Review results and decisions

Ad Standards reviewed the following government advertising campaigns against the advertising review criteria.

Review results are published as they become available.

Results for past fiscal years are also available.

2021-2022

Department
Campaign title
Media type(s)
Campaign start date
Modifications made following initial review
Final review

Canada Revenue Agency

Benefits and Credits

Television

Search engine marketing

Social media (Facebook, Instagram, Snapchat, TikTok, YouTube)

Web

2022-02-14

No changes required

Pass

Canada Revenue Agency

Benefits and Credits

Radio

Television

2022-03-14

No changes required

Pass

Canada Revenue Agency

Benefits and Credits

Print

2022-03-22

No changes required

Pass

Canada Revenue Agency

Benefits and Credits

Social media (YouTube)

2022-05-03

No changes required

Pass

Canada Revenue Agency

Slam the Scam

Search engine marketing

2021-11-08

Not applicableFootnote 1

Not applicableFootnote 1

Canada Revenue Agency

Slam the Scam

Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

Web

2022-01-10

No changes required

Pass

Canadian Food Inspection Agency

African swine fever

Social media (Facebook, Instagram)

Web

2021-11-01

Changed background colour from red to pink.

Pass

Canadian Food Inspection Agency

African swine fever

Out-of-home

Social media (Facebook, Instagram)

Web

2021-12-06

No changes required

Pass

Canadian Food Inspection Agency

E -commerce: Know the dos and don’ts

Search engine marketing

Social media (Facebook, Instagram, Pinterest, Twitter)

Web

2021-11-22

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

Web

2021-04-19

Not applicableFootnote 1

Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Twitter)

Web

2021-04-26

Not applicableFootnote 1

Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

Web

2021-05-04

Not applicableFootnote 1

Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

2021-05-24

Added "find out if you qualify" for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

2021-07-05

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

2021-07-07

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

2021-07-09

Added “eligible businesses” for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Instagram, Snapchat, TikTok)

2021-07-19

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

2021-07-21

Added a reference to eligibility criteria for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter)

Web

2021-07-21

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, LinkedIn, Twitter)

Web

2021-07-22

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2021-11-16

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram)

Web

2022-01-03

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2022-01-03

Not applicableFootnote 1

Not applicableFootnote 1

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

2022-01-17

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Search engine marketing

2022-01-20

Removed reference to a dollar amount for clarity.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, LinkedIn, Twitter)

2022-01-24

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Web

2022-01-25

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Television

Social media (YouTube)

2022-01-31

"An economy that leaves no one behind" changed to "an economy that provides support to those who need it most" and added a reference to eligibility criteria for accuracy.

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Print

Radio

Web

2022-01-31

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (Facebook, Instagram, Twitter)

Web

2022-02-01

No changes required

Pass

Department of Finance Canada

COVID-19 Emergency Response Plan

Social media (YouTube)

Web

2022-03-07

Not applicableFootnote 1

Not applicableFootnote 1

Employment and Social Development Canada

Inclusive Workplaces (Accessibility)

Search engine marketing

Social media (Facebook, LinkedIn, Twitter)

Web

2021-05-13

No changes required

Pass

Employment and Social Development Canada

Jobs and Skills

Social media (Facebook, Instagram, LinkedIn, Twitter)

2022-01-31

No changes required

Pass

Employment and Social Development Canada

National Skilled Trades Campaign

Search engine marketing

2022-01-03

No changes required

Pass

Employment and Social Development Canada

National Skilled Trades Campaign

Out-of-home

Social media (Facebook, Instagram, Snapchat)

Web

2022-01-24

No changes required

Pass

Employment and Social Development Canada

National Skilled Trades Campaign

Television

Social media (Snapchat, TikTok, YouTube)

Web

2022-02-04

No changes required

Pass

Employment and Social Development Canada

Service Canada eServicesFootnote 2

Social media (Facebook, Instagram)

2021-12-08

No changes required

Pass

Employment and Social Development Canada

Service Canada eServicesFootnote 2

Social media (Facebook, Instagram)

2022-01-17

No changes required

Pass

Employment and Social Development Canada

Service Canada eServicesFootnote 2

Search engine marketing

2022-01-17

No changes required

Pass

Employment and Social Development Canada

Service Canada eServicesFootnote 2

Search engine marketing

Social media (Facebook, Instagram)

2022-03-01

No changes required

Pass

Employment and Social Development Canada

Services for Seniors and Retirement Planning

Print

Search engine marketing

Social media (Facebook)

2022-01-24

“Increases” changed to “changes” for accuracy.

