Review results and decisions

Ad Standards reviewed the following government advertising campaigns against the advertising review criteria.

Review results are published as they become available.

Results for past fiscal years are also available.

2020-2021

Department
Campaign title
Media type(s)
Campaign start date
Modifications made following initial review
Final review

Canada Revenue Agency

Benefits and Credits

Television

2021-02-15

No changes required

Pass

Canada Revenue Agency

Benefits and Credits

Search engine marketing

2021-02-15

Added "find out if you qualify" for accuracy.

Pass

Canada Revenue Agency

Benefits and Credits

Out-of-home

Social media (Snapchat, Twitter, YouTube)

Web

2021-03-01

No changes required

Pass

Canada Revenue Agency

Slam the Scam

Search engine marketing

2020-09-14

No changes required

Pass

Canada Revenue Agency

Slam the Scam

Search engine marketing

Social media (Snapchat, TikTok, Twitter, YouTube)

Television

Web

2020-11-16

No changes required

Pass

Canada Revenue Agency

Slam the Scam

Social media (YouTube)

Television

Web

2020-11-16

Added “about” to listed quantities for accuracy.

Pass

Canada Revenue Agency

Slam the Scam

Search engine marketing

2020-12-10

No changes required

Pass

Canadian Food Inspection Agency

Be aware before you buy

Search engine marketing

2021-02-01

No changes required

Pass

Canadian Food Inspection Agency

Be aware before you buy

Social media (Facebook, Instagram, Twitter)

Web

2021-03-01

No changes required

Pass

Communications Security Establishment

Tackling Phishing

Search engine marketing

2021-02-22

“Protect yourself" changed to “try to protect yourself” for accuracy.

Pass

Communications Security Establishment

Tackling Phishing

Social media (Facebook, Instagram, YouTube)

2021-02-28

Removed red graphics.

Pass

Communications Security Establishment

Tackling Phishing

Social media (Facebook, Snapchat)

Web

2021-03-01

No changes required

Pass

Employment and Social Development Canada

Canada Emergency Response Benefit (CERB)

Search engine marketing

 

2020-04-06

“We are ready to support Canadians affected by COVID-19” changed to “we have a plan to support Canadians affected by COVID-19” for accuracy.

Pass

Canada Revenue Agency

Slam the Scam

Search engine marketing

2021-03-17

"If a scammer gets access to one account, they get access to them all" changed to "if a scammer gets access to one account, they could access more of them" for accuracy.

Pass

Canada Revenue Agency

Slam the Scam

Social media (Snapchat, Twitter)

2021-03-17

No changes required

Pass

Canada Revenue Agency

Slam the Scam

Web

2021-03-24

No changes required

Pass

Employment and Social Development Canada

Canada Emergency Response Benefit (CERB)

Social media (Facebook, LinkedIn)

Web

2020-04-06

No changes required

Pass

Employment and Social Development Canada

Essential Services Job during COVID-19/Job Bank

Search engine marketing

2020-10-05

No changes required

Pass

Employment and Social Development Canada

Essential Services Job during COVID-19/Job Bank

Social media (Facebook, LinkedIn)

Web

2020-10-12

No changes required

Pass

Employment and Social Development Canada

Essential Services Job during COVID-19/Job Bank

Social media (Facebook, LinkedIn)

2020-10-12

Removed “effective” for objectivity.

Pass

Employment and Social Development Canada

Essential Services Job during COVID-19/Job Bank

Search engine marketing

2021-01-11

No changes required

Pass

Employment and Social Development Canada

Essential Services Job during COVID-19/Job Bank

Social media (Facebook, LinkedIn)

Web
2021-01-18

No changes required

Pass

Employment and Social Development Canada

Services for Seniors

Search engine marketing

2021-01-25

No changes required

Pass

Employment and Social Development Canada

Services for Seniors

Social media (Facebook)

2021-01-25

"Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.

