Review results and decisions for past fiscal years

Ad Standards reviewed the following government advertising campaigns against the advertising review criteria.

2024-2025

January 1 to March 31, 2025 (Quarter 4)

Ad Standards reviewed 782 creatives against the advertising review criteria. The creatives were part of 23 advertising campaigns listed below.

Ad Standards recommended 6 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Assault-Style Firearms Compensation Program (Public Safety Canada)
Benefits and Credits (Canada Revenue Agency)
Biosecurity for small-scale animal producers (Canadian Food Inspection Agency)
Canada's Climate Plan (Environment and Climate Change Canada)
Canadian Dental Care Plan (Health Canada)
Childhood Vaccination (Public Health Agency of Canada)
Consumer Protection (Innovation, Science and Economic Development Canada)
Cyber Security: Ransomware (Communications Security Establishment Canada)
Francophone Economic Immigration (Immigration, Refugees and Citizenship Canada)
Indigenous Peoples (National Defence)
International Travellers (Canadian Food Inspection Agency)
Housing (Housing, Infrastructure and Communities Canada)
Human Trafficking (Public Safety Canada)
Mental Health, Substance Use, and 9-8-8: Suicide Crisis Helpline (Public Health Agency of Canada)
Newcomer Services (Immigration, Refugees and Citizenship Canada)
Oil to Heat Pump Affordability Program (OHPA) (Natural Resources Canada)
Pharmacare (Health Canada)
Priority Occupations Campaign (National Defence)
Reserve Force Recruitment (National Defence)
Services for Seniors (Employment and Social Development Canada)
Services for Veterans (Veterans Affairs Canada)
Skilled Trades (Employment and Social Development Canada)
Sexually Transmitted and Blood-Borne Infections - Syphilis (Public Health Agency of Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Assault-Style Firearms Compensation Program	Public Safety Canada	Hyperlinks directing viewers to website content were updated for accuracy.
Housing	Housing, Infrastructure and Communities Canada	“Eco-friendly home projects” changed to “home projects that reduce your environmental impact” for accuracy. “Discover tools and programs to make…” changed to “Discover tools and programs designed to make…” for accuracy. “Learn more at Canada.ca/housing” changed to “Find housing programs at Canada.ca/housing” for accuracy.
Pharmacare	Health Canada	“Get access to a range of birth control options” changed to “Pharmacare offers a range of birth control options at little or no cost” for accuracy. “Access a range of diabetes medication at little or no cost to you” changed to “Pharmacare offers a range of diabetes medications at little or no cost to you” for accuracy.

Campaign

Department

Modifications made to one or more ad creatives

Assault-Style Firearms Compensation Program

Public Safety Canada

Hyperlinks directing viewers to website content were updated for accuracy.

Housing

Housing, Infrastructure and Communities Canada

“Eco-friendly home projects” changed to “home projects that reduce your environmental impact” for accuracy.

“Discover tools and programs to make…” changed to “Discover tools and programs designed to make…” for accuracy.

“Learn more at Canada.ca/housing” changed to “Find housing programs at Canada.ca/housing” for accuracy.

Pharmacare

Health Canada

“Get access to a range of birth control options” changed to “Pharmacare offers a range of birth control options at little or no cost” for accuracy.

“Access a range of diabetes medication at little or no cost to you” changed to “Pharmacare offers a range of diabetes medications at little or no cost to you” for accuracy.

October 1 to December 31, 2024 (Quarter 3)

Ad Standards reviewed 671 creatives against the advertising review criteria. The creatives were part of 23 advertising campaigns listed below.

Ad Standards recommended 3 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
Awareness Recruitment (National Defence)
Benefits and Credits (Canada Revenue Agency)
Biosecurity for small-scale animal producers (Canadian Food Inspection Agency)
Canada’s Climate Plan (Environment and Climate Change Canada)
Canadian Dental Care Plan (Health Canada)
Consumer Protection (Innovation, Science and Economic Development Canada)
Francophone Economic Immigration (Immigration, Refugees and Citizenship Canada)
GST/HST Tax Break (Public Services and Procurement Canada)
Health Services Recruitment (Correctional Service Canada)
Indigenous Peoples (National Defence)
International Travellers (Canadian Food Inspection Agency)
Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
Mental Health, Substance Use, and 9-8-8: Suicide Crisis Helpline (Public Health Agency of Canada)
Oil to Heat Pump Affordability Program (OHPA) (Natural Resources Canada)
Online Child Sexual Exploitation (Public Safety Canada)
Palliative Care (Health Canada)
Priority Occupations Campaign (National Defence)
Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
Remembrance and Recognition (Veterans Affairs Canada)
Respiratory Infectious Disease Season (Public Health Agency of Canada)
Services for Veterans (Veterans Affairs Canada)
Vaping Prevention (Health Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Canada’s Climate Plan	Environment and Climate Change Canada	Search Keyword selection modified for accuracy. An ad creative was flagged for accuracy and was withdrawn from campaign.
Online Child Sexual Exploitation	Public Safety Canada	Search Keyword selection modified for accuracy.

Campaign

Department

Modifications made to one or more ad creatives

Canada’s Climate Plan

Environment and Climate Change Canada

Search Keyword selection modified for accuracy.

An ad creative was flagged for accuracy and was withdrawn from campaign.

Online Child Sexual Exploitation

Public Safety Canada

Search Keyword selection modified for accuracy.

July 1 to September 30, 2024 (Quarter 2)

Ad Standards reviewed 164 creatives against the advertising review criteria. The creatives were part of 7 advertising campaigns listed below.

All creatives passed both the initial and final reviews without any modifications.

Campaigns reviewed

Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
Make Change that Counts: Housing Costs on Your Mind (Financial Consumer Agency of Canada)
Paid Education (National Defence)
Priority Occupations (National Defence)
Protecting People and Pets from Rabies: Paws and Plan (Canadian Food Inspection Agency)
Reserve Force Recruitment (National Defence)
Upgrade Your Skills (Employment and Social Development Canada)

April 1 to June 30, 2024 (Quarter 1)

Ad Standards reviewed 266 creatives against the advertising review criteria. The creatives were part of 6 advertising campaigns listed below.

Ad Standards recommended 4 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
Canada Dental Care Plan (Health Canada)
Canada Dental Care Plan – Phases 2 and 3 (Health Canada)
Emergency Preparedness – Wildfires (Public Safety Canada)
Human Trafficking (Public Safety Canada)
Opioids Stigma and Harm Reduction (Health Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Canada Dental Care Plan	Health Canada	“Seniors with a family income under $90,000 …” added for accuracy. The tagline “Accessible. Affordable. Essential.” was removed for accuracy.
Canada Dental Care Plan – Phases 2 and 3	Health Canada	Additional information on patient intake process and eligibility was added for accuracy. "More affordable" changed to “more affordable for eligible Canadians” for accuracy.

Campaign

Department

Modifications made to one or more ad creatives

Canada Dental Care Plan

Health Canada

“Seniors with a family income under $90,000 …” added for accuracy.

The tagline “Accessible. Affordable. Essential.” was removed for accuracy.

Canada Dental Care Plan – Phases 2 and 3

Health Canada

Additional information on patient intake process and eligibility was added for accuracy.

"More affordable" changed to “more affordable for eligible Canadians” for accuracy.

2023-2024

January 1 to March 31, 2024 (Quarter 4)

Ad Standards reviewed 608 creatives against the advertising review criteria. The creatives were part of 17 advertising campaigns listed below.

Ad Standards recommended 5 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Awareness Recruitment (National Defence)
Benefits and Credits (Canada Revenue Agency)
Canada Dental Care Plan (Health Canada)
Climate (Environment and Climate Change Canada)
Cyber Security Ransomware (Communications Security Establishment Canada)
EduCanada (Global Affairs Canada)
Emergency Preparedness (Public Safety Canada)
Express Entry and Francophone immigration (Immigration, Refugees and Citizenship Canada)
HIV/AIDS: Undetectable = Untransmittable (Public Health Agency of Canada)
Human Trafficking (Public Safety Canada)
Indigenous Peoples Recruitment (National Defence)
Make Change that Counts: Managing Your Money in a Changing World (Financial Consumer Agency of Canada)
Mental Health and 9-8-8: Suicide Crisis Helpline – Phase 2 (Health Canada)
National Tourism (Parks Canada)
Palliative Care (Health Canada)
Services for Veterans (Veterans Affairs Canada)
Upgrade Your Skills (Employment and Social Development Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Benefits and Credits	Canada Revenue Agency	“Home buyer” changed to “first-time home buyer” for accuracy. « Continuez à recevoir » changed to « apprenez comment demander » for accuracy (French ad creative only).
Cyber Security Ransomware	Communications Security Establishment Canada	“To protect” changed to “help protect” for accuracy.
Upgrade Your Skills	Employment and Social Development Canada	“Funding” changed to “potential funding” for accuracy. « C’était moins compliqué » changed to « plus facilement » for accuracy (French ad creative only).

Campaign

Department

Modifications made to one or more ad creatives

Benefits and Credits

Canada Revenue Agency

“Home buyer” changed to “first-time home buyer” for accuracy.

« Continuez à recevoir » changed to « apprenez comment demander » for accuracy (French ad creative only).

Cyber Security Ransomware

Communications Security Establishment Canada

“To protect” changed to “help protect” for accuracy.

Upgrade Your Skills

Employment and Social Development Canada

“Funding” changed to “potential funding” for accuracy.

« C’était moins compliqué » changed to « plus facilement » for accuracy (French ad creative only).

October 1 to December 31, 2023 (Quarter 3)

Ad Standards reviewed 949 creatives against the advertising review criteria. The creatives were part of 24 advertising campaigns listed below.

Ad Standards recommended 8 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
African Swine Fever (Canadian Food Inspection Agency)
Awareness Recruitment (National Defence)
Be Scam Smart (Canada Revenue Agency)
Benefits and Credits (Canada Revenue Agency)
Business Supports (Innovation, Science and Economic Development Canada)
Canada Dental Care Plan (Health Canada)
Childhood Vaccination (Public Health Agency of Canada)
Climate (Environment and Climate Change Canada)
Dementia (Public Health Agency of Canada)
HIV/AIDS: Undetectable = Untransmittable (Public Health Agency of Canada)
Inclusive Communities (Immigration, Refugees and Citizenship Canada)
Indigenous Peoples Recruitment (National Defence)
Mental Health Services for Veterans and their Families (Veterans Affairs Canada)
Online Disinformation (Communications Security Establishment Canada)
Paid Education (National Defence)
Priority Occupations (National Defence)
Public Health Measures (Public Health Agency of Canada)
Remembrance (Veterans Affairs Canada)
Reserve Force Recruitment (National Defence)
Seasonal Flu (Public Health Agency of Canada)
Services for Seniors (Employment and Social Development Canada)
Services for Veterans (Veterans Affairs Canada)
Tobacco Cessation (Health Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Benefits and Credits	Canada Revenue Agency	“Learn more about benefits and credits” added for accuracy.
Business Supports	Innovation, Science and Economic Development Canada	“Funding” changed to “potential funding” for accuracy. “Find government resources for your business at Canada.ca/supports-business" added for accuracy. “Subject to eligibility” added for accuracy.
Canadian Dental Care Plan	Health Canada	“Income under $90,000” changed to “family income under $90,000” for accuracy. “Find out if you are eligible and when you can apply” added for accuracy.
HIV/AIDS: Undetectabe = Untransmittable	Public Health Agency of Canada	“Treatment can stop HIV from being passed on” added for accuracy.
Seasonal Flu	Public Health Agency of Canada	"Protège des maladies graves" changed to "peut protéger des maladies graves." For accuracy (French ad creative only).

July 1 to September 30, 2023 (Quarter 2)

Ad Standards reviewed 660 creatives against the advertising review criteria. The creatives were part of 24 advertising campaigns listed below.

Ad Standards recommended 6 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
African Swine Fever (Canadian Food Inspection Agency)
Awareness Recruitment (National Defence)
Canada Dental Benefit (Health Canada)
Childhood Vaccination (Public Health Agency of Canada)
Climate (Environment and Climate Change Canada)
Dementia (Public Health Agency of Canada)
Human Trafficking (Public Safety Canada)
Indigenous Peoples Recruitment (National Defence)
Inuit Child First Initiative (Indigenous Services Canada)
Jordan's Principle (Indigenous Services Canada)
Mental Health (Public Health Agency of Canada)
Skilled Trades (Employment and Social Development Canada)
Nurse Recruitment (Indigenous Services Canada)
Online Disinformation (Communications Security Establishment Canada)
Opioids Stigma and Harm Reduction (Health Canada)
Paid Education (National Defence)
Palliative Care (Health Canada)
Priority Occupations (National Defence)
Recruitment (Communications Security Establishment Canada)
Reserve Force Recruitment (National Defence)
Seasonal Flu (Public Health Agency of Canada)
Services for Seniors (Employment and Social Development Canada)
Wildfires (Public Safety Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Childhood Vaccination	Public Health Agency of Canada	“Protect your child” changed to “help protect your child” for accuracy.
Climate	Environment and Climate Change Canada	The word “solution” removed from creative for accuracy.
Dementia	Public Health Agency of Canada	“Eat nutritious foods” changed to “eat a healthy balanced diet” for accuracy. “Reduce alcohol use” changed to “limit alcohol consumption” for accuracy. Wording “get enough sleep” was removed for accuracy.
Palliative Care	Health Canada	“Starting palliative care early can improve your quality of life” changed to “see how a palliative approach to care can improve quality of life” for accuracy.

April 1 to June 30, 2023 (Quarter 1)

Ad Standards reviewed 165 creatives against the advertising review criteria. The creatives were part of 7 advertising campaigns listed below.