Pass

Environment and Climate Change Canada

Nature Legacy

Social media (Facebook, Snapchat, Twitter, YouTube)

Web

2021-07-30

Not applicableFootnote 1

Not applicableFootnote 1

Environment and Climate Change Canada

Our Environment

Search engine marketing

2021-06-25

No changes required

Pass

Environment and Climate Change Canada

Our Environment

Search engine marketing

2021-07-07

No changes required

Pass

Environment and Climate Change Canada

Our Environment

Search engine marketing

2021-07-28

No changes required

Pass

Environment and Climate Change Canada

Our Environment

Search engine marketing

2022-02-14

Added "help" to "protect the environment" and "save the environment" and added references to eligibility criteria for accuracy.

Pass

Environment and Climate Change Canada

Our Environment

Television

Social media (Facebook, Instagram, YouTube)

2022-02-14

No changes required

Pass

Environment and Climate Change Canada

Our Environment

Social media (Facebook, Instagram)

2022-02-17

No changes required

Pass

Financial Consumer Agency of Canada

Make Change that Counts

Search engine marketing

2022-02-07

No changes required

Pass

Financial Consumer Agency of Canada

Make Change that Counts

Social media (Facebook, LinkedIn, Snapchat, Twitter)

Web

2022-03-07

No changes required

Pass

Financial Consumer Agency of Canada

Make Change that Counts

Social media (TikTok)

Web

2022-03-14

No changes required

Pass

Global Affairs Canada

EduCanada

Search engine marketing

2022-02-14

No changes required

Pass

Global Affairs Canada

EduCanada

Social media (Facebook, Instagram)

Web

2022-02-21

No changes required

Pass

Global Affairs Canada

TCS – Economic recovery

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2022-02-21

No changes required

Pass

Global Affairs Canada

TCS – Economic recovery

Search engine marketing

2022-02-28

No changes required

Pass

Global Affairs Canada

Travel and Border

Social media (Facebook, Instagram)

Web

2021-09-07

Not applicableFootnote 1

Not applicableFootnote 1

Global Affairs Canada

Travel and Border

Search engine marketing

2021-09-13

No changes required

Pass

Global Affairs Canada

Travel and Border

Social media (Facebook, Instagram)

2021-10-12

No changes required

Pass

Global Affairs Canada

Travel and Border

Social media (Facebook)

2021-12-17

Not applicableFootnote 1

Not applicableFootnote 1

Global Affairs Canada

Travel and Border

Social media (Facebook, Twitter)

2021-12-23

No changes required

Pass

Health Canada

Food Safety

Social media (Facebook, Instagram)

Web

2021-06-21

No changes required

Pass

Health Canada

Food Safety

Social media (Facebook, Instagram)

2021-06-28

No changes required

Pass

Health Canada

Food Safety

Social media (Facebook, Instagram)

Television

2021-12-13

No changes required

Pass

Health Canada

Food Safety

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2021-12-13

Not applicableFootnote 1

Not applicableFootnote 1

Health Canada

Opioids Stigma and Harm Reduction

Social media (YouTube)

Web

2022-03-01

Not applicableFootnote 1

Not applicableFootnote 1

Health Canada

Vaping Prevention

Search engine marketing

Social media (Instagram, Snapchat, TikTok, YouTube)

Web

2022-03-07

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Express Entry

Search engine marketing

2022-02-22

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Express Entry

Web

2022-03-11

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Inclusive Communities

Search engine marketing

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2022-02-14

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Inclusive Communities

Search engine marketing

Social media (Facebook, Instagram, YouTube)

