Online survey results for the Global Affairs Canada Commemorative Artwork

From December 2 to 16, 2021, the Government of Canada posted a survey asking families, stakeholders and the Canadian public to share their thoughts on the design concepts proposed by the following four finalist teams.

A total of 1087 valid surveys were analysed (977 English, 110 French). In cases where multiple surveys were submitted from the same IP address and were deemed to be overly similar, only one survey was counted.

Question 1 – Form and Character

The following survey question allowed multiple responses. This means that each respondent could select more than one answer. As a result, the percentages may add up to more than 100%.

There are several criteria for form and character that the designs for the commemorative artwork should achieve. Which designs do you think best respond to these criteria? You may select more than one design per criteria.

Percentage of respondents who think the design effectively responds to the following criteria for form and character:

	Total # respondents per question	Team Anholt	Team Leinster	Team Rapoport	Team MacLeod
The commemoration expresses the themes of dedication and sacrifice.	1533	68.1%	20%	27.3%	29.2%
Those who died in their service to Canada are honoured in a meaningful way.	1615	66.6%	19.6%	31.1%	34.4%
The design is contemporary, enduring, and reflective of Canada.	1422	72.4%	15.9%	22.7%	21.9%

Question 2 – Visitor Experience

The following survey question allowed multiple responses. This means that each respondent could select more than one answer. As a result, the percentages may add up to more than 100%.

The Commemorative Artwork will offer several experiences for visitors. Which designs do you think would most effectively perform these functions? You may select more than one design per criteria.

Percentage of respondents who think the design effectively performs the following visitor experience functions:

	Total # respondents per question	Team Anholt	Team Leinster	Team Rapoport	Team MacLeod
Creates a tranquil and contemplative space conducive to reflection and remembrance.	1590	66.3%	24%	26.6%	33.2%
Serves as an appropriate setting for informal gatherings and small ceremonies.	1514	68.1%	20.9%	29.5%	25.7%
Harmonizes with the landscape setting to offer a welcoming place of repose.	1419	70.3%	19.4%	22.9%	22.7%

Question 3 – Impressions of Proposed Commemorative Artwork Designs

To be effective, the commemorative artwork should resonate with visitors emotionally and visually.

Enter up to three adjectives that describe your impressions of each design. Only one word can be entered in each box. You may comment on any or all of the proposed designs.

Note: Word count results were combined around the root adjective (e.g., “reflective” also includes reflects, reflecting, reflection) and includes variant spelling and misspelled words (e.g., reflexion, refelctive). In cases where respondents provided the same adjective three times, the adjective was only counted once.

Results with a minimum count of 2 and a weighted percentage of at least .75% of the total words received for each team in each language are included in the tables below in descending order.

English Results

Team Anholt		Team Leinster		Team MacLeod		Team Rapoport
Adjective	Count	Adjective	Count	Adjective	Count	Adjective	Count
Canadian	79	busy	28	interesting	24	phallic	31
beauty	77	confusing	26	contemplative	23	cold	27
elegant	42	cluttered	20	thoughtful	20	simple	26
natural	42	heavy	17	confusing	18	thoughtful	18
peaceful	42	like	17	cold	16	elegant	16
uplifting	41	boring	14	peaceful	16	contemplative	15
inspiring	36	cold	13	reflective	14	respectful	15
evocative	30	reflective	13	beautiful	13	reflective	14
dynamic	27	global	12	abstract	12	boring	13
moving	27	peaceful	12	modern	11	stark	13
symbolic	27	rocks	12	solemn	11	beautiful	11
meaningful	26	natural	11	unique	11	calm	10
reflective	26	thoughtful	11	creative	10	confusing	10
thoughtful	26	ugly	11	complicated	9	flowing	10
graceful	22	tranquil	10	calming	8	interesting	10
movement	21	clunky	9	concrete	8	solemn	10
striking	19	complex	9	elegant	8	enduring	9
connection	18	contemplative	9	emotional	8	love	9
hopeful	18	design	9	monumental	8	monumental	9
simple	18	interesting	9	moving	8	natural	9
light	16	disjointed	8	powerful	8	peaceful	9
poetic	16	graveyard	8	tranquil	8	serene	9
tranquil	16	static	8	-	-	monolithic	8
maple	14	-	-	-	-	obelisk	8

French Results

Team Anholt		Team Leinster		Team MacLeod		Team Rapoport
Adjective	Count	Adjective	Count	Adjective	Count	Adjective	Count
canadien	9	monde	5	lumineux	4	simple	9
aérien	7	naturel	5	original	4	froid	4
beau	6	confus	4	recueillement	4	phallique	3
nature	6	lourd	4	complexe	3	fluide	2
représentatif	5	famille	3	froid	3	minimalist	2
inspirant	4	paisible	3	imposant	3	solennel	2
léger	4	beau	2	intriguant	3	solitaire	2
mouvement	4	carré	2	massif	3	vide	2
simple	4	chargé	2	abstrait	2	-	-
apaisant	3	complexe	2	apaisant	2	-	-
canada	3	compliqué	2	calm	2	-	-
élegant	3	dur	2	compliqué	2	-	-
envol	3	éparpillé	2	confus	2	-	-
espoir	3	froid	2	infini	2	-	-
esthétique	3	l’étranger	2	moderne	2	-	-
évocateur	3	massif	2	paisible	2	-	-
naturel	3	mégalithe	2	simple	2	-	-
paisible	3	rassembleur	2	symbolique	2	-	-
chaleureux	2	reposant	2	triste	2	-	-
couleur	2	représentatif	2	-	-	-	-
créatif	2	respect	2	-	-	-	-
émouvant	2	roches	2	-	-	-	-
force	2	tranquille	2	-	-	-	-
harmonieux	2	-	-	-	-	-	-
l’emphase	2	-	-	-	-	-	-
liberté	2	-	-	-	-	-	-
magnifique	2	-	-	-	-	-	-
majestueux	2	-	-	-	-	-	-
nostalgie	2	-	-	-	-	-	-
racine	2	-	-	-	-	-	-
rotating	2	-	-	-	-	-	-
samare	2	-	-	-	-	-	-
symbolique	2	-	-	-	-	-	-
tourbillon	2	-	-	-	-	-	-
vie	2	-	-	-	-	-	-
voyage	2	-	-	-	-	-	-

Question 4 – Demographic Questions

Do you live in the National Capital Region?

Number of respondents: 993	Responses	Percent%
Yes	486	48.9%
No	507	51.1%

If not, in which province or territory do you live?

Number of respondents: 485	Responses	Percent%
British Columbia	192	39.6%
Alberta	51	10.5%
Saskatchewan	3	0.6%
Manitoba	3	0.6%
Ontario	168	34.6%
Quebec	43	8.9%
New Brunswick	9	1.9%
Nova Scotia	12	2.5%
Prince Edward Island	2	0.4%
Newfoundland and Labrador	1	0.2%
Yukon	0	–
Northwest Territories	1	0.2%
Nunavut	0	–

The following survey question allowed multiple responses. This means that each respondent could select more than one answer. As a result, the percentages may add up to more than 100%.

Please choose the category with which you most identify for the purpose of this consultation? You can choose more than one category.

Number of unique respondents: 993	Responses	Percent %
A current employee of the Government of Canada who has worked in a Canadian mission abroad	254	25.6%
A retired employee of the Government of Canada who worked in a Canadian mission abroad	80	8.1%
A family member of an employee of the Government of Canada who worked in a Canadian mission abroad	66	6.7%
A member of the general public	607	61.1%