Video — Video Miniseries: Promoting long-term growth and competitiveness in the digital age — National Culture Summit: The Future of Arts, Culture and Heritage in Canada, Ottawa, May 2-4, 2022
The dialogue alternates between English and French throughout the video. For a translation when the dialogue switches languages, the transcription is available below the video or select the cc (closed captioning) button on the video player.
Video transcript of Video Miniseries: Promoting long-term growth and competitiveness in the digital age — National Culture Summit: The Future of Arts, Culture and Heritage in Canada, Ottawa, May 2-4, 2022
Video length: 03:31
[♪ Music – The National Culture Summit branding appears. Text on screen: Promoting long-term growth and competitiveness.]
Gabriel Pelletier – President of Association des réalisateurs et réalisatrices du Québec: [Translated from French] Today, we are in a context where there is a lot of competition, so we have to be able to express ourselves and be seen on digital platforms because people consume so much on platforms. They want to see content from all over the world, so we have to make sure they want to see our content.
Sophie Prégent – President of Union des artistes: [Translated from French] Of course in the market in which we are evolving, the audiovisual and performing arts sectors, there are so many possible and imaginable proposals that, in order to perform as well as anywhere else on the international scene, we will have to be given the space and the opportunity to create on these major international platforms. To become more daring to go out a bit more, discoverability: our laws, the laws will help us. If, here in Canada and everywhere else, the platforms do not offer our products, people have to search for them as if we were in a jungle. This is unacceptable. It is absolutely necessary that our products be promoted. Of course, it takes support from our government.
Golam Ahmed Khan – Chief Executive Officer of FabriKite Group of Companies: I think the most important thing to do is to build digital literacy. Digital literacy not only of the audience, but also of the artists, to be able to disseminate their craft and art to a wider audience through the utilization of mass media. Not only to consume media, but also to disseminate media at a global scale.
Jeffrey Young – Entertainment, Media & Sports Lawyer: We have to look at what is going on in our very viral, very digital, very modern world, and ensure that we understand how to market to those audiences both in Canada and around the world.
Gabriel Pelletier – President of Association des réalisateurs et réalisatrices du Québec: [Translated from French] We have seen that our creators are capable of shining. Xavier Dolan, for example, and Denis Villeneuve, we want to keep these talents, so we must give these people the means to create and tell our stories. There is a lot of cultural content that is made in English, so there is an additional challenge for creators who speak French, like me, to make a name for themselves and to find funding. If these platforms contribute and give us the means to make programs and films in French, these films will be successful, because we have the talent.
Camila Gonzalez – Senior Producer and Journalist at TLN Media Group: What of the things that make Canada so unique is that we have so many different cultures within one space. We have the ability to access people from all over the world and learn about their heritage, and therefore, integrate it to ours, and that is one of the things that can make us competitive.
Gabriel Pelletier – President of Association des réalisateurs et réalisatrices du Québec: [Translated from French] We must also maintain a regulatory system that favours us in terms of creation. Canadian content must be there, meaning that Canadian content is the writers, directors, actors and technicians: that’s Canadian content, it’s us.
[♪ Music – The National Culture Summit branding appears. Text on screen: Thank you to the stakeholders from the Canadian arts, culture and heritage sectors who took the time to share their thoughts.]
[♪ Music – The Canada Wordmark appears.]
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