Pass

Employment and Social Development Canada

Services for Seniors

Print

2021-02-08

"Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.

Pass

Environment and Climate Change Canada

Nature Legacy 3

Social media (Facebook, Snapchat, YouTube)

Web

2021-02-01

No changes required

Pass

Financial Consumer Agency of Canada

Take Charge of your Financial Future

Search engine marketing

Social media (Facebook, Instagram, Snapchat)

Web

2020-11-01

No changes required

Pass

Financial Consumer Agency of Canada

Take Charge of your Financial Future

Social media (Facebook, Instagram, Snapchat, YouTube)

2020-11-16

No changes required

Pass

Global Affairs Canada

EduCanada

Search engine marketing

2021-02-01

No changes required

Pass

Global Affairs Canada

TCS Economic Recovery

Social media (Facebook, LinkedIn, Twitter, YouTube)

Web

2021-01-04

Changed decorative graphics from red to light blue.

Pass

Global Affairs Canada

TCS Economic Recovery

Search engine marketing

2021-01-04

No changes required

Pass

Global Affairs Canada

TCS Economic Recovery

Social media (LinkedIn, Twitter)

2021-02-15

No changes required

Pass

Global Affairs Canada

Travel and Border

Print

Web

2020-12-01

No changes required

Pass

Global Affairs Canada

Travel and Border

Search engine marketing

2020-12-23

No changes required

Pass

Global Affairs Canada

Travel and Border

Social media (Facebook)

Web

2021-02-01

No changes required

Pass

Global Affairs Canada

Travel and Border

Radio

2021-02-08

No changes required

Pass

Global Affairs Canada

Travel and Border

Social media (Facebook)

Web

2021-02-21

No changes required

Pass

Global Affairs Canada

Travel and Border

Search engine marketing

Social media (Facebook)

Web

2021-03-08

No changes required

Pass

Health Canada

Young Adult Tobacco CessationFootnote 2

Search engine marketing

Social media (Facebook, YouTube)

Web

2021-03-15

No changes required

Pass

Health Canada

Canada’s Food Guide

Social media (Facebook, Instagram, Pinterest, YouTube)

Web

2021-03-10

No changes required

Pass

Health Canada

Cannabis Public Education

Search engine marketing

Social media (Facebook, Snapchat, YouTube)

Web

2021-03-08

No changes required

Pass

Health Canada

Opioids Stigma and Harm Reduction

Search engine marketing

2021-02-15

"The GSL protects you" changed to "the GSL can protect you" for accuracy.

Pass

Health Canada

Opioids Stigma and Harm Reduction

Social media (Facebook, Instagram, YouTube)

Web

2021-02-15

No changes required

Pass

Health Canada

Young Adult Tabacco Cessation

Search engine marketing

Social media (Facebook, Instagram, Twitch)

Web

2021-03-04

No changes required

Pass

Health Canada

Youth Vaping Prevention

Search engine marketing

2021-02-22

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Operational Pressures – International Students

Search engine marketing

2021-03-01

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Operational Pressures – International Students

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2021-03-09

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services and Inclusive Communities

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2021-02-15

Rounded down all percentages for accuracy.

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services and Inclusive Communities

Search engine marketing

Social media (Facebook, Instagram, Twitter, YouTube)

2021-02-15

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services and Inclusive Communities

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2021-03-24

No changes required

Pass

Indigenous Services Canada

Inuit Child First Initiative

Radio

Search engine marketing

2021-03-12

No changes required

Pass

Indigenous Services Canada

Inuit Child First Initiative

Print

2021-03-15

No changes required

Pass

Indigenous Services Canada

Inuit Child First Initiative

Social media (Facebook)

2021-03-17

No changes required

Pass

Indigenous Services Canada

Inuit Child First Initiative

Television

2021-03-19

No changes required

Pass

Indigenous Services Canada

Jordan’s Principle

Search engine marketing

2021-03-12

No changes required

Pass

Indigenous Services Canada

Jordan’s Principle

Web

2021-03-17

No changes required

Pass

Indigenous Services Canada

Jordan’s Principle

Social media (Facebook, LinkedIn)

2021-03-22

No changes required

Pass

Innovation, Science and Economic Development Canada

CyberSecure

Search engine marketing

2021-02-15

“Protect" changed to "help protect" for accuracy.