Ad Standards recommended 5 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

Avian Influenza (Canadian Food Inspection Agency)
Awareness Recruitment (National Defence)
Canada Dental Benefit (Health Canada)
National Tourism (Parks Canada)
Nurse Recruitment (Indigenous Services Canada)
Priority Occupations (National Defence)
Reserve Force Recruitment (National Defence)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Canada Dental Benefit	Health Canada	“Payment of $650” changed to “payment of up to $650” for accuracy. "Kids under 12" changed to "eligible kids under 12" for accuracy. "Children under 12" changed to "eligible children under 12" for accuracy. “We’ve got you covered” removed for accuracy.
Reserve Force Recruitment	National Defence	Disclaimer "Reservists’ schedules may vary" added for accuracy.

Campaign

Department

Modifications made to one or more ad creatives

Canada Dental Benefit

Health Canada

“Payment of $650” changed to “payment of up to $650” for accuracy.

"Kids under 12" changed to "eligible kids under 12" for accuracy.

"Children under 12" changed to "eligible children under 12" for accuracy.

“We’ve got you covered” removed for accuracy.

Reserve Force Recruitment

National Defence

Disclaimer "Reservists’ schedules may vary" added for accuracy.

2022-2023

January 1 to March 31, 2023 (Quarter 4)

Ad Standards reviewed 531 creatives against the advertising review criteria. The creatives were part of 24 advertising campaigns listed below.

Ad Standards recommended 8 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

African Swine Fever (Canadian Food Inspection Agency)
Avian Influenza (Canadian Food Inspection Agency)
Awareness Recruitment Campaign (National Defence)
Benefits and Credits (Canada Revenue Agency)
Canada’s food guide kitchen (Health Canada)
Canadian Digital Adoption Program (Innovation, Science and Economic Development Canada)
COVID-19 Public Health Measures – Ventilation Awareness (Public Health Agency of Canada)
COVID-19 Vaccination search engine marketing (Public Health Agency of Canada)
Dementia (Public Health Agency of Canada)
Emergency Preparedness (Public Safety Canada)
Express Entry (Immigration, Refugees and Citizenship Canada)
Inclusive Communities (Immigration, Refugees and Citizenship Canada)
Indigenous Peoples Recruitment (National Defence)
Learn About Your Taxes (Canada Revenue Agency)
Make Change that Counts: Managing Your Money in a Changing World (Financial Consumer Agency of Canada)
National Skilled Trades Campaign (Employment and Social Development Canada)
National Tourism Campaign (Parks Canada)
Nature-Based Solutions and Cleaner Environment (Environment and Climate Change Canada)
Nurse Recruitment (Indigenous Services Canada)
Online disinformation (Communications Security Establishment Canada)
Operational pressures (Immigration, Refugees and Citizenship Canada)
Public Health Measures - Respiratory Illnesses (Public Health Agency of Canada)
Service Canada Passport National Campaign (Employment and Social Development Canada)
Tobacco Cessation (Health Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Benefits and Credits	Canada Revenue Agency	“Per year” changed to “for the year” for accuracy.
Dementia	Public Health Agency of Canada	“60% increase” changed to “50% and 60% respectively“ for accuracy. “Le tabagisme“ changed to “fumer“ for accuracy (French ad creative only).
Nature-Based Solutions and Cleaner Environment	Environment and Climate Change Canada	“Preserving wetlands” changed to “conserving wetlands” for accuracy. “Slowing effects of GHGs” changed to “potential of slowing effects of GHGs” for accuracy. “Canada’s action” changed to “Canada is taking action” for accuracy. “To tackle” changed to “help tackle” for accuracy.
Public Health Measures - Respiratory Illnesses	Public Health Agency of Canada	Graphic representation of window ventilation adjusted for accuracy.

October 1 to December 31, 2022 (Quarter 3)

Ad Standards reviewed 932 creatives against the advertising review criteria. The creatives were part of 26 advertising campaigns listed below.

Ad Standards recommended 11 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

African Swine Fever (Canadian Food Inspection Agency)
Benefits and Credits (Canada Revenue Agency)
Canada Dental Benefit (Health Canada)
COVID-19 Public Health Measures – Finding your Rhythm Fall (Public Health Agency of Canada)
COVID-19 Safe Celebrations Holiday Season (Public Health Agency of Canada)
COVID-19 Vaccination – Mini Pediatrics Campaign (Public Health Agency of Canada)
COVID-19 Vaccination search engine marketing (Public Health Agency of Canada)
EduCanada (Global Affairs Canada)
Express Entry (Immigration, Refugees and Citizenship Canada)
Firearms Public Awareness Campaign (Public Safety Canada)
Food Safety (Health Canada)
Jordan’s Principle (Indigenous Services Canada)
Make Change that Counts – Managing Your Money in a Changing World (Financial Consumer Agency of Canada)
Mental Health campaign Winter (Public Health Agency of Canada)
Mental Health Services for Veterans and their Families (Veterans Affairs Canada)
National Skilled Trades Campaign (Employment and Social Development Canada)
Newcomer Services (Immigration, Refugees and Citizenship Canada)
Nurse Recruitment (Indigenous Services Canada)
Online Child Sexual Exploitation (Public Safety Canada)
Remembrance (Veterans Affairs Canada)
Reserves Campaign (National Defence)
Seasonal Flu (Public Health Agency of Canada)
Services for Seniors (Employment and Social Development Canada)
Tobacco Cessation (Health Canada)
Trade Commissioner Service (Global Affairs Canada)
Travel and Border (Global Affairs Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Canada Dental Benefit	Health Canada	Reference to program eligibility added for accuracy.
COVID-19 Vaccination – Mini Pediatrics Campaign	Public Health Agency of Canada	Reference to eligibility criteria added for accuracy.
EduCanada	Global Affairs Canada	“Affordable tuition” changed to “quality education” for accuracy.
Express Entry	Immigration, Refugees and Citizenship Canada	“Everywhere in Canada” changed to “across Canada” for accuracy.
Jordan’s Principle	Indigenous Services Canada	“Can access” changed to “can have access” for accuracy. “Ensures” changed to “helps ensure” for accuracy. Insufficient information on program eligibility, ad creative was not used.
National Skilled Trades Campaign	Employment and Social Development Canada	Reference to program eligibility added for accuracy.
Online Child Sexual Exploitation	Public Safety Canada	Statistic amended to reflect supporting data.
Seasonal Flu	Public Health Agency of Canada	“Get the flu shot for you and me” changed to “Get the flu shot” for accuracy.
Trade Commissioner Service	Global Affairs Canada	Statistic amended to reflect supporting data.

July 1 to September 30, 2022 (Quarter 2)

Ad Standards reviewed 328 creatives against the advertising review criteria. The creatives were part of 15 advertising campaigns listed below.

Ad Standards recommended 7 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.

Campaigns reviewed

African Swine Fever (Canadian Food Inspection Agency)
Awareness Recruitment (National Defence)
Canadian Digital Adoption Program (Innovation, Science and Economic Development Canada)
COVID-19 Vaccination: Fall (Public Health Agency of Canada)
COVID-19 Vaccination: Mini Pediatrics (Public Health Agency of Canada)
Emergency Preparedness (Public Safety Canada)
Human Trafficking Advertising (Public Safety Canada)
Jobs and Skills (Employment and Social Development Canada)
National Skilled Trades (Employment and Social Development Canada)
Opioids Stigma and Harm Reduction (Health Canada)
Paid Education (National Defence)
Priority Occupations (National Defence)
Public Health Measures Preventions and Risks (Public Health Agency of Canada)
Remembrance (Veterans Affairs Canada)
Scams (Canada Revenue Agency)

Description of modifications

Campaign

Department

Modifications made to one or more ad creatives

Canadian Digital Adoption Program

Innovation, Science and Economic Development Canada

Added a reference to eligibility criteria for accuracy.

COVID-19 Vaccination: Fall

Public Health Agency of Canada

“Protect” changed to “help protect” for accuracy.

“See if you’re due” changed to “Keep your COVID-19 vaccination up to date” for accuracy.

Modified reference to vaccine boosters for accuracy.

COVID-19 Vaccination: Mini Pediatrics

Public Health Agency of Canada

“Longer-lasting protection” changed to “increase protection” for accuracy.

Modified reference to children vaccine eligibility and added reference to more information for accuracy.

“Protect” changed to “help protect” for accuracy.

April 1 to June 30, 2022 (Quarter 1)

Ad Standards reviewed 258 creatives against the advertising review criteria. The creatives were part of 9 advertising campaigns listed below.

Ad Standards recommended 1 modification to advertising creatives, as described below. All recommendations were addressed and all creatives passed a final review before being published or aired.

Campaigns reviewed

Canadian Digital Adoption Program (Innovation, Science and Economic Development Canada)
Careers Awareness (National Defence)
COVID-19 Economic Recovery Plan (Department of Finance Canada)
COVID-19 Vaccines Boosters 50+ (Public Health Agency of Canada)
Mental Health (Public Health Agency of Canada)
Our Healthy Environment and Economy (Environment and Climate Change Canada)
Public Health Measures (Public Health Agency of Canada)
Rapid Response (Outbreak) (Public Health Agency of Canada)
Visitation and Conservation National Campaign (Parks Canada)

Description of modifications

Campaign	Department	Modifications made to one or more ad creatives
Canadian Digital Adoption Program	Innovation, Science and Economic Development Canada	Added a reference to eligibility criteria for accuracy.

2021-2022

Canada Revenue Agency

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Benefits and Credits	Television Search engine marketing Social media (Facebook, Instagram, Snapchat, TikTok, YouTube) Web	2022-02-14	No changes required	Pass
Benefits and Credits	Radio Television	2022-03-14	No changes required	Pass
Benefits and Credits	Print	2022-03-22	No changes required	Pass
Benefits and Credits	Social media (YouTube)	2022-05-03	No changes required	Pass
Slam the Scam	Search engine marketing	2021-11-08	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Slam the Scam	Social media (Facebook, Instagram, Snapchat, Twitter, YouTube) Web	2022-01-10	No changes required	Pass

Canadian Food Inspection Agency

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
African swine fever	Social media (Facebook, Instagram) Web	2021-11-01	Changed background colour from red to pink.	Pass
African swine fever	Out-of-home Social media (Facebook, Instagram) Web	2021-12-06	No changes required	Pass
E -commerce: Know the dos and don’ts	Search engine marketing Social media (Facebook, Instagram, Pinterest, Twitter) Web	2021-11-22	No changes required	Pass

Campaign title

Media type(s)

Campaign start date

Modifications made following initial review

Final review

African swine fever

Social media (Facebook, Instagram)

Web

2021-11-01

Changed background colour from red to pink.

Pass

African swine fever

Out-of-home

Social media (Facebook, Instagram)

Web

2021-12-06

No changes required

Pass

E -commerce: Know the dos and don’ts

Search engine marketing

Social media (Facebook, Instagram, Pinterest, Twitter)

Web

2021-11-22

No changes required

Pass

Department of Finance Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter) Web	2021-04-19	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Social media (Facebook, Twitter) Web	2021-04-26	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram) Web	2021-05-04	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Search engine marketing	2021-05-24	Added "find out if you qualify" for accuracy.	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram)	2021-07-05	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter)	2021-07-07	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter)	2021-07-09	Added “eligible businesses” for accuracy.	Pass
COVID-19 Emergency Response Plan	Social media (Instagram, Snapchat, TikTok)	2021-07-19	No changes required	Pass
COVID-19 Emergency Response Plan	Search engine marketing	2021-07-21	Added a reference to eligibility criteria for accuracy.	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter) Web	2021-07-21	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, LinkedIn, Twitter) Web	2021-07-22	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2021-11-16	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram) Web	2022-01-03	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2022-01-03	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter)	2022-01-17	No changes required	Pass
COVID-19 Emergency Response Plan	Search engine marketing	2022-01-20	Removed reference to a dollar amount for clarity.	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter)	2022-01-24	No changes required	Pass
COVID-19 Emergency Response Plan	Web	2022-01-25	No changes required	Pass
COVID-19 Emergency Response Plan	Television Social media (YouTube)	2022-01-31	"An economy that leaves no one behind" changed to "an economy that provides support to those who need it most" and added a reference to eligibility criteria for accuracy.	Pass
COVID-19 Emergency Response Plan	Print Radio Web	2022-01-31	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter) Web	2022-02-01	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (YouTube) Web	2022-03-07	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Inclusive Workplaces (Accessibility)	Search engine marketing Social media (Facebook, LinkedIn, Twitter) Web	2021-05-13	No changes required	Pass
Jobs and Skills	Social media (Facebook, Instagram, LinkedIn, Twitter)	2022-01-31	No changes required	Pass
National Skilled Trades Campaign	Search engine marketing	2022-01-03	No changes required	Pass
National Skilled Trades Campaign	Out-of-home Social media (Facebook, Instagram, Snapchat) Web	2022-01-24	No changes required	Pass
National Skilled Trades Campaign	Television Social media (Snapchat, TikTok, YouTube) Web	2022-02-04	No changes required	Pass
Service Canada eServices^{Footnote 2}	Social media (Facebook, Instagram)	2021-12-08	No changes required	Pass
Service Canada eServices^{Footnote 2}	Social media (Facebook, Instagram)	2022-01-17	No changes required	Pass
Service Canada eServices^{Footnote 2}	Search engine marketing	2022-01-17	No changes required	Pass
Service Canada eServices^{Footnote 2}	Search engine marketing Social media (Facebook, Instagram)	2022-03-01	No changes required	Pass
Services for Seniors and Retirement Planning	Print Search engine marketing Social media (Facebook)	2022-01-24	“Increases” changed to “changes” for accuracy.	Pass

