Review results and decisions
Review results are updated in January, April, July and October. Results for past fiscal years are also available.
2024-2025
October 1 to December 31, 2024 (Quarter 3)
Ad Standards reviewed 671 creatives against the advertising review criteria. The creatives were part of 23 advertising campaigns listed below.
Ad Standards recommended 3 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- Awareness Recruitment (National Defence)
- Benefits and Credits (Canada Revenue Agency)
- Biosecurity for small-scale animal producers (Canadian Food Inspection Agency)
- Canada’s Climate Plan (Environment and Climate Change Canada)
- Canadian Dental Care Plan (Health Canada)
- Consumer Protection (Innovation, Science and Economic Development Canada)
- Francophone Economic Immigration (Immigration, Refugees and Citizenship Canada)
- GST/HST Tax Break (Public Services and Procurement Canada)
- Health Services Recruitment (Correctional Service Canada)
- Indigenous Peoples (National Defence)
- International Travellers (Canadian Food Inspection Agency)
- Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
- Mental Health, Substance Use, and 9-8-8: Suicide Crisis Helpline (Public Health Agency of Canada)
- Oil to Heat Pump Affordability Program (OHPA) (Natural Resources Canada)
- Online Child Sexual Exploitation (Public Safety Canada)
- Palliative Care (Health Canada)
- Priority Occupations Campaign (National Defence)
- Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
- Remembrance and Recognition (Veterans Affairs Canada)
- Respiratory Infectious Disease Season (Public Health Agency of Canada)
- Services for Veterans (Veterans Affairs Canada)
- Vaping Prevention (Health Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Canada’s Climate Plan | Environment and Climate Change Canada | Search Keyword selection modified for accuracy. An ad creative was flagged for accuracy and was withdrawn from campaign. |
| Online Child Sexual Exploitation | Public Safety Canada | Search Keyword selection modified for accuracy. |
July 1 to September 30, 2024 (Quarter 2)
Ad Standards reviewed 164 creatives against the advertising review criteria. The creatives were part of 7 advertising campaigns listed below.
All creatives passed both the initial and final reviews without any modifications.
Campaigns reviewed
- Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
- Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
- Paid Education (National Defence)
- Priority Occupations (National Defence)
- Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
- Reserve Force Recruitment (National Defence)
- Upgrade Your Skills (Employment and Social Development Canada)
April 1 to June 30, 2024 (Quarter 1)
Ad Standards reviewed 266 creatives against the advertising review criteria. The creatives were part of 6 advertising campaigns listed below.
Ad Standards recommended 4 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- Canada Dental Care Plan (Health Canada)
- Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
- Emergency Preparedness – Wildfires (Public Safety Canada)
- Human Trafficking (Public Safety Canada)
- Opioids Stigma and Harm Reduction (Health Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Canada Dental Care Plan | Health Canada | “Seniors with a family income under $90,000 …” added for accuracy. The tagline “Accessible. Affordable. Essential.” was removed for accuracy. |
| Canada Dental Care Plan – Phases 2 and 3 | Health Canada | Additional information on patient intake process and eligibility was added for accuracy. "More affordable" changed to “more affordable for eligible Canadians” for accuracy. |
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