Pass

Innovation, Science and Economic Development Canada

CyberSecure

Social media (Facebook, Instagram, LinkedIn)

Web

2021-03-01

No changes required

Pass

Innovation, Science and Economic Development Canada

CyberSecure

Web

2021-03-12

No changes required

Pass

National Defence

Careers Awareness

Social media (Facebook, Snapchat, YouTube)

Television

2020-07-13

No changes required

Pass

National Defence

Careers Awareness

Social media (Facebook, Instagram, Snapchat, YouTube)

2020-08-24

No changes required

Pass

National Defence

Careers Awareness

Television

2020-09-01

No changes required

Pass

National Defence

Indigenous Peoples Recruitment

Social media (Facebook, Instagram, Snapchat)

2020-07-27

Removed “Unique training opportunity” for accuracy.

Pass

National Defence

Indigenous Peoples Recruitment

Social media (Facebook, Instagram, Snapchat)

2020-11-10

No changes required

Pass

National Defence

Indigenous Peoples Recruitment

Social media (Facebook, Instagram, Snapchat)

2021-02-15

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Overarching Recruitment

Search engine marketing

2020-04-24

No changes required

Pass

National Defence

Priority Occupations

Web

2020-04-29 Not applicableFootnote 1 Not applicableFootnote 1

National Defence

Priority Occupations

Web

2020-07-30

No changes required

Pass

National Defence

Priority Occupations

Social media (Facebook, Snapchat)

2020-07-24

No changes required

Pass

National Defence

Priority Occupations

Social media (Facebook, Snapchat)

2020-07-27

No changes required

Pass

National Defence

Priority Occupations

Social media (Facebook)

2020-10-15

No changes required

Pass

National Defence

Priority Occupations

Print

Web
2021-01-11

No changes required

Pass

National Defence

Reserves Recruitment

Web

2020-04-29

No changes required

Pass

National Defence

Reserves Recruitment

Social media (Facebook, Instagram, Snapchat)

2020-11-09

No changes required

Pass

National Defence

Reserves Recruitment

Social media (Facebook, Instagram, Snapchat)

2021-01-18

No changes required

Pass

National Defence

Women's Recruitment

Social media (Facebook, Instagram, Snapchat, Pinterest, LinkedIn)

2020-10-01

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

2020-04-27

“Eligible businesses can receive a 75% wage subsidy” changed to “eligible businesses can receive a 75% wage subsidy for a time period of up to 12 weeks” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

2020-04-27

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Television

2020-05-06

“When it’s over, Canadians will be back stronger than ever”changed to “supporting each other today can help Canada come back strong” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Web

2020-05-04 Not applicableFootnote 1 Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

Web

2020-05-04

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

Web

2020-05-13

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Print

Social media (Facebook, Instagram)

Web

2020-05-18

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Snapchat)

Web

2020-05-19 Not applicableFootnote 1 Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Print

2020-06-08

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Web

2020-06-11

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

2020-06-19

Added “eligible businesses” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

2020-06-29

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Web

2020-07-06 Not applicableFootnote 1 Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

2020-07-06

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

2020-07-10

Added “eligible businesses” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

Social media (Facebook, Instagram)

Web

2020-08-14

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Twitter, Instagram, LinkedIn)

2020-08-14

“The new and improved CEWS will (…) protect more Canadian jobs” changed to “the new and
improved CEWS will (…) help protect more Canadian jobs” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

2020-10-01

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

Web

2020-10-19

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

2020-10-19

Removed approximate dollar value for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Print

Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)

Television

Web

2020-11-09

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

2020-11-16

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Radio

2020-11-20

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

Web

2020-11-23

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

Web

2020-12-14

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn)

Web

2021-02-11

Added "check your eligibility" for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2021-02-23

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

2021-03-22

No changes required

Pass

Public Health Agency of Canada

Childhood Vaccination

Search engine marketing

Social media (Facebook, Pinterest, YouTube)

2021-01-11

“Keep your child safe” and “protect your child” changed to “help keep your child safe” and “help protect your child” for accuracy.