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Nature Legacy	Social media (Facebook, Snapchat, Twitter, YouTube) Web	2021-07-30	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Our Environment	Search engine marketing	2021-06-25	No changes required	Pass
Our Environment	Search engine marketing	2021-07-07	No changes required	Pass
Our Environment	Search engine marketing	2021-07-28	No changes required	Pass
Our Environment	Search engine marketing	2022-02-14	Added "help" to "protect the environment" and "save the environment" and added references to eligibility criteria for accuracy.	Pass
Our Environment	Television Social media (Facebook, Instagram, YouTube)	2022-02-14	No changes required	Pass
Our Environment	Social media (Facebook, Instagram)	2022-02-17	No changes required	Pass

Financial Consumer Agency of Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Make Change that Counts	Search engine marketing	2022-02-07	No changes required	Pass
Make Change that Counts	Social media (Facebook, LinkedIn, Snapchat, Twitter) Web	2022-03-07	No changes required	Pass
Make Change that Counts	Social media (TikTok) Web	2022-03-14	No changes required	Pass

Campaign title

Media type(s)

Campaign start date

Modifications made following initial review

Final review

Make Change that Counts

Search engine marketing

2022-02-07

No changes required

Pass

Make Change that Counts

Social media (Facebook, LinkedIn, Snapchat, Twitter)

Web

2022-03-07

No changes required

Pass

Make Change that Counts

Social media (TikTok)

Web

2022-03-14

No changes required

Pass

Global Affairs Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
EduCanada	Search engine marketing	2022-02-14	No changes required	Pass
EduCanada	Social media (Facebook, Instagram) Web	2022-02-21	No changes required	Pass
TCS – Economic recovery	Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2022-02-21	No changes required	Pass
TCS – Economic recovery	Search engine marketing	2022-02-28	No changes required	Pass
Travel and Border	Social media (Facebook, Instagram) Web	2021-09-07	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Travel and Border	Search engine marketing	2021-09-13	No changes required	Pass
Travel and Border	Social media (Facebook, Instagram)	2021-10-12	No changes required	Pass
Travel and Border	Social media (Facebook)	2021-12-17	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Travel and Border	Social media (Facebook, Twitter)	2021-12-23	No changes required	Pass

Health Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Food Safety	Social media (Facebook, Instagram) Web	2021-06-21	No changes required	Pass
Food Safety	Social media (Facebook, Instagram)	2021-06-28	No changes required	Pass
Food Safety	Social media (Facebook, Instagram) Television	2021-12-13	No changes required	Pass
Food Safety	Social media (Facebook, Instagram, Twitter, YouTube) Web	2021-12-13	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Opioids Stigma and Harm Reduction	Social media (YouTube) Web	2022-03-01	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Vaping Prevention	Search engine marketing Social media (Instagram, Snapchat, TikTok, YouTube) Web	2022-03-07	No changes required	Pass

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Express Entry	Search engine marketing	2022-02-22	No changes required	Pass
Express Entry	Web	2022-03-11	No changes required	Pass
Inclusive Communities	Search engine marketing Social media (Facebook, Instagram, Twitter, YouTube) Web	2022-02-14	No changes required	Pass
Inclusive Communities	Search engine marketing Social media (Facebook, Instagram, YouTube)	2022-02-14	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Newcomer Services	Social media (Facebook, Instagram) Web	2022-01-24	No changes required	Pass
Newcomer Services	Search engine marketing	2022-02-01	No changes required	Pass
Newcomer Services	Out-of-home	2022-02-11	No changes required	Pass
Newcomer Services	Out-of-home	2022-02-11	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Newcomer Services	Social media (Facebook, Instagram)	2022-02-16	No changes required	Pass
Newcomer Services	Social media	2022-02-16	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Newcomer Services	Web	2022-02-23	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Newcomer Services	Print	2022-03-01	No changes required	Pass

Indigenous Services Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Inuit Child First Initiative	Social media (Facebook)	2021-07-12	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Inuit Child First Initiative	Radio Web	2021-07-19	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Inuit Child First Initiative	Print Search engine marketing Social media (Facebook, Instagram) Web	2022-03-14	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Jordan's Principle	Social media (LinkedIn) Web	2021-07-12	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Jordan's Principle	Radio	2021-07-19	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Jordan's Principle	Social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter) Web	2022-03-14	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Seasonal Flu^{Footnote 2}	Radio Social media (Facebook, Instagram) Web	2021-11-08	No changes required	Pass

Innovation, Science and Economic Development Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Canada Digital Adoption Program	Radio Search engine marketing	2022-03-11	No changes required	Pass

Campaign title

Media type(s)

Campaign start date

Modifications made following initial review

Final review

Canada Digital Adoption Program

Radio

Search engine marketing

2022-03-11

No changes required

Pass

National Defence

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Indigenous People Recruitment	Social media (Facebook, Instagram, Snapchat)	2022-01-17	No changes required	Pass
Indigenous People Recruitment	Radio	2022-02-28	No changes required	Pass
Paid Education	Social media (Facebook, Instagram, Snapchat, TikTok)	2021-12-13	Added a reference to eligibility criteria for accuracy.	Pass
Priority Occupations	Social media (Facebook, Instagram, Snapchat)	2021-06-30	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Priority Occupations	Web	2021-06-30	No changes required	Pass
Priority Occupations	Web	2021-08-24	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Priority Occupations	Social media (Facebook, Instagram, Snapchat) Web	2021-09-27	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Priority Occupations	Social media (Facebook, Instagram, Snapchat) Web	2021-09-27	No changes required	Pass
Priority Occupations	Social media (Facebook, Instagram, Snapchat, YouTube) Web	2022-01-03	No changes required	Pass
Recruitment Awareness	Search engine marketing	2021-05-03	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Social media (Instagram)	2021-06-07	No changes required	Pass
Recruitment Awareness	Social media (Instagram, Snapchat)	2021-06-14	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Web	2021-06-21	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Television	2021-07-23	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Web	2021-07-23	No changes required	Pass
Recruitment Awareness	Print Radio Social media (Facebook, Instagram, Snapchat) Web	2021-10-25	No changes required	Pass
Recruitment Awareness	Search engine marketing	2021-11-15	No changes required	Pass
Recruitment Awareness	Search engine marketing	2021-11-19	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Social media (Facebook, Instagram, LinkedIn, Snapchat, TikTok)	2022-01-24	No changes required	Pass
Recruitment Awareness	Social media (Facebook, Instagram, Snapchat, YouTube) Web	2022-01-24	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Television	2022-02-04	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Recruitment Awareness	Search engine marketing	2022-02-28	No changes required	Pass
Reserves	Web	2021-07-26	No changes required	Pass
Reserves	Print Radio Social media (Facebook, Instagram, Snapchat) Web	2021-10-25	No changes required	Pass
Reserves	Web	2021-10-25	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Reserves	Social media (Facebook, Instagram, Snapchat) Web	2022-01-17	No changes required	Pass
Reserves	Social media (Facebook, Instagram, Snapchat, TikTok) Web	2022-02-07	No changes required	Pass
Women’s Recruitment	Social media (Facebook, Instagram, LinkedIn, Snapchat) Web	2021-12-15	No changes required	Pass

Parks Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Visitation and Conservation National Campaign	Search engine marketing Social media (Facebook, Instagram, Snapchat)	2022-02-15	No changes required	Pass
Visitation and Conservation National Campaign	Web	2022-02-15	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Visitation and Conservation National Campaign	Social media (Facebook, Instagram, Snapchat) Web	2022-03-01	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Visitation and Conservation National Campaign	Search engine marketing	2022-04-01	No changes required	Pass

Public Health Agency of Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Coronavirus	Social media (Facebook, Instagram, Twitter)	2021-04-01	No changes required	Pass
Coronavirus	Web	2021-04-05	No changes required	Pass
COVID-19 Mental Health	Radio Web	2022-01-17	No changes required	Pass
COVID-19 Mental Health	Social media (Facebook, Instagram)	2022-01-24	No changes required	Pass
COVID-19 Public Health Measures	Search engine marketing	2021-04-01	No changes required	Pass
COVID-19 Public Health Measures	Web	2021-04-14	No changes required	Pass
COVID-19 Public Health Measures	Web	2021-04-16	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook, Instagram, Twitter) Web	2021-04-20	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook, Instagram, Pinterest, Twitter)	2021-05-17	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook, Pinterest, Snapchat, Twitter) Web	2021-05-24	Information unavailable	Pass
COVID-19 Public Health Measures	Search engine marketing	2021-05-25	No changes required	Pass
COVID-19 Public Health Measures	Social media (Twitter)	2021-06-07	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook, Instagram, Twitter) Web	2021-06-14	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook, Instagram) Web	2021-06-28	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home	2021-07-14	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home	2021-08-07	No changes required	Pass
COVID-19 Public Health Measures	Social media (Pinterest)	2021-08-09	No changes required	Pass
COVID-19 Public Health Measures	Social media (Facebook)	2021-08-16	“Protect" changed to "help protect" for accuracy.	Pass
COVID-19 Public Health Measures	Social media (Instagram, Twitter) Web	2021-08-16	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home	2021-09-06	No changes required	Pass
COVID-19 Public Health Measures	Web	2021-09-08	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home Social media (Facebook, Instagram, Pinterest) Web	2021-12-20	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home Radio Social media (YouTube) Web	2022-01-17	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home Web	2022-01-21	No changes required	Pass
COVID-19 Public Health Measures	Out-of-home Web	2022-01-21	“Protect" changed to "help protect" for accuracy.	Pass
COVID-19 Public Health Measures	Out-of-home Social media (Pinterest) Web	2022-02-21	"Opening windows regularly lets fresh air in and viral particles out" changed to "opening windows regularly helps let fresh air in and viral particles out" for accuracy.	Pass
COVID-19 Public Health Measures	Search engine marketing	2022-02-28	“Protect" changed to "help protect" for accuracy.	Pass
COVID-19 Public Health Measures	Out-of-home Social media (Facebook, Instagram, Snapchat) Web	2022-02-28	No changes required	Pass
COVID-19 Vaccination	Print Social media (Facebook, Instagram, Twitter, YouTube) Web	2021-04-01	No changes required	Pass
COVID-19 Vaccination	Out-of-home Radio Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube) Web	2021-04-01	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Vaccination	Social media (Facebook, Instagram, Twitter)	2021-04-15	No changes required	Pass
COVID-19 Vaccination – Ask the Experts	Social media (Facebook, Instagram, Twitter) Web	2021-06-14	No changes required	Pass
COVID-19 Vaccination – Ask the Experts	Social media (Facebook, Instagram, Twitter, YouTube) Television Web	2021-06-21	No changes required	Pass
COVID-19 Vaccination – Ask the Experts	Social media (Facebook, Instagram, Twitter) Web	2021-08-02	No changes required	Pass
COVID-19 Vaccination – Ask the Experts	Social media (YouTube) Web	2021-08-11	No changes required	Pass
COVID-19 Vaccination - Booster	Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter) Web	2022-01-31	No changes required	Pass
COVID-19 Vaccination - Booster	Social media (Facebook, Snapchat, Twitter, YouTube)	2022-02-14	"Booster doses strengthen our protection by producing more antibodies" changed to "a booster dose produces more antibodies that can help to strengthen our immune response" and added a link to more information for accuracy.	Pass
COVID-19 Vaccination - Booster	Radio Social media (Facebook, Snapchat, Twitter, YouTube) Web	2022-02-14	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Out-of-home Print Search engine marketing	2021-05-03	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Social media (Facebook, Instagram)	2021-05-10	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Web	2021-05-12	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Social media (Facebook, Instagram, Snapchat, Twitter, YouTube) Television Web	2021-05-12	Added “keep following public health measures” for clarity.	Pass
COVID-19 Vaccination – Mass campaign	Out-of-home Print Radio	2021-05-24	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Social media (Twitter)	2021-05-27	Removed "soon" for accuracy.	Pass
COVID-19 Vaccination – Mass campaign	Out-of-home Social media (Snapchat)	2021-06-18	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Social media (TikTok)	2021-06-23	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Out-of-home	2021-06-25	No changes required	Pass
COVID-19 Vaccination – Mass campaign	Out-of-home	2021-07-02	No changes required	Pass
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Twitter) Web	2021-08-25	Changed background image for accuracy.	Pass
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Twitter, YouTube) Television Web	2021-08-30	No changes required	Pass
COVID-19 Vaccination – Parents	Radio	2021-09-06	No changes required	Pass
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Twitter) Web	2021-11-29	No changes required	Pass
COVID-19 Vaccination – Parents	Radio	2021-12-06	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Vaccination – Parents	Out-of-home Social media (Facebook, Instagram, Twitter) Web	2021-12-13	No changes required	Pass
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Pinterest, Twitter) Web	2021-12-20	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Twitter) Web	2021-12-23	No changes required	Pass
COVID-19 Vaccination – Parents	Radio Web	2022-01-03	No changes required	Pass
COVID-19 Vaccination – Parents	Radio	2022-02-28	No changes required	Pass
COVID-19 Vaccination – Parents	Out-of-home	2022-03-03	No changes required	Pass
COVID-19 Vaccination – Parents	Social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter) Web	2022-03-07	No changes required	Pass
COVID-19 Vaccination – Young Adults	Social media (Snapchat, TikTok, YouTube) Web	2021-10-08	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Vaccination – Young Adults	Radio Web	2021-10-11	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Vaccination – Young Adults	Social media (Facebook, Instagram, Pinterest) Web	2021-10-18	“COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.	Pass
COVID-19 Vaccination – Young Adults	Social media (Facebook)	2021-10-28	“COVID-19 cases are rising” changed to “rates of COVID-19 are highest in 18 to 29 year olds” for accuracy.	Pass
Dementia	Search engine marketing	2022-01-17	“Can be prevented” changed to “could be prevented” and added “about” to statistical claims for accuracy.	Pass
Dementia	Print Social media (Facebook, Instagram, LinkedIn) Web	2022-01-17	No changes required	Pass
Dementia	Web	2022-01-17	No changes required	Pass
Dementia	Social media (Facebook, Instagram)	2022-02-14	No changes required	Pass
Rapid Tests^{Footnote 2}	Search engine marketing	2021-07-20	No changes required	Pass
Rapid Tests^{Footnote 2}	Social media (LinkedIn) Web	2021-07-28	No changes required	Pass
Seasonal Flu	Out-of-home Social media (Facebook, Instagram, LinkedIn) Web	2021-10-25	“Protect" changed to "help protect" for accuracy.	Pass
Seasonal Flu	Search engine marketing	2021-10-25	"Stay healthy" changed to "help stay healthy" for accuracy.	Pass
Seasonal Flu	Social media (LinkedIn)	2021-11-01	Added “of adults” to cited percentage for accuracy.	Pass
Seasonal Flu	Web	2021-11-03	“Protect" changed to "help protect" for accuracy.	Pass

