Investing in unforgettable experiences on Prince Edward Island
News release
Businesses and organizations receive federal support to boost tourism activities
September 27, 2024 · North Rustico, Prince Edward Island · Atlantic Canada Opportunities Agency (ACOA)
Tourism plays a vital role in Atlantic Canada, driving local economies, creating jobs and strengthening communities. Tourism also helps preserve, promote and celebrate the region’s diverse cultural heritage - fostering awareness and understanding of the many peoples who call this place home. The Government of Canada is investing to help six tourism operators in central Prince Edward Island seize opportunities to boost tourism and ensure the industry is well positioned for long-term, sustainable growth.
Experience the Island year round
Today, Heath MacDonald, Member of Parliament for Malpeque, announced a total contribution of $1,725,333 for 10 projects to support the advancement of Prince Edward Island’s tourism industry. The announcement was made on behalf of the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA.
These investments will help the Town of North Rustico, Tourism Cavendish Beach, the Tourism Industry Association of PEI, Island Walk, the Central Coastal Tourism Partnership, and Golf PEI in the planning and development of vibrant tourism experiences, and support the P.E.I. Events Innovation Fund, which helps not-for-profit organizations imagine and deliver cultural festivals and events to expand the Island’s four-season tourism offerings.
The Province of Prince Edward Island is also contributing $986,575 toward nine of the projects.
For more information on the projects, please see the attached backgrounder.
Today’s announcement further demonstrates the Government of Canada’s commitment to strengthen Atlantic Canada’s tourism sector and grow the region’s potential as a world-class destination of choice.
Quotes
“From breathtaking vistas, to vibrant cultures, and the friendliest people, Prince Edward Island is ready for you to explore all year long. And this magical island sees folks returning again and again to explore more and more. It’s World Tourism Day, so make sure you plan to discover all that this incredible region has to offer.”
- The Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA
“Folks come from around the world to experience the beautiful landscapes, world-class food scene and lively cultural events that Prince Edward Island has to offer. Investing in our province’s tourism operators and associations will help them meet that demand and showcase this incredible destination. “
- Heath MacDonald, Member of Parliament for Malpeque
“The Government of Prince Edward Island firmly believes in our tourism industry and the exciting future that lies ahead. With this funding announcement, it allows Island communities to plan and create exciting new tourism experiences. We look forward to supporting this sector so it continues to be one of our greatest assets. It truly is a place to visit and enjoy any time of the year.
- The Honourable Cory Deagle, PEI Minister of Fisheries, Tourism, Sport and Culture and MLA for Montague-Kilmuir
“For the past 26 years, the North Rustico Seawalk Promenade Boardwalk has been a vital part of the community, used daily by residents and visitors of all ages. With a large gazebo, picnic areas, access to the National Park beach, restaurants and shopping at the North Rustico Harbour, the boardwalk provides both wellness and economic benefits. The replacement of the Boardwalk is a step to ensure the safety, accessibility, and enjoyment of our residents and the many tourists who visit North Rustico every year. The Town of North Rustico thanks the Government of Canada for their financial commitment through ACOA to our Boardwalk project.”
- Stephanie Moase, CAO, Town of North Rustico
Quick facts
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World Tourism Day (WTD) is celebrated on September 27th to foster awareness of tourism’s social, cultural, political and economic value, and the contributions the sector can make toward reaching sustainable development goals. The theme of World Tourism Day 2024 is ‘Tourism and Peace’.
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Over 7,500 businesses are part of the tourism sector in Atlantic Canada, working in food and beverage, accommodations, recreation, transportation, and travel services. Together, these companies employ over 111,000 full and part-time workers.
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Tourism is a major employer for Atlantic Canadians living outside major cities, representing approximately 9.5% of all local jobs in rural communities.
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The funding announced today is provided through ACOA’s Regional Economic Growth through Innovation (REGI) program, Business Development Program (BDP), and Innovative Communities Fund (ICF).
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Contacts
Connor Burton
Press Secretary
Office of the Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency
Connor.Burton@acoa-apeca.gc.ca
David Fleming
Communications Manager
Atlantic Canada Opportunities Agency
david.fleming@acoa-apeca.gc.ca
April Gallant
Senior Communications Officer
Department of Fisheries, Tourism, Sport and Culture for the Province of Prince Edward Island
aldgallant@gov.pe.ca
Stephanie Moase
Chief Administrative Officer
Town of North Rustico
smoase@northrustico.com