Atlantic food and beverage sector renewing connections at SIAL Canada

News release

For the first time in two years, Atlantic Canadian food and beverage producers are exhibiting in person at Canada’s largest food innovation show

April 20, 2022 · Moncton, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)

The Government of Canada is committed to helping Atlantic Canadian food and beverage producers reach new markets, grow their business, and explore new pathways to success. This will help create an economy that works for everyone and is more resilient, diversified and inclusive.

Beginning today, Food & Beverage Atlantic (FBA) is leading a delegation of 12 Atlantic food and beverage processors exhibiting at the annual Salon international de l’alimentation Canada (SIAL Canada) for the first time in two years. The Atlantic Canadian producers will be able to renew connections that were impacted by COVID-19 restrictions. Billed as ‘North America’s biggest food-innovation tradeshow’, SIAL Canada attracts over 25,000 buyers from Canada’s biggest trading partner, the United States, and 50 other countries, including the European Union.

Food and food exports are big business in Atlantic Canada

Last year, global food exports from Atlantic Canada were valued at over $8.1 billion, which was more than $2 billion over the previous year and the highest in the last five years. The United States was the biggest buyer of food products from Atlantic Canada with imports valued at just over $5.7 billion in 2021.

Food & Beverage Atlantic has received a non-repayable contribution of $737,925 over four years through ACOA’s Regional Economic Growth through Innovation program to support market development activities to the United States and the European Union.

By promoting dialogue with regional producers, international partners, stakeholders and industry representatives, the Government of Canada is committed to helping exporters discover new market opportunities to grow their business and create well-paying jobs for Canadians.

Quotes

“The food and beverage industry is an important part of the Atlantic Canada economy. I am proud to see some of our region’s delicious world-class products being celebrated at the Salon international de l’alimentation du Canada. We are committed to growing our food industry that offers quality products and that will create good paying jobs for years to come.”

-  The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA

“Food & Beverage Atlantic is eager to get back to doing business in person. Over the past two years we’ve focused on creating resources to help Atlantic Canadian food and beverage companies prepare for growth through export and SIAL Canada is our first opportunity to get back to in-person meetings. Our work with the twelve Atlantic companies who are attending SIAL has centered around preparing to be effective during the show, and the very important follow-up post-show. These amazing companies have top-notch products and we are optimistic about the opportunities that are available at SIAL Canada in Montreal.”

- Tammy Brideau, Executive Director - Food & Beverage Atlantic

Quick facts

  • SIAL Canada – which alternates annually between Montreal and Toronto – is one of nine annual SIAL worldwide food innovation shows around the world.

  • In addition to food and beverage products, SIAL Canada showcases the latest innovations in food packaging, food processing and supply chain and distribution sectors through exhibits and conferences.

  • The food industry in Atlantic Canada employs over 55,000 people in food processing and manufacturing, crop and animal production and support activities.

  • Through the support of ACOA, Food & Beverage Atlantic is coordinating the presence of 12 food and beverage producers from the region who are exhibiting in the Atlantic Pavilion.

  • Food and beverage exporters from Atlantic Canada can take advantage of numerous Trade and Investment Agreements between Canada and other countries or economic regions.

Associated links

Contacts

Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca

Media Relations
Atlantic Canada Opportunities Agency
mediaroom-salledesmedias@acoa-apeca.gc.ca

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