Review results and decisions
Review results are updated in January, April, July and October. Results for past fiscal years are also available.
2024-2025
January 1 to March 31, 2025 (Quarter 4)
Ad Standards reviewed 782 creatives against the advertising review criteria. The creatives were part of 23 advertising campaigns listed below.
Ad Standards recommended 6 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Assault-Style Firearms Compensation Program (Public Safety Canada)
- Benefits and Credits (Canada Revenue Agency)
- Biosecurity for small-scale animal producers (Canadian Food Inspection Agency)
- Canada's Climate Plan (Environment and Climate Change Canada)
- Canadian Dental Care Plan (Health Canada)
- Childhood Vaccination (Public Health Agency of Canada)
- Consumer Protection (Innovation, Science and Economic Development Canada)
- Cyber Security: Ransomware (Communications Security Establishment Canada)
- Francophone Economic Immigration (Immigration, Refugees and Citizenship Canada)
- Indigenous Peoples (National Defence)
- International Travellers (Canadian Food Inspection Agency)
- Housing (Housing, Infrastructure and Communities Canada)
- Human Trafficking (Public Safety Canada)
- Mental Health, Substance Use, and 9-8-8: Suicide Crisis Helpline (Public Health Agency of Canada)
- Newcomer Services (Immigration, Refugees and Citizenship Canada)
- Oil to Heat Pump Affordability Program (OHPA) (Natural Resources Canada)
- Pharmacare (Health Canada)
- Priority Occupations Campaign (National Defence)
- Reserve Force Recruitment (National Defence)
- Services for Seniors (Employment and Social Development Canada)
- Services for Veterans (Veterans Affairs Canada)
- Skilled Trades (Employment and Social Development Canada)
- Sexually Transmitted and Blood-Borne Infections - Syphilis (Public Health Agency of Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Assault-Style Firearms Compensation Program | Public Safety Canada | Hyperlinks directing viewers to website content were updated for accuracy. |
| Housing | Housing, Infrastructure and Communities Canada | “Eco-friendly home projects” changed to “home projects that reduce your environmental impact” for accuracy. “Discover tools and programs to make…” changed to “Discover tools and programs designed to make…” for accuracy. “Learn more at Canada.ca/housing” changed to “Find housing programs at Canada.ca/housing” for accuracy. |
| Pharmacare | Health Canada | “Get access to a range of birth control options” changed to “Pharmacare offers a range of birth control options at little or no cost” for accuracy. “Access a range of diabetes medication at little or no cost to you” changed to “Pharmacare offers a range of diabetes medications at little or no cost to you” for accuracy. |
October 1 to December 31, 2024 (Quarter 3)
Ad Standards reviewed 671 creatives against the advertising review criteria. The creatives were part of 23 advertising campaigns listed below.
Ad Standards recommended 3 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- Awareness Recruitment (National Defence)
- Benefits and Credits (Canada Revenue Agency)
- Biosecurity for small-scale animal producers (Canadian Food Inspection Agency)
- Canada’s Climate Plan (Environment and Climate Change Canada)
- Canadian Dental Care Plan (Health Canada)
- Consumer Protection (Innovation, Science and Economic Development Canada)
- Francophone Economic Immigration (Immigration, Refugees and Citizenship Canada)
- GST/HST Tax Break (Public Services and Procurement Canada)
- Health Services Recruitment (Correctional Service Canada)
- Indigenous Peoples (National Defence)
- International Travellers (Canadian Food Inspection Agency)
- Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
- Mental Health, Substance Use, and 9-8-8: Suicide Crisis Helpline (Public Health Agency of Canada)
- Oil to Heat Pump Affordability Program (OHPA) (Natural Resources Canada)
- Online Child Sexual Exploitation (Public Safety Canada)
- Palliative Care (Health Canada)
- Priority Occupations Campaign (National Defence)
- Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
- Remembrance and Recognition (Veterans Affairs Canada)
- Respiratory Infectious Disease Season (Public Health Agency of Canada)
- Services for Veterans (Veterans Affairs Canada)
- Vaping Prevention (Health Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Canada’s Climate Plan | Environment and Climate Change Canada | Search Keyword selection modified for accuracy. An ad creative was flagged for accuracy and was withdrawn from campaign. |
| Online Child Sexual Exploitation | Public Safety Canada | Search Keyword selection modified for accuracy. |
July 1 to September 30, 2024 (Quarter 2)
Ad Standards reviewed 164 creatives against the advertising review criteria. The creatives were part of 7 advertising campaigns listed below.
All creatives passed both the initial and final reviews without any modifications.
Campaigns reviewed
- Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
- Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
- Paid Education (National Defence)
- Priority Occupations (National Defence)
- Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
- Reserve Force Recruitment (National Defence)
- Upgrade Your Skills (Employment and Social Development Canada)
April 1 to June 30, 2024 (Quarter 1)
Ad Standards reviewed 266 creatives against the advertising review criteria. The creatives were part of 6 advertising campaigns listed below.
Ad Standards recommended 4 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- Canada Dental Care Plan (Health Canada)
- Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
- Emergency Preparedness – Wildfires (Public Safety Canada)
- Human Trafficking (Public Safety Canada)
- Opioids Stigma and Harm Reduction (Health Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Canada Dental Care Plan | Health Canada | “Seniors with a family income under $90,000 …” added for accuracy. The tagline “Accessible. Affordable. Essential.” was removed for accuracy. |
| Canada Dental Care Plan – Phases 2 and 3 | Health Canada | Additional information on patient intake process and eligibility was added for accuracy. "More affordable" changed to “more affordable for eligible Canadians” for accuracy. |
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