Get involved with Canadian Armed Forces recruitment

As a member of the Canadian Armed Forces (CAF), you play a key role in shaping how the public views our organization.

Show some support for your colleagues by creating and sharing positive-related messages about the recruitment advertising campaign. With your help, we can create excitement about how the CAF and its members are working to make a difference around the world and at home.

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Awareness advertising campaign - Train for your true calling

In this campaign, we try to debunk some of the more popular stereotypes and misconceptions about the CAF. We want to show that we have a diverse and inclusive environment, and that a CAF career provides more perks than your average job. Our members create lifelong friendships while also gaining independence and financial security early on in their careers.

Learn more about the goals of the awareness campaign

One of the campaign’s goals is to show that a CAF career is flexible and anything but one-size-fits-all. New members can choose between long-term and short-time commitments, as well as full-time and part-time work.

Another way we’re showing that flexibility is by highlighting work-life balance. Even though CAF members work hard, they play hard, too. We want to show that members boast active lives outside the job, spending time with family, friends, and their favourite hobbies. They also have time to socialize on the base through the CAF’s many sports programs.

The campaign also shows Canadians the more exciting parts of the job so that they’ll want to join in on the action, whether that’s heading across Canada to fight fires or floods, or travelling overseas on deployment.

Lastly, we promote some of the lesser-known benefits of a CAF career, such as competitive pay and benefits, paid education and training programs, as well as opportunities to gain transferable skills.

Profiling individual CAF Members

This campaign will profile Canadian Armed Forces members and show their experiences.

“I have worked long and hard to get to the position I am now. I am proud to have the opportunity to offer my experiences and skills, and to have the chance to share it.”
Corporal Olga Antiperovitch, Health Services: Medical Technician

Corporal Olga Antiperovitch wanted to take part in the campaign so that she could showcase her career as a medic in the CAF.

It was also important for Antiperovitch to participate in something bigger than herself.

“The Forces has a lot of demand, but not enough people, especially in the medical trade. I wish there were more people to share the wealth.”

Watch the Behind-The-Scenes video profile
60 seconds with Cpl Olga Antiperovitch
DT News Interview: Cpl Olga Antiperovitch on the Awareness Advertising Campaign

Train for your true calling videos

Profiled members will also be included in short videos and shared widely across social media and more.

Images and banners

The imagery for this campaign will put the members front-and-centre.

Square banner image of Corporal Olga Antiperovitch smiling with the text Canada Forces jobs, Train for your true calling, and Apply now at Forces.ca

Square banner image of Corporal PO2 Richard Charland at his workstation with the text Canada Forces jobs, Train for your true calling, and Apply now at Forces.ca

Rectangular banner image of Corporal Olga Antiperovitch smiling with the text Canada Forces jobs, Train for your true calling, and Apply now at Forces.ca

Square banner image of Corporal Caylen Dorrington fixing aircraft with the text Canada Forces jobs, Train for your true calling, and Apply now at Forces.ca

How you can get involved

Show your support on social media

For our new campaign, please feel encouraged to engage with the CAF, fellow members and the general public on your personal Facebook, Instagram, Twitter, LinkedIn and TikTok accounts.

Join the conversation online using:

#TrainForYourTrueCalling #ForcesJobs

Looking for your feedback

We’re eager to hear your questions, concerns, or general feedback about our toolkit and forthcoming advertising campaign.

Please send any comments to:
Advertising-Publicite@forces.gc.ca or contact your local Public Affairs Officer.

Follow the Canadian Armed Forces on social media