Review results and decisions for past fiscal years

Ad Standards (formerly known as Advertising Standards Canada) completed reviews of the following government advertising campaigns against the policy definition and related criteria for non-partisan communications.

There are 2 review stages:

  1. Initial: a preliminary review of departmental advertisements (that is, script/storyboard/audio-visual/colour palette stage(s), depending on the ad format) in English or French
  2. Final: confirmation that the final English and French creative elements meet non-partisan requirements before broadcast, display or publication of the advertisements

More information is available in the terms of reference.

On this page

2017-2018

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory non-partisan review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada Caregiver Credit Digital (Facebook, Instagram), Out-of-Home (video) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Display Ads) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Facebook Static) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital – Facebook Videos (Gordon) 2018-03-12 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Print 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
    Canada Caregiver Credit Digital (Search Engine Marketing) 2018-02-19 to 2018-03-31 Meets all criteria Meets all criteria
  • Canadian Heritage
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada 150 – 150 Years Young (15 sec. / 150 sec. versions) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Access 4 All Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Amazing Places (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Ambassadors Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Animation (6 sec. / 15 sec.) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Bioblitz Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Buzzfeed Creatives Digital TBD to 2017-08-31 Does not meet criteria under #5: The Buzzfeed content previously identified as partisan was reviewed in error. It is not Government of Canada creative. Meets all criteria
    Canada 150 – Canada C3 (Geoff) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada C3 (Mark) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada C3 (Sira) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada Film Day (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Canada Sound (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Facebook Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – From the North Digital 2017-11-25 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Frozen Messages (15 sec. / 150 sec.) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Illuminations – human/nature Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Innovation 150 (150 sec.) Digital 2017-08-28 Meets all criteria Meets all criteria
    Canada 150 – Isle of Story Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Learning Code Week Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 Mosaïc (15 sec.) Social Media 2017-07-17 Meets all criteria Meets all criteria
    Canada150 – MosaïCanada 150 Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Portraits 150 (Roberta Jamieson) Digital 2017-12-08 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Red Couch Tour (15 sec. and long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Ribbon Digital, Cinema 2017-06-09 to 2017-07-01

    Does not meet criteria under #5: In ASC’s evaluation, the red ribbon is used throughout the commercial in a dominant way.

    The commercial would not be considered partisan under this criterion if the ribbon was depicted in the official colours of the Canada 150 logo.

