Backgrounder – NWT Tourism Projects
Total CanNor funding for the three projects is $248,600 with a further $51,000 investment from the City of Yellowknife, $29,997 from the Government of the Northwest Territories, $25,011 from Jackpine Paddle and $14,200 from the Snowking Winter Festival. Total funding for these projects is $368,808.
#1. City of Yellowknife – Supporting Improved Visitor Experiences
- The City of Yellowknife is investing $51,000 in this two-year project. CanNor is investing a further $153,000.
- Funding will go towards the installation of interactive wayfinding maps at key intersections across the city. The maps will identify key tourism sights and provide visitor information in a number of languages including Japanese, Chinese and Korean.
- Funding will also be used by the City to incorporate an itinerary-building feature into its ‘Pingstreet’ mobile app. This will make it easier for visitors to plan their own tours and trips.
- Some of the funding will go towards the development of printed materials promoting the new ‘Extraordinary YK’ brand. This material will be distributed to businesses across the City to increase brand visibility with both stakeholders and visitors.
#2. Jackpine Paddle – Cooperative Tripping: A New Business Model
- CanNor is investing $39,000 in this one-year project with a further $29,997 investment coming from the Government of the Northwest Territories and $25,011 from Jackpine Paddle.
- Jackpine Paddle will use the funding to pilot and market a cooperative business model for guided paddling trips where clients contribute to the logistics of their own adventure.
- This model will lower the cost of trips and as a result more visitors will be able to access guided expeditions into the mountains, tundra and taiga of the Northwest Territories.
- The expanded operations are expected to maintain eight seasonal jobs for NWT-based guides, including Indigenous staff.
#3. Snowking Winter Festival – Festival Implementation Project
- CanNor is investing $56,600 in this two-year project with a further $14,200 investment coming from the Snowking Winter Festival.
- Funding will go towards the construction of a permanent heated structure to house merchandise sales and facilitate festival programming. This will include an upgrade of the electrical panel and lighting to meet permitting requirements.
- Funding will also go towards the purchase of a band saw to improve ice-cutting efficiency in the construction of ice structures.
- In addition, the festival will use funding to develop branded merchandise, package tours and a private rentals policy.
- The final component of the funding will assist the festival to develop a relocation plan to a more central location in Yellowknife, with better access to utilities and visitor services.
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