Other advertising issues: Standing Committee on Public Accounts—February 23, 2021

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Government of Canada COVID-19 campaigns: Fiscal year 2020 to 2021

Table 1: Investment by media type, including Canadian and foreign media suppliers split^{Table 1, footnote *}
Medias	Canadian $	Foreign $	Total net media $	Canadian ratio %	Foreign ratio %
Dailies	2,268,706	0.00	2,268,706	100.00	0.00
Magazines	10,000	0.00	10,000	100.00	0.00
Out-of-home	4,563,979	0.00	4,563,979	100.00	0.00
Radio	9,991,307	0.00	9,991,307	100.00	0.00
Search engine marketing	0.00	2,926,442	2,926,442	0.00	100.00
Social^{Table 1, footnote 1}	0.00	9,993,160	9,993,160	0.00	100.00
Television	21,946,363	0.00	21,946,363	100.00	0.00
Weeklies (print)	4,906,125	0.00	4,906,125	100.00	0.00
Programmatic^{Table 1, footnote 2}	8,361,549	3,777,767	12,139,314	68.88	31.12
Digital^{Table 1, footnote 3}	556,952	1,109,755	1,666,707	33.42	66.58
Total	52,604,981	17,807,123	70,412,103	74.71	25.29
Table 1 Notes Table 1 note * Last update: February 9, 2021 Investments are provided in net media costs $ (excluding taxes), based on planned amounts from approved media plans (subject to change). Return to table 1 note * referrer Table 1 note 1 Social: All social media platforms Return to table 1 note 1 referrer Table 1 note 2 Programmatic: All digital media (internet) bought through a demand side platform Return to table 1 note 2 referrer Table 1 note 3 Digital: All digital media (internet) bought directly or through managed services Return to table 1 note 3 referrer