Public Safety Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Emergency Preparedness	Social media (Facebook, Instagram) Web	2021-04-12	No changes required	Pass
Emergency Preparedness	Web	2021-05-03	No changes required	Pass
Emergency Preparedness	Search engine marketing Web	2021-05-07	No changes required	Pass
Emergency Preparedness	Radio Social media (Facebook, Twitter) Web	2021-07-05	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Emergency Preparedness	Web	2022-01-04	No changes required	Pass
Emergency Preparedness	Television Social media (Facebook, Twitter) Web	2022-01-04	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Emergency Preparedness	Web	2022-01-10	No changes required	Pass
Emergency Preparedness	Radio Web	2022-02-28	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Firearms Public Awareness	Search engine marketing Television Web	2021-07-19	No changes required	Pass
Firearms Public Awareness	Web	2021-07-26	No changes required	Pass
Firearms Public Awareness	Radio	2021-08-09	No changes required	Pass
Firearms Public Awareness	Search engine marketing Web	2022-01-10	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Firearms Public Awareness	Web	2022-02-05	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Firearms Public Awareness	Radio Television	2022-02-07	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Flood Ready^{Footnote 2}	Search engine marketing Social media (Facebook, Twitter) Web	2022-02-28	“Protect" changed to "help protect" for accuracy.	Pass
Flood Ready^{Footnote 2}	Search engine marketing Web	2022-03-10	No changes required	Pass
Human Trafficking	Search engine marketing Social media (YouTube) Web	2021-07-26	No changes required	Pass
Human Trafficking	Social media (YouTube) Web	2021-07-26	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Out-of-home	2021-08-13	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Social media (Facebook, Instagram, Snapchat, Twitter, YouTube)	2021-08-16	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Radio Social media (Facebook, Instagram, Snapchat) Web	2021-08-16	No changes required	Pass
Human Trafficking	Out-of-home	2021-11-12	No changes required	Pass
Human Trafficking	Out-of-home	2021-11-12	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Social media (YouTube) Web	2021-11-25	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Social media (YouTube) Web	2021-11-26	No changes required	Pass
Human Trafficking	Radio Social media (Facebook, Instagram, Snapchat) Web	2021-11-29	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Social media (YouTube)	2021-12-06	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Human Trafficking	Social media (Snapchat)	2021-12-13	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Online Child Sexual Exploitation	Social media (Facebook, Instagram) Web	2021-07-12	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Online Child Sexual Exploitation	Social media (Facebook) Web	2022-01-24	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}

Statistics Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
2021 Census	Search engine marketing	2021-04-01	No changes required	Pass
2021 Census	Social media (Twitter, YouTube) Television	2021-04-19	No changes required	Pass
2021 Census	Out-of-home Radio Print Search engine marketing	2021-05-03	No changes required	Pass

Campaign title

Media type(s)

Campaign start date

Modifications made following initial review

Final review

2021 Census

Search engine marketing

2021-04-01

No changes required

Pass

2021 Census

Social media (Twitter, YouTube)

Television

2021-04-19

No changes required

Pass

2021 Census

Out-of-home

Radio

Search engine marketing

2021-05-03

No changes required

Pass

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign start date	Modifications made following initial review	Final review
Table 1 Notes Footnote 1 creatives previously approved by Ad Standards are being re-used. Return to footnote 1 referrer Footnote 2 campaign below $250,000 was submitted for a voluntary review. Return to footnote 2 referrer
Mental Health Services for Veterans and their Families	Search engine marketing	2022-01-25	No changes required	Pass
Mental Health Services for Veterans and their Families	Print Radio Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2022-01-31	No changes required	Pass
Mental Health Services for Veterans and their Families	Print Radio Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2022-01-31	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Remembrance	Social media (Facebook, Instagram)	2021-08-06	No changes required	Pass
Remembrance	Search engine marketing	2021-10-04	No changes required	Pass
Remembrance	Social media (Facebook, Instagram, Snapchat, TikTok, Twitter, YouTube)	2021-11-01	No changes required	Pass
Remembrance	Social media (Snapchat)	2021-11-11	No changes required	Pass

2020-2021

Campaigns exceeding $250,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

Canada Revenue Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Benefits and Credits	Television	2021-02-15	No changes required	Pass
Benefits and Credits	Search engine marketing	2021-02-15	Added "find out if you qualify" for accuracy.	Pass
Benefits and Credits	Out-of-home Social media (Snapchat, Twitter, YouTube) Web	2021-03-01	No changes required	Pass
Slam the Scam	Search engine marketing	2020-09-14	No changes required	Pass
Slam the Scam	Search engine marketing Social media (Snapchat, TikTok, Twitter, YouTube) Television Web	2020-11-16	No changes required	Pass
Slam the Scam	Social media (YouTube) Television Web	2020-11-16	Added “about” to listed quantities for accuracy.	Pass
Slam the Scam	Search engine marketing	2020-12-10	No changes required	Pass
Slam the Scam	Search engine marketing	2021-03-17	"If a scammer gets access to one account, they get access to them all" changed to "if a scammer gets access to one account, they could access more of them" for accuracy.	Pass
Slam the Scam	Social media (Snapchat, Twitter)	2021-03-17	No changes required	Pass
Slam the Scam	Web	2021-03-24	No changes required	Pass

Canadian Food Inspection Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Be aware before you buy	Search engine marketing	2021-02-01	No changes required	Pass
Be aware before you buy	Social media (Facebook, Instagram, Twitter) Web	2021-03-01	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Be aware before you buy

Search engine marketing

2021-02-01

No changes required

Pass

Be aware before you buy

Social media (Facebook, Instagram, Twitter)

Web

2021-03-01

No changes required

Pass

Communications Security Establishment

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Tackling Phishing	Search engine marketing	2021-02-22	“Protect yourself" changed to “try to protect yourself” for accuracy.	Pass
Tackling Phishing	Social media (Facebook, Instagram, YouTube)	2021-02-28	Removed red graphics.	Pass
Tackling Phishing	Social media (Facebook, Snapchat) Web	2021-03-01	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Tackling Phishing

Search engine marketing

2021-02-22

“Protect yourself" changed to “try to protect yourself” for accuracy.

Pass

Tackling Phishing

Social media (Facebook, Instagram, YouTube)

2021-02-28

Removed red graphics.

Pass

Tackling Phishing

Social media (Facebook, Snapchat)

Web

2021-03-01

No changes required

Pass

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada Emergency Response Benefit (CERB)	Search engine marketing	2020-04-06	“We are ready to support Canadians affected by COVID-19” changed to “we have a plan to support Canadians affected by COVID-19” for accuracy.	Pass
Canada Emergency Response Benefit (CERB)	Social media (Facebook, LinkedIn) Web	2020-04-06	No changes required	Pass
Essential Services Job during COVID-19/Job Bank	Search engine marketing	2020-10-05	No changes required	Pass
Essential Services Job during COVID-19/Job Bank	Social media (Facebook, LinkedIn) Web	2020-10-12	No changes required	Pass
Essential Services Job during COVID-19/Job Bank	Social media (Facebook, LinkedIn)	2020-10-12	Removed “effective” for objectivity.	Pass
Essential Services Job during COVID-19/Job Bank	Search engine marketing	2021-01-11	No changes required	Pass
Essential Services Job during COVID-19/Job Bank	Social media (Facebook, LinkedIn) Web	2021-01-18	No changes required	Pass
Services for Seniors	Search engine marketing	2021-01-25	No changes required	Pass
Services for Seniors	Social media (Facebook)	2021-01-25	"Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.	Pass
Services for Seniors	Print	2021-02-08	"Ensure your later years are safe and secure" changed to "help ensure your later years are safe and secure" for accuracy.	Pass

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Nature Legacy 3	Social media (Facebook, Snapchat, YouTube) Web	2021-02-01	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Nature Legacy 3

Social media (Facebook, Snapchat, YouTube)

Web

2021-02-01

No changes required

Pass

Financial Consumer Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Take Charge of your Financial Future	Search engine marketing Social media (Facebook, Instagram, Snapchat) Web	2020-11-01	No changes required	Pass
Take Charge of your Financial Future	Social media (Facebook, Instagram, Snapchat, YouTube)	2020-11-16	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Take Charge of your Financial Future

Search engine marketing

Social media (Facebook, Instagram, Snapchat)

Web

2020-11-01

No changes required

Pass

Take Charge of your Financial Future

Social media (Facebook, Instagram, Snapchat, YouTube)

2020-11-16

No changes required

Pass

Global Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
EduCanada	Search engine marketing	2021-02-01	No changes required	Pass
TCS Economic Recovery	Social media (Facebook, LinkedIn, Twitter, YouTube) Web	2021-01-04	Changed decorative graphics from red to light blue.	Pass
TCS Economic Recovery	Search engine marketing	2021-01-04	No changes required	Pass
TCS Economic Recovery	Social media (LinkedIn, Twitter)	2021-02-15	No changes required	Pass
Travel and Border	Print Web	2020-12-01	No changes required	Pass
Travel and Border	Search engine marketing	2020-12-23	No changes required	Pass
Travel and Border	Social media (Facebook) Web	2021-02-01	No changes required	Pass
Travel and Border	Radio	2021-02-08	No changes required	Pass
Travel and Border	Social media (Facebook) Web	2021-02-21	No changes required	Pass
Travel and Border	Search engine marketing Social media (Facebook) Web	2021-03-08	No changes required	Pass
Travel and Border	Radio	2021-03-15	No changes required	Pass

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada’s Food Guide	Social media (Facebook, Instagram, Pinterest, YouTube) Web	2021-03-10	No changes required	Pass
Cannabis Public Education	Search engine marketing Social media (Facebook, Snapchat, YouTube) Web	2021-03-08	No changes required	Pass
Opioids Stigma and Harm Reduction	Search engine marketing	2021-02-15	"The GSL protects you" changed to "the GSL can protect you" for accuracy.	Pass
Opioids Stigma and Harm Reduction	Social media (Facebook, Instagram, YouTube) Web	2021-02-15	No changes required	Pass
Young Adult Tabacco Cessation	Search engine marketing Social media (Facebook, Instagram, Twitch) Web	2021-03-04	No changes required	Pass
Youth Vaping Prevention	Search engine marketing Social media (Facebook, Instagram, Snapchat, YouTube) Web	2021-02-22	No changes required	Pass

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Operational Pressures – International Students	Search engine marketing	2021-03-01	No changes required	Pass
Operational Pressures – International Students	Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2021-03-09	No changes required	Pass
Newcomer Services and Inclusive Communities	Social media (Facebook, Instagram, Twitter, YouTube) Web	2021-02-15	Rounded down all percentages for accuracy.	Pass
Newcomer Services and Inclusive Communities	Search engine marketing Social media (Facebook, Instagram, Twitter, YouTube)	2021-02-15	No changes required	Pass
Newcomer Services and Inclusive Communities	Social media (Facebook, Instagram, Twitter, YouTube) Web	2021-03-24	No changes required	Pass

Indigenous Services Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Inuit Child First Initiative	Radio Search engine marketing	2021-03-12	No changes required	Pass
Inuit Child First Initiative	Print	2021-03-15	No changes required	Pass
Inuit Child First Initiative	Social media (Facebook)	2021-03-17	No changes required	Pass
Inuit Child First Initiative	Television	2021-03-19	No changes required	Pass
Jordan’s Principle	Search engine marketing	2021-03-12	No changes required	Pass
Jordan’s Principle	Web	2021-03-17	No changes required	Pass
Jordan’s Principle	Social media (Facebook, LinkedIn)	2021-03-22	No changes required	Pass

Innovation, Science and Economic Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
CyberSecure	Search engine marketing	2021-02-15	“Protect" changed to "help protect" for accuracy.	Pass
CyberSecure	Social media (Facebook, Instagram, LinkedIn) Web	2021-03-01	No changes required	Pass
CyberSecure	Web	2021-03-12	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

CyberSecure

Search engine marketing

2021-02-15

“Protect" changed to "help protect" for accuracy.

