Advertising fund allocations

Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels.

The tables that follow list current campaigns funded from the Central Advertising Fund. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.

2024-2025

October 1 to December 31, 2024 (Quarter 3)

Department/Agency Campaigns 2024/2025 ($)
Canada Revenue Agency Benefits and Credits 4,500,000
Employment and Social Development Canada Services for Seniors 3,750,000
Health Canada Canadian Dental Care Plan 3,500,000
Housing, Infrastructure and Communities Canada Housing 5,750,000
Innovation, Science and Economic Development Canada Consumer Protection 1,500,000
Public Health Agency of Canada Childhood Vaccination 2,250,000
Veterans Affairs Canada Remembrance and Recognition 2,000,000
Services for Veterans 750,000
Total 24,000,000

July 1 to September 30, 2024 (Quarter 2)

No new advertising allocations were made during Quarter 2.

April 1 to June 30, 2024 (Quarter 1)

Department/Agency Campaigns 2024/2025 ($)
Canada Revenue Agency Benefits and Credits 3,000,000
Parks Canada National Tourism Campaign 3,000,000
Employment and Social Development Canada Inclusive Workplaces 1,500,000
Upgrade Your Skills 1,500,000
National Skilled Trades 1,000,000
Public Services and Procurement Canada Emerging Needs Fund 1,000,000
Total 11,000,000

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