities.

Quotes

“Canada’s tourism industry is vital to its economy and our government supports activities that draw tourists to our communities. By helping Atlantic Canadians promote the beautiful and historic sites within their provinces, we’re increasing the chances that people from around the world will choose Atlantic Canada as their next travel destination. It is part of our plan for a strong economic recovery in Canada to help the tourism industry, which in turn employs thousands of people across the country.”

- The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

 

“Our province’s Avalon region holds so much beauty, history and culture. I’m proud to see the Government of Canada helping organizations like Mistaken Point Cape Race Heritage Inc. develop a strategy and activities to highlight the many sites from Portugal Cove South to Cape Race, like the Mistaken Point World UNESCO Site. It’s important that we promote our tourism assets so they can be seen far and wide, and attract visitors to our communities.”

- Ken McDonald, Member of Parliament for Avalon
 

“This support for Mistaken Point Cape Race Heritage Inc. will assist with the development of a strategic marketing plan and activities related to this UNESCO World Heritage site. Our government is supportive of this project that will align tourism related product offerings in an effort to generate new economic development opportunities in the region.”

- The Honourable Andrew Parsons, Minister of Industry, Energy and Technology

 

“Both federal and provincial governments continued support for Mistaken Point Cape Race Heritage Inc. will help increase awareness, visitation, and its offerings to the Edge of Avalon Heritage Coast and its amazing attractions, which include two significant sites – Mistaken Point World Heritage UNESCO Site and historic Cape Race. There are up to 25 people working at the Edge of Avalon Interpretive Centre located in Portugal Cove South, the Myrick Wireless Interpretive Centre at Cape Race, and field staff for Mistaken Point employed by the province, who deliver unique tourism experiences to visitors. This project will help improve these offerings and increase visitation to the area and the province, which in turn will sustain our operations, maintain jobs, and contribute to small business growth in the area.”  

- Gertie Molloy, Chairperson for Mistaken Point Cape Race Heritage Inc.  

Quick facts

  • The Government of Canada, through the Atlantic Canada Opportunities Agency’s (ACOA) Regional Economic Growth through Innovation program, is providing a non-repayable contribution of $137,858 towards the project.

  • The Government of Newfoundland and Labrador is contributing $45,953.

  • Mistaken Point Cape Race Heritage Inc. is an incorporated non-profit organization managed and run by a volunteer board of directors. The organization preserves, protects, develops and promotes the natural, historic and cultural resources of the area from Portugal Cove South to Cape Race known as the Edge of Avalon Heritage Coast.

Associated links

Contacts

Catherine Mounier-Desrochers

Press Secretary

Office of the Minister of Economic

Development and Official Languages

Catherine.Mounier-Desrochers@canada.ca


Paul McGrath

Director of Communications

Atlantic Canada Opportunities Agency

709-689-5731

paul.mcgrath@acoa-apeca.gc.ca


Eric Humber

Media Relations

Government of NL

729-5777

erichumber@gov.nl.ca


Gertie Molloy

Chairperson

Mistaken Point Cape Race Heritage Inc.

709-689-3824
gertie.Molloy@cbdc.ca

Report a problem or mistake on this page
Please select all that apply:

Thank you for your help!

You will not receive a reply. For enquiries, contact us.

Date modified: