Review results and decisions for past fiscal years

Ad Standards reviewed the following government advertising campaigns against the advertising review criteria.

On this page

2021-2022

  • Canada Revenue Agency
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Benefits and Credits

    Television

    Search engine marketing

    Social media (Facebook, Instagram, Snapchat, TikTok, YouTube)

    Web

    2022-02-14

    No changes required

    Pass

    Benefits and Credits

    Radio

    Television

    2022-03-14

    No changes required

    Pass

    Benefits and Credits

    Print

    2022-03-22

    No changes required

    Pass

    Benefits and Credits

    Social media (YouTube)

    2022-05-03

    No changes required

    Pass

    Slam the Scam

    Search engine marketing

    2021-11-08

    Not applicableFootnote 1

    Not applicableFootnote 1

    Slam the Scam

    Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

    Web

    2022-01-10

    No changes required

    Pass

  • Canadian Food Inspection Agency
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    African swine fever

    Social media (Facebook, Instagram)

    Web

    2021-11-01

    Changed background colour from red to pink.

    Pass

    African swine fever

    Out-of-home

    Social media (Facebook, Instagram)

    Web

    2021-12-06

    No changes required

    Pass

    E -commerce: Know the dos and don’ts

    Search engine marketing

    Social media (Facebook, Instagram, Pinterest, Twitter)

    Web

    2021-11-22

    No changes required

    Pass

  • Department of Finance Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-04-19

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Social media (Facebook, Twitter)

    Web

    2021-04-26

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    Web

    2021-05-04

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Search engine marketing

    2021-05-24

    Added "find out if you qualify" for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    2021-07-05

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    2021-07-07

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    2021-07-09

    Added “eligible businesses” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Instagram, Snapchat, TikTok)

    2021-07-19

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Search engine marketing

    2021-07-21

    Added a reference to eligibility criteria for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter)

    Web

    2021-07-21

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, LinkedIn, Twitter)

    Web

    2021-07-22

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2021-11-16

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    Web

    2022-01-03

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2022-01-03

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    2022-01-17

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Search engine marketing

    2022-01-20

    Removed reference to a dollar amount for clarity.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    2022-01-24

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Web

    2022-01-25

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Television

    Social media (YouTube)

    2022-01-31

    "An economy that leaves no one behind" changed to "an economy that provides support to those who need it most" and added a reference to eligibility criteria for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Print

    Radio

    Web

    2022-01-31

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    Web

    2022-02-01

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (YouTube)

    Web

    2022-03-07

    Not applicableFootnote 1

    Not applicableFootnote 1

  • Employment and Social Development Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Inclusive Workplaces (Accessibility)

    Search engine marketing

    Social media (Facebook, LinkedIn, Twitter)

    Web

    2021-05-13

    No changes required

    Pass

    Jobs and Skills

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    2022-01-31

    No changes required

    Pass

    National Skilled Trades Campaign

    Search engine marketing

    2022-01-03

    No changes required

    Pass

    National Skilled Trades Campaign

    Out-of-home

    Social media (Facebook, Instagram, Snapchat)

    Web

    2022-01-24

    No changes required

    Pass

    National Skilled Trades Campaign

    Television

    Social media (Snapchat, TikTok, YouTube)

    Web

    2022-02-04

    No changes required

    Pass

    Service Canada eServicesFootnote 2

    Social media (Facebook, Instagram)

    2021-12-08

    No changes required

    Pass

    Service Canada eServicesFootnote 2

    Social media (Facebook, Instagram)

    2022-01-17

    No changes required

    Pass

    Service Canada eServicesFootnote 2

    Search engine marketing

    2022-01-17

    No changes required

    Pass

    Service Canada eServicesFootnote 2

    Search engine marketing

    Social media (Facebook, Instagram)

    2022-03-01

    No changes required

    Pass

    Services for Seniors and Retirement Planning

    Print

    Search engine marketing

    Social media (Facebook)

    2022-01-24

    “Increases” changed to “changes” for accuracy.

    Pass

  • Environment and Climate Change Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Nature Legacy

    Social media (Facebook, Snapchat, Twitter, YouTube)

    Web

    2021-07-30

    Not applicableFootnote 1

    Not applicableFootnote 1

    Our Environment

    Search engine marketing

    2021-06-25

    No changes required

    Pass

    Our Environment

    Search engine marketing

    2021-07-07

    No changes required

    Pass

    Our Environment

    Search engine marketing

    2021-07-28

    No changes required

    Pass

    Our Environment

    Search engine marketing

    2022-02-14

    Added "help" to "protect the environment" and "save the environment" and added references to eligibility criteria for accuracy.

    Pass

    Our Environment

    Television

    Social media (Facebook, Instagram, YouTube)

    2022-02-14

    No changes required

    Pass

    Our Environment

    Social media (Facebook, Instagram)

    2022-02-17

    No changes required

    Pass

  • Financial Consumer Agency of Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Make Change that Counts

    Search engine marketing

    2022-02-07

    No changes required

    Pass

    Make Change that Counts

    Social media (Facebook, LinkedIn, Snapchat, Twitter)

    Web

    2022-03-07

    No changes required

    Pass

    Make Change that Counts

    Social media (TikTok)

    Web

    2022-03-14

    No changes required

    Pass

  • Global Affairs Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    EduCanada

    Search engine marketing

    2022-02-14

    No changes required

    Pass

    EduCanada

    Social media (Facebook, Instagram)

    Web

    2022-02-21

    No changes required

    Pass

    TCS – Economic recovery

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2022-02-21

    No changes required

    Pass

    TCS – Economic recovery

    Search engine marketing

    2022-02-28

    No changes required

    Pass

    Travel and Border

    Social media (Facebook, Instagram)

    Web

    2021-09-07

    Not applicableFootnote 1

    Not applicableFootnote 1

    Travel and Border

    Search engine marketing

    2021-09-13

    No changes required

    Pass

    Travel and Border

    Social media (Facebook, Instagram)

    2021-10-12

    No changes required

    Pass

    Travel and Border

    Social media (Facebook)

    2021-12-17

    Not applicableFootnote 1

    Not applicableFootnote 1

    Travel and Border

    Social media (Facebook, Twitter)

    2021-12-23

    No changes required

    Pass

  • Health Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Food Safety

    Social media (Facebook, Instagram)

    Web

    2021-06-21

    No changes required

    Pass

    Food Safety

    Social media (Facebook, Instagram)

    2021-06-28

    No changes required

    Pass

    Food Safety

    Social media (Facebook, Instagram)

    Television

    2021-12-13

    No changes required

    Pass

    Food Safety

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2021-12-13

    Not applicableFootnote 1

    Not applicableFootnote 1

    Opioids Stigma and Harm Reduction

    Social media (YouTube)

    Web

    2022-03-01

    Not applicableFootnote 1

    Not applicableFootnote 1

    Vaping Prevention

    Search engine marketing

    Social media (Instagram, Snapchat, TikTok, YouTube)

    Web

    2022-03-07

    No changes required

    Pass

  • Immigration, Refugees and Citizenship Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Express Entry

    Search engine marketing

    2022-02-22

    No changes required

    Pass

    Express Entry

    Web

    2022-03-11

    No changes required

    Pass

    Inclusive Communities

    Search engine marketing

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2022-02-14

    No changes required

    Pass

    Inclusive Communities

    Search engine marketing

    Social media (Facebook, Instagram, YouTube)

    2022-02-14

    Not applicableFootnote 1

    Not applicableFootnote 1

    Newcomer Services

    Social media (Facebook, Instagram)

    Web

    2022-01-24

    No changes required

    Pass

    Newcomer Services

    Search engine marketing

    2022-02-01

    No changes required

    Pass

    Newcomer Services

    Out-of-home

    2022-02-11

    No changes required

    Pass

    Newcomer Services

    Out-of-home

    2022-02-11

    Not applicableFootnote 1

    Not applicableFootnote 1

    Newcomer Services

    Social media (Facebook, Instagram)

    2022-02-16

    No changes required

    Pass

    Newcomer Services

    Social media

    2022-02-16

    Not applicableFootnote 1

    Not applicableFootnote 1

    Newcomer Services

    Web

    2022-02-23

    Not applicableFootnote 1

    Not applicableFootnote 1

    Newcomer Services

    Print

    2022-03-01

    No changes required

    Pass

  • Indigenous Services Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Inuit Child First Initiative

    Social media (Facebook)

    2021-07-12

    Not applicableFootnote 1

    Not applicableFootnote 1

    Inuit Child First Initiative

    Radio

    Web

    2021-07-19

    Not applicableFootnote 1

    Not applicableFootnote 1

    Inuit Child First Initiative

    Print

    Search engine marketing

    Social media (Facebook, Instagram)

    Web

    2022-03-14

    Not applicableFootnote 1

    Not applicableFootnote 1

    Jordan's Principle

    Social media (LinkedIn)

    Web

    2021-07-12

    Not applicableFootnote 1

    Not applicableFootnote 1

    Jordan's Principle

    Radio

    2021-07-19

    Not applicableFootnote 1

    Not applicableFootnote 1

    Jordan's Principle

    Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter)

    Web

    2022-03-14

    Not applicableFootnote 1

    Not applicableFootnote 1

    Seasonal FluFootnote 2

    Radio

    Social media (Facebook, Instagram)

    Web

    2021-11-08

    No changes required

    Pass

  • Innovation, Science and Economic Development Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Canada Digital Adoption Program

    Radio

    Search engine marketing

    2022-03-11

    No changes required

    Pass

  • National Defence
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Indigenous People Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2022-01-17

    No changes required

    Pass

    Indigenous People Recruitment

    Radio

    2022-02-28

    No changes required

    Pass

    Paid Education

    Social media (Facebook, Instagram, Snapchat, TikTok)

    2021-12-13

    Added a reference to eligibility criteria for accuracy.

    Pass

    Priority Occupations

    Social media (Facebook, Instagram, Snapchat)

    2021-06-30

    Not applicableFootnote 1

    Not applicableFootnote 1

    Priority Occupations

    Web

    2021-06-30

    No changes required

    Pass

    Priority Occupations

    Web

    2021-08-24

    Not applicableFootnote 1

    Not applicableFootnote 1

    Priority Occupations

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-09-27

    Not applicableFootnote 1

    Not applicableFootnote 1

    Priority Occupations

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-09-27

    No changes required

    Pass

    Priority Occupations

    Social media (Facebook, Instagram, Snapchat, YouTube)

    Web

    2022-01-03

    No changes required

    Pass

    Recruitment Awareness

    Search engine marketing

    2021-05-03

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Social media (Instagram)

    2021-06-07

    No changes required

    Pass

    Recruitment Awareness

    Social media (Instagram, Snapchat)

    2021-06-14

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Web

    2021-06-21

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Television

    2021-07-23

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Web

    2021-07-23

    No changes required

    Pass

    Recruitment Awareness

    Print

    Radio

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-10-25

    No changes required

    Pass

    Recruitment Awareness

    Search engine marketing

    2021-11-15

    No changes required

    Pass

    Recruitment Awareness

    Search engine marketing

    2021-11-19

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Social media (Facebook, Instagram, LinkedIn, Snapchat, TikTok)

    2022-01-24

    No changes required

    Pass

    Recruitment Awareness

    Social media (Facebook, Instagram, Snapchat, YouTube)

    Web

    2022-01-24

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Television

    2022-02-04

    Not applicableFootnote 1

    Not applicableFootnote 1

    Recruitment Awareness

    Search engine marketing

    2022-02-28

    No changes required

    Pass

    Reserves

    Web

    2021-07-26

    No changes required

    Pass

    Reserves

    Print

    Radio

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-10-25

    No changes required

    Pass

    Reserves

    Web

    2021-10-25

    Not applicableFootnote 1

    Not applicableFootnote 1

    Reserves

    Social media (Facebook, Instagram, Snapchat)

    Web

    2022-01-17

    No changes required

    Pass

    Reserves

    Social media (Facebook, Instagram, Snapchat, TikTok)

    Web

    2022-02-07

    No changes required

    Pass

    Women’s Recruitment

    Social media (Facebook, Instagram, LinkedIn, Snapchat)

    Web

    2021-12-15

    No changes required

    Pass

  • Parks Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Visitation and Conservation National Campaign

    Search engine marketing

    Social media (Facebook, Instagram, Snapchat)

    2022-02-15

    No changes required

    Pass

    Visitation and Conservation National Campaign

    Web

    2022-02-15

    Not applicableFootnote 1

    Not applicableFootnote 1

    Visitation and Conservation National Campaign

    Social media (Facebook, Instagram, Snapchat)

    Web

    2022-03-01

    Not applicableFootnote 1

    Not applicableFootnote 1

    Visitation and Conservation National Campaign

    Search engine marketing

    2022-04-01

    No changes required

    Pass

  • Public Health Agency of Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Coronavirus

    Social media (Facebook, Instagram, Twitter)

    2021-04-01

    No changes required

    Pass

    Coronavirus

    Web

    2021-04-05

    No changes required

    Pass

    COVID-19 Mental Health

    Radio

    Web

    2022-01-17

    No changes required

    Pass

    COVID-19 Mental Health

    Social media (Facebook, Instagram)

    2022-01-24

    No changes required

    Pass

    COVID-19 Public Health Measures

    Search engine marketing

    2021-04-01

    No changes required

    Pass

    COVID-19 Public Health Measures

    Web

    2021-04-14

    No changes required

    Pass

    COVID-19 Public Health Measures

    Web

    2021-04-16

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-04-20

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook, Instagram, Pinterest, Twitter)

    2021-05-17

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook, Pinterest, Snapchat, Twitter)

    Web

    2021-05-24

    Information unavailable

    Pass

    COVID-19 Public Health Measures

    Search engine marketing

    2021-05-25

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Twitter)

    2021-06-07

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-06-14

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook, Instagram)

    Web

    2021-06-28

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    2021-07-14

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    2021-08-07

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Pinterest)

    2021-08-09

    No changes required

    Pass

    COVID-19 Public Health Measures

    Social media (Facebook)

    2021-08-16

    “Protect" changed to "help protect" for accuracy.

    Pass

    COVID-19 Public Health Measures

    Social media (Instagram, Twitter)

    Web

    2021-08-16

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    2021-09-06

    No changes required

    Pass

    COVID-19 Public Health Measures

    Web

    2021-09-08

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Social media (Facebook, Instagram, Pinterest)

    Web

    2021-12-20

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Radio

    Social media (YouTube)

    Web

    2022-01-17

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Web

    2022-01-21

    No changes required

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Web

    2022-01-21

    “Protect" changed to "help protect" for accuracy.

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Social media (Pinterest)

    Web

    2022-02-21

    "Opening windows regularly lets fresh air in and viral particles out" changed to "opening windows regularly helps let fresh air in and viral particles out" for accuracy.

    Pass

    COVID-19 Public Health Measures

    Search engine marketing

    2022-02-28

    “Protect" changed to "help protect" for accuracy.

    Pass

    COVID-19 Public Health Measures

    Out-of-home

    Social media (Facebook, Instagram, Snapchat)

    Web

    2022-02-28

    No changes required

    Pass

    COVID-19 Vaccination

    Print

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2021-04-01

    No changes required

    Pass

    COVID-19 Vaccination

    Out-of-home

    Radio

    Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)

    Web

    2021-04-01

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Vaccination

    Social media (Facebook, Instagram, Twitter)

    2021-04-15

    No changes required

    Pass

    COVID-19 Vaccination – Ask the Experts

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-06-14

    No changes required

    Pass

    COVID-19 Vaccination – Ask the Experts

    Social media (Facebook, Instagram, Twitter, YouTube)

    Television

    Web

    2021-06-21

    No changes required

    Pass

    COVID-19 Vaccination – Ask the Experts

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-08-02

    No changes required

    Pass

    COVID-19 Vaccination – Ask the Experts

    Social media (YouTube)

    Web

    2021-08-11

    No changes required

    Pass

    COVID-19 Vaccination - Booster

    Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter)

    Web

    2022-01-31

    No changes required

    Pass

    COVID-19 Vaccination - Booster

    Social media (Facebook, Snapchat, Twitter, YouTube)

    2022-02-14

    "Booster doses strengthen our protection by producing more antibodies" changed to "a booster dose produces more antibodies that can help to strengthen our immune response" and added a link to more information for accuracy.

    Pass

    COVID-19 Vaccination - Booster

    Radio

    Social media (Facebook, Snapchat, Twitter, YouTube)

    Web

    2022-02-14

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Out-of-home

    Print

    Search engine marketing

    2021-05-03

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Social media (Facebook, Instagram)

    2021-05-10

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Web

    2021-05-12

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

    Television

    Web

    2021-05-12

    Added “keep following public health measures” for clarity.

    Pass

    COVID-19 Vaccination – Mass campaign

    Out-of-home

    Print

    Radio

    2021-05-24

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Social media (Twitter)

    2021-05-27

    Removed "soon" for accuracy.

    Pass

    COVID-19 Vaccination – Mass campaign

    Out-of-home

    Social media (Snapchat)

    2021-06-18

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Social media (TikTok)

    2021-06-23

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Out-of-home

    2021-06-25

    No changes required

    Pass

    COVID-19 Vaccination – Mass campaign

    Out-of-home

    2021-07-02

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-08-25

    Changed background image for accuracy.

    Pass

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Twitter, YouTube)

    Television

    Web

    2021-08-30

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Radio

    2021-09-06

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-11-29

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Radio

    2021-12-06

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Vaccination – Parents

    Out-of-home

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-12-13

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Pinterest, Twitter)

    Web

    2021-12-20

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-12-23

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Radio

    Web

    2022-01-03

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Radio

    2022-02-28

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Out-of-home

    2022-03-03

    No changes required

    Pass

    COVID-19 Vaccination – Parents

    Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter)

    Web

    2022-03-07

    No changes required

    Pass

    COVID-19 Vaccination – Young Adults

    Social media (Snapchat, TikTok, YouTube)

    Web

    2021-10-08

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Vaccination – Young Adults

    Radio

    Web

    2021-10-11

    Not applicableFootnote 1

    Not applicableFootnote 1

    COVID-19 Vaccination – Young Adults

    Social media (Facebook, Instagram, Pinterest)

    Web

    2021-10-18

    “COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.

    Pass

    COVID-19 Vaccination – Young Adults

    Social media (Facebook)

    2021-10-28

    “COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.

    Pass

    Dementia

    Search engine marketing

    2022-01-17

    “Can be prevented” changed to “could be prevented” and added “about” to statistical claims for accuracy.

    Pass

    Dementia

    Print

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2022-01-17

    No changes required

    Pass

    Dementia

    Web

    2022-01-17

    No changes required

    Pass

    Dementia

    Social media (Facebook, Instagram)

    2022-02-14

    No changes required

    Pass

    Rapid TestsFootnote 2

    Search engine marketing

    2021-07-20

    No changes required

    Pass

    Rapid TestsFootnote 2

    Social media (LinkedIn)

    Web

    2021-07-28

    No changes required

    Pass

    Seasonal Flu

    Out-of-home

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2021-10-25

    “Protect" changed to "help protect" for accuracy.

    Pass

    Seasonal Flu

    Search engine marketing

    2021-10-25

    "Stay healthy" changed to "help stay healthy" for accuracy.

    Pass

    Seasonal Flu

    Social media (LinkedIn)

    2021-11-01

    Added “of adults” to cited percentage for accuracy.

    Pass

    Seasonal Flu

    Web

    2021-11-03

    “Protect" changed to "help protect" for accuracy.

    Pass

  • Public Safety Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    Emergency Preparedness

    Social media (Facebook, Instagram)

    Web

    2021-04-12

    No changes required

    Pass

    Emergency Preparedness

    Web

    2021-05-03

    No changes required

    Pass

    Emergency Preparedness

    Search engine marketing

    Web

    2021-05-07

    No changes required

    Pass

    Emergency Preparedness

    Radio

    Social media (Facebook, Twitter)

    Web

    2021-07-05

    Not applicableFootnote 1

    Not applicableFootnote 1

    Emergency Preparedness

    Web

    2022-01-04

    No changes required

    Pass

    Emergency Preparedness

    Television

    Social media (Facebook, Twitter)

    Web

    2022-01-04

    Not applicableFootnote 1

    Not applicableFootnote 1

    Emergency Preparedness

    Web

    2022-01-10

    No changes required

    Pass

    Emergency Preparedness

    Radio

    Web

    2022-02-28

    Not applicableFootnote 1

    Not applicableFootnote 1

    Firearms Public Awareness

    Search engine marketing

    Television

    Web

    2021-07-19

    No changes required

    Pass

    Firearms Public Awareness

    Web

    2021-07-26

    No changes required

    Pass

    Firearms Public Awareness

    Radio

    2021-08-09

    No changes required

    Pass

    Firearms Public Awareness

    Search engine marketing

    Web

    2022-01-10

    Not applicableFootnote 1

    Not applicableFootnote 1

    Firearms Public Awareness

    Web

    2022-02-05

    Not applicableFootnote 1

    Not applicableFootnote 1

    Firearms Public Awareness

    Radio

    Television

    2022-02-07

    Not applicableFootnote 1

    Not applicableFootnote 1

    Flood ReadyFootnote 2

    Search engine marketing

    Social media (Facebook, Twitter)

    Web

    2022-02-28

    “Protect" changed to "help protect" for accuracy.

    Pass

    Flood ReadyFootnote 2

    Search engine marketing

    Web

    2022-03-10

    No changes required

    Pass

    Human Trafficking

    Search engine marketing

    Social media (YouTube)

    Web

    2021-07-26

    No changes required

    Pass

    Human Trafficking

    Social media (YouTube)

    Web

    2021-07-26

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Out-of-home

    2021-08-13

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)

    2021-08-16

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Radio

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-08-16

    No changes required

    Pass

    Human Trafficking

    Out-of-home

    2021-11-12

    No changes required

    Pass

    Human Trafficking

    Out-of-home

    2021-11-12

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Social media (YouTube)

    Web

    2021-11-25

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Social media (YouTube)

    Web

    2021-11-26

    No changes required

    Pass

    Human Trafficking

    Radio

    Social media (Facebook, Instagram, Snapchat)

    Web

    2021-11-29

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Social media (YouTube)

    2021-12-06

    Not applicableFootnote 1

    Not applicableFootnote 1

    Human Trafficking

    Social media (Snapchat)

    2021-12-13

    Not applicableFootnote 1

    Not applicableFootnote 1

    Online Child Sexual Exploitation

    Social media (Facebook, Instagram)

    Web

    2021-07-12

    Not applicableFootnote 1

    Not applicableFootnote 1

    Online Child Sexual Exploitation

    Social media (Facebook)

    Web

    2022-01-24

    Not applicableFootnote 1

    Not applicableFootnote 1

  • Statistics Canada
    Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review

    2021 Census

    Search engine marketing

    2021-04-01

    No changes required

    Pass

    2021 Census

    Social media (Twitter, YouTube)

    Television

    2021-04-19

    No changes required

    Pass

    2021 Census

    Out-of-home

    Radio

    Print

    Search engine marketing

    2021-05-03

    No changes required

    Pass

  • Veterans Affairs Canada
      Campaign title
    Media type(s)
    Campaign start date
    Modifications made following initial review
    Final review
     

    Mental Health Services for Veterans and their Families

    Search engine marketing

    2022-01-25

    No changes required

    Pass

     

    Mental Health Services for Veterans and their Families

    Print

    Radio

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2022-01-31

    No changes required

    Pass

     

    Mental Health Services for Veterans and their Families

    Print

    Radio

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2022-01-31

    Not applicableFootnote 1

    Not applicableFootnote 1

     

    Remembrance

    Social media (Facebook, Instagram)

    2021-08-06

    No changes required

    Pass

     

    Remembrance

    Search engine marketing

    2021-10-04

    No changes required

    Pass

     

    Remembrance

    Social media (Facebook, Instagram, Snapchat, TikTok, Twitter, YouTube)

    2021-11-01

    No changes required

    Pass

     

    Remembrance

    Social media (Snapchat)

    2021-11-11

    No changes required

    Pass

Table 1 Notes

Footnote 1

creatives previously approved by Ad Standards are being re-used.

Return to footnote 1 referrer

Footnote 2

campaign below $250,000 was submitted for a voluntary review.

Return to footnote 2 referrer

2020-2021

Campaigns exceeding $250,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Benefits and Credits

    Television

    2021-02-15

    No changes required

    Pass

    Benefits and Credits

    Search engine marketing

    2021-02-15

    Added "find out if you qualify" for accuracy.

    Pass

    Benefits and Credits

    Out-of-home

    Social media (Snapchat, Twitter, YouTube)

    Web

    2021-03-01

    No changes required

    Pass

    Slam the Scam

    Search engine marketing

    2020-09-14

    No changes required

    Pass

    Slam the Scam

    Search engine marketing

    Social media (Snapchat, TikTok, Twitter, YouTube)

    Television

    Web

    2020-11-16

    No changes required

    Pass

    Slam the Scam

    Social media (YouTube)

    Television

    Web

    2020-11-16

    Added “about” to listed quantities for accuracy.

    Pass

    Slam the Scam

    Search engine marketing

    2020-12-10

    No changes required

    Pass

    Slam the Scam

    Search engine marketing

    2021-03-17

    "If a scammer gets access to one account, they get access to them all" changed to "if a scammer gets access to one account, they could access more of them" for accuracy.

    Pass

    Slam the Scam

    Social media (Snapchat, Twitter)

    2021-03-17

    No changes required

    Pass

    Slam the Scam

    Web

    2021-03-24

    No changes required

    Pass

  • Canadian Food Inspection Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Be aware before you buy

    Search engine marketing

    2021-02-01

    No changes required

    Pass

    Be aware before you buy

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-03-01

    No changes required

    Pass

  • Communications Security Establishment
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Tackling Phishing

    Search engine marketing

    2021-02-22

    “Protect yourself" changed to “try to protect yourself” for accuracy.

    Pass

    Tackling Phishing

    Social media (Facebook, Instagram, YouTube)

    2021-02-28

    Removed red graphics.

    Pass

    Tackling Phishing

    Social media (Facebook, Snapchat)

    Web

    2021-03-01

    No changes required

    Pass

  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Canada Emergency Response Benefit (CERB)

    Search engine marketing

     

    2020-04-06

    “We are ready to support Canadians affected by COVID-19” changed to “we have a plan to support Canadians affected by COVID-19” for accuracy.

    Pass

    Canada Emergency Response Benefit (CERB)

    Social media (Facebook, LinkedIn)

    Web

    2020-04-06

    No changes required

    Pass

    Essential Services Job during COVID-19/Job Bank

    Search engine marketing

    2020-10-05

    No changes required

    Pass

    Essential Services Job during COVID-19/Job Bank

    Social media (Facebook, LinkedIn)

    Web

    2020-10-12

    No changes required

    Pass

    Essential Services Job during COVID-19/Job Bank

    Social media (Facebook, LinkedIn)

    2020-10-12

    Removed “effective” for objectivity.

    Pass

    Essential Services Job during COVID-19/Job Bank

    Search engine marketing

    2021-01-11

    No changes required

    Pass

    Essential Services Job during COVID-19/Job Bank

    Social media (Facebook, LinkedIn)

    Web
    2021-01-18

    No changes required

    Pass

    Services for Seniors

    Search engine marketing

    2021-01-25

    No changes required

    Pass

    Services for Seniors

    Social media (Facebook)

    2021-01-25

    "Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.

    Pass

    Services for Seniors

    Print

    2021-02-08

    "Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.

    Pass

  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Nature Legacy 3

    Social media (Facebook, Snapchat, YouTube)

    Web

    2021-02-01

    No changes required

    Pass

  • Financial Consumer Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Take Charge of your Financial Future

    Search engine marketing

    Social media (Facebook, Instagram, Snapchat)

    Web

    2020-11-01

    No changes required

    Pass

    Take Charge of your Financial Future

    Social media (Facebook, Instagram, Snapchat, YouTube)

    2020-11-16

    No changes required

    Pass

  • Global Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    EduCanada

    Search engine marketing

    2021-02-01

    No changes required

    Pass

    TCS Economic Recovery

    Social media (Facebook, LinkedIn, Twitter, YouTube)

    Web

    2021-01-04

    Changed decorative graphics from red to light blue.

    Pass

    TCS Economic Recovery

    Search engine marketing

    2021-01-04

    No changes required

    Pass

    TCS Economic Recovery

    Social media (LinkedIn, Twitter)

    2021-02-15

    No changes required

    Pass

    Travel and Border

    Print

    Web

    2020-12-01

    No changes required

    Pass

    Travel and Border

    Search engine marketing

    2020-12-23

    No changes required

    Pass

    Travel and Border

    Social media (Facebook)

    Web

    2021-02-01

    No changes required

    Pass

    Travel and Border

    Radio

    2021-02-08

    No changes required

    Pass

    Travel and Border

    Social media (Facebook)

    Web

    2021-02-21

    No changes required

    Pass

    Travel and Border

    Search engine marketing

    Social media (Facebook)

    Web

    2021-03-08

    No changes required

    Pass

    Travel and Border

    Radio

    2021-03-15

    No changes required

    Pass

  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Canada’s Food Guide

    Social media (Facebook, Instagram, Pinterest, YouTube)

    Web

    2021-03-10

    No changes required

    Pass

    Cannabis Public Education

    Search engine marketing

    Social media (Facebook, Snapchat, YouTube)

    Web

    2021-03-08

    No changes required

    Pass

    Opioids Stigma and Harm Reduction

    Search engine marketing

    2021-02-15

    "The GSL protects you" changed to "the GSL can protect you" for accuracy.

    Pass

    Opioids Stigma and Harm Reduction

    Social media (Facebook, Instagram, YouTube)

    Web

    2021-02-15

    No changes required

    Pass

    Young Adult Tabacco Cessation

    Search engine marketing

    Social media (Facebook, Instagram, Twitch)

    Web

    2021-03-04

    No changes required

    Pass

    Youth Vaping Prevention

    Search engine marketing

    Social media (Facebook, Instagram, Snapchat, YouTube)

    Web

    2021-02-22

    No changes required

    Pass

  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Operational Pressures – International Students

    Search engine marketing

    2021-03-01

    No changes required

    Pass

    Operational Pressures – International Students

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2021-03-09

    No changes required

    Pass

    Newcomer Services and Inclusive Communities

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2021-02-15

    Rounded down all percentages for accuracy.

    Pass

    Newcomer Services and Inclusive Communities

    Search engine marketing

    Social media (Facebook, Instagram, Twitter, YouTube)

    2021-02-15

    No changes required

    Pass

    Newcomer Services and Inclusive Communities

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2021-03-24

    No changes required

    Pass

  • Indigenous Services Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Inuit Child First Initiative

    Radio

    Search engine marketing

    2021-03-12

    No changes required

    Pass

    Inuit Child First Initiative

    Print

    2021-03-15

    No changes required

    Pass

    Inuit Child First Initiative

    Social media (Facebook)

    2021-03-17

    No changes required

    Pass

    Inuit Child First Initiative

    Television

    2021-03-19

    No changes required

    Pass

    Jordan’s Principle

    Search engine marketing

    2021-03-12

    No changes required

    Pass

    Jordan’s Principle

    Web

    2021-03-17

    No changes required

    Pass

    Jordan’s Principle

    Social media (Facebook, LinkedIn)

    2021-03-22

    No changes required

    Pass

  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    CyberSecure

    Search engine marketing

    2021-02-15

    “Protect" changed to "help protect" for accuracy.

    Pass

    CyberSecure

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2021-03-01

    No changes required

    Pass

    CyberSecure

    Web

    2021-03-12

    No changes required

    Pass

  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Careers Awareness

    Social media (Facebook, Snapchat, YouTube)

    Television

    2020-07-13

    No changes required

    Pass

    Careers Awareness

    Social media (Facebook, Instagram, Snapchat, YouTube)

    2020-08-24

    No changes required

    Pass

    Careers Awareness

    Television

    2020-09-01

    No changes required

    Pass

    Indigenous Peoples Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2020-07-27

    Removed “Unique training opportunity” for accuracy.

    Pass

    Indigenous Peoples Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2020-11-10

    No changes required

    Pass

    Indigenous Peoples Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2021-02-15

    Not applicableFootnote 1

    Not applicableFootnote 1

    Overarching Recruitment

    Search engine marketing

    2020-04-24

    No changes required

    Pass

    Priority Occupations

    Web

    2020-04-29 Not applicableFootnote 1 Not applicableFootnote 1

    Priority Occupations

    Web

    2020-07-30

    No changes required

    Pass

    Priority Occupations

    Social media (Facebook, Snapchat)

    2020-07-24

    No changes required

    Pass

    Priority Occupations

    Social media (Facebook, Snapchat)

    2020-07-27

    No changes required

    Pass

    Priority Occupations

    Social media (Facebook)

    2020-10-15

    No changes required

    Pass

    Priority Occupations

    Print

    Web
    2021-01-11

    No changes required

    Pass

    Reserves Recruitment

    Web

    2020-04-29

    No changes required

    Pass

    Reserves Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2020-11-09

    No changes required

    Pass

    Reserves Recruitment

    Social media (Facebook, Instagram, Snapchat)

    2021-01-18

    No changes required

    Pass

    Women's Recruitment

    Social media (Facebook, Instagram, Snapchat, Pinterest, LinkedIn)

    2020-10-01

    No changes required

    Pass

  • Department of Finance Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    2020-04-27

    “Eligible businesses can receive a 75% wage subsidy” changed to “eligible businesses can receive a 75% wage subsidy for a time period of up to 12 weeks” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Search engine marketing

    2020-04-27

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Television

    2020-05-06

    “When it’s over, Canadians will be back stronger than ever”changed to “supporting each other today can help Canada come back strong” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Web

    2020-05-04 Not applicableFootnote 1 Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2020-05-04

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    Web

    2020-05-13

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Print

    Social media (Facebook, Instagram)

    Web

    2020-05-18

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Snapchat)

    Web

    2020-05-19 Not applicableFootnote 1 Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Print

    2020-06-08

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Web

    2020-06-11

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    2020-06-19

    Added “eligible businesses” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    2020-06-29

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Web

    2020-07-06 Not applicableFootnote 1 Not applicableFootnote 1

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    2020-07-06

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    2020-07-10

    Added “eligible businesses” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Search engine marketing

    Social media (Facebook, Instagram)

    Web

    2020-08-14

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Twitter, Instagram, LinkedIn)

    2020-08-14

    “The new and improved CEWS will (…) protect more Canadian jobs” changed to “the new and
    improved CEWS will (…) help protect more Canadian jobs” for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Search engine marketing

    2020-10-01

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    Web

    2020-10-19

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    2020-10-19

    Removed approximate dollar value for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Print

    Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)

    Television

    Web

    2020-11-09

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    2020-11-16

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Radio

    2020-11-20

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    Web

    2020-11-23

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, Twitter)

    Web

    2020-12-14

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2021-02-11

    Added "check your eligibility" for accuracy.

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2021-02-23

    No changes required

    Pass

    COVID-19 Emergency Response Plan

    Social media (Facebook, Instagram)

    2021-03-22

    No changes required

    Pass

  • Public Health Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Childhood Vaccination

    Search engine marketing

    Social media (Facebook, Pinterest, YouTube)

    2021-01-11

    “Keep your child safe” and “protect your child” changed to “help keep your child safe” and “help protect your child” for accuracy.

    Pass

    Childhood Vaccination

    Television

    Web

    2021-01-18

    No changes required

    Pass

    Childhood Vaccination

    Print

    2021-02-04

    No changes required

    Pass

    Coronavirus

    Search engine marketing

    2020-04-01

    Removed “quickly” for accuracy.

    Pass

    Coronavirus

    Radio

    Search engine marketing

    Web

    2020-04-01

    No changes required

    Pass

    Coronavirus

    Print

    2020-04-09

    No changes required

    Pass

    Coronavirus

    Television

    2020-04-20

    “Don’t be responsible for the death of a loved one” and “so stay at home to protect your loved ones” changed to “even if you don’t have symptoms, you can spread COVID-19 to others and put lives at risk” and “so stay home. Your actions can be the difference between life and death” for objectivity.

    Pass

    Coronavirus

    Web

    2020-04-13 Not applicableFootnote 1 Not applicableFootnote 1

    Coronavirus

    Radio

    2020-04-20

    No changes required

    Pass

    Coronavirus

    Search engine marketing

    Social media (Facebook, Twitter)

    Web

    2020-04-30

    No changes required

    Pass

    Coronavirus

    Web

    2020-05-06

    No changes required

    Pass

    Coronavirus

    Out-of-home

    2020-05-14

    No changes required

    Pass

    Coronavirus

    Search engine marketing

    2020-05-22

    Removed “avoid waiting time at Canadian ports of entry”, “fast”, and “safe” for accuracy.

    Pass

    Coronavirus

    Social media (Facebook, Twitter, Instagram)

    Web

    2020-05-29

    No changes required

    Pass

    Coronavirus

    Social media (Twitch, YouTube, Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest)

    Web

    2020-06-01

    No changes required

    Pass

    Coronavirus

    Radio

    2020-06-08

    No changes required

    Pass

    Coronavirus

    Print

    2020-06-15

    No changes required

    Pass

    Coronavirus

    Social media (Facebook, Instagram)

    Web

    2020-06-17

    No changes required

    Pass

    Coronavirus

    Out-of-home

    2020-06-22

    No changes required

    Pass

    Coronavirus

    Web

    2020-06-12

    No changes required

    Pass

    Coronavirus

    Radio

    2020-07-06

    No changes required

    Pass

    Coronavirus

    Web

    2020-07-13

    No changes required

    Pass

    Coronavirus

    Social media (Facebook, Instagram)

    Web

    2020-07-20

    No changes required

    Pass

    Coronavirus

    Social media (Snapchat)

    2020-07-29

    No changes required

    Pass

    Coronavirus

    Search engine marketing

    2020-07-30

    No changes required

    Pass

    Coronavirus

    Social media (Snapchat)

    Web

    2020-08-24

    No changes required

    Pass

    Coronavirus

    Social media (Instagram, Twitter, YouTube)

    Web

    2020-08-10

    Video re-edited for objectivity.  

    Pass

    Coronavirus

    Web

    2020-08-19

    No changes required

    Pass

    Coronavirus

    Out-of-home

    2020-08-31

    "Travelling outside Canada?" and "help slow the spread of COVID-19 at the border to keep Canadians safe" changed to "returning or travelling to Canada?" and "reduce border wait times. Help control COVID-19" for accuracy.

    Pass

    Coronavirus

    Social media (Pinterest, Twitter)

    Web

    2020-09-14

    No changes required

    Pass

    Coronavirus

    Social media (TikTok)

    2020-09-18

    No changes required

    Pass

    Coronavirus

    Web

    2020-09-28

    No changes required

    Pass

    Coronavirus

    Out-of-home

    Social media (Facebook, Instagram, Twitter)

    Web
    2020-10-05

    No changes required

    Pass

    Coronavirus

    Web

    2020-10-06

    No changes required

    Pass

    Coronavirus

    Social media (Facebook, Snapchat, Twitter)

    Web

    2020-10-12

    No changes required

    Pass

    Coronavirus

    Web

    2020-10-13

    No changes required

    Pass

    Coronavirus

    Web

    2020-10-15

    No changes required

    Pass

    Coronavirus

    Web

    2020-10-23

    No changes required

    Pass

    Coronavirus

    Search engine marketing

    Web

    2020-10-26

    No changes required

    Pass

    Coronavirus

    Out-of-home

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2020-11-09

    No changes required

    Pass

    Coronavirus

    Out-of-home

    Print

    Web

    2020-11-23

    No changes required

    Pass

    Coronavirus

    Web

    2020-12-03

    No changes required

    Pass

    Coronavirus

    Social media (Snapchat)

    2020-12-14

    No changes required

    Pass

    Coronavirus

    Television

    2021-02-15

    No changes required

    Pass

    Coronavirus

    Television

    2021-02-15

    No changes required

    Note: ads aired before the review was conducted

    Pass

    Note: ads aired before the review was conducted

    Coronavirus

    Social media (Facebook, Instagram)

    Web

    2021-02-22

    No changes required

    Pass

    Coronavirus

    Social media

    2021-03-01

    No changes required

    Pass

    Coronavirus

    Social media (Facebook, Instagram, Snapchat, YouTube)

    Web

    2021-03-01

    No changes required

    Note: ads posted before the review was conducted

    Pass

    Note: ads posted before the review was conducted

    COVID Alert App

    Search engine marketing

    2020-07-28

    Removed “your privacy is protected”, “safe and private” and “completely private” for accuracy.

    Pass

    COVID Alert App

    Social media (Instagram, Twitter)

    Out-of-home

    2020-07-31

    No changes required

    Pass

    COVID Alert App

    Social media (Instagram, Twitter, Facebook)

    2020-07-31

    “The COVID Alert app is easy to use” changed to “the COVID Alert app is easier to download than you think” for accuracy.

    Pass

    COVID Alert App

    Social media (Facebook)

    2020-08-03

    No changes required

    Pass

    COVID Alert App

    Web

    2020-08-05

    “Break the chain of infection by knowing if you may have been exposed” changed to “help break the chain of infection by knowing if you may have been exposed” for accuracy.

    Pass

    COVID Alert App

    Social media (Facebook, Instagram, Twitter, YouTube)

    2020-08-14

    No changes required

    Pass

    COVID Alert App

    Search engine marketing

    2020-09-03

    No changes required

    Pass

    COVID Alert App

    Social media (Facebook, Instagram, Twitter)

    2020-09-17

    No changes required

    Pass

    COVID Alert App

    Web

    2020-10-08

    “Every download of the (…) app makes it more effective” changed to “every download of the (…) app can make it more effective” and “protect yourself and others” changed to “help protect yourself and others” for accuracy.

    Pass

    COVID Alert App

    Out-of-home

    2020-12-13

    No changes required

    Pass

    COVID Alert App

    Out-of-home

    Social media (Facebook, Instagram)

    Web

    2020-12-14

    No changes required

    Pass

    COVID Alert App

    Television

    Web

    2020-12-21

    No changes required

    Pass

    COVID-19 Vaccination

    Out-of-home

    Social media (Facebook, Instagram, LinkedIn, Twitter)

    Web

    2021-02-22

    "Millions of people have already been vaccinated" changed to "millions of people around the world have already been vaccinated" for accuracy. Also added "to help protect against COVID-19" for accuracy.

    Pass

    COVID-19 Vaccination

    Social media (Facebook, Instagram, Twitter)

    2021-02-26

    No changes required

    Pass

    COVID-19 Vaccination

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-03-01

    No changes required

    Pass

    COVID-19 Vaccination

    Out-of-home

    Print

    Radio

    Social media (Facebook, Instagram, Twitter)

    Web

    2021-03-08

    No changes required

    Pass

    Seasonal Flu

    Search engine marketing

    2020-10-19

    "Protect yourself and those around you" and "stay healthy" changed to "help protect yourself and those around you" and "help stay healthy" for accuracy.

    Pass

    Seasonal Flu

    Social media (Facebook, Instagram, LinkedIn)

    Web

    2020-10-19

    No changes required

    Pass

  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Don’t Drive High

    Social media (Instagram, Snapchat, TikTok, YouTube)

    Web

    2021-01-11

    No changes required

    Pass

    Emergency Preparedness

    Search engine marketing

    2021-03-08

    "Disasters in Canada are increasing in frequency and severity" changed to "disasters in Canada are increasing in frequency" for accuracy.

    Pass

    Emergency Preparedness

    Social media (Facebook, Instagram, Twitter)

    2021-03-08

    No changes required

    Pass

    Human Trafficking Public Awareness

    Search engine marketing

    Social media (Facebook, Instagram, Snapchat, Twitter)

    Web

    2021-02-15

    No changes required

    Pass

    Online Child Sexual Exploitation

    Search engine marketing

    Social media (Facebook, Instagram)

    Web

    2021-03-01

    No changes required

    Pass

  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Mental Health Services for Veterans and their Families

    Print

    Radio

    Search engine marketing

    Social media (Facebook)

    Web

    2020-12-16

    No changes required

    Pass

    Mental Health Services for Veterans and their Families

    Social media (Twitter)

    2021-01-25

    No changes required

    Pass

    Remembrance 2020

    Web

    2020-10-29

    No changes required

    Pass

    Remembrance 2020

    Social media (Facebook, Instagram, Twitter, YouTube)

    Web

    2020-11-01

    No changes required

    Pass

    Remembrance 2020

    Social media (Facebook, Instagram, Twitter)

    2020-11-06

    No changes required

    Pass

    Services for Veterans and their Families

    Print

    Search engine marketing

    Social media (Facebook, LinkedIn, Twitter)

    Web

    2021-03-10

    No changes required

    Pass

Campaigns under $250,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Young Adult Tobacco Cessation

    Search engine marketing

    Social media (Facebook, YouTube)

    Web

    2021-03-15

    No changes required

    Pass

  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    Flood Ready

    Social media (Facebook, Twitter)

    Web

    2021-03-11

    Changed "protect" and "avoid" to "help protect" and "help avoid" for accuracy.

    Pass

  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination

    75th anniversary of the Liberation of the Netherlands and V-E Day

    Print

    2020-07-15

    No changes required

    Pass

2019-2020

Campaigns exceeding $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

  • Atlantic Canada Opportunities Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    ACOA Atlantic Growth Strategy
    • Search engine marketing
    • Radio (30 seconds)
    2019-05-27 to 2019-06-23 Meets all criteria Meets all criteria
    • Facebook
    • Print
    2019-05-27 to 2019-06-23 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Climate Action Incentive – Alberta
    • Facebook
    • Instagram
    • Web
    • Search engine marketing
    • Radio
    • Print
    2020-02-24 to 2020-03-31 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Services for Seniors Out-of-home 2019-04-15 to 2019-05-26 Meets all criteria Meets all criteria
    Search engine marketing 2019-04-15 to 2019-06-16 Meets all criteria Meets all criteria
    Print 2019-05-01 to 2019-05-31 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Facebook 2019-05-06 to 2019-06-16 Meets all criteria Meets all criteria
    Facebook 2019-05-06 to 2019-06-16 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Television 2019-05-20 to 2019-06-09 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Print 2019-06-01 to 2019-06-30 Meets all criteria Meets all criteria
    • Facebook
    • Print
    • Search engine marketing
    2020-03-09 to 2020-03-29 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Education and Skills - Youth
    • Web banners
    • YouTube
    • Instagram
    • Spotify
    • Search engine marketing
    • Snapchat
    • Facebook
    2019-04-22 to 2019-06-16 Meets all criteria Meets all criteria
    YouTube 2019-06-10 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Education and Skills - Adult
    • YouTube
    • Spotify
    • Facebook
    • Twitter
    • Instagram
    2019-04-22 to 2019-06-16 Meets all criteria Meets all criteria
    YouTube 2019-06-10 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Facebook 2019-06-10 to 2019-06-30 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used. Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.
  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Nature Legacy
    • Facebook
    • Instagram
    • Twitter
    • Out-of-home
    2019-04-18 to 2019-06-30 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Twitter
    • YouTube
    2019-04-29 to 2019-06-30 Meets all criteria Meets all criteria
  • Financial Consumer Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Take charge of your finances Digital 2019-04-15 to 2019-06-30 Meets all criteria Meets all criteria
    • Search engine marketing
    • Out-of-home (public transit)
    2019-05-06 to 2019-06-09 Meets all criteria Meets all criteria
  • Global Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    EduCanada - Atlantic
    • Facebook
    • Search engine marketing
    2019-06-17 to 2019-06-30 Meets all criteria Meets all criteria
    EduCanada – K-12
    • Facebook
    • Search engine marketing
    2019-06-17 to 2019-06-30 Meets all criteria Meets all criteria
    EduCanada Francophonie Search engine marketing 2019-06-10 to 2019-06-30 Meets all criteria Meets all criteria
    Facebook 2019-06-17 to 2019-06-30 Meets all criteria Meets all criteria
    EduCanada – Masters/PhD
    • Facebook
    • Search engine marketing
    2019-06-17 to 2019-06-30 Meets all criteria Meets all criteria
    EduCanada – Phase II

    Videos (6- and 15-seconds)

    2019-06-10 to 2019-06-30 Meets all criteria Meets all criteria
    Canadian Trade Commissioner Service
    • Facebook
    • Twitter
    • LinkedIn
    • Digital (Web and mobile)
    2019-06-03 to 2019-06-30 Meets all criteria Meets all criteria
    Search engine marketing 2019-06-10 to 2019-06-30 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Cannabis Public Education
    • Search engine marketing
    • Videos (15 seconds)
    2019-04-01 to 2019-06-30 Meets all criteria Meets all criteria
    Out-of-home 2019-04-23 to 2019-06-30 Meets all criteria Meets all criteria
    Videos (15 seconds) 2020-03-09 to 2020-03-29 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used. Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
    • Web banners
    • Search engine marketing
    2020-03-09 to 2020-03-31 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used. Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
    Opioid Stigma and Harm Reduction (Stigma) Web banners 2019-04-15 to 2019-06-30 Meets all criteria Meets all criteria
    Search engine marketing 2019-04-22 to 2019-06-30 Meets all criteria Meets all criteria
    Television 2019-04-22 to 2019-06-03 Meets all criteria Meets all criteria
    Television 2019-04-22 to 2019-05-05 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Facebook
    • Twitter
    2019-04-15 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Facebook
    • Instagram
    • Videos (30 seconds)
    • Search engine marketing
    2020-03-01 to 2020-03-31 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used. Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.
    Youth Vaping Prevention
    • Search engine marketing
    • Facebook
    • Print
    2019-04-29 to 2019-06-30 Meets all criteria Meets all criteria
    • YouTube
    • Instagram
    • Snapchat
    • Videos (6, 10 and 15 seconds)
    • Search engine marketing
    2019-04-15 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Television (cinema) 2019-04-26 to 2019-06-06 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Out-of-home 2019-04-01 to 2019-04-28 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Instagram (10 second videos)
    • Snapchat (10 second videos)
    • Out-of-home
    2019-05-20 to 2019-06-30 Meets all criteria Meets all criteria
    Search engine marketing 2019-10-16 to 2019-11-18 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Snapchat
    2019-10-22 to 2019-11-18 Meets all criteria Meets all criteria
    Videos (6-, 10- and 15-seconds) 2019-10-21 to 2019-11-18 Meets all criteria Meets all criteria
    • Search engine marketing
    • Video (15-seconds)
    2019-12-20 to 2020-03-31 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Facebook
    • Web
    2020-02-19 to 2020-03-31 Meets all criteria Meets all criteria
    • Twitch
    • YouTube
    2020-02-03 to 2020-03-31 Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used. Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.
    • Snapchat
    • YouTube
    2020-03-02 to 2020-03-31 Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used. Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.
    Television 2020-02-02 to 2020-03-31 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
  • Immigration, Refugee and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Newcomer Services Search engine marketing 2019-05-14 to 2019-06-10 Meets all criteria Meets all criteria
    Facebook 2019-05-06 to 2019-05-26 Meets all criteria Meets all criteria
    India Temporary Resident Visa Strategy Facebook 2019-06-03 to 2019-06-30 Meets all criteria Meets all criteria
    • Radio
    • Print
    2019-06-10 to 2019-06-30 Meets all criteria Meets all criteria
    • Radio
    • Print
    2020-03-09 to 2020-03-09 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
    • Search engine marketing
    • Web
    2020-03-09 to 2020-03-31 Meets all criteria Meets all criteria
  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Innovation for Success Twitter 2019-04-23 to 2019-06-02 Meets all criteria Meets all criteria
    Videos (15 seconds) 2019-04-29 to 2019-06-04 Meets all criteria Meets all criteria
    • Facebook
    • In app interstitial
    2019-05-06 to 2019-06-02 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    100+ Careers Awareness Campaign Television 2019-04-14 to 2019-06-30 Meets all criteria: Approved creatives from the 2017-2018 campaign (Dare to be Extraordinary) were re-used. Meets all criteria: Approved creatives from the 2017-2018 campaign (Dare to be Extraordinary) were re-used.
    Digital 2019-05-20 to 2019-06-30 Meets all criteria Meets all criteria
    Digital 2019-05-20 to 2019-06-30 Does not meet criteria under #1: The statement about the best training is self-congratulatory. Meets all criteria
    Search engine marketing 2019-05-21 to 2019-06-30 Does not meet criteria under #1: No documentation was provided to support that a Medical Officer could receive a signing bonus of up to $225,000. Meets all criteria
    • Search engine marketing
    • 15- and 30- second videos
    2020-01-06 to 2020-03-31 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Priority Occupations Campaign
    • Facebook
    • Facebook 30 second video
    • LinkedIn
    2019-06-03 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Search engine marketing 2019-08-06 to 2019-11-30 Meets all criteria Meets all criteria
    • Facebook
    • Twitter
    • LinkedIn
    • Web
    2019-08-19 to 2019-11-30 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Mobile ads
    2019-10-12 to 2019-11-13 Meets all criteria Meets all criteria
    • Facebook
    • Web
    2019-01-13 to 2020-03-01 Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used. Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    National Office – National advertising campaign Search engine marketing 2019-04-08 to 2019-06-30 Meets all criteria Meets all criteria
    Videos (15 seconds) 2019-04-29 to 2019-05-26 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Videos (60 seconds) 2019-04-29 to 2019-06-23 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Facebook 2019-04-29 to 2019-06-16 Meets all criteria Meets all criteria
    Buzzfeed 2019-05-06 to 2019-06-02 Meets all criteria Meets all criteria
    Instagram 2019-05-06 to 2019-06-23 Meets all criteria Meets all criteria
    Video (60 seconds) 2019-06-27 to 2019-06-27 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Web
    • Facebook
    2019-06-03 to 2019-06-30 Meets all criteria Meets all criteria
    Buzzfeed 2019-04-15 to 2019-05-12 Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.
    Search engine marketing 2020-03-02 to 2020-03-31 Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used. Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.
  • Public Health Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Coronavirus
    • Facebook
    • Twitter
    • Instagram
    • Web
    2020-03-13 to 2020-03-31 Meets all criteria Meets all criteria
    Radio 2020-03-20 to 2020-04-12 Meets all criteria Meets all criteria
    Web 2020-03-18 to 2020-04-19 Meets all criteria: Previously approved creatives were re-used. Meets all criteria: Previously approved creatives were re-used.
    Television 2020-03-23 to 2020-04-12 Meets all criteria Meets all criteria
    Print 2020-03-25 to 2020-03-31 Meets all criteria Meets all criteria
    Childhood Vaccination Search engine marketing 2019-04-17 to 2019-06-30 Meets all criteria Meets all criteria
    • Web banners
    • Videos (15 and 30 seconds)
    2019-04-18 to 2019-06-30 Approved creatives from the 2018-2019 campaign were re-used. Approved creatives from the 2018-2019 campaign were re-used.
  • Public Safety
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Don’t Drive High
    • Video
    • Out-of-home
    • Digital (in app interstitial)
    • Print
    2019-04-02 to 2019-06-30 Meets all criteria Meets all criteria
    Spotify 2019-05-06 to 2019-06-16 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Snapchat
    • Videos (15- and 30-seconds)
    2020-03-11 to 2020-03-31 Meets all criteria: Approved creatives from the 2017-2018 and 2018-2019 campaigns were re-used. Meets all criteria: Approved creatives from the 2017-2018 and 2018-2019 campaigns were re-used.
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Pension for Life
    • Search engine marketing
    • Videos (15 and 30 seconds)
    • Print
    2019-04-15 to 2019-06-30 Meets all criteria Meets all criteria
    • Digital
    • Out-of-home
    2019-04-22 to 2019-06-30 Meets all criteria Meets all criteria
    • Videos
    • Television
    • Digital
    2019-04-25 to 2019-04-30 Meets all criteria Meets all criteria
    • Digital
    2019-04-30 to 2019-06-30 Meets all criteria Meets all criteria
    • Out-of-home
    2019-05-13 to 2019-06-30 Meets all criteria Meets all criteria
    • Web
    2019-06-17 to 2019-06-30 Meets all criteria Meets all criteria
    Remembrance Campaign 2019
    • Twitter
    • Spotify
    • Facebook
    • Snapchat
    • Instagram
    • Videos for web and social media
    • Web
    2019-11-01 to 2019-11-11 Meets all criteria Meets all criteria
    Television 2019-11-04 to 2019-11-11 Meets all criteria Meets all criteria
    • Twitter
    • Snapchat
    2019-11-11 to 2019-11-11 Meets all criteria Meets all criteria

Campaigns under $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada’s Climate Plan
    • Search engine marketing
    • Facebook
    • YouTube
    2019-05-01 to 2019-06-02 Meets all criteria Meets all criteria
  • Global Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Women Deliver
    • Facebook
    • Instagram
    • Twitter
    2019-05-06 to 2019-06-06 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Twitter
    2019-05-14 to 2019-05-20 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Twitter
    2019-05-22 to 2019-05-26 Meets all criteria Meets all criteria
  • Immigration, Refugee and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    International Experience Canada
    • Facebook
    • Instagram
    • YouTube
    2020-03-09 to 2020-03-29 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Overarching Reserve Awareness
    • YouTube
    • In-app mobile banners
    2019-05-27 to 2019-06-23 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Facebook
    • Instagram
    • Snapchat
    2020-01-27 to 2020-03-13 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    Indigenous Program
    • Print
    • Digital magazine
    • Mobile interstitial
    • Facebook
    • Twitter
    • Digital and mobile banners
    2019-05-13 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
    • Facebook
    • Instagram
    • Twitter
    2020-03-04 to 2020-03-31 Meets all criteria Meets all criteria
  • Royal Canadian Mounted Police
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Police Officer Recruitment
    • Facebook
    • Instagram
    • Web
    • Search engine marketing
    2020-03-10 to 2020-03-31 Meets all criteria: Approved creatives from the 2016-2017 campaign were re-used. Meets all criteria: Approved creatives from the 2016-2017 campaign were re-used.
  • Transport Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Oceans Protection Plan (OPP) Marine Training Program – South Search engine marketing 2019-06-10 to 2019-06-30 Meets all criteria Meets all criteria
    Oceans Protection Plan (OPP) Marine Training Program – North
    • Facebook
    • Instagram
    • Web banners
    • Radio (30 seconds)
    • Print
    2019-06-10 to 2019-06-30 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    75th Anniversary of D-Day Print 2019-04-09 to 2019-06-06 Meets all criteria Meets all criteria
    • Facebook
    • Instagram
    • Twitter
    2019-05-22 to 2019-06-10 Meets all criteria Meets all criteria
    Digital 2019-05-27 to 2019-06-30 Meets all criteria Meets all criteria
    My VAC Account
    • Facebook
    • YouTube
    • Twitter
    • Search engine marketing
    2019-05-13 to 2019-06-09 Meets all criteria Meets all criteria
    The Italian Campaign
    • Facebook
    • Instagram
    2019-05-06 to 2019-05-21 Meets all criteria Meets all criteria
    Mental Health Services
    • Search engine marketing
    • Facebook
    • Twitter
    • YouTube
    2019-12-18 to 2020-01-20 Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used. Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.

2018-2019

Campaigns exceeding $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Offshore Tax Evasion and Aggressive Tax Avoidance
    • Search Engine Marketing
    • Spotify
    • Facebook, Twitter, LinkedIn (static and animated banners)
    2018-10-15 to 2018-11-25 Meets all criteria Meets all criteria
    Benefits and credits for individuals
    • Search Engine Marketing
    • Spotify
    • Videos (6 and 15 seconds)
    • Radio
    • Television
    2018-12-18 to 2019-04-30 Meets all criteria Meets all criteria
    • Spotify
    • Snapchat
    2019-02-18 to 2019-04-30 Meets all criteria Meets all criteria
    Out-of-Home 2019-02-04 to 2019-04-30 Meets all criteria Meets all criteria
    Climate Action Incentive Search Engine Marketing 2019-03-04 to 2019-04-30 Meets all criteria Meets all criteria
    • Print
    • Radio
    2019-03-04 to 2019-04-30

    Does not meet criteria under #1: The statement "The new Climate Action Incentive is making a cleaner economy more affordable for everyone" is not a neutral statement.

    Does not meet criteria under #3: The statement "The new Climate Action Incentive is making a cleaner economy more affordable for everyone" is not a neutral statement and is self-congratulatory.