2022-02-14

Not applicableFootnote 1

Not applicableFootnote 1

Immigration, Refugees and Citizenship Canada

Newcomer Services

Social media (Facebook, Instagram)

Web

2022-01-24

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services

Search engine marketing

2022-02-01

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services

Out-of-home

2022-02-11

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services

Out-of-home

2022-02-11

Not applicableFootnote 1

Not applicableFootnote 1

Immigration, Refugees and Citizenship Canada

Newcomer Services

Social media (Facebook, Instagram)

2022-02-16

No changes required

Pass

Immigration, Refugees and Citizenship Canada

Newcomer Services

Social media

2022-02-16

Not applicableFootnote 1

Not applicableFootnote 1

Immigration, Refugees and Citizenship Canada

Newcomer Services

Web

2022-02-23

Not applicableFootnote 1

Not applicableFootnote 1

Immigration, Refugees and Citizenship Canada

Newcomer Services

Print

2022-03-01

No changes required

Pass

Indigenous Services Canada

Inuit Child First Initiative

Social media (Facebook)

2021-07-12

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Inuit Child First Initiative

Radio

Web

2021-07-19

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Inuit Child First Initiative

Print

Search engine marketing

Social media (Facebook, Instagram)

Web

2022-03-14

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Jordan's Principle

Social media (LinkedIn)

Web

2021-07-12

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Jordan's Principle

Radio

2021-07-19

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Jordan's Principle

Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter)

Web

2022-03-14

Not applicableFootnote 1

Not applicableFootnote 1

Indigenous Services Canada

Seasonal FluFootnote 2

Radio

Social media (Facebook, Instagram)

Web

2021-11-08

No changes required

Pass

Innovation, Science and Economic Development Canada

Canada Digital Adoption Program

Radio

Search engine marketing

2022-03-11

No changes required

Pass

National Defence

Indigenous People Recruitment

Social media (Facebook, Instagram, Snapchat)

2022-01-17

No changes required

Pass

National Defence

Indigenous People Recruitment

Radio

2022-02-28

No changes required

Pass

National Defence

Paid Education

Social media (Facebook, Instagram, Snapchat, TikTok)

2021-12-13

Added a reference to eligibility criteria for accuracy.

Pass

National Defence

Priority Occupations

Social media (Facebook, Instagram, Snapchat)

2021-06-30

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Priority Occupations

Web

2021-06-30

No changes required

Pass

National Defence

Priority Occupations

Web

2021-08-24

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Priority Occupations

Social media (Facebook, Instagram, Snapchat)

Web

2021-09-27

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Priority Occupations

Social media (Facebook, Instagram, Snapchat)

Web

2021-09-27

No changes required

Pass

National Defence

Priority Occupations

Social media (Facebook, Instagram, Snapchat, YouTube)

Web

2022-01-03

No changes required

Pass

National Defence

Recruitment Awareness

Search engine marketing

2021-05-03

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Social media (Instagram)

2021-06-07

No changes required

Pass

National Defence

Recruitment Awareness

Social media (Instagram, Snapchat)

2021-06-14

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Web

2021-06-21

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Television

2021-07-23

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Web

2021-07-23

No changes required

Pass

National Defence

Recruitment Awareness

Print

Radio

Social media (Facebook, Instagram, Snapchat)

Web

2021-10-25

No changes required

Pass

National Defence

Recruitment Awareness

Search engine marketing

2021-11-15

No changes required

Pass

National Defence

Recruitment Awareness

Search engine marketing

2021-11-19

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Social media (Facebook, Instagram, LinkedIn, Snapchat, TikTok)

2022-01-24

No changes required

Pass

National Defence

Recruitment Awareness

Social media (Facebook, Instagram, Snapchat, YouTube)

Web

2022-01-24

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Television

2022-02-04

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Recruitment Awareness

Search engine marketing

2022-02-28

No changes required

Pass

National Defence

Reserves

Web

2021-07-26

No changes required

Pass

National Defence

Reserves

Print

Radio

Social media (Facebook, Instagram, Snapchat)

