2021 Canadian Creative Industries Virtual Trade Mission to Sweden

A red circle with a white maple leaf along a circle with the Swedish flag and the text "Canadian Creative Industries Virtual Trade Mission to Sweden" translated in French and in Swedish

Following the successful delivery of the Creative Industries Virtual Trade Missions to the Netherlands in November 2020, and to Germany in March 2021, and in light of the ongoing uncertainty related to travel and gatherings, Canadian Heritage is proceeding with its third virtual trade mission to Europe, scheduled for June 22 and 23, 2021, focused on Sweden. The business delegation will include the companies and organizations that were already selected to participate in the postponed, in-person Creative Industries Trade Mission to Europe. Canadian Heritage will therefore not launch a new recruitment process for this virtual mission.

This initiative reflects how Canadian Heritage pivoted its trade operations to virtual initiatives to continue to delivery its mandate under the Creative Export Strategy, helping Canadian creative industries maximize their export potential despite the challenging circumstances due to the pandemic.

Mission Objectives

Through this virtual mission, the Department is aiming to:


The 2021 Virtual Creative Industries Trade Mission to Sweden is tailored to Canadian creative businesses that show high export potential and readiness for the Swedish market and operate in one of the following sectors: music, performing arts, audiovisual, and interactive and digital media.

Participants have already been selected through the recruitment process for the postponed European Mission, using the following criteria:


The virtual program, which will be delivered over two half-days through a dedicated online platform, will include:

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