Pass

CyberSecure

Social media (Facebook, Instagram, LinkedIn)

Web

2021-03-01

No changes required

Pass

CyberSecure

Web

2021-03-12

No changes required

Pass

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Careers Awareness	Social media (Facebook, Snapchat, YouTube) Television	2020-07-13	No changes required	Pass
Careers Awareness	Social media (Facebook, Instagram, Snapchat, YouTube)	2020-08-24	No changes required	Pass
Careers Awareness	Television	2020-09-01	No changes required	Pass
Indigenous Peoples Recruitment	Social media (Facebook, Instagram, Snapchat)	2020-07-27	Removed “Unique training opportunity” for accuracy.	Pass
Indigenous Peoples Recruitment	Social media (Facebook, Instagram, Snapchat)	2020-11-10	No changes required	Pass
Indigenous Peoples Recruitment	Social media (Facebook, Instagram, Snapchat)	2021-02-15	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Overarching Recruitment	Search engine marketing	2020-04-24	No changes required	Pass
Priority Occupations	Web	2020-04-29	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Priority Occupations	Web	2020-07-30	No changes required	Pass
Priority Occupations	Social media (Facebook, Snapchat)	2020-07-24	No changes required	Pass
Priority Occupations	Social media (Facebook, Snapchat)	2020-07-27	No changes required	Pass
Priority Occupations	Social media (Facebook)	2020-10-15	No changes required	Pass
Priority Occupations	Print Web	2021-01-11	No changes required	Pass
Reserves Recruitment	Web	2020-04-29	No changes required	Pass
Reserves Recruitment	Social media (Facebook, Instagram, Snapchat)	2020-11-09	No changes required	Pass
Reserves Recruitment	Social media (Facebook, Instagram, Snapchat)	2021-01-18	No changes required	Pass
Women's Recruitment	Social media (Facebook, Instagram, Snapchat, Pinterest, LinkedIn)	2020-10-01	No changes required	Pass

Department of Finance Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn)	2020-04-27	“Eligible businesses can receive a 75% wage subsidy” changed to “eligible businesses can receive a 75% wage subsidy for a time period of up to 12 weeks” for accuracy.	Pass
COVID-19 Emergency Response Plan	Search engine marketing	2020-04-27	No changes required	Pass
COVID-19 Emergency Response Plan	Television	2020-05-06	“When it’s over, Canadians will be back stronger than ever”changed to “supporting each other today can help Canada come back strong” for accuracy.	Pass
COVID-19 Emergency Response Plan	Web	2020-05-04	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn) Web	2020-05-04	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram) Web	2020-05-13	No changes required	Pass
COVID-19 Emergency Response Plan	Print Social media (Facebook, Instagram) Web	2020-05-18	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Snapchat) Web	2020-05-19	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Print	2020-06-08	No changes required	Pass
COVID-19 Emergency Response Plan	Web	2020-06-11	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn)	2020-06-19	Added “eligible businesses” for accuracy.	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn)	2020-06-29	No changes required	Pass
COVID-19 Emergency Response Plan	Web	2020-07-06	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter)	2020-07-06	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn)	2020-07-10	Added “eligible businesses” for accuracy.	Pass
COVID-19 Emergency Response Plan	Search engine marketing Social media (Facebook, Instagram) Web	2020-08-14	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Twitter, Instagram, LinkedIn)	2020-08-14	“The new and improved CEWS will (…) protect more Canadian jobs” changed to “the new and improved CEWS will (…) help protect more Canadian jobs” for accuracy.	Pass
COVID-19 Emergency Response Plan	Search engine marketing	2020-10-01	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram) Web	2020-10-19	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram)	2020-10-19	Removed approximate dollar value for accuracy.	Pass
COVID-19 Emergency Response Plan	Print Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube) Television Web	2020-11-09	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter)	2020-11-16	No changes required	Pass
COVID-19 Emergency Response Plan	Radio	2020-11-20	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter) Web	2020-11-23	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, Twitter) Web	2020-12-14	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn) Web	2021-02-11	Added "check your eligibility" for accuracy.	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2021-02-23	No changes required	Pass
COVID-19 Emergency Response Plan	Social media (Facebook, Instagram)	2021-03-22	No changes required	Pass

Public Health Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Childhood Vaccination	Search engine marketing Social media (Facebook, Pinterest, YouTube)	2021-01-11	“Keep your child safe” and “protect your child” changed to “help keep your child safe” and “help protect your child” for accuracy.	Pass
Childhood Vaccination	Television Web	2021-01-18	No changes required	Pass
Childhood Vaccination	Print	2021-02-04	No changes required	Pass
Coronavirus	Search engine marketing	2020-04-01	Removed “quickly” for accuracy.	Pass
Coronavirus	Radio Search engine marketing Web	2020-04-01	No changes required	Pass
Coronavirus	Print	2020-04-09	No changes required	Pass
Coronavirus	Television	2020-04-20	“Don’t be responsible for the death of a loved one” and “so stay at home to protect your loved ones” changed to “even if you don’t have symptoms, you can spread COVID-19 to others and put lives at risk” and “so stay home. Your actions can be the difference between life and death” for objectivity.	Pass
Coronavirus	Web	2020-04-13	Not applicable^{Footnote 1}	Not applicable^{Footnote 1}
Coronavirus	Radio	2020-04-20	No changes required	Pass
Coronavirus	Search engine marketing Social media (Facebook, Twitter) Web	2020-04-30	No changes required	Pass
Coronavirus	Web	2020-05-06	No changes required	Pass
Coronavirus	Out-of-home	2020-05-14	No changes required	Pass
Coronavirus	Search engine marketing	2020-05-22	Removed “avoid waiting time at Canadian ports of entry”, “fast”, and “safe” for accuracy.	Pass
Coronavirus	Social media (Facebook, Twitter, Instagram) Web	2020-05-29	No changes required	Pass
Coronavirus	Social media (Twitch, YouTube, Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest) Web	2020-06-01	No changes required	Pass
Coronavirus	Radio	2020-06-08	No changes required	Pass
Coronavirus	Print	2020-06-15	No changes required	Pass
Coronavirus	Social media (Facebook, Instagram) Web	2020-06-17	No changes required	Pass
Coronavirus	Out-of-home	2020-06-22	No changes required	Pass
Coronavirus	Web	2020-06-12	No changes required	Pass
Coronavirus	Radio	2020-07-06	No changes required	Pass
Coronavirus	Web	2020-07-13	No changes required	Pass
Coronavirus	Social media (Facebook, Instagram) Web	2020-07-20	No changes required	Pass
Coronavirus	Social media (Snapchat)	2020-07-29	No changes required	Pass
Coronavirus	Search engine marketing	2020-07-30	No changes required	Pass
Coronavirus	Social media (Snapchat) Web	2020-08-24	No changes required	Pass
Coronavirus	Social media (Instagram, Twitter, YouTube) Web	2020-08-10	Video re-edited for objectivity.	Pass
Coronavirus	Web	2020-08-19	No changes required	Pass
Coronavirus	Out-of-home	2020-08-31	"Travelling outside Canada?" and "help slow the spread of COVID-19 at the border to keep Canadians safe" changed to "returning or travelling to Canada?" and "reduce border wait times. Help control COVID-19" for accuracy.	Pass
Coronavirus	Social media (Pinterest, Twitter) Web	2020-09-14	No changes required	Pass
Coronavirus	Social media (TikTok)	2020-09-18	No changes required	Pass
Coronavirus	Web	2020-09-28	No changes required	Pass
Coronavirus	Out-of-home Social media (Facebook, Instagram, Twitter) Web	2020-10-05	No changes required	Pass
Coronavirus	Web	2020-10-06	No changes required	Pass
Coronavirus	Social media (Facebook, Snapchat, Twitter) Web	2020-10-12	No changes required	Pass
Coronavirus	Web	2020-10-13	No changes required	Pass
Coronavirus	Web	2020-10-15	No changes required	Pass
Coronavirus	Web	2020-10-23	No changes required	Pass
Coronavirus	Search engine marketing Web	2020-10-26	No changes required	Pass
Coronavirus	Out-of-home Social media (Facebook, Instagram, Twitter, YouTube) Web	2020-11-09	No changes required	Pass
Coronavirus	Out-of-home Print Web	2020-11-23	No changes required	Pass
Coronavirus	Web	2020-12-03	No changes required	Pass
Coronavirus	Social media (Snapchat)	2020-12-14	No changes required	Pass
Coronavirus	Television	2021-02-15	No changes required	Pass
Coronavirus	Television	2021-02-15	No changes required Note: ads aired before the review was conducted	Pass Note: ads aired before the review was conducted
Coronavirus	Social media (Facebook, Instagram) Web	2021-02-22	No changes required	Pass
Coronavirus	Social media	2021-03-01	No changes required	Pass
Coronavirus	Social media (Facebook, Instagram, Snapchat, YouTube) Web	2021-03-01	No changes required Note: ads posted before the review was conducted	Pass Note: ads posted before the review was conducted
COVID Alert App	Search engine marketing	2020-07-28	Removed “your privacy is protected”, “safe and private” and “completely private” for accuracy.	Pass
COVID Alert App	Social media (Instagram, Twitter) Out-of-home	2020-07-31	No changes required	Pass
COVID Alert App	Social media (Instagram, Twitter, Facebook)	2020-07-31	“The COVID Alert app is easy to use” changed to “the COVID Alert app is easier to download than you think” for accuracy.	Pass
COVID Alert App	Social media (Facebook)	2020-08-03	No changes required	Pass
COVID Alert App	Web	2020-08-05	“Break the chain of infection by knowing if you may have been exposed” changed to “help break the chain of infection by knowing if you may have been exposed” for accuracy.	Pass
COVID Alert App	Social media (Facebook, Instagram, Twitter, YouTube)	2020-08-14	No changes required	Pass
COVID Alert App	Search engine marketing	2020-09-03	No changes required	Pass
COVID Alert App	Social media (Facebook, Instagram, Twitter)	2020-09-17	No changes required	Pass
COVID Alert App	Web	2020-10-08	“Every download of the (…) app makes it more effective” changed to “every download of the (…) app can make it more effective” and “protect yourself and others” changed to “help protect yourself and others” for accuracy.	Pass
COVID Alert App	Out-of-home	2020-12-13	No changes required	Pass
COVID Alert App	Out-of-home Social media (Facebook, Instagram) Web	2020-12-14	No changes required	Pass
COVID Alert App	Television Web	2020-12-21	No changes required	Pass
COVID-19 Vaccination	Out-of-home Social media (Facebook, Instagram, LinkedIn, Twitter) Web	2021-02-22	"Millions of people have already been vaccinated" changed to "millions of people around the world have already been vaccinated" for accuracy. Also added "to help protect against COVID-19" for accuracy.	Pass
COVID-19 Vaccination	Social media (Facebook, Instagram, Twitter)	2021-02-26	No changes required	Pass
COVID-19 Vaccination	Social media (Facebook, Instagram, Twitter) Web	2021-03-01	No changes required	Pass
COVID-19 Vaccination	Out-of-home Print Radio Social media (Facebook, Instagram, Twitter) Web	2021-03-08	No changes required	Pass
Seasonal Flu	Search engine marketing	2020-10-19	"Protect yourself and those around you" and "stay healthy" changed to "help protect yourself and those around you" and "help stay healthy" for accuracy.	Pass
Seasonal Flu	Social media (Facebook, Instagram, LinkedIn) Web	2020-10-19	No changes required	Pass

Public Safety Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Don’t Drive High	Social media (Instagram, Snapchat, TikTok, YouTube) Web	2021-01-11	No changes required	Pass
Emergency Preparedness	Search engine marketing	2021-03-08	"Disasters in Canada are increasing in frequency and severity" changed to "disasters in Canada are increasing in frequency" for accuracy.	Pass
Emergency Preparedness	Social media (Facebook, Instagram, Twitter)	2021-03-08	No changes required	Pass
Human Trafficking Public Awareness	Search engine marketing Social media (Facebook, Instagram, Snapchat, Twitter) Web	2021-02-15	No changes required	Pass
Online Child Sexual Exploitation	Search engine marketing Social media (Facebook, Instagram) Web	2021-03-01	No changes required	Pass

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Mental Health Services for Veterans and their Families	Print Radio Search engine marketing Social media (Facebook) Web	2020-12-16	No changes required	Pass
Mental Health Services for Veterans and their Families	Social media (Twitter)	2021-01-25	No changes required	Pass
Remembrance 2020	Web	2020-10-29	No changes required	Pass
Remembrance 2020	Social media (Facebook, Instagram, Twitter, YouTube) Web	2020-11-01	No changes required	Pass
Remembrance 2020	Social media (Facebook, Instagram, Twitter)	2020-11-06	No changes required	Pass
Services for Veterans and their Families	Print Search engine marketing Social media (Facebook, LinkedIn, Twitter) Web	2021-03-10	No changes required	Pass

Campaigns under $250,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Young Adult Tobacco Cessation	Search engine marketing Social media (Facebook, YouTube) Web	2021-03-15	No changes required	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Young Adult Tobacco Cessation

Search engine marketing

Social media (Facebook, YouTube)

Web

2021-03-15

No changes required

Pass

Public Safety Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Flood Ready	Social media (Facebook, Twitter) Web	2021-03-11	Changed "protect" and "avoid" to "help protect" and "help avoid" for accuracy.	Pass

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Flood Ready

Social media (Facebook, Twitter)

Web

2021-03-11

Changed "protect" and "avoid" to "help protect" and "help avoid" for accuracy.

Pass

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
75th anniversary of the Liberation of the Netherlands and V-E Day	Print	2020-07-15	No changes required	Pass

2019-2020

Campaigns exceeding $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

Atlantic Canada Opportunities Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
ACOA Atlantic Growth Strategy	Search engine marketing Radio (30 seconds)	2019-05-27 to 2019-06-23	Meets all criteria	Meets all criteria
ACOA Atlantic Growth Strategy	Facebook Print	2019-05-27 to 2019-06-23	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.