Web

2021-10-25

No changes required

Pass

National Defence

Reserves

Web

2021-10-25

Not applicableFootnote 1

Not applicableFootnote 1

National Defence

Reserves

Social media (Facebook, Instagram, Snapchat)

Web

2022-01-17

No changes required

Pass

National Defence

Reserves

Social media (Facebook, Instagram, Snapchat, TikTok)

Web

2022-02-07

No changes required

Pass

National Defence

Women’s Recruitment

Social media (Facebook, Instagram, LinkedIn, Snapchat)

Web

2021-12-15

No changes required

Pass

Parks Canada

Visitation and Conservation National Campaign

Search engine marketing

Social media (Facebook, Instagram, Snapchat)

2022-02-15

No changes required

Pass

Parks Canada

Visitation and Conservation National Campaign

Web

2022-02-15

Not applicableFootnote 1

Not applicableFootnote 1

Parks Canada

Visitation and Conservation National Campaign

Social media (Facebook, Instagram, Snapchat)

Web

2022-03-01

Not applicableFootnote 1

Not applicableFootnote 1

Parks Canada

Visitation and Conservation National Campaign

Search engine marketing

2022-04-01

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Social media (Facebook, Instagram, Twitter)

2021-04-01

No changes required

Pass

Public Health Agency of Canada

Coronavirus

Web

2021-04-05

No changes required

Pass

Public Health Agency of Canada

COVID-19 Mental Health

Radio

Web

2022-01-17

No changes required

Pass

Public Health Agency of Canada

COVID-19 Mental Health

Social media (Facebook, Instagram)

2022-01-24

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Search engine marketing

2021-04-01

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Web

2021-04-14

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Web

2021-04-16

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook, Instagram, Twitter)

Web

2021-04-20

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook, Instagram, Pinterest, Twitter)

2021-05-17

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook, Pinterest, Snapchat, Twitter)

Web

2021-05-24

Information unavailable

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Search engine marketing

2021-05-25

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Twitter)

2021-06-07

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook, Instagram, Twitter)

Web

2021-06-14

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook, Instagram)

Web

2021-06-28

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

2021-07-14

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

2021-08-07

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Pinterest)

2021-08-09

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Facebook)

2021-08-16

“Protect" changed to "help protect" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Social media (Instagram, Twitter)

Web

2021-08-16

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

2021-09-06

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Web

2021-09-08

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Social media (Facebook, Instagram, Pinterest)

Web

2021-12-20

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Radio

Social media (YouTube)

Web

2022-01-17

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Web

2022-01-21

No changes required

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Web

2022-01-21

“Protect" changed to "help protect" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Social media (Pinterest)

Web

2022-02-21

"Opening windows regularly lets fresh air in and viral particles out" changed to "opening windows regularly helps let fresh air in and viral particles out" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Search engine marketing

2022-02-28

“Protect" changed to "help protect" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Public Health Measures

Out-of-home

Social media (Facebook, Instagram, Snapchat)

Web

2022-02-28

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Print

Social media (Facebook, Instagram, Twitter, YouTube)

Web

2021-04-01

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination

Out-of-home

Radio

Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)

Web

2021-04-01

Not applicableFootnote 1

Not applicableFootnote 1

Public Health Agency of Canada

COVID-19 Vaccination

Social media (Facebook, Instagram, Twitter)

2021-04-15

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Ask the Experts

Social media (Facebook, Instagram, Twitter)

Web

2021-06-14

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Ask the Experts

Social media (Facebook, Instagram, Twitter, YouTube)

Television

Web

2021-06-21

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Ask the Experts

Social media (Facebook, Instagram, Twitter)

Web

2021-08-02

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Ask the Experts

Social media (YouTube)

Web

2021-08-11

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination - Booster

Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter)

Web

2022-01-31

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination - Booster

Social media (Facebook, Snapchat, Twitter, YouTube)

2022-02-14

"Booster doses strengthen our protection by producing more antibodies" changed to "a booster dose produces more antibodies that can help to strengthen our immune response" and added a link to more information for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Vaccination - Booster

Radio

Social media (Facebook, Snapchat, Twitter, YouTube)

Web

2022-02-14

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Out-of-home

Print

Search engine marketing

2021-05-03

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Social media (Facebook, Instagram)

2021-05-10

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Web

2021-05-12

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

Television

Web

2021-05-12

Added “keep following public health measures” for clarity.

