Advertising review results and decisions
Review results are updated in January, April, July and October. Results for past fiscal years are also available.
2026-2027
to (Quarter 1)
Ad Standards reviewed 1137 creatives against the criteria for non-partisan advertising. The creatives were part of 15 advertising campaigns listed below.
Ad Standards made 12 recommendations under criterion 1 to advertising creatives, as described below. All creatives were deemed to have completed the review process.
Campaigns reviewed
- Affordability (Privy Council Office)
- Always-On Job-Specific (National Defence)
- Be Scam Smart (Canada Revenue Agency)
- Benefits and Credits (Canada Revenue Agency)
- Canada’s Climate Competitiveness Strategy (Environment and Climate Change Canada)
- Canadian Dental Care Plan (Health Canada)
- Census (Statistics Canada)
- Emergency Preparedness (Public Safety Canada)
- Human Trafficking Advertising Campaign (Public Safety Canada)
- International Travellers (Canadian Food Inspection Agency)
- Naval Recruitment Events Campaign (National Defence)
- Priority Occupations Campaign (National Defence)
- Safe Communities (Privy Council Office)
- Unity (Women and Gender Equality)
- Young Adults Opioids Campaign (Health Canada)
Description of recommendations under criterion 1
| Campaign | Department | Category of recommendations | Department response |
|---|---|---|---|
| Affordability |
Privy Council Office |
Accuracy and clarity of facts:
|
Department has documented rationale, will proceed with creatives as submitted. |
| Canada’s Climate Competitiveness Strategy |
Environment and Climate Change Canada |
Accuracy and clarity of facts:
|
Department confirmed it has information to demonstrate accuracy/clarity of facts, will proceed with creatives as is. |
| Canadian Dental Care Plan |
Health Canada |
Accuracy and clarity of facts:
|
Department modified creative based on the recommendation. |
| Safe Communities |
Privy Council Office |
Accuracy and clarity of facts:
|
Department has documented rationale, will proceed with creatives as submitted. |
| Safe Communities |
Privy Council Office |
Accuracy and clarity of facts:
|
Department confirmed it has information to demonstrate accuracy/clarity of facts, will proceed with creatives as is. |