    Meets all criteria
    Canada 150 – Sharing Dance Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Skating Day Digital 2017-11-27 to 2017-12-10 Meets all criteria Meets all criteria
    Canada 150 – Skating Day - WAZE Digital 2017-12-01 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Spotify (Brandsell) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Spotify (Timeline) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – The Great Trail (15 sec. / Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Timeraiser, RENDEZ-VOUS, TransVersing Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Twitter Digital TBD to 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – Twitter and Facebook Digital 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – WalrusTalks Whitehorse Digital (Facebook, Instagram, Twitter, YouTube) TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Wapikoni Mobile (15 sec. and Long version) Digital TBD to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Web banners Digital 2017-06-19 to 2017-07-01 Meets all criteria Meets all criteria
    Canada 150 – Wrap Up Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
    Canada 150 – Wrap Up: Discover this inspiring video Digital 2017-12-18 to 2017-12-31 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Education and Skills Digital (YouTube, Facebook, Instagram, Snapchat, Spotify) 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills Digital, Radio 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills – Apprenticeship & Job Bank Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills, Indigenous (Wave 1) Digital, Print 2017-11-27 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills, Indigenous (Wave 2) Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills – Repayment Assistance Plan Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills (Wave 2) Digital 2017-12-11 to 2018-03-31 Meets all criteria Meets all criteria
    Education and Skills (Wave 2 – Generic messages) Digital 2017-10-30 to 2018-03-31 Meets all criteria Meets all criteria
  • Financial Consumer Agency of Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Take charge of your finances Digital 2017-11-01 to 2018-01-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Cannabis Public Education Campaign Digital, Out-of-Home 2018-03-05 to 2018-04-13 Meets all criteria Meets all criteria
    Cannabis Public Education Campaign Digital – Facebook static ads 2018-03-05 to 2018-04-13 Meets all criteria Meets all criteria
    Problematic Prescription Drug Use Digital 2017-12-18 to 2018-03-31 Meets all criteria Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Settlement Services 2018 Digital, Print 2018-01-15 to 2018-03-04 N/A Meets all criteria: Creatives from the 2016-2017 Settlement Services campaign were re-used for this advertisement.
  • Innovation, Science and Economic Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Science, technology, engineering and mathematics (STEM II) Digital 2018-03-06 to 2018-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Dare to be Extraordinary Digital Video 2017-05-01 to 2018-03-31 Script meets
    Unable to determine if storyboard meets criteria under #4 and #5.
    Meets all criteria
    Dare to be Extraordinary Digital (Facebook) 2017-10-02 to 2018-03-26 Meets all criteria Meets all criteria
    Dare to be Extraordinary – Olympics TV, Digital 2018-02-05 to 2018-02-25 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Snapchat) 2017-09-28 to 2017-10-29 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Snapchat videos) 2017-12-04 to 2017-12-31 Meets all criteria Meets all criteria
    Dare to be Extraordinary Digital (Web banners) 2017-11-06 to 2017-12-03 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook videos) 2017-11-06 to 2017-12-24 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook Carousel) 2017-10-04 to 2018-01-14 Meets all criteria Meets all criteria
    Priority Occupations – Aboriginal Careers Digital 2017-10-02 to 2018-03-31 Meets all criteria Meets all criteria
    Priority Occupations Digital (Facebook) 2017-10-02 to 2017-12-24 Meets all criteria Meets all criteria
    Priority Occupations Digital (Banners) 2017-10-02 to 2018-01-14 Meets all criteria Meets all criteria
    Priority Occupations Digital (LinkedIn posts) 2018-01-29 to 2018-03-31 Meets all criteria Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    National Office – National Advertising Campaign Digital 2018-01-05 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Digital (Buzzfeed) 2018-03-05 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Digital (Facebook) 2018-03-20 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign Out-of-home (billboards, transit ads) 2018-03-05 to 2018-03-31 Does not meet criteria under #5: The billboard and transit ads featuring a girl wearing a red top does not meet this criterion Meets all criteria
    National Office – National Advertising Campaign Out-of-home (Part 2 – Billboards) 2018-03-12 to 2018-03-31 Meets all criteria Meets all criteria
    National Office – National Advertising Campaign 6-second videos 2018-03-12 to 2018-03-31 Does not meet criteria under #5: Video 1 (6-sec.) Feb. 19 does not meet this criterion because the word “red” is used in the audio in a dominant manner. The rest of the proposed ads meet this criterion. Meets all criteria
  • Public Safety Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Drug-impaired Driving Digital, Television, Cinema 2017-11-27 to 2018-03-09 Unable to assess criteria under #5: The script and storyboard were submitted in English only and in black and white (initial reviews of creatives can be conducted in either English or French). Meets all criteria
    Drug-Impaired Driving Digital (Facebook Chatbot) 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (Facebook, Snapchat) 2017-11-27 to 2018-02-04 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (Mobile games) 2017-12-12 Meets all criteria Meets all criteria
    Drug-Impaired Driving Out-of-home 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Print 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
    Drug-Impaired Driving Digital (YouTube) 2017-11-27 to 2018-03-09 Meets all criteria Meets all criteria
  • Royal Canadian Mounted Police
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Police Officer Recruitment Digital (Facebook) 2018-01-08 to 2018-03-31 Meets all criteria Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2017 Remembrance Campaign Digital 2017-11-01 to 2017-11-11 Meets all criteria Meets all criteria
    2017 Remembrance Campaign Digital, Television 2017-11-07 to 2017-11-11 Meets all criteria Meets all criteria

Campaigns under $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary non-partisan review.

  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Women and Diversity – Banner Ads Pilot Project Digital 2018-03-19 to 2018-06-30 Meets all criteria Meets all criteria
    Women and Diversity Digital (Banners) 2018-01-06 to 2018-03-31 Meets all criteria Meets all criteria
    Women and Diversity Digital (Facebook) 2017-10-09 to 2017-10-30 Meets all criteria Meets all criteria
    Women and Diversity Digital (Facebook Video Posts) 2018-01-15 to 2018-03-31 Meets all criteria Meets all criteria
    Women and Diversity Digital (Instagram) 2017-09-18 to 2017-10-09 Meets all criteria Meets all criteria

2016-2017

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory non-partisan review.

  • Canada Revenue Agency
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Tax Services Digital, Radio, Print 2017-02-27 to 2017-03-31 Meets all criteria Meets all criteria
    Tax Compliance Digital, Print 2017-02-06 to 2017-03-31 Meets all criteria Meets all criteria
  • Canadian Heritage
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Canada 150 Kick Off Digital, Television 2016-12-26 to 2016-12-31

    Does not meet criteria under #5:

    • ASC identified an issue with this criterion in one of the proposed concepts, which featured a red knapsack.
    • ASC requested that the colour of the knapsack be changed.
    Meets all criteria
    Canada 150 and Me Video 2017-01-25 to 2017-02-15 Meets all criteria Meets all criteria
    Canada 150 Mosaïc Digital (social media) 2017-03-09 to 2017-03-13 Meets all criteria Meets all criteria
    Canada 150 – Canada Mosaïc (150 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Dreamcatchers (15 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Dreamcatchers (150 sec.) Digital 2017-03-09 to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Indspire (15 sec. / 150 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Canada 150 – Innovation 150 (15 sec.) Digital TBD to 2017-03-31 Meets all criteria Meets all criteria
    Launch of the Canada 150 HQ Digital 2017-01-10 to TBD Meets all criteria Meets all criteria
  • Department of Finance Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Fall Economic Statement and Budget 2017 – Initiatives for Canadians Digital 2017-03-18 to 2017-03-31 Meets all criteria Meets all criteria
  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Ambition (Phase One) Digital 2017-02-13 to 2017-03-31 Meets all criteria Meets all criteria
  • Employment and Social Development Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Helping Young Canadians Succeed Digital, Radio 2017-01-23 to 2017-03-31 Meets all criteria Meets all criteria
  • Health Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Towards the Legalization of Marijuana Digital 2017-03-23 to 2017-03-31 Meets all criteria Meets all criteria
    Prescription Drug Abuse – Phase 2 Opioids Digital 2017-03-17 to 2017-03-31 Does not meet criteria under #5: The colour of the governing party is used in a dominant way in the red boxes with the text “#StopOverdoses” and #FinAuxSurdoses” in the English and French Facebook advertisements. Meets all criteria
  • Immigration, Refugees and Citizenship Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Settlement Services Digital, Print 2017-02-10 to 2017-03-31 Meets all criteria Meets all criteria
    Electronic Travel Authorization (eTA) Digital (Facebook) 2016-10-03 Not conducted: Used existing creative. Meets all criteria
  • Parks Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Free Entry Digital, Television, Cinema 2017-02-13 to 2017-03-31 Meets all criteria Meets all criteria
  • Royal Canadian Mounted Police
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Police Officer Recruitment (The Uniform) Cinema, Out-of-Home January 2017 Not conducted: Used existing creative. Meets all criteria
    Police Officer Recruitment (The Uniform) Digital, Print 2017-01-09 to 2017-03-31

    Digital
    Meets all criteria

    Print
    Does not meet all criteria under #5:

    • The colour of the governing party is used in a dominant way in the “We’re Hiring” text box.
    • Required change: Change background colour of text box.
    Meets all criteria
  • Veterans Affairs Canada
    Campaign title Media type(s) Campaign date Initial determination Final determination
    2016 Remembrance Campaign Television, Digital, Print 2016-11-01 Not conducted: Used existing creative. Meets all criteria

Campaigns under $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary non-partisan review.

  • National Defence
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Priority Occupations Digital 2017-02-27 to 2017-03-31 Meets all criteria Meets all criteria
  • Privy Council Office
    Campaign title Media type(s) Campaign date Initial determination Final determination
    Electoral Reform Digital 2016-12-05 to 2016-12-30

    Does not meet criteria under #5:

    • The proposed social media advertisement to be posted on November 28 that features an image of a woman wearing a red parka does not meet this criterion because the primary colour associated with the governing party is used in a dominant way in the advertisement.
    • Required change: Change colour of parka.
    Meets all criteria

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