Parliamentary Secretary Dabrusin Announces Federally Supported ZEV Awareness Projects and New Online ZEV Hub

News release

May 17, 2023                           Toronto, Ontario                    Natural Resources Canada

Reducing pollution from the transportation sector is helping to fight climate change and ensure clean air in our communities. That’s why the Government of Canada is helping Canadians across the country make the switch to a zero-emission vehicle (ZEV). 

Today at the EV & Charging Expo 2023, Julie Dabrusin, Parliamentary Secretary to the Minister of Natural Resources and to the Minister of Environment and Climate Change, on behalf of the Honourable Jonathan Wilkinson, Minister of Natural Resources, announced an investment to support awareness and education projects and launched a ZEV resource hub to make it easier for Canadians to navigate and access information related to federal policy and investments on ZEVs online. 

Investments in ZEV awareness projects

Natural Resources Canada (NRCan) is investing nearly $5.9 million in 28 organizations to undertake zero-emission vehicle awareness and education projects. These projects will help Canadians understand the clean options available when choosing their next personal vehicle, such as electric and hydrogen vehicles or clean micro-mobility solutions like e-bikes.

 NRCan has already supported several dozen awareness projects from coast to coast to coast since 2019 through its Zero-Emission Vehicle Awareness Initiative (ZEVAI), which aims to increase understanding, knowledge and public confidence in zero-emission vehicles. 

 Federal funding for these projects was provided through ZEVAI, which supports outreach, education and capacity-building activities, ultimately boosting the widespread adoption of ZEVs among personal vehicle owners, fleet owners, communities, businesses and Indigenous peoples. 

Zero-Emission Vehicle Online Hub

The federal government’s new ZEV Hub is intended to help individuals and organizations conveniently find ZEV-related information that is currently spread across various government websites.

Informed by NRCan’s behavioural science and market research, the Hub serves as a leaping-off point for all users seeking basic information about ZEVs, such as cost benefits, how charging works and federal supports.

  These investments are yet another step in reaching Canada’s target of ensuring all new passenger vehicles sold in Canada are zero-emission by 2035. And just like investments in everything from clean technology to nature protection, today’s announcement is part of achieving Canada’s ambitious climate change goals to build a cleaner, healthier and affordable future for all Canadians. 


“Zero-emission vehicles are helping Canadians to reduce emissions and save money on fuel while creating good jobs throughout the supply chain. Investing in zero-emission vehicles will put more Canadians in the driver’s seat on the road to a net-zero future and help achieve our climate goals.”

The Honourable Jonathan Wilkinson  
Minister of Natural Resources 

"The Government of Canada is supporting Canadians to accelerate to a net-zero future, including by supporting the purchase, manufacturing and charging of electric vehicles. I am pleased to announce new supports for local organizations across the country to raise awareness about zero-emission vehicles to help Canadians make the switch. At the same time, the Government of Canada’s new ZEV Hub will act as a one-stop shop for information on our investments and programs across departments.”

Julie Dabrusin 
Parliamentary Secretary to the Minister of Natural Resources and to the Minister of Environment and Climate Change

Quick facts

  • On March 27, NRCan opened two calls for proposals for Indigenous-led projects, one on Zero-Emission Vehicle and Clean Fuels Awareness and the other through the ZEVIP. These funding streams are part of NRCan’s work to build meaningful partnerships and ensure Indigenous Peoples benefit from funding opportunities that can help create good jobs, make EV charging more accessible, spread awareness about EVs and clean fuels, and contribute to our shared fight against climate change. This is in addition to the ongoing call for applications under the $2.75-billion Zero Emission Transit Fund that supports school and transit bus operators in putting more zero-emission buses on Canadian roads and building the associated infrastructure. 

  • Canada's Critical Minerals Strategy will help advance the development of Canadian critical minerals resources and value chains — including metals for clean technologies like EVs and advanced batteries — to enable the transition to a low-carbon economy and support advanced technology and manufacturing. The Strategy is supported by nearly $4 billion in federal investments over eight years. 

  • Thanks to the funds invested to date by the Electric Vehicle and Alternative Fuel Infrastructure Deployment Initiative (EVAFIDI) and Zero-Emission Vehicle Infrastructure Program, more than 34,500 new charging stations will be installed where Canadians live, work and play by 2027.  

  • The Green Freight Program and the medium- and heavy-duty stream of the ZEVAI build on Minister Alghabra’s announcement of Transport Canada’s Incentives for Medium- and Heavy-Duty Zero-Emission Vehicles (iMHZEV) program in July. These incentives reduce emissions by helping businesses and communities across the country make the switch to zero-emission vehicles. 

  • The iMHZEV Program is expected to result in annual greenhouse gas emission reductions of up to 200,000 tonnes per year in 2026, growing to three million tonnes per year by 2030.  

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Natural Resources Canada 
Media Relations 

Keean Nembhard
Press Secretary
Office of the Minister of Natural Resources

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