2019 Canadian creative industries trade mission to Latin America

From February 10 to 19, 2019, Canadian Heritage will embark on its second departmental trade mission, which will focus on Latin America, and more particularly Mexico, Colombia and Argentina.

More than 35 companies, from a range of creative industry sectors including music, film, television, visual effects, animation, gaming, museums, publishing and performing arts, will take part in the trade mission, along with portfolio organizations, funding agencies and industry associations, and a Government of Yukon representative.

In addition to advancing commercial opportunities in the creative industries, the mission will foster a greater understanding of the Latin American business environment, its opportunities and challenges and enhance government-to-government ties.

Additionally, it will serve as a platform for participating organizations to explore new business opportunities, advance ongoing projects, enhance collaboration within the creative industries, and advocate for Canadian creative industries.

Program and itinerary

The business delegation program for the mission will include business briefings, pre-arranged business-to-business meetings, networking events, site visits, giving export-ready small and medium-sized Canadian enterprises opportunities to explore trade and investment possibilities. The mission's itinerary includes Mexico City, Bogotá, and Buenos Aires.

Mission objectives

  • Establish and build relationships with governmental counterparts and key multilateral organizations (i.e. Pacific Alliance States, Mercosur and Ibero-American States) in order to promote Canada as a partner in the creative industries, and advocate for the expertise and high quality of Canadian creative industries.
  • Facilitate market entry for high-potential, export-ready small and medium-sized Canadian enterprises (SMEs) operating in the creative industries.
  • Increase the visibility and profile of companies already established in the Latin American market.

Minister Pablo Rodriguez wishes success to the Canadian delegation heading to Latin America

Minister Pablo Rodriguez wishes success to the Canadian delegation heading to Latin America

Length of video: 00:01:00

Transcript  | Watch on Youtube 

Postcards from Latin America

Read the postcards highlighting the delegation's efforts. For more photos, check out Canadian Heritage's Twitter feed by searching for the hashtag #LatinAmericaTradeMission.

February 10: And so it starts!
Description of the postcard picture: February 10: And so it starts!

Today, a Canadian commercial delegation representing a wide range of creative industries is arriving in Mexico to maximize export potential and broaden opportunities in foreign markets.

February 13: Time for our Canadian delegates to discover, create and act upon endless business opportunities in Mexico.
Description of the postcard picture: February 13: Time for our Canadian delegates to discover, create and act upon endless business opportunities in Mexico.

Time to network with potential Mexican partners/investors/clients/buyers. A powerful way to promote our Canadian creative industries in international markets and explore endless business possibilities.

February 14: Identifying opportunities and developing new business contacts.
Description of the postcard picture: February 14: Identifying opportunities and developing new business contacts.

Excellent meeting between the members of the Canadian delegation and representatives of Colombian businesses. Competition is fierce, and networking is a crucial factor in developing relationships that lead to new customers.

February 16: The Canadian delegation is arriving in Buenos Aires.
Description of the postcard picture: February 16: The Canadian delegation is arriving in Buenos Aires.

The Canadian delegation is arriving is Buenos Aires as part of the third leg of the #LatinAmericaTradeMission, an exceptional opportunity to strengthen people-to-people connections through trade and partnerships.

February 19: Bringing ideas and infinite business possibilities back to Canada.
Description of the postcard picture: February 19: Bringing ideas and infinite business possibilities back to Canada.

Today concludes our 9-day mission in Latin America. It was a significant opportunity to strengthen collaboration and contribute to shaping the future of Canadian exports in creative industries in Latin America.