    Meets all criteria
    • Facebook
    • Web banners
    • Wallpaper
    2019-03-11 to 2019-04-30 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Education and Skills - Youth
    • Facebook
    • Facebook (Carousel format)
    • YouTube, Snapchat, Instagram Story
    2018-09-24 to 2019-02-28 Meets all criteria Meets all criteria
    • LinkedIn
    • Twitter
    2019-01-28 to 2019-02-02 Meets all criteria Meets all criteria
    • Google Universal App (static, video, text)
    • In App Interstitial (static and GIFs)
    • Snapchat
    2019-01-14 to 2019-02-10 Meets all criteria Meets all criteria
    • Spotify
    • Search Engine Marketing
    2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Facebook 2019-03-11 to 2019-03-29 Meets all criteria Meets all criteria
    Education and Skills - Adult
    • Facebook
    • Facebook (link ads)
    • YouTube
    • Spotify
    • Twitter
    • Web banners
    • Videos
    2018-10-29 to 2019-02-28 Meets all criteria Meets all criteria
    Print 2019-02-01 to 2019-02-28 Meets all criteria Meets all criteria
    Services for Seniors Print 2018-12-03 to 2019-06-30 Meets all criteria Meets all criteria
    Search Engine Marketing 2019-01-14 to 2019-03-31 Meets all criteria Meets all criteria
    Television 2019-01-14 to 2019-06-30 Meets all criteria Meets all criteria
    Facebook 2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Print 2019-02-01 to 2019-06-30 Meets all criteria Meets all criteria
  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Nature Legacy
    • Digital
    • Print
    2019-01-21 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook (Carousel) 2019-03-06 to 2019-03-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Cannabis Public Education
    • YouTube
    • Animated video
    2018-08-06 to 2018-10-14 Meets all criteria Meets all criteria
    • Search Engine Marketing
    • Print (Two insertions in national major city daily papers)
    • Google Adwords
    • Television
    • Television (30 seconds)
    • Videos (15 seconds)
    2018-04-01 to 2019-03-31 Meets all criteria Meets all criteria
    • Digital
    • Video (6 seconds)
    2018-06-11 to 2018-07-19 Meets all criteria Meets all criteria
    • Digital
    • Out of home
    2018-11-26 to 2019-03-31 Meets all criteria Meets all criteria
    • Animated Videos
    2019-01-21 to 2019-03-31 Meets all criteria Meets all criteria
    Opioid Stigma and Harm Reduction
    • Print (Cineplex Odeon magazine)
    • Television
    2018-11-19 to 2019-02-24 Meets all criteria Meets all criteria
    • Out-of-Home
    • Television
    2019-01-21 to 2019-02-24 Meets all criteria Meets all criteria
    Video (30 seconds) 2019-01-28 to 2019-02-24 Meets all criteria Meets all criteria
    Youth Vaping Prevention
    • Search Engine Marketing
    • Facebook
    2018-12-19 to 2019-03-31 Meets all criteria Meets all criteria
    • Search Engine Marketing
    • YouTube
    • Instagram
    • Snapchat
    • Out-of-Home
    • Cinema
    2019-02-01 to 2019-03-31 Meets all criteria Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Biometrics Expansion WeChat 2018-07-31 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook 2018-09-30 to 2019-03-31 Meets all criteria Meets all criteria
    Search engine marketing 2018-10-29 to 2019-03-30 Meets all criteria Meets all criteria
    Newcomer Services Search engine marketing 2018-12-10 to 2019-01-31 Meets all criteria Meets all criteria
    Print 2019-01-14 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook (animated & static) 2019-01-25 to 2019-03-30 Meets all criteria Meets all criteria
    Print 2019-01-28 to 2019-02-22 Meets all criteria Meets all criteria
  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Innovation for Success LinkedIn 2019-02-25 to 2019-06-30 Meets all criteria Meets all criteria
    • Digital
    • Print
    • Radio
    • Search engine marketing
    2019-02-25 to 2019-06-04 Meets all criteria Meets all criteria
    • Digital
    • Print
    2019-02-25 to 2019-06-04

    Does not meet criteria under #1: the following claims are not factual:

    • "Small and medium-sized enterprises (SMEs) account for the vast majority of businesses in Canada (99.8%) and employ more than 8 million people"
    • "in less than two minutes entrepreneurs can zero in on their best options, from over 1,000 programs and services"
    • "Canada's 1.1 million SMEs employ 90% of the private sector workforce (10.7 million people) and are responsible for 52% of Canadian GDP generated by the private sector"
    • "The World Bank ranks Canada second out of 190 countries for starting a new business venture."
    Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    100+ Careers Digital 2018-06-01 to 2019-03-31 Meets all criteria Meets all criteria
    Video 2018-06-01 to 2019-03-31 Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used. Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used.
    Priority Occupations Digital 2018-07-09 to 2019-02-03 Meets all criteria Meets all criteria
    Facebook (static ads) 2018-07-30 to 2019-10-22 Meets all criteria Meets all criteria
    • LinkedIn
    • LinkedIn (Job posting)
    2018-07-06 to 2019-02-03 Meets all criteria Meets all criteria
    • Facebook (15 and 30 second videos)
    • Facebook (Carousel)
    2018-12-17 to 2019-03-03 Meets all criteria Meets all criteria
    Facebook (video and carousel) 2019-02-11 to 2019-03-03 Meets all criteria Meets all criteria
    Women's Recruitment 2018-19
    • YouTube
    • Facebook
    2019-01-28 to 2019-03-15 Meets all criteria Meets all criteria
    Diversity and Indigenous Peoples Out-of-home 2018-05-01 to 2018-06-30 Meets all criteria Meets all criteria
    • Facebook (Video Posts)
    • Banner Ads
    2018-05-01 to 2018-06-30 Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used.
    • Digital
    • Out-of-home
    2019-03-03 to 2019-03-29 Does not meet criteria under #5: The colours red and white of the text for the mobile and banners creatives are used in a dominant way. Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    National Office – National advertising campaign Search engine marketing 2018-04-30 to 2018-08-12 Meets all criteria Meets all criteria
    60-sec. video 2018-05-14 to 2018-06-30 (TBD) Meets all criteria Meets all criteria
    Television, 15-sec. videos 2018-06-04 to 2018-07-01 Meets all criteria Meets all criteria
    • Buzzfeed
    • Print
    2018-06-04 to 2018-07-01 Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.
    Search engine marketing 2018-11-28 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook 2019-03-22 to 2019-03-31 Meets all criteria Meets all criteria
    • Facebook
    • Videos (15 and 60 seconds)
    2019-03-04 to 2019-03-31 Meets all criteria Meets all criteria
    Facebook 2019-03-11 to 2019-03-31 Meets all criteria Meets all criteria
  • Public Health Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Childhood Vaccination
    • Video storyboard, Print, Cinema, Out-of-Home
    • Digital, Print
    2018-04-15 to 2018-12-31 Meets all criteria Meets all criteria
    Out-of-home 2018-04-15 to 2019-07-01 Meets all criteria Meets all criteria
  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Don't Drive High / Drug Impaired Driving
    • Facebook
    • Mobile games
    • Snapchat
    • Videos
    • Out-of-home (coffee sleeve)
    • Radio
    2018-07-02 to 2018-10-16 Meets all criteria Meets all criteria
    Out-of-home 2018-07-02 to 2018-10-16 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
    YouTube 2018-07-09 to 2018-08-05 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
    Facebook 2018-12-12 to 2019-01-20 Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used. Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2018 Remembrance
    • Video (15 and 6 seconds, Home Page Take Over and Facebook filter)
    • Instagram
    • Twitter, Snapchat, Facebook, Pressboard
    2018-11-01 to 2018-11-11 Meets all criteria Meets all criteria
    2018 Services Campaign Digital, Print, Out-of-Home 2018-04-16 to 2018-06-09 Meets all criteria Meets all criteria

Campaigns under $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

  • Atlantic Canada Opportunities Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Atlantic Growth Strategy Search Engine Marketing 2019-03-21 to 2019-03-31 Meets all criteria Meets all criteria
    Print 2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
    • Facebook
    • Twitter
    • Static mobile banners
    2019-03-15 to 2019-03-31 Meets all criteria Meets all criteria
  • Environment and Climate Change Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Carbon Pollution Pricing Search Engine Marketing 2019-03-20 to 2019-03-31 Meets all criteria Meets all criteria
    • Videos (15 seconds)
    • Facebook
    2019-03-14 to 2019-03-31 Meets all criteria Meets all criteria
    Videos (15 and 30 seconds) 2019-03-14 to 2019-03-31 Does not meet criteria under #1: The claim "Rebates to Canadians" is not factual. The rebates are offered in four provinces only. The claim "Supports innovation", included in the 15s. video, is a self-congratulatory claim. Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Express Entry Facebook 2019-02-27 to 2019-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Air Force Reserve Open House Print 2018-10-03 to 2018-10-13 Meets all criteria Meets all criteria
    Radio 2018-09-24 to 2018-09-29 Meets all criteria Meets all criteria
    Navy Reserve – HMCS Brunswicker local jobs 2019
    • Search engine marketing
    • Out-of-home
    2019-01-28 to 2019-03-17 Meets all criteria Meets all criteria
    Facebook 2019-02-06 to 2019-03-17 Meets all criteria Meets all criteria
    Army Reserve – Full time summer employment
    • Facebook
    • Instagram
    • Snapchat
    • In-app banner ads
    • Out-of-home
    2019-02-25 to 2019-03-31 Meets all criteria Meets all criteria
    Army Reserve – 2 Div security groups job fair In-app banner ads 2019-02-27 to 2019-03-10 Meets all criteria Meets all criteria
    Army Reserve – security job fair Out-of-home 2019-02-27 to 2019-03-10 Does not meet criteria under #5: The colours red and white of the text are used in a dominant way. Meets all criteria
    Army Reserve – Maroon Chef culinary competition
    • Facebook
    • Instagram
    2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
    Overarching Reserve Awareness
    • Video
    • YouTube
    2019-03-04 to 2019-03-31 Meets all criteria Meets all criteria
    Air Force Reserve Part III Local Jobs
    • Print
    • Radio
    2019-03-04 to 2019-03-31 Does not meet criteria under #1: The claim "The RCAF Reserve is pleased to announce" is self-congratulatory and not neutral. Meets all criteria
  • Transport Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Oceans Protection Plan - Marine Training Program
    • Videos (30 seconds)
    • Twitter
    • Facebook
    • Instagram
    • Mobile banners
    2019-03-21 to 2019-03-31 Meets all criteria Meets all criteria
    • Print
    • Radio
    2019-03-18 to 2019-03-31 Meets all criteria Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Mental Health Services Digital 2018-12-17 to 2019-01-20 Meets all criteria Meets all criteria
    My VAC Account
    • Facebook
    • Twitter
    • YouTube
    • Search engine marketing
    2019-03-01 to 2019-03-23 Meets all criteria Meets all criteria

2017-2018

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada Caregiver Credit Digital (Facebook, Instagram), Out-of-Home (video) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Display Ads) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Facebook Static) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital – Facebook Videos (Gordon) 2018-03-12 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Print 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Search Engine Marketing) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
  • Canadian Heritage
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada 150 – 150 Years Young (15 sec. / 150 sec. versions) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Access 4 All Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Amazing Places (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Ambassadors Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Animation (6 sec. / 15 sec.) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Bioblitz Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Buzzfeed Creatives Digital TBD to 2017-08-31 Does not meet criteria under #5: The Buzzfeed content previously identified as partisan was reviewed in error. It is not Government of Canada creative. Meets all criteria
    Canada 150 – Canada C3 (Geoff) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada C3 (Mark) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada C3 (Sira) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada Film Day (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada Sound (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Facebook Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – From the North Digital 2017-11-25 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Frozen Messages (15 sec. / 150 sec.) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Illuminations – human/nature Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Innovation 150 (150 sec.) Digital 2017-08-28 Meets all criteria Meets all criteria
    Canada 150 – Isle of Story Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Learning Code Week Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 Mosaïc (15 sec.) Social Media 2017-07-17 Meets all criteria Meets all criteria
    Canada150 – MosaïCanada 150 Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Portraits 150 (Roberta Jamieson) Digital 2017-12-08 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Red Couch Tour (15 sec. and long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Ribbon Digital, Cinema 2017-06-09 to 2017-07-01

    Does not meet criteria under #5: In ASC’s evaluation, the red ribbon is used throughout the commercial in a dominant way.

