Rediscover Main Streets

The Rediscover Main Streets initiative is supporting the economy by helping Atlantic Canadians re-experience their main streets, downtowns and neighbourhoods, no matter how big or small. The initiative will reanimate and breathe new life into local economies affected by the global pandemic.  

Street-level view of St. John's pedestrian mall in St. John's, N.L.

St. John's Pedestrian Mall, St. John's, N.L.



Rediscover Main Streets IS CLOSED and the Atlantic Canada Opportunities Agency is no longer accepting applications.

The Rediscover Main Streets initiative helps non-profit organizations team up to generate new ideas that inspire locals and tourists alike to rediscover all that their main streets, downtowns and neighbourhoods have to offer. And that supports a strong, resilient economy.

As people make plans beyond their social “bubbles” for the first time in a long time, the Rediscover Main Streets initiative will drive more support for local businesses. This funding builds on other federal, provincial and municipal support measures.

Who can apply*

The Rediscover Main Streets initiative supports non-profit organizations, including:

Indigenous applicants are invited to apply through the process described below for projects of all types and sizes.

*For a complete list of eligible applicants, please consult the applicant guide.

Eligible activities

Applicants can submit projects that:

Available funding

Your non-profit organization could get non-repayable funding for up to 100% of eligible costs.

Projects with a targeted scope could get $25,000 to $500,000. Projects with a broader, region-wide impact could receive more on a case-by-case basis.

Eligible costs

The Rediscover Main Streets initiative covers the following:

Ineligible costs

Under the Rediscover Main Streets initiative, you may not:

How to apply

Rediscover Main Streets IS CLOSED and the Atlantic Canada Opportunities Agency is no longer accepting applications. Please see our full list of current programs and initiatives

You can also find out more about the Government of Canada’s complete suite of COVID-19 relief support.

Contact us today!

We’re here to help! ACOA Business Information Services can give you all the details you need on this and other programs. Please call us at 1-888-576-4444.

Or contact us by email:

Hours of operation: Monday to Friday, 8 a.m. - 5 p.m. (Atlantic time)

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