Canada Revenue Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Climate Action Incentive – Alberta	Facebook Instagram Web Search engine marketing Radio Print	2020-02-24 to 2020-03-31	Meets all criteria	Meets all criteria

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Services for Seniors	Out-of-home	2019-04-15 to 2019-05-26	Meets all criteria	Meets all criteria
	Search engine marketing	2019-04-15 to 2019-06-16	Meets all criteria	Meets all criteria
	Print	2019-05-01 to 2019-05-31	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook	2019-05-06 to 2019-06-16	Meets all criteria	Meets all criteria
	Facebook	2019-05-06 to 2019-06-16	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Television	2019-05-20 to 2019-06-09	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Print	2019-06-01 to 2019-06-30	Meets all criteria	Meets all criteria
	Facebook Print Search engine marketing	2020-03-09 to 2020-03-29	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Education and Skills - Youth	Web banners YouTube Instagram Spotify Search engine marketing Snapchat Facebook	2019-04-22 to 2019-06-16	Meets all criteria	Meets all criteria
Education and Skills - Youth	YouTube	2019-06-10 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Education and Skills - Adult	YouTube Spotify Facebook Twitter Instagram	2019-04-22 to 2019-06-16	Meets all criteria	Meets all criteria
	YouTube	2019-06-10 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook	2019-06-10 to 2019-06-30	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Nature Legacy	Facebook Instagram Twitter Out-of-home	2019-04-18 to 2019-06-30	Meets all criteria	Meets all criteria
Nature Legacy	Facebook Instagram Twitter YouTube	2019-04-29 to 2019-06-30	Meets all criteria	Meets all criteria

Financial Consumer Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Take charge of your finances	Digital	2019-04-15 to 2019-06-30	Meets all criteria	Meets all criteria
Take charge of your finances	Search engine marketing Out-of-home (public transit)	2019-05-06 to 2019-06-09	Meets all criteria	Meets all criteria

Global Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
EduCanada - Atlantic	Facebook Search engine marketing	2019-06-17 to 2019-06-30	Meets all criteria	Meets all criteria
EduCanada – K-12	Facebook Search engine marketing	2019-06-17 to 2019-06-30	Meets all criteria	Meets all criteria
EduCanada Francophonie	Search engine marketing	2019-06-10 to 2019-06-30	Meets all criteria	Meets all criteria
EduCanada Francophonie	Facebook	2019-06-17 to 2019-06-30	Meets all criteria	Meets all criteria
EduCanada – Masters/PhD	Facebook Search engine marketing	2019-06-17 to 2019-06-30	Meets all criteria	Meets all criteria
EduCanada – Phase II	Videos (6- and 15-seconds)	2019-06-10 to 2019-06-30	Meets all criteria	Meets all criteria
Canadian Trade Commissioner Service	Facebook Twitter LinkedIn Digital (Web and mobile)	2019-06-03 to 2019-06-30	Meets all criteria	Meets all criteria
Canadian Trade Commissioner Service	Search engine marketing	2019-06-10 to 2019-06-30	Meets all criteria	Meets all criteria

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Cannabis Public Education	Search engine marketing Videos (15 seconds)	2019-04-01 to 2019-06-30	Meets all criteria	Meets all criteria
	Out-of-home	2019-04-23 to 2019-06-30	Meets all criteria	Meets all criteria
	Videos (15 seconds)	2020-03-09 to 2020-03-29	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
	Web banners Search engine marketing	2020-03-09 to 2020-03-31	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
Opioid Stigma and Harm Reduction (Stigma)	Web banners	2019-04-15 to 2019-06-30	Meets all criteria	Meets all criteria
	Search engine marketing	2019-04-22 to 2019-06-30	Meets all criteria	Meets all criteria
	Television	2019-04-22 to 2019-06-03	Meets all criteria	Meets all criteria
	Television	2019-04-22 to 2019-05-05	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook Twitter	2019-04-15 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook Instagram Videos (30 seconds) Search engine marketing	2020-03-01 to 2020-03-31	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.
Youth Vaping Prevention	Search engine marketing Facebook Print	2019-04-29 to 2019-06-30	Meets all criteria	Meets all criteria
	YouTube Instagram Snapchat Videos (6, 10 and 15 seconds) Search engine marketing	2019-04-15 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Television (cinema)	2019-04-26 to 2019-06-06	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Out-of-home	2019-04-01 to 2019-04-28	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Instagram (10 second videos) Snapchat (10 second videos) Out-of-home	2019-05-20 to 2019-06-30	Meets all criteria	Meets all criteria
	Search engine marketing	2019-10-16 to 2019-11-18	Meets all criteria	Meets all criteria
	Facebook Instagram Snapchat	2019-10-22 to 2019-11-18	Meets all criteria	Meets all criteria
	Videos (6-, 10- and 15-seconds)	2019-10-21 to 2019-11-18	Meets all criteria	Meets all criteria
	Search engine marketing Video (15-seconds)	2019-12-20 to 2020-03-31	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook Web	2020-02-19 to 2020-03-31	Meets all criteria	Meets all criteria
	Twitch YouTube	2020-02-03 to 2020-03-31	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.
	Snapchat YouTube	2020-03-02 to 2020-03-31	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.
	Television	2020-02-02 to 2020-03-31	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.

Immigration, Refugee and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Newcomer Services	Search engine marketing	2019-05-14 to 2019-06-10	Meets all criteria	Meets all criteria
Newcomer Services	Facebook	2019-05-06 to 2019-05-26	Meets all criteria	Meets all criteria
India Temporary Resident Visa Strategy	Facebook	2019-06-03 to 2019-06-30	Meets all criteria	Meets all criteria
	Radio Print	2019-06-10 to 2019-06-30	Meets all criteria	Meets all criteria
	Radio Print	2020-03-09 to 2020-03-09	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used
	Search engine marketing Web	2020-03-09 to 2020-03-31	Meets all criteria	Meets all criteria

Innovation, Science and Economic Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Innovation for Success	Twitter	2019-04-23 to 2019-06-02	Meets all criteria	Meets all criteria
	Videos (15 seconds)	2019-04-29 to 2019-06-04	Meets all criteria	Meets all criteria
	Facebook In app interstitial	2019-05-06 to 2019-06-02	Meets all criteria	Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
100+ Careers Awareness Campaign	Television	2019-04-14 to 2019-06-30	Meets all criteria: Approved creatives from the 2017-2018 campaign (Dare to be Extraordinary) were re-used.	Meets all criteria: Approved creatives from the 2017-2018 campaign (Dare to be Extraordinary) were re-used.
	Digital	2019-05-20 to 2019-06-30	Meets all criteria	Meets all criteria
	Digital	2019-05-20 to 2019-06-30	Does not meet criteria under #1: The statement about the best training is self-congratulatory.	Meets all criteria
	Search engine marketing	2019-05-21 to 2019-06-30	Does not meet criteria under #1: No documentation was provided to support that a Medical Officer could receive a signing bonus of up to $225,000.	Meets all criteria
	Search engine marketing 15- and 30- second videos	2020-01-06 to 2020-03-31	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Priority Occupations Campaign	Facebook Facebook 30 second video LinkedIn	2019-06-03 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Search engine marketing	2019-08-06 to 2019-11-30	Meets all criteria	Meets all criteria
	Facebook Twitter LinkedIn Web	2019-08-19 to 2019-11-30	Meets all criteria	Meets all criteria
	Facebook Instagram Mobile ads	2019-10-12 to 2019-11-13	Meets all criteria	Meets all criteria
	Facebook Web	2019-01-13 to 2020-03-01	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.	Meets all criteria: Approved creatives from the 2018-2019 and 2019-2020 campaigns were re-used.

Parks Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
National Office – National advertising campaign	Search engine marketing	2019-04-08 to 2019-06-30	Meets all criteria	Meets all criteria
	Videos (15 seconds)	2019-04-29 to 2019-05-26	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Videos (60 seconds)	2019-04-29 to 2019-06-23	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Facebook	2019-04-29 to 2019-06-16	Meets all criteria	Meets all criteria
	Buzzfeed	2019-05-06 to 2019-06-02	Meets all criteria	Meets all criteria
	Instagram	2019-05-06 to 2019-06-23	Meets all criteria	Meets all criteria
	Video (60 seconds)	2019-06-27 to 2019-06-27	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Web Facebook	2019-06-03 to 2019-06-30	Meets all criteria	Meets all criteria
	Buzzfeed	2019-04-15 to 2019-05-12	Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.
	Search engine marketing	2020-03-02 to 2020-03-31	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.	Meets all criteria: Approved creatives from the 2019-2020 campaign were re-used.

Public Health Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Coronavirus	Facebook Twitter Instagram Web	2020-03-13 to 2020-03-31	Meets all criteria	Meets all criteria
	Radio	2020-03-20 to 2020-04-12	Meets all criteria	Meets all criteria
	Web	2020-03-18 to 2020-04-19	Meets all criteria: Previously approved creatives were re-used.	Meets all criteria: Previously approved creatives were re-used.
	Television	2020-03-23 to 2020-04-12	Meets all criteria	Meets all criteria
	Print	2020-03-25 to 2020-03-31	Meets all criteria	Meets all criteria
Childhood Vaccination	Search engine marketing	2019-04-17 to 2019-06-30	Meets all criteria	Meets all criteria
Childhood Vaccination	Web banners Videos (15 and 30 seconds)	2019-04-18 to 2019-06-30	Approved creatives from the 2018-2019 campaign were re-used.	Approved creatives from the 2018-2019 campaign were re-used.

Public Safety

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Don’t Drive High	Video Out-of-home Digital (in app interstitial) Print	2019-04-02 to 2019-06-30	Meets all criteria	Meets all criteria
	Spotify	2019-05-06 to 2019-06-16	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
	Snapchat Videos (15- and 30-seconds)	2020-03-11 to 2020-03-31	Meets all criteria: Approved creatives from the 2017-2018 and 2018-2019 campaigns were re-used.	Meets all criteria: Approved creatives from the 2017-2018 and 2018-2019 campaigns were re-used.

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Pension for Life	Search engine marketing Videos (15 and 30 seconds) Print	2019-04-15 to 2019-06-30	Meets all criteria	Meets all criteria
	Digital Out-of-home	2019-04-22 to 2019-06-30	Meets all criteria	Meets all criteria
	Videos Television Digital	2019-04-25 to 2019-04-30	Meets all criteria	Meets all criteria
	Digital	2019-04-30 to 2019-06-30	Meets all criteria	Meets all criteria
	Out-of-home	2019-05-13 to 2019-06-30	Meets all criteria	Meets all criteria
	Web	2019-06-17 to 2019-06-30	Meets all criteria	Meets all criteria
Remembrance Campaign 2019	Twitter Spotify Facebook Snapchat Instagram Videos for web and social media Web	2019-11-01 to 2019-11-11	Meets all criteria	Meets all criteria
	Television	2019-11-04 to 2019-11-11	Meets all criteria	Meets all criteria
	Twitter Snapchat	2019-11-11 to 2019-11-11	Meets all criteria	Meets all criteria

Campaigns under $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada’s Climate Plan	Search engine marketing Facebook YouTube	2019-05-01 to 2019-06-02	Meets all criteria	Meets all criteria

Global Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Women Deliver	Facebook Instagram Twitter	2019-05-06 to 2019-06-06	Meets all criteria	Meets all criteria
	Facebook Instagram Twitter	2019-05-14 to 2019-05-20	Meets all criteria	Meets all criteria
	Facebook Instagram Twitter	2019-05-22 to 2019-05-26	Meets all criteria	Meets all criteria

Immigration, Refugee and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
International Experience Canada	Facebook Instagram YouTube	2020-03-09 to 2020-03-29	Meets all criteria	Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Overarching Reserve Awareness	YouTube In-app mobile banners	2019-05-27 to 2019-06-23	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Overarching Reserve Awareness	Facebook Instagram Snapchat	2020-01-27 to 2020-03-13	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Indigenous Program	Print Digital magazine Mobile interstitial Facebook Twitter Digital and mobile banners	2019-05-13 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.
Indigenous Program	Facebook Instagram Twitter	2020-03-04 to 2020-03-31	Meets all criteria	Meets all criteria

Royal Canadian Mounted Police

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Police Officer Recruitment	Facebook Instagram Web Search engine marketing	2020-03-10 to 2020-03-31	Meets all criteria: Approved creatives from the 2016-2017 campaign were re-used.	Meets all criteria: Approved creatives from the 2016-2017 campaign were re-used.

Transport Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Oceans Protection Plan (OPP) Marine Training Program – South	Search engine marketing	2019-06-10 to 2019-06-30	Meets all criteria	Meets all criteria
Oceans Protection Plan (OPP) Marine Training Program – North	Facebook Instagram Web banners Radio (30 seconds) Print	2019-06-10 to 2019-06-30	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
75th Anniversary of D-Day	Print	2019-04-09 to 2019-06-06	Meets all criteria	Meets all criteria
	Facebook Instagram Twitter	2019-05-22 to 2019-06-10	Meets all criteria	Meets all criteria
	Digital	2019-05-27 to 2019-06-30	Meets all criteria	Meets all criteria
My VAC Account	Facebook YouTube Twitter Search engine marketing	2019-05-13 to 2019-06-09	Meets all criteria	Meets all criteria
The Italian Campaign	Facebook Instagram	2019-05-06 to 2019-05-21	Meets all criteria	Meets all criteria
Mental Health Services	Search engine marketing Facebook Twitter YouTube	2019-12-18 to 2020-01-20	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.	Meets all criteria: Approved creatives from the 2018-2019 campaign were re-used.

2018-2019

Campaigns exceeding $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for mandatory review.