    The commercial would not be considered partisan under this criterion if the ribbon was depicted in the official colours of the Canada 150 logo.

    Meets all criteria
    Canada 150 – Sharing Dance Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Skating Day Digital 2017-11-27 to 2017-12-10 Meets all criteria Meets all criteria
    Canada 150 – Skating Day - WAZE Digital 2017-12-01 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Spotify (Brandsell) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Spotify (Timeline) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – The Great Trail (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Timeraiser, RENDEZ-VOUS, TransVersing Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Twitter Digital TBD to 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – Twitter and Facebook Digital 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – WalrusTalks Whitehorse Digital (Facebook, Instagram, Twitter, YouTube) TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Wapikoni Mobile (15 sec. and Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Web banners Digital 2017-06-19 to 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – Wrap Up Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Wrap Up: Discover this inspiring video Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Education and Skills Digital (YouTube, Facebook, Instagram, Snapchat, Spotify) 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills Digital, Radio 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills – Apprenticeship & Job Bank Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills, Indigenous (Wave 1) Digital, Print 2017-11-27 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills, Indigenous (Wave 2) Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills – Repayment Assistance Plan Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills (Wave 2) Digital 2017-12-11 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills (Wave 2 – Generic messages) Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
  • Financial Consumer Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Take charge of your finances Digital 2017-11-01 to 2018-01-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Cannabis Public Education Campaign Digital, Out-of-Home 2018-03-05 to 2018-04-13 Meets all criteria Meets all criteria
    Cannabis Public Education Campaign Digital – Facebook static ads 2018-03-05 to 2018-04-13 Meets all criteria Meets all criteria
    Problematic Prescription Drug Use Digital 2017-12-18 to 2018-03-31 Meets all criteria Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Settlement Services 2018 Digital, Print 2018-01-15 to 2018-03-04 N/A Meets all criteria: Creatives from the 2016-2017 Settlement Services campaign were re-used for this advertisement.
  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Science, technology, engineering and mathematics (STEM II) Digital 2018-03-06 to 2018-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Dare to be Extraordinary Digital Video 2017-05-01 to 2018-03-31 Script meets
    Unable to determine if storyboard meets criteria under #4 and #5.
    Meets all criteria
    Dare to be Extraordinary Digital (Facebook) 2017-10-02 to 2018-03-26 Meets all criteria Meets all criteria
    Dare to be Extraordinary – Olympics TV, Digital 2018-02-05 to 2018-02-25 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Snapchat) 2017-09-28 to 2017-10-29 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Snapchat videos) 2017-12-04 to 2017-12-31 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Web banners) 2017-11-06 to 2017-12-03 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook videos) 2017-11-06 to 2017-12-24 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook Carousel) 2017-10-04 to 2018-01-14 Meets all criteria Meets all criteria
    Priority Occupations – Aboriginal Careers Digital 2017-10-02 to 2018-03-31 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook) 2017-10-02 to 2017-12-24 Meets all criteria Meets all criteria
    Priority Occupations Digital (Banners) 2017-10-02 to 2018-01-14 Meets all criteria Meets all criteria
    Priority Occupations Digital (LinkedIn posts) 2018-01-29 to 2018-03-31 Meets all criteria Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    National Office – National Advertising Campaign Digital 2018-01-05 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Digital (Buzzfeed) 2018-03-05 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Digital (Facebook) 2018-03-20 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Out-of-home (billboards, transit ads) 2018-03-05 to 2018-03-31 Does not meet criteria under #5: The billboard and transit ads featuring a girl wearing a red top does not meet this criterion Meets all criteria
    National Office – National Advertising Campaign Out-of-home (Part 2 – Billboards) 2018-03-12 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign 6-second videos 2018-03-12 to 2018-03-31 Does not meet criteria under #5: Video 1 (6-sec.) Feb. 19 does not meet this criterion because the word “red” is used in the audio in a dominant manner. The rest of the proposed ads meet this criterion. Meets all criteria
  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Drug-impaired Driving Digital, Television, Cinema 2017-11-27 to 2018-03-09 Unable to assess criteria under #5: The script and storyboard were submitted in English only and in black and white (initial reviews of creatives can be conducted in either English or French). Meets all criteria
    Drug-Impaired Driving Digital (Facebook Chatbot) 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (Facebook, Snapchat) 2017-11-27 to 2018-02-04 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (Mobile games) 2017-12-12 Meets all criteria Meets all criteria
    Drug-Impaired Driving Out-of-home 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Print 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (YouTube) 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
  • Royal Canadian Mounted Police
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Police Officer Recruitment Digital (Facebook) 2018-01-08 to 2018-03-31 Meets all criteria Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2017 Remembrance Campaign Digital 2017-11-01 to 2017-11-11 Meets all criteria Meets all criteria
    2017 Remembrance Campaign Digital, Television 2017-11-07 to 2017-11-11 Meets all criteria Meets all criteria

Campaigns under $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary review.

  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Women and Diversity – Banner Ads Pilot Project Digital 2018-03-19 to 2018-06-30 Meets all criteria Meets all criteria
    Women and Diversity Digital (Banners) 2018-01-06 to 2018-03-31 Meets all criteria Meets all criteria
    Women and Diversity Digital (Facebook) 2017-10-09 to 2017-10-30 Meets all criteria Meets all criteria
    Women and Diversity Digital (Facebook Video Posts) 2018-01-15 to 2018-03-31 Meets all criteria Meets all criteria
    Women and Diversity Digital (Instagram) 2017-09-18 to 2017-10-09 Meets all criteria Meets all criteria

2016-2017

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Tax Services Digital, Radio, Print 2017-02-27 to 2017-03-31 Meets all criteria Meets all criteria
    Tax Compliance Digital, Print 2017-02-06 to 2017-03-31 Meets all criteria Meets all criteria
  • Canadian Heritage
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada 150 Kick Off Digital, Television 2016-12-26 to 2016-12-31

    Does not meet criteria under #5:

    • ASC identified an issue with this criterion in one of the proposed concepts, which featured a red knapsack.
    • ASC requested that the colour of the knapsack be changed.
    Meets all criteria
    Canada 150 and Me Video 2017-01-25 to 2017-02-15 Meets all criteria Meets all criteria
    Canada 150 Mosaïc Digital (social media) 2017-03-09 to 2017-03-13 Meets all criteria Meets all criteria
    Canada 150 – Canada Mosaïc (150 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Dreamcatchers (15 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Dreamcatchers (150 sec.) Digital 2017-03-09 to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Indspire (15 sec. / 150 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Innovation 150 (15 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Launch of the Canada 150 HQ Digital 2017-01-10 to TBD Meets all criteria Meets all criteria
  • Department of Finance Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Fall Economic Statement and Budget 2017 – Initiatives for Canadians Digital 2017-03-18 to 2017-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Ambition (Phase One) Digital 2017-02-13 to 2017-03-31 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Helping Young Canadians Succeed Digital, Radio 2017-01-23 to 2017-03-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Towards the Legalization of Marijuana Digital 2017-03-23 to 2017-03-31 Meets all criteria Meets all criteria
    Prescription Drug Abuse – Phase 2 Opioids Digital 2017-03-17 to 2017-03-31 Does not meet criteria under #5: The colour of the governing party is used in a dominant way in the red boxes with the text “#StopOverdoses” and #FinAuxSurdoses” in the English and French Facebook advertisements. Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Settlement Services Digital, Print 2017-02-10 to 2017-03-31 Meets all criteria Meets all criteria
    Electronic Travel Authorization (eTA) Digital (Facebook) 2016-10-03 Not conducted: Used existing creative. Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Free Entry Digital, Television, Cinema 2017-02-13 to 2017-03-31 Meets all criteria Meets all criteria
  • Royal Canadian Mounted Police
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Police Officer Recruitment (The Uniform) Cinema, Out-of-Home January 2017 Not conducted: Used existing creative. Meets all criteria
    Police Officer Recruitment (The Uniform) Digital, Print 2017-01-09 to 2017-03-31

    Digital
    Meets all criteria

    Print
    Does not meet all criteria under #5:

    • The colour of the governing party is used in a dominant way in the “We’re Hiring” text box.
    • Required change: Change background colour of text box.
    Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2016 Remembrance Campaign Television, Digital, Print 2016-11-01 Not conducted: Used existing creative. Meets all criteria

Campaigns under $250,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary review.

  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Priority Occupations Digital 2017-02-27 to 2017-03-31 Meets all criteria Meets all criteria
  • Privy Council Office
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Electoral Reform Digital 2016-12-05 to 2016-12-30

    Does not meet criteria under #5:

    • The proposed social media advertisement to be posted on November 28 that features an image of a woman wearing a red parka does not meet this criterion because the primary colour associated with the governing party is used in a dominant way in the advertisement.
    • Required change: Change colour of parka.
    Meets all criteria

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