Minister Joly Announces Creative Canada: A Vision for Canada’s Creative Industries in the Digital Age

News Release

OTTAWA, September 28, 2017

The Honourable Mélanie Joly, Minister of Canadian Heritage, today announced Creative Canada—the Government of Canada’s vision for Canada’s cultural and creative industries in a digital world.

Speaking to the Economic Club of Canada in Ottawa, Minister Joly outlined Canada’s first-ever strategy for the creative economy and a renewed policy approach to strengthen Canada’s diverse and vibrant creative sector. With digital technologies rapidly transforming Canada’s cultural landscape, Creative Canada offers a roadmap for the future of Canada’s creative industries.

The arts and culture sector is a $54.6-billion industry and a cornerstone of Canada’s economy. It employs hundreds of thousands of Canadians in various fields across the country, in addition to the countless spin-off jobs in local communities created as a result of production. These high-value jobs are essential to our economy and, with Creative Canada, the Government of Canada will ensure they remain sustainable well into the future.

Creative Canada focuses on investing in Canadian creators and cultural entrepreneurs, promoting the discovery and distribution of content at home and globally, and working to strengthen public broadcasting and support local news. Information on the policy measures and initiatives announced during the speech can be found online.

Minister Joly also announced a $500 million agreement with Netflix, a first of its kind in the world.

For more information, a detailed policy framework for Creative Canada is available online.


“Canadians are fiercely proud of our creators and cultural entrepreneurs. The benefits that Canadian culture brings to the economy and to building identity, pride and a shared sense of values are undeniable. Canada’s creative sector supports countless high-quality jobs that help grow our middle class and support families right across the country. Through Creative Canada, we will enact policies that help our creators and cultural entrepreneurs address the challenges of today’s digital reality, and ensure that Canada’s voice will be heard loud and strong on the world stage.”

—The Honourable Mélanie Joly, Minister of Canadian Heritage

Quick Facts

  • Canada’s creative sector grows our country’s economy and provides important jobs that help support the middle class.

  • The arts and culture sector provides direct jobs for more than 630,000 Canadians, as well as countless spin-off jobs created by the business brought in by the production of these cultural products.

  • Creative Canada supports high-quality content in both English and French for Canadians and audiences around the world.

  • The Government of Canada has invested $1.9 billion in arts and culture, currently the largest investment of any G7 nation.

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For more information (media only), please contact:

Rachel Rappaport
Press Secretary (interim)
Office of the Minister of Canadian Heritage

Media Relations
Canadian Heritage

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