Review results and decisions

Ad Standards completed reviews of advertising creatives for the following government advertising campaigns against the policy definition and related criteria for non-partisan communications. Ad Standards reviews are published as they become available.

There are 2 review stages:

  1. Initial: a preliminary review of departmental advertisements (that is, script/storyboard/audio-visual/colour palette stage(s), depending on the ad format) in English or French
  2. Final: confirmation that the final English and French creative elements meet non-partisan requirements before broadcast, display or publication of the advertisements

More information is available in the terms of reference.

Review results and decisions for past fiscal years are also available.

2018-2019

Campaigns exceeding $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory non-partisan review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Offshore Tax Evasion and Aggressive Tax Avoidance
    • Search Engine Marketing
    • Spotify
    • Facebook, Twitter, LinkedIn (static and animated banners)
    2018-10-15 to 2018-11-25 Meets all criteria Meets all criteria
    Benefits and credits for individuals
    • Search Engine Marketing
    • Spotify
    • Videos (6 and 15 seconds)
    • Radio
    • Television
    2018-12-18 to 2019-04-30 Meets all criteria Meets all criteria
    • Spotify
    • Snapchat
    2019-02-18 to 2019-04-30 Meets all criteria Meets all criteria
    Out-of-Home 2019-02-04 to 2019-04-30 Meets all criteria Meets all criteria
    Climate Action Incentive Search Engine Marketing 2019-03-04 to 2019-04-30 Meets all criteria Meets all criteria
    • Print
    • Radio
    2019-03-04 to 2019-04-30

    Does not meet criteria under #1: The statement “The new Climate Action Incentive is making a cleaner economy more affordable for everyone” is not a neutral statement.

    Does not meet criteria under #3: The statement “The new Climate Action Incentive is making a cleaner economy more affordable for everyone” is not a neutral statement and is self-congratulatory.

    Meets all criteria
    • Facebook
    • Web banners
    • Wallpaper
    2019-03-11 to 2019-04-30 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Education and Skills - Youth
    • Facebook
    • Facebook (Carousel format)
    • YouTube, Snapchat, Instagram Story
    2018-09-24 to 2019-02-28 Meets all criteria Meets all criteria
    • LinkedIn
    • Twitter
    2019-01-28 to 2019-02-02 Meets all criteria Meets all criteria
    • Google Universal App (static, video, text)
    • In App Interstitial (static and GIFs)
    • Snapchat
    2019-01-14 to 2019-02-10 Meets all criteria Meets all criteria
    • Spotify
    • Search Engine Marketing
    2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Education and Skills - Adult
    • Facebook
    • Facebook (link ads)
    • YouTube
    • Spotify
    • Twitter
    • Web banners
    • Videos
    2018-10-29 to 2019-02-28 Meets all criteria Meets all criteria
    Print 2019-02-01 to 2019-02-28 Meets all criteria Meets all criteria
    Services for Seniors Print 2018-12-03 to 2019-06-30 Meets all criteria Meets all criteria
    Search Engine Marketing 2019-01-14 to 2019-03-31 Meets all criteria Meets all criteria
    Television 2019-01-14 to 2019-06-30 Meets all criteria Meets all criteria
    Facebook 2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Print 2019-02-01 to 2019-06-30 Meets all criteria Meets all criteria
  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Nature Legacy
    • Digital
    • Print
    2019-01-21 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook (Carousel) 2019-03-06 to 2019-03-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Cannabis Public Education
    • YouTube
    • Animated video
    2018-08-06 to 2018-10-14 Meets all criteria Meets all criteria
    • Search Engine Marketing
    • Print (Two insertions in national major city daily papers)
    • Google Adwords
    • Television
    • Television (30 seconds)
    • Videos (15 seconds)
    2018-04-01 to 2019-03-31 Meets all criteria Meets all criteria
    • Digital
    • Video (6 seconds)
    2018-06-11 to 2018-07-19 Meets all criteria Meets all criteria
    Childhood Vaccination
    • Video storyboard, Print, Cinema, Out-of-Home
    • Digital, Print
    2018-04-15 to 2018-12-31 Meets all criteria Meets all criteria
    Out-of-home 2018-04-15 to 2019-07-01 Meets all criteria Meets all criteria
    Opioid Stigma and Harm Reduction
    • Print (Cineplex Odeon magazine)
    • Television
    2018-11-19 to 2019-02-24 Meets all criteria Meets all criteria
    • Out-of-Home
    • Television
    2019-01-21 to 2019-02-24 Meets all criteria Meets all criteria
    Video (30 seconds) 2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Youth Vaping Prevention
    • Search Engine Marketing
    • Facebook
    2018-12-19 to 2019-03-31 Meets all criteria Meets all criteria
    • Search Engine Marketing
    • YouTube
    • Instagram
    • Snapchat
    • Out-of-Home
    • Cinema
    2019-02-01 to 2019-03-31 Meets all criteria Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Biometrics Expansion Facebook 2018-09-30 to 2019-03-31 Meets all criteria Meets all criteria
    Search engine marketing 2018-10-29 to 2019-03-30 Meets all criteria Meets all criteria
    Newcomer Services Search engine marketing 2018-12-10 to 2019-01-31 Meets all criteria Meets all criteria
    Print 2019-01-14 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook (animated & static) 2019-01-25 to 2019-03-30 Meets all criteria Meets all criteria
    Print 2019-01-28 to 2019-02-22 Meets all criteria Meets all criteria
  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Innovation for Success LinkedIn 2019-02-25 to 2019-06-30 Meets all criteria Meets all criteria
    • Digital
    • Print
    • Radio
    2019-02-25 to 2019-06-04 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    100+ Careers Digital 2018-06-01 to 2019-03-31 Meets all criteria Meets all criteria
    Video 2018-06-01 to 2019-03-31 Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used. Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used.
    Priority Occupations Digital 2018-07-09 to 2019-02-03 Meets all criteria Meets all criteria
    Facebook (static ads) 2018-07-30 to 2019-10-22 Meets all criteria Meets all criteria
    • LinkedIn
    • LinkedIn (Job posting)
    2018-07-06 to 2019-02-03 Meets all criteria Meets all criteria
    • Facebook (15 and 30 second videos)
    • Facebook (Carousel)
    2018-12-17 to 2019-03-03 Meets all criteria Meets all criteria
    Facebook (video and carousel) 2019-02-11 to 2019-03-03 Meets all criteria Meets all criteria
    Women's Recruitment 2018-19
    • YouTube
    • Facebook
    2019-01-28 to 2019-03-15 Meets all criteria Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    National Office – National advertising campaign Search engine marketing 2018-04-30 to 2018-08-12 Meets all criteria Meets all criteria
    60-sec. video 2018-05-14 to 2018-06-30 (TBD) Meets all criteria Meets all criteria
    Television, 15-sec. videos 2018-06-04 to 2018-07-01 Meets all criteria Meets all criteria
    • Buzzfeed
    • Print
    2018-06-04 to 2018-07-01 Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.
    Search engine marketing 2018-11-28 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook 2019-03-22 to 2019-03-31 Meets all criteria Meets all criteria
  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Don't Drive High / Drug Impaired Driving
    • Facebook
    • Mobile games
    • Snapchat
    • Videos
    • Out-of-home (coffee sleeve)
    • Radio
    2018-07-02 to 2018-10-16 Meets all criteria Meets all criteria
    Out-of-home 2018-07-02 to 2018-10-16 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
    YouTube 2018-07-09 to 2018-08-05 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
    Facebook 2018-12-12 to 2019-01-20 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2018 Remembrance
    • Video (15 and 6 seconds, Home Page Take Over and Facebook filter)
    • Instagram
    • Twitter, Snapchat, Facebook, Pressboard
    2018-11-01 to 2018-11-11 Meets all criteria Meets all criteria
    2018 Services Campaign Digital, Print, Out-of-Home 2018-04-16 to 2018-06-09 Meets all criteria Meets all criteria