Canada Revenue Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Offshore Tax Evasion and Aggressive Tax Avoidance	Search Engine Marketing Spotify Facebook, Twitter, LinkedIn (static and animated banners)	2018-10-15 to 2018-11-25	Meets all criteria	Meets all criteria
Benefits and credits for individuals	Search Engine Marketing Spotify Videos (6 and 15 seconds) Radio Television	2018-12-18 to 2019-04-30	Meets all criteria	Meets all criteria
	Spotify Snapchat	2019-02-18 to 2019-04-30	Meets all criteria	Meets all criteria
	Out-of-Home	2019-02-04 to 2019-04-30	Meets all criteria	Meets all criteria
Climate Action Incentive	Search Engine Marketing	2019-03-04 to 2019-04-30	Meets all criteria	Meets all criteria
	Print Radio	2019-03-04 to 2019-04-30	Does not meet criteria under #1: The statement "The new Climate Action Incentive is making a cleaner economy more affordable for everyone" is not a neutral statement. Does not meet criteria under #3: The statement "The new Climate Action Incentive is making a cleaner economy more affordable for everyone" is not a neutral statement and is self-congratulatory.	Meets all criteria
	Facebook Web banners Wallpaper	2019-03-11 to 2019-04-30	Meets all criteria	Meets all criteria

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Education and Skills - Youth	Facebook Facebook (Carousel format) YouTube, Snapchat, Instagram Story	2018-09-24 to 2019-02-28	Meets all criteria	Meets all criteria
	LinkedIn Twitter	2019-01-28 to 2019-02-02	Meets all criteria	Meets all criteria
	Google Universal App (static, video, text) In App Interstitial (static and GIFs) Snapchat	2019-01-14 to 2019-02-10	Meets all criteria	Meets all criteria
	Spotify Search Engine Marketing	2019-01-28 to 2019-02-24	Meets all criteria	Meets all criteria
	Facebook	2019-03-11 to 2019-03-29	Meets all criteria	Meets all criteria
Education and Skills - Adult	Facebook Facebook (link ads) YouTube Spotify Twitter Web banners Videos	2018-10-29 to 2019-02-28	Meets all criteria	Meets all criteria
Education and Skills - Adult	Print	2019-02-01 to 2019-02-28	Meets all criteria	Meets all criteria
Services for Seniors	Print	2018-12-03 to 2019-06-30	Meets all criteria	Meets all criteria
	Search Engine Marketing	2019-01-14 to 2019-03-31	Meets all criteria	Meets all criteria
	Television	2019-01-14 to 2019-06-30	Meets all criteria	Meets all criteria
	Facebook	2019-01-28 to 2019-02-24	Meets all criteria	Meets all criteria
	Print	2019-02-01 to 2019-06-30	Meets all criteria	Meets all criteria

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Nature Legacy	Digital Print	2019-01-21 to 2019-03-31	Meets all criteria	Meets all criteria
Nature Legacy	Facebook (Carousel)	2019-03-06 to 2019-03-31	Meets all criteria	Meets all criteria

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Cannabis Public Education	YouTube Animated video	2018-08-06 to 2018-10-14	Meets all criteria	Meets all criteria
	Search Engine Marketing Print (Two insertions in national major city daily papers) Google Adwords Television Television (30 seconds) Videos (15 seconds)	2018-04-01 to 2019-03-31	Meets all criteria	Meets all criteria
	Digital Video (6 seconds)	2018-06-11 to 2018-07-19	Meets all criteria	Meets all criteria
	Digital Out of home	2018-11-26 to 2019-03-31	Meets all criteria	Meets all criteria
	Animated Videos	2019-01-21 to 2019-03-31	Meets all criteria	Meets all criteria
Opioid Stigma and Harm Reduction	Print (Cineplex Odeon magazine) Television	2018-11-19 to 2019-02-24	Meets all criteria	Meets all criteria
	Out-of-Home Television	2019-01-21 to 2019-02-24	Meets all criteria	Meets all criteria
	Video (30 seconds)	2019-01-28 to 2019-02-24	Meets all criteria	Meets all criteria
Youth Vaping Prevention	Search Engine Marketing Facebook	2018-12-19 to 2019-03-31	Meets all criteria	Meets all criteria
Youth Vaping Prevention	Search Engine Marketing YouTube Instagram Snapchat Out-of-Home Cinema	2019-02-01 to 2019-03-31	Meets all criteria	Meets all criteria

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Biometrics Expansion	WeChat	2018-07-31 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook	2018-09-30 to 2019-03-31	Meets all criteria	Meets all criteria
	Search engine marketing	2018-10-29 to 2019-03-30	Meets all criteria	Meets all criteria
Newcomer Services	Search engine marketing	2018-12-10 to 2019-01-31	Meets all criteria	Meets all criteria
	Print	2019-01-14 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook (animated & static)	2019-01-25 to 2019-03-30	Meets all criteria	Meets all criteria
	Print	2019-01-28 to 2019-02-22	Meets all criteria	Meets all criteria

Innovation, Science and Economic Development Canada

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Innovation for Success

2019-02-25 to 2019-06-30

Meets all criteria

Digital
Print
Radio
Search engine marketing

2019-02-25 to 2019-06-04

Meets all criteria

Digital
Print

2019-02-25 to 2019-06-04

Does not meet criteria under #1: the following claims are not factual:

"Small and medium-sized enterprises (SMEs) account for the vast majority of businesses in Canada (99.8%) and employ more than 8 million people"
"in less than two minutes entrepreneurs can zero in on their best options, from over 1,000 programs and services"
"Canada's 1.1 million SMEs employ 90% of the private sector workforce (10.7 million people) and are responsible for 52% of Canadian GDP generated by the private sector"
"The World Bank ranks Canada second out of 190 countries for starting a new business venture."

Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
100+ Careers	Digital	2018-06-01 to 2019-03-31	Meets all criteria	Meets all criteria
100+ Careers	Video	2018-06-01 to 2019-03-31	Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used.	Meets all criteria: Approved creatives from the 2017-2018 Dare to be Extraordinary were re-used.
Priority Occupations	Digital	2018-07-09 to 2019-02-03	Meets all criteria	Meets all criteria
	Facebook (static ads)	2018-07-30 to 2019-10-22	Meets all criteria	Meets all criteria
	LinkedIn LinkedIn (Job posting)	2018-07-06 to 2019-02-03	Meets all criteria	Meets all criteria
	Facebook (15 and 30 second videos) Facebook (Carousel)	2018-12-17 to 2019-03-03	Meets all criteria	Meets all criteria
	Facebook (video and carousel)	2019-02-11 to 2019-03-03	Meets all criteria	Meets all criteria
Women's Recruitment 2018-19	YouTube Facebook	2019-01-28 to 2019-03-15	Meets all criteria	Meets all criteria
Diversity and Indigenous Peoples	Out-of-home	2018-05-01 to 2018-06-30	Meets all criteria	Meets all criteria
	Facebook (Video Posts) Banner Ads	2018-05-01 to 2018-06-30	Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 Women and Diversity campaign were re-used.
	Digital Out-of-home	2019-03-03 to 2019-03-29	Does not meet criteria under #5: The colours red and white of the text for the mobile and banners creatives are used in a dominant way.	Meets all criteria

Parks Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
National Office – National advertising campaign	Search engine marketing	2018-04-30 to 2018-08-12	Meets all criteria	Meets all criteria
	60-sec. video	2018-05-14 to 2018-06-30 (TBD)	Meets all criteria	Meets all criteria
	Television, 15-sec. videos	2018-06-04 to 2018-07-01	Meets all criteria	Meets all criteria
	Buzzfeed Print	2018-06-04 to 2018-07-01	Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 campaign were re-used.
	Search engine marketing	2018-11-28 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook	2019-03-22 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook Videos (15 and 60 seconds)	2019-03-04 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook	2019-03-11 to 2019-03-31	Meets all criteria	Meets all criteria

Public Health Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Childhood Vaccination	Video storyboard, Print, Cinema, Out-of-Home Digital, Print	2018-04-15 to 2018-12-31	Meets all criteria	Meets all criteria
Childhood Vaccination	Out-of-home	2018-04-15 to 2019-07-01	Meets all criteria	Meets all criteria

Public Safety Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Don't Drive High / Drug Impaired Driving	Facebook Mobile games Snapchat Videos Out-of-home (coffee sleeve) Radio	2018-07-02 to 2018-10-16	Meets all criteria	Meets all criteria
	Out-of-home	2018-07-02 to 2018-10-16	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
	YouTube	2018-07-09 to 2018-08-05	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.
	Facebook	2018-12-12 to 2019-01-20	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.	Meets all criteria: Approved creatives from the 2017-2018 Drug-Impaired Driving campaign were re-used.

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
2018 Remembrance	Video (15 and 6 seconds, Home Page Take Over and Facebook filter) Instagram Twitter, Snapchat, Facebook, Pressboard	2018-11-01 to 2018-11-11	Meets all criteria	Meets all criteria
2018 Services Campaign	Digital, Print, Out-of-Home	2018-04-16 to 2018-06-09	Meets all criteria	Meets all criteria

Campaigns under $500,000

Creative elements for the following campaigns have been submitted to Ad Standards for voluntary review.

Atlantic Canada Opportunities Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Atlantic Growth Strategy	Search Engine Marketing	2019-03-21 to 2019-03-31	Meets all criteria	Meets all criteria
	Print	2019-03-18 to 2019-03-31	Meets all criteria	Meets all criteria
	Facebook Twitter Static mobile banners	2019-03-15 to 2019-03-31	Meets all criteria	Meets all criteria

Environment and Climate Change Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Carbon Pollution Pricing	Search Engine Marketing	2019-03-20 to 2019-03-31	Meets all criteria	Meets all criteria
	Videos (15 seconds) Facebook	2019-03-14 to 2019-03-31	Meets all criteria	Meets all criteria
	Videos (15 and 30 seconds)	2019-03-14 to 2019-03-31	Does not meet criteria under #1: The claim "Rebates to Canadians" is not factual. The rebates are offered in four provinces only. The claim "Supports innovation", included in the 15s. video, is a self-congratulatory claim.	Meets all criteria

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Express Entry	Facebook	2019-02-27 to 2019-03-31	Meets all criteria	Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Air Force Reserve Open House	Print	2018-10-03 to 2018-10-13	Meets all criteria	Meets all criteria
Air Force Reserve Open House	Radio	2018-09-24 to 2018-09-29	Meets all criteria	Meets all criteria
Navy Reserve – HMCS Brunswicker local jobs 2019	Search engine marketing Out-of-home	2019-01-28 to 2019-03-17	Meets all criteria	Meets all criteria
Navy Reserve – HMCS Brunswicker local jobs 2019	Facebook	2019-02-06 to 2019-03-17	Meets all criteria	Meets all criteria
Army Reserve – Full time summer employment	Facebook Instagram Snapchat In-app banner ads Out-of-home	2019-02-25 to 2019-03-31	Meets all criteria	Meets all criteria
Army Reserve – 2 Div security groups job fair	In-app banner ads	2019-02-27 to 2019-03-10	Meets all criteria	Meets all criteria
Army Reserve – security job fair	Out-of-home	2019-02-27 to 2019-03-10	Does not meet criteria under #5: The colours red and white of the text are used in a dominant way.	Meets all criteria
Army Reserve – Maroon Chef culinary competition	Facebook Instagram	2019-03-18 to 2019-03-31	Meets all criteria	Meets all criteria
Overarching Reserve Awareness	Video YouTube	2019-03-04 to 2019-03-31	Meets all criteria	Meets all criteria
Air Force Reserve Part III Local Jobs	Print Radio	2019-03-04 to 2019-03-31	Does not meet criteria under #1: The claim "The RCAF Reserve is pleased to announce" is self-congratulatory and not neutral.	Meets all criteria

Transport Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Oceans Protection Plan - Marine Training Program	Videos (30 seconds) Twitter Facebook Instagram Mobile banners	2019-03-21 to 2019-03-31	Meets all criteria	Meets all criteria
Oceans Protection Plan - Marine Training Program	Print Radio	2019-03-18 to 2019-03-31	Meets all criteria	Meets all criteria

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Mental Health Services	Digital	2018-12-17 to 2019-01-20	Meets all criteria	Meets all criteria
My VAC Account	Facebook Twitter YouTube Search engine marketing	2019-03-01 to 2019-03-23	Meets all criteria	Meets all criteria

2017-2018

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory review.