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Out-of-home

Print

Radio

2021-05-24

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Social media (Twitter)

2021-05-27

Removed "soon" for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Out-of-home

Social media (Snapchat)

2021-06-18

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Social media (TikTok)

2021-06-23

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Out-of-home

2021-06-25

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Mass campaign

Out-of-home

2021-07-02

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Twitter)

Web

2021-08-25

Changed background image for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Twitter, YouTube)

Television

Web

2021-08-30

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Radio

2021-09-06

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Twitter)

Web

2021-11-29

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Radio

2021-12-06

Not applicableFootnote 1

Not applicableFootnote 1

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Out-of-home

Social media (Facebook, Instagram, Twitter)

Web

2021-12-13

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Pinterest, Twitter)

Web

2021-12-20

Not applicableFootnote 1

Not applicableFootnote 1

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Twitter)

Web

2021-12-23

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Radio

Web

2022-01-03

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Radio

2022-02-28

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Out-of-home

2022-03-03

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Parents

Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter)

Web

2022-03-07

No changes required

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Young Adults

Social media (Snapchat, TikTok, YouTube)

Web

2021-10-08

Not applicableFootnote 1

Not applicableFootnote 1

Public Health Agency of Canada

COVID-19 Vaccination – Young Adults

Radio

Web

2021-10-11

Not applicableFootnote 1

Not applicableFootnote 1

Public Health Agency of Canada

COVID-19 Vaccination – Young Adults

Social media (Facebook, Instagram, Pinterest)

Web

2021-10-18

“COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.

Pass

Public Health Agency of Canada

COVID-19 Vaccination – Young Adults

Social media (Facebook)

2021-10-28

“COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.

Pass

Public Health Agency of Canada

Dementia

Search engine marketing

2022-01-17

“Can be prevented” changed to “could be prevented” and added “about” to statistical claims for accuracy.

Pass

Public Health Agency of Canada

Dementia

Print

Social media (Facebook, Instagram, LinkedIn)

Web

2022-01-17

No changes required

Pass

Public Health Agency of Canada

Dementia

Web

2022-01-17

No changes required

Pass

Public Health Agency of Canada

Dementia

Social media (Facebook, Instagram)

2022-02-14

No changes required

Pass

Public Health Agency of Canada

Rapid TestsFootnote 2

Search engine marketing

2021-07-20

No changes required

Pass

Public Health Agency of Canada

Rapid TestsFootnote 2

Social media (LinkedIn)

Web

2021-07-28

No changes required

Pass

Public Health Agency of Canada

Seasonal Flu

Out-of-home

Social media (Facebook, Instagram, LinkedIn)

Web

2021-10-25

“Protect" changed to "help protect" for accuracy.

Pass

Public Health Agency of Canada

Seasonal Flu

Search engine marketing

2021-10-25

"Stay healthy" changed to "help stay healthy" for accuracy.

Pass

Public Health Agency of Canada

Seasonal Flu

Social media (LinkedIn)

2021-11-01

Added “of adults” to cited percentage for accuracy.

Pass

Public Health Agency of Canada

Seasonal Flu

Web

2021-11-03

“Protect" changed to "help protect" for accuracy.