Pass

Public Health Agency of Canada

Childhood Vaccination

Television

Web

2021-01-18

No changes required

Pass

Public Health Agency of Canada

Childhood Vaccination

Print

2021-02-04

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Search engine marketing

2020-04-01

Removed “quickly” for accuracy.

Pass

Public Health Agency of Canada

Coronavirus

Radio

Search engine marketing

Web

2020-04-01

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Print

2020-04-09

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Television

2020-04-20

“Don’t be responsible for the death of a loved one” and “so stay at home to protect your loved ones” changed to “even if you don’t have symptoms, you can spread COVID-19 to others and put lives at risk” and “so stay home. Your actions can be the difference between life and death” for objectivity.

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-04-13 Not applicableFootnote 1 Not applicableFootnote 1

Public Health Agency of Canada

Coronavirus

Radio

2020-04-20

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Search engine marketing

Social media (Facebook, Twitter)

Web

2020-04-30

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-05-06

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

2020-05-14

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Search engine marketing

2020-05-22

Removed “avoid waiting time at Canadian ports of entry”, “fast”, and “safe” for accuracy.

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Twitter, Instagram)

Web

2020-05-29

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Twitch, YouTube, Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest)

Web

2020-06-01

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Radio

2020-06-08

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Print

2020-06-15

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Instagram)

Web

2020-06-17

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

2020-06-22

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-06-12

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Radio

2020-07-06

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-07-13

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Instagram)

Web

2020-07-20

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Snapchat)

2020-07-29

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Search engine marketing

2020-07-30

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Snapchat)

Web

2020-08-24

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Instagram, Twitter, YouTube)

Web

2020-08-10

Video re-edited for objectivity.  

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-08-19

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

2020-08-31

"Travelling outside Canada?" and "help slow the spread of COVID-19 at the border to keep Canadians safe" changed to "returning or travelling to Canada?" and "reduce border wait times. Help control COVID-19" for accuracy.

Pass

Public Health Agency of Canada

Coronavirus

Social media (Pinterest, Twitter)

Web

2020-09-14

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (TikTok)

2020-09-18

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-09-28

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

Social media (Facebook, Instagram, Twitter)

Web
2020-10-05

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-10-06

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Snapchat, Twitter)

Web

2020-10-12

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-10-13

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-10-15

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-10-23

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Search engine marketing

Web

2020-10-26

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2020-11-09

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Out-of-home

Print

Web

2020-11-23

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2020-12-03

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Snapchat)

2020-12-14

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Television

2021-02-15

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Television

2021-02-15

No changes required

Note: ads aired before the review was conducted

Pass

Note: ads aired before the review was conducted

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Instagram)

Web

2021-02-22

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media

2021-03-01

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Instagram, Snapchat, YouTube)

Web

2021-03-01

No changes required

Note: ads posted before the review was conducted

Pass

Note: ads posted before the review was conducted

Public Health Agency of Canada

COVID Alert App

Search engine marketing

2020-07-28

Removed “your privacy is protected”, “safe and private” and “completely private” for accuracy.

Pass

Public Health Agency of Canada

COVID Alert App

Social media (Instagram, Twitter)

Out-of-home

2020-07-31

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Social media (Instagram, Twitter, Facebook)

2020-07-31

“The COVID Alert app is easy to use” changed to “the COVID Alert app is easier to download than you think” for accuracy.

