Government of Canada Launches Initiative to Breathe New Life into Atlantic Canadian Main Streets
Investments support efforts to reanimate main streets, downtowns and neighbourhoods
March 18, 2022 ·Moncton, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)
Atlantic Canada’s main streets, downtowns and neighbourhoods are vibrant spaces where people gather to enjoy all that our urban and rural communities have to offer. These spaces drive the economy by being hubs of social, economic and cultural activity.
For more than two years, public health restrictions have made it necessary for businesses throughout Atlantic Canada, particularly those in the arts and culture, tourism and hospitality, and small retail businesses to shut down or to limit operations. These businesses are found in communities of all sizes, and often operated by women and under-represented groups. As restrictions begin to ease, the Government of Canada is committed to breathing new life into main streets, downtowns and neighbourhoods, where many of these hard-hit businesses reside.
Tapping the potential of local and regional collaboration
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced a new initiative to fuel local economies by supporting community-led projects that bring more people to main streets, downtowns and neighbourhoods. As Atlantic Canadians make plans beyond their social “bubbles”, the Rediscover Main Streets initiative will foster collaboration that will create events, increase marketing and promotion of local institutions and happenings, and encourage residents and others to visit main streets, downtowns, and neighbourhoods.
Through the Rediscover Main Streets initiative, ACOA will contribute up to $10 million to provide funds to non-profit organizations across Atlantic Canada, including business improvement associations, tourism associations, chambers of commerce, and destination marketing organizations to help them generate new ideas that inspire locals and tourists alike to rediscover all that their main streets, downtowns and neighbourhoods have to offer.
Non-profit organizations are encouraged to team up to take a problem-solving, active approach to drive consumers back to vibrant activity hubs. By supporting these locally and provincially tailored initiatives, the Government of Canada is taking real action to build a strong and resilient economy that is innovative, diverse and inclusive.
“Our main streets, downtowns and neighbourhoods are at the heart of our vibrant rural and urban communities here in Atlantic Canada. The new Rediscover Main Streets initiative will foster collaboration and generate new innovative ideas and projects to encourage residents and visitors to come out and enjoy everything our communities have to offer.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
ACOA will accept applications for the Rediscover Main Streets initiative from April 4, until April 29, 2022.
More information on deadlines and eligibility criteria is available on ACOA’s website.
The Rediscover Main Streets initiative complements other federal, provincial and municipal measures to help businesses and communities build back better.
Since the beginning of the pandemic, ACOA has invested just under half a billion dollars to help businesses and organizations through the COVID-19 pandemic, protecting more than 5,000 jobs in communities across the region.
Office of the Minister of Official Languages and Minister responsible for ACOA
Atlantic Canada Opportunities Agency
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