Pass

Public Safety Canada

Emergency Preparedness

Social media (Facebook, Instagram)

Web

2021-04-12

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Web

2021-05-03

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Search engine marketing

Web

2021-05-07

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Radio

Social media (Facebook, Twitter)

Web

2021-07-05

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Emergency Preparedness

Web

2022-01-04

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Television

Social media (Facebook, Twitter)

Web

2022-01-04

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Emergency Preparedness

Web

2022-01-10

No changes required

Pass

Public Safety Canada

Emergency Preparedness

Radio

Web

2022-02-28

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Firearms Public Awareness

Search engine marketing

Television

Web

2021-07-19

No changes required

Pass

Public Safety Canada

Firearms Public Awareness

Web

2021-07-26

No changes required

Pass

Public Safety Canada

Firearms Public Awareness

Radio

2021-08-09

No changes required

Pass

Public Safety Canada

Firearms Public Awareness

Search engine marketing

Web

2022-01-10

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Firearms Public Awareness

Web

2022-02-05

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Firearms Public Awareness

Radio

Television

2022-02-07

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Flood ReadyFootnote 2

Search engine marketing

Social media (Facebook, Twitter)

Web

2022-02-28

“Protect" changed to "help protect" for accuracy.

Pass

Public Safety Canada

Flood ReadyFootnote 2

Search engine marketing

Web

2022-03-10

No changes required

Pass

Public Safety Canada

Human Trafficking

Search engine marketing

Social media (YouTube)

Web

2021-07-26

No changes required

Pass

Public Safety Canada

Human Trafficking

Social media (YouTube)

Web

2021-07-26

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Out-of-home

2021-08-13

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

2021-08-16

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Radio

Social media (Facebook, Instagram, Snapchat)

Web

2021-08-16

No changes required

Pass

Public Safety Canada

Human Trafficking

Out-of-home

2021-11-12

No changes required

Pass

Public Safety Canada

Human Trafficking

Out-of-home

2021-11-12

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Social media (YouTube)

Web

2021-11-25

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Social media (YouTube)

Web

2021-11-26

No changes required

Pass

Public Safety Canada

Human Trafficking

Radio

Social media (Facebook, Instagram, Snapchat)

Web

2021-11-29

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Social media (YouTube)

2021-12-06

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Human Trafficking

Social media (Snapchat)

2021-12-13

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Online Child Sexual Exploitation

Social media (Facebook, Instagram)

Web

2021-07-12

Not applicableFootnote 1

Not applicableFootnote 1

Public Safety Canada

Online Child Sexual Exploitation

Social media (Facebook)

Web

2022-01-24

Not applicableFootnote 1

Not applicableFootnote 1

Statistics Canada

2021 Census

Search engine marketing

2021-04-01

No changes required

Pass

Statistics Canada

2021 Census

Social media (Twitter, YouTube)

Television

2021-04-19

No changes required

Pass

Statistics Canada

2021 Census

Out-of-home

Radio

Print

Search engine marketing

2021-05-03

No changes required

Pass

Veterans Affairs Canada

Mental Health Services for Veterans and their Families

Search engine marketing

2022-01-25

No changes required

Pass

Veterans Affairs Canada

Mental Health Services for Veterans and their Families

Print

Radio

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2022-01-31

No changes required

Pass

Veterans Affairs Canada

Mental Health Services for Veterans and their Families

Print

Radio

Social media (Facebook, Instagram, LinkedIn, Twitter)

Web

2022-01-31

Not applicableFootnote 1

Not applicableFootnote 1

Veterans Affairs Canada

Remembrance

Social media (Facebook, Instagram)

2021-08-06

No changes required

Pass

Veterans Affairs Canada

Remembrance

Search engine marketing

2021-10-04

No changes required

Pass

Veterans Affairs Canada

Remembrance

Social media (Facebook, Instagram, Snapchat, TikTok, Twitter, YouTube)

2021-11-01

No changes required

Pass

Veterans Affairs Canada

Remembrance

Social media (Snapchat)

2021-11-11

No changes required

Pass

Table 1 Notes

Footnote 1

creatives previously approved by Ad Standards are being re-used.

Return to footnote 1 referrer

Footnote 2

campaign below $250,000 was submitted for a voluntary review.

Return to footnote 2 referrer

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