Pass

Public Health Agency of Canada

COVID Alert App

Social media (Facebook)

2020-08-03

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Web

2020-08-05

“Break the chain of infection by knowing if you may have been exposed” changed to “help break the chain of infection by knowing if you may have been exposed” for accuracy.

Pass

Public Health Agency of Canada

COVID Alert App

Social media (Facebook, Instagram, Twitter, YouTube)

2020-08-14

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Search engine marketing

2020-09-03

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Social media (Facebook, Instagram, Twitter)

2020-09-17

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Web

2020-10-08

“Every download of the (…) app makes it more effective” changed to “every download of the (…) app can make it more effective” and “protect yourself and others” changed to “help protect yourself and others” for accuracy.

Pass

Public Health Agency of Canada

COVID Alert App

Out-of-home

2020-12-13

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Out-of-home

Social media (Facebook, Instagram)

Web

2020-12-14

No changes required

Pass

Public Health Agency of Canada

COVID Alert App

Television

Web

2020-12-21

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Out-of-home

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2021-02-22

"Millions of people have already been vaccinated" changed to "millions of people around the world have already been vaccinated" for accuracy. Also added "to help protect against COVID-19" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Social media (Facebook, Instagram, Twitter)

2021-02-26

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Social media (Facebook, Instagram, Twitter)

Web

2021-03-01

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Out-of-home

Print

Radio

Social media (Facebook, Instagram, Twitter)

Web

2021-03-08

No changes required

Pass

Public Health Agency of Canada

Seasonal Flu

Search engine marketing

2020-10-19

"Protect yourself and those around you" and "stay healthy" changed to "help protect yourself and those around you" and "help stay healthy" for accuracy.

Pass

Public Health Agency of Canada

Seasonal Flu

Social media (Facebook, Instagram, LinkedIn)

Web

2020-10-19

No changes required

Pass

Public Safety Canada

Don’t Drive High

Social media (Instagram, Snapchat, TikTok, YouTube)

Web

2021-01-11

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Search engine marketing

2021-03-08

"Disasters in Canada are increasing in frequency and severity" changed to "disasters in Canada are increasing in frequency" for accuracy.

Pass

Public Safety Canada

Flood ReadyFootnote 2

Social media (Facebook, Twitter)

Web

2021-03-11

Changed "protect" and "avoid" to "help protect" and "help avoid" for accuracy.

Pass

Public Safety Canada

Human Trafficking Public Awareness

Search engine marketing

Social media (Facebook, Instagram, Snapchat, Twitter)

Web

2021-02-15

No changes required

Pass

Public Safety Canada

Online Child Sexual Exploitation

Search engine marketing

Social media (Facebook, Instagram)

Web

2021-03-01

No changes required

Pass

Veterans Affairs Canada

75th anniversary of the Liberation of the Netherlands and V-E DayFootnote 2

Print

2020-07-15

No changes required

Pass

Veterans Affairs Canada

Mental Health Services for Veterans and their Families

Print

Radio

Search engine marketing

Social media (Facebook)

Web

2020-12-16

No changes required

Pass

Veterans Affairs Canada

Mental Health Services for Veterans and their Families

Social media (Twitter)

2021-01-25

No changes required

Pass

Veterans Affairs Canada

Remembrance 2020

Web

2020-10-29

No changes required

Pass

Veterans Affairs Canada

Remembrance 2020

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2020-11-01

No changes required

Pass

Veterans Affairs Canada

Remembrance 2020

Social media (Facebook, Instagram, Twitter)

2020-11-06

No changes required

Pass

Veterans Affairs Canada

Services for Veterans and their Families

Print

Search engine marketing

Social media (Facebook, LinkedIn, Twitter)

Web

2021-03-10

No changes required

Pass

Table 1 Notes

Footnote 1

creatives previously approved by Ad Standards are being re-used.

Return to footnote 1 referrer

Footnote 2

campaign below $250,000 was submitted for a voluntary review.

Return to footnote 2 referrer

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