Campaigns under $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary non-partisan review.

  • Atlantic Canada Opportunities Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Atlantic Growth Strategy Search Engine Marketing 2019-03-21 to 2019-03-31 Meets all criteria Meets all criteria
    Print 2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Carbon Pollution Pricing Search Engine Marketing 2019-03-20 to 2019-03-31 Meets all criteria Meets all criteria
    • Videos (15 seconds)
    • Facebook
    2019-03-14 to 2019-03-31 Meets all criteria Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Express Entry Facebook 2019-02-27 to 2019-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Air Force Reserve Open House Print 2018-10-03 to 2018-10-13 Meets all criteria Meets all criteria
    Radio 2018-09-24 to 2018-09-29 Meets all criteria Meets all criteria
    Diversity and Indigenous Peoples Out-of-home 2018-05-01 to 2018-06-30 Meets all criteria Meets all criteria
    • Facebook (Video Posts)
    • Banner Ads
    2018-05-01 to 2018-06-30 Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used.
    Navy Reserve – HMCS Brunswicker local jobs 2019
    • Search engine marketing
    • Out-of-home
    2019-01-28 to 2019-03-17 Meets all criteria Meets all criteria
    Facebook 2019-02-06 to 2019-03-17 Meets all criteria Meets all criteria
    Army Reserve – Full time summer employment
    • Facebook
    • Instagram
    • Snapchat
    • In-app banner ads
    • Out-of-home
    2019-02-25 to 2019-03-31 Meets all criteria Meets all criteria
    Army Reserve – 2 Div security groups job fair In-app banner ads 2019-02-27 to 2019-03-10 Meets all criteria Meets all criteria
    Army Reserve – Maroon Chef culinary competition
    • Facebook
    • Instagram
    2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
    Overarching Reserve Awareness
    • Video
    • YouTube
    2019-03-04 to 2019-03-31 Meets all criteria Meets all criteria
  • Transport Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Oceans Protection Plan - Marine Training Program
    • Videos (30 seconds)
    • Twitter
    • Facebook
    • Instagram
    • Mobile banners
    2019-03-21 to 2019-03-31 Meets all criteria Meets all criteria
    • Print
    • Radio
    2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Mental Health Services Digital 2018-12-17 to 2019-01-20 Meets all criteria Meets all criteria
    My VAC Account
    • Facebook
    • Twitter
    • YouTube
    • Search engine marketing
    2019-03-01 to 2019-03-23 Meets all criteria Meets all criteria

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