Review results and decisions
Review results are updated in January, April, July and October. Results for past fiscal years are also available.
2025-2026
to (Quarter 2)
Ad Standards reviewed 203 creatives against the 10-point advertising review criteria. The creatives were part of 11 advertising campaigns listed below.
Ad Standards recommended 5 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Awareness Recruitment (National Defence)
- Biosecurity for Small Scale Producers (Canadian Food Inspection Agency)
- Canada Dental Care Plan (Health Canada)
- Human Trafficking Advertising Campaign (Public Safety Canada)
- International Travellers (Canadian Food Inspection Agency)
- Measles (Public Health Agency of Canada)
- Naval Recruitment (National Defence)
- Nurse Recruitment (Indigenous Services Canada)
- Online Child Sexual Exploitation (Public Safety Canada)
- Paid Education (National Defence)
- Reserve Force Recruitment (National Defence)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Biosecurity for small-scale producers | CFIA | “Un ferme sans maladie” changed to “Éviter les maladies à la ferme ” for accuracy in the French creative. |
| “Gardez vos porcs en santé” removed for accuracy in the French creative. | ||
| “Signalez si vous voyez un porc” changed to “Signalez les porcs sauvages” for accuracy in the French creative. | ||
| “Protégez-vous !” removed for accuracy in the French creative. | ||
| “Détections d’IA” changed to “détections de la grippe aviaire” for accuracy in the French creative. |
to (Quarter 1)
Ad Standards reviewed 270 creatives against the 10-point advertising review criteria. The creatives were part of 6 advertising campaigns listed below.
All creatives passed both the initial and final reviews without any modifications.
Campaigns reviewed
- Awareness Recruitment (National Defence)
- Biosecurity for small-scale producers (Public Health Agency of Canada)
- Canadian Dental Care Plan (Health Canada)
- New Temporary Insurance Employment Measures (Public Services and Procurement Canada)
- Online Disinformation (Communications Security Establishment Canada)
- Priority Occupations (National Defence)