Advertising fund allocations

Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.

The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.


to (Quarter 3)

Department/Agency Campaigns 2018-2019 ($)
Employment and Social Development Canada Services for Seniors - Retirement and Benefits 4,500,000
Education and Skills -1,000,000
Canada Revenue Agency Benefits and Credits - Individuals 6,000,000
Cracking Down on Tax Evasion and Combatting Tax Avoidance 900,000
Health Canada Cannabis Pre-Legalization 500,000
Public Services and Procurement Canada Digital Advertising fund 2,500,000
Innovation, Science and Economic Development Canada Innovation Canada, Women Entrepreneurs and Women in STEM 2,420,000
Veterans Affairs Canada Remembrance 180,000
Public Health Agency of Canada Immunization 1,000,000
Public Safety Canada Don't Drive High 2,000,000
Environment and Climate Change Canada Nature Legacy 1,400,000
Total 20,400,000

to (Quarter 2)

No new advertising allocations were made during Quarter 2

to (Quarter 1)

Department/Agency Campaigns 2018-2019 ($)
Total 14,600,000
Parks Canada Free Admission for Youth and Newcomers to Parks Canada Places 3,000,000
Employment and Social Development Canada Education and Skills 3,500,000
Immigration, Refugees and Citizenship Canada Newcomers Settlement Services 1,000,000
Veterans Affairs Canada Remembrance 2,000,000
Mental Health Services 100,000
Health Canada Cannabis Post-Legalization 4,000,000
Public Health Agency of Canada Immunization 1,000,000
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