Video: Adopters of the Measurement Plan, Canadian Bankers Association

Transcript

Text on screen: Counting Change Measuring the Impact of the National Financial Literacy Strategy

(A person, Mathieu, sitting upright facing front with a large window and plants in the background.)

Text on screen: Mathieu Labrèche, Vice President, Media Strategy and Communications, Canadian Bankers Association

Mathieu: My name is Mathieu Labrèche, Vice President, Media Strategy and Communications at the Canadian Bankers Association.

(Scrolling down the Canadian Bankers Association Web page.)

Mathieu: The CBA is the voice of more than 60 domestic and foreign banks operating in Canada, and their more than 280,000 employees.

(A person, Mathieu, sitting upright facing front with a large window and plants in the background.)

Mathieu: We advocate for effective public policies that contribute to a strong banking system that benefits all Canadians. Advancing financial literacy has been a priority for the CBA for more than 40 years. The banking industry has long recognized that it has a central role to play in improving the lives and the financial security of all Canadians.

(CBA programs Your Money Students, and Your Money Seniors written in white on a black background)

Mathieu: The CBA offers two free, non-commercial financial literacy programs in communities across Canada. Your Money Students and Your Money Seniors.

(Your Money Students and Your Money Seniors programs’ webpages scrolling down.)

Mathieu: Both programs were developed in collaboration with the FCAC and align with the objectives of the National Financial Literacy Strategy. These programs are available across Canada in both English and French and are presented by current or even recently retired bankers, volunteering their time and expertise.

(A person, Mathieu, sitting upright facing front with a large window and plants in the background.)

Mathieu: The CBA's programs have provided high school students and older Canadians with useful tools to help them make informed financial decisions in preparation for post-secondary school or the workforce students can sharpen their budgeting and money management skills, seniors can better manage their finances personally and sensitive information to help plan their retirements and avoid scams. These resources can help strengthen their confidence and their financial security. We're happy to say that over the years, we've received positive feedback from teachers and community organizers expressing their satisfaction.

(A series of squares, each square illustrating how to participate in the Measurement Plan, either by using strategy-aligned measures (SAMs), sharing results and where to look if one needs more guidance.)

Mathieu: And now, thanks to the Measurement Plan, we're building out our capacity to measure those outcomes. We're always looking for ways to improve and enhance our programs and importantly, the participant experience.

(Scrolling down the Measures Library webpage which explains how to participate in the Measurement Plan. It features an infographic in the shape of a rainbow outlining the priorities of the National Financial Literacy Strategy, and a list of measures one can filter by a 2-step process: Step 1. By ecosystem priority, Step 2 by target outcome(s).)

Mathieu: In line with the FCAC's Measurement Plan, the CBA launched evaluation forms to help us better assess satisfaction and engagement with our educational content.

(A person, Mathieu, sitting upright facing front with a large window and plants in the background.)

Mathieu: As early adopters of the FCAC's Measurement Plan and to ensure alignment with the National Strategy, the CBA's evaluation forms will help us better measure our progress in support of ecosystem priorities for financial literacy. The CBA and our members play an important role in strengthening the financial well-being of all Canadians. Contributing to the National Strategy and the Measurement Plan helps us identify audience needs, track the impact of our programs, and ensure that we're providing the right resources at the right time.

(A mosaic of smiling people.)

Text on screen: Let’s make change that counts. Canada.ca/financial-literacy