Canada Revenue Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada Caregiver Credit	Digital (Facebook, Instagram), Out-of-Home (video)	2018-02-19 to 2018-03-31	Meets all criteria	Meets all criteria
Canada Caregiver Credit	Digital (Display Ads)	2018-02-19 to 2018-03-31	Meets all criteria	Meets all criteria
Canada Caregiver Credit	Digital (Facebook Static)	2018-02-19 to 2018-03-31	Meets all criteria	Meets all criteria
Canada Caregiver Credit	Digital – Facebook Videos (Gordon)	2018-03-12 to 2018-03-31	Meets all criteria	Meets all criteria
Canada Caregiver Credit	Print	2018-02-19 to 2018-03-31	Meets all criteria	Meets all criteria
Canada Caregiver Credit	Digital (Search Engine Marketing)	2018-02-19 to 2018-03-31	Meets all criteria	Meets all criteria

Canadian Heritage

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada 150 – 150 Years Young (15 sec. / 150 sec. versions)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Access 4 All	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Amazing Places (15 sec. / Long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Ambassadors	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Animation (6 sec. / 15 sec.)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Bioblitz	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Buzzfeed Creatives	Digital	TBD to 2017-08-31	Does not meet criteria under #5: The Buzzfeed content previously identified as partisan was reviewed in error. It is not Government of Canada creative.	Meets all criteria
Canada 150 – Canada C3 (Geoff)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Canada C3 (Mark)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Canada C3 (Sira)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Canada Film Day (15 sec. / Long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Canada Sound (15 sec. / Long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Facebook	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – From the North	Digital	2017-11-25 to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Frozen Messages (15 sec. / 150 sec.)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Illuminations – human/nature	Digital	2017-12-18 to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Innovation 150 (150 sec.)	Digital	2017-08-28	Meets all criteria	Meets all criteria
Canada 150 – Isle of Story	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Learning Code Week	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 Mosaïc (15 sec.)	Social Media	2017-07-17	Meets all criteria	Meets all criteria
Canada150 – MosaïCanada 150	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Portraits 150 (Roberta Jamieson)	Digital	2017-12-08 to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Red Couch Tour (15 sec. and long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Ribbon	Digital, Cinema	2017-06-09 to 2017-07-01	Does not meet criteria under #5: In ASC’s evaluation, the red ribbon is used throughout the commercial in a dominant way. The commercial would not be considered partisan under this criterion if the ribbon was depicted in the official colours of the Canada 150 logo.	Meets all criteria
Canada 150 – Sharing Dance	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Skating Day	Digital	2017-11-27 to 2017-12-10	Meets all criteria	Meets all criteria
Canada 150 – Skating Day - WAZE	Digital	2017-12-01 to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Spotify (Brandsell)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Spotify (Timeline)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – The Great Trail (15 sec. / Long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Timeraiser, RENDEZ-VOUS, TransVersing	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Twitter	Digital	TBD to 2017-07-01	Meets all criteria	Meets all criteria
Canada 150 – Twitter and Facebook	Digital	2017-07-01	Meets all criteria	Meets all criteria
Canada 150 – WalrusTalks Whitehorse	Digital (Facebook, Instagram, Twitter, YouTube)	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Wapikoni Mobile (15 sec. and Long version)	Digital	TBD to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Web banners	Digital	2017-06-19 to 2017-07-01	Meets all criteria	Meets all criteria
Canada 150 – Wrap Up	Digital	2017-12-18 to 2017-12-31	Meets all criteria	Meets all criteria
Canada 150 – Wrap Up: Discover this inspiring video	Digital	2017-12-18 to 2017-12-31	Meets all criteria	Meets all criteria

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Education and Skills	Digital (YouTube, Facebook, Instagram, Snapchat, Spotify)	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills	Digital, Radio	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills – Apprenticeship & Job Bank	Digital	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills, Indigenous (Wave 1)	Digital, Print	2017-11-27 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills, Indigenous (Wave 2)	Digital	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills – Repayment Assistance Plan	Digital	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills (Wave 2)	Digital	2017-12-11 to 2018-03-31	Meets all criteria	Meets all criteria
Education and Skills (Wave 2 – Generic messages)	Digital	2017-10-30 to 2018-03-31	Meets all criteria	Meets all criteria

Financial Consumer Agency of Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Take charge of your finances	Digital	2017-11-01 to 2018-01-31	Meets all criteria	Meets all criteria

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Cannabis Public Education Campaign	Digital, Out-of-Home	2018-03-05 to 2018-04-13	Meets all criteria	Meets all criteria
Cannabis Public Education Campaign	Digital – Facebook static ads	2018-03-05 to 2018-04-13	Meets all criteria	Meets all criteria
Problematic Prescription Drug Use	Digital	2017-12-18 to 2018-03-31	Meets all criteria	Meets all criteria

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Settlement Services 2018	Digital, Print	2018-01-15 to 2018-03-04	N/A	Meets all criteria: Creatives from the 2016-2017 Settlement Services campaign were re-used for this advertisement.

Innovation, Science and Economic Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Science, technology, engineering and mathematics (STEM II)	Digital	2018-03-06 to 2018-03-31	Meets all criteria	Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Dare to be Extraordinary	Digital Video	2017-05-01 to 2018-03-31	Script meets Unable to determine if storyboard meets criteria under #4 and #5.	Meets all criteria
Dare to be Extraordinary	Digital (Facebook)	2017-10-02 to 2018-03-26	Meets all criteria	Meets all criteria
Dare to be Extraordinary – Olympics	TV, Digital	2018-02-05 to 2018-02-25	Meets all criteria	Meets all criteria
Dare to be Extraordinary	Digital (Snapchat)	2017-09-28 to 2017-10-29	Meets all criteria	Meets all criteria
Dare to be Extraordinary	Digital (Snapchat videos)	2017-12-04 to 2017-12-31	Meets all criteria	Meets all criteria
Dare to be Extraordinary	Digital (Web banners)	2017-11-06 to 2017-12-03	Meets all criteria	Meets all criteria
Priority Occupations	Digital (Facebook videos)	2017-11-06 to 2017-12-24	Meets all criteria	Meets all criteria
Priority Occupations	Digital (Facebook Carousel)	2017-10-04 to 2018-01-14	Meets all criteria	Meets all criteria
Priority Occupations – Aboriginal Careers	Digital	2017-10-02 to 2018-03-31	Meets all criteria	Meets all criteria
Priority Occupations	Digital (Facebook)	2017-10-02 to 2017-12-24	Meets all criteria	Meets all criteria
Priority Occupations	Digital (Banners)	2017-10-02 to 2018-01-14	Meets all criteria	Meets all criteria
Priority Occupations	Digital (LinkedIn posts)	2018-01-29 to 2018-03-31	Meets all criteria	Meets all criteria

Parks Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
National Office – National Advertising Campaign	Digital	2018-01-05 to 2018-03-31	Meets all criteria	Meets all criteria
National Office – National Advertising Campaign	Digital (Buzzfeed)	2018-03-05 to 2018-03-31	Meets all criteria	Meets all criteria
National Office – National Advertising Campaign	Digital (Facebook)	2018-03-20 to 2018-03-31	Meets all criteria	Meets all criteria
National Office – National Advertising Campaign	Out-of-home (billboards, transit ads)	2018-03-05 to 2018-03-31	Does not meet criteria under #5: The billboard and transit ads featuring a girl wearing a red top does not meet this criterion	Meets all criteria
National Office – National Advertising Campaign	Out-of-home (Part 2 – Billboards)	2018-03-12 to 2018-03-31	Meets all criteria	Meets all criteria
National Office – National Advertising Campaign	6-second videos	2018-03-12 to 2018-03-31	Does not meet criteria under #5: Video 1 (6-sec.) Feb. 19 does not meet this criterion because the word “red” is used in the audio in a dominant manner. The rest of the proposed ads meet this criterion.	Meets all criteria

Public Safety Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Drug-impaired Driving	Digital, Television, Cinema	2017-11-27 to 2018-03-09	Unable to assess criteria under #5: The script and storyboard were submitted in English only and in black and white (initial reviews of creatives can be conducted in either English or French).	Meets all criteria
Drug-Impaired Driving	Digital (Facebook Chatbot)	2017-11-27 to 2018-03-09	Meets all criteria	Meets all criteria
Drug-Impaired Driving	Digital (Facebook, Snapchat)	2017-11-27 to 2018-02-04	Meets all criteria	Meets all criteria
Drug-Impaired Driving	Digital (Mobile games)	2017-12-12	Meets all criteria	Meets all criteria
Drug-Impaired Driving	Out-of-home	2017-11-27 to 2018-03-09	Meets all criteria	Meets all criteria
Drug-Impaired Driving	Print	2017-11-27 to 2018-03-09	Meets all criteria	Meets all criteria
Drug-Impaired Driving	Digital (YouTube)	2017-11-27 to 2018-03-09	Meets all criteria	Meets all criteria

Royal Canadian Mounted Police

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Police Officer Recruitment	Digital (Facebook)	2018-01-08 to 2018-03-31	Meets all criteria	Meets all criteria

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
2017 Remembrance Campaign	Digital	2017-11-01 to 2017-11-11	Meets all criteria	Meets all criteria
2017 Remembrance Campaign	Digital, Television	2017-11-07 to 2017-11-11	Meets all criteria	Meets all criteria

Campaigns under $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary review.

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Women and Diversity – Banner Ads Pilot Project	Digital	2018-03-19 to 2018-06-30	Meets all criteria	Meets all criteria
Women and Diversity	Digital (Banners)	2018-01-06 to 2018-03-31	Meets all criteria	Meets all criteria
Women and Diversity	Digital (Facebook)	2017-10-09 to 2017-10-30	Meets all criteria	Meets all criteria
Women and Diversity	Digital (Facebook Video Posts)	2018-01-15 to 2018-03-31	Meets all criteria	Meets all criteria
Women and Diversity	Digital (Instagram)	2017-09-18 to 2017-10-09	Meets all criteria	Meets all criteria

2016-2017

Campaigns exceeding $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for mandatory review.

Canada Revenue Agency

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Tax Services	Digital, Radio, Print	2017-02-27 to 2017-03-31	Meets all criteria	Meets all criteria
Tax Compliance	Digital, Print	2017-02-06 to 2017-03-31	Meets all criteria	Meets all criteria

Canadian Heritage

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Canada 150 Kick Off	Digital, Television	2016-12-26 to 2016-12-31	Does not meet criteria under #5: ASC identified an issue with this criterion in one of the proposed concepts, which featured a red knapsack. ASC requested that the colour of the knapsack be changed.	Meets all criteria
Canada 150 and Me	Video	2017-01-25 to 2017-02-15	Meets all criteria	Meets all criteria
Canada 150 Mosaïc	Digital (social media)	2017-03-09 to 2017-03-13	Meets all criteria	Meets all criteria
Canada 150 – Canada Mosaïc (150 sec.)	Digital	TBD to 2017-03-31	Meets all criteria	Meets all criteria
Canada 150 – Dreamcatchers (15 sec.)	Digital	TBD to 2017-03-31	Meets all criteria	Meets all criteria
Canada 150 – Dreamcatchers (150 sec.)	Digital	2017-03-09 to 2017-03-31	Meets all criteria	Meets all criteria
Canada 150 – Indspire (15 sec. / 150 sec.)	Digital	TBD to 2017-03-31	Meets all criteria	Meets all criteria
Canada 150 – Innovation 150 (15 sec.)	Digital	TBD to 2017-03-31	Meets all criteria	Meets all criteria
Launch of the Canada 150 HQ	Digital	2017-01-10 to TBD	Meets all criteria	Meets all criteria

Department of Finance Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Fall Economic Statement and Budget 2017 – Initiatives for Canadians	Digital	2017-03-18 to 2017-03-31	Meets all criteria	Meets all criteria

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Ambition (Phase One)	Digital	2017-02-13 to 2017-03-31	Meets all criteria	Meets all criteria

Employment and Social Development Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Helping Young Canadians Succeed	Digital, Radio	2017-01-23 to 2017-03-31	Meets all criteria	Meets all criteria

Health Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Towards the Legalization of Marijuana	Digital	2017-03-23 to 2017-03-31	Meets all criteria	Meets all criteria
Prescription Drug Abuse – Phase 2 Opioids	Digital	2017-03-17 to 2017-03-31	Does not meet criteria under #5: The colour of the governing party is used in a dominant way in the red boxes with the text “#StopOverdoses” and #FinAuxSurdoses” in the English and French Facebook advertisements.	Meets all criteria

Immigration, Refugees and Citizenship Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Settlement Services	Digital, Print	2017-02-10 to 2017-03-31	Meets all criteria	Meets all criteria
Electronic Travel Authorization (eTA)	Digital (Facebook)	2016-10-03	Not conducted: Used existing creative.	Meets all criteria

Parks Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Free Entry	Digital, Television, Cinema	2017-02-13 to 2017-03-31	Meets all criteria	Meets all criteria

Royal Canadian Mounted Police

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Police Officer Recruitment (The Uniform)

Cinema, Out-of-Home

January 2017

Not conducted: Used existing creative.

Meets all criteria

Police Officer Recruitment (The Uniform)

Digital, Print

2017-01-09 to 2017-03-31

Digital
Meets all criteria

Print
Does not meet all criteria under #5:

The colour of the governing party is used in a dominant way in the “We’re Hiring” text box.
Required change: Change background colour of text box.

Meets all criteria

Veterans Affairs Canada

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
2016 Remembrance Campaign	Television, Digital, Print	2016-11-01	Not conducted: Used existing creative.	Meets all criteria

Campaigns under $500,000

The following campaigns have been submitted to Advertising Standards Canada (ASC) for voluntary review.

National Defence

Campaign title	Media type(s)	Campaign date	Initial determination	Final determination
Priority Occupations	Digital	2017-02-27 to 2017-03-31	Meets all criteria	Meets all criteria

Privy Council Office

Campaign title

Media type(s)

Campaign date

Initial determination

Final determination

Electoral Reform

Digital

2016-12-05 to 2016-12-30

Does not meet criteria under #5:

The proposed social media advertisement to be posted on November 28 that features an image of a woman wearing a red parka does not meet this criterion because the primary colour associated with the governing party is used in a dominant way in the advertisement.
Required change: Change colour of parka.

Meets all criteria

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2025-10-03

Language selection

Search

Review results and decisions for past fiscal years

On this page

2024-2025

January 1 to March 31, 2025 (Quarter 4)

October 1 to December 31, 2024 (Quarter 3)

July 1 to September 30, 2024 (Quarter 2)

April 1 to June 30, 2024 (Quarter 1)

2023-2024

January 1 to March 31, 2024 (Quarter 4)

October 1 to December 31, 2023 (Quarter 3)

July 1 to September 30, 2023 (Quarter 2)

April 1 to June 30, 2023 (Quarter 1)

2022-2023

January 1 to March 31, 2023 (Quarter 4)

October 1 to December 31, 2022 (Quarter 3)

July 1 to September 30, 2022 (Quarter 2)

April 1 to June 30, 2022 (Quarter 1)

2021-2022

Table 1 Notes

2020-2021

Campaigns exceeding $250,000

Campaigns under $250,000

2019-2020

Campaigns exceeding $500,000

Campaigns under $500,000

2018-2019

Campaigns exceeding $500,000

Campaigns under $500,000

2017-2018

Campaigns exceeding $500,000

Campaigns under $500,000

2016-2017

Campaigns exceeding $500,000

Campaigns under $500,000

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