Advertising fund allocations

Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.

The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.


to (Quarter four)

Department/Agency Campaigns 2016/2017 ($)
Total 22,950,000
Canadian Heritage  Canada 150 4,000,000
Parks Canada  Free Admission to Parks Canada Places 3,000,000
Employment and Social Development Canada Helping Young Canadians Succeed 2,500,000
Immigration, Refugees and Citizenship Canada Settlement Services Campaign 1,000,000
Electronic Travel Authorization 400,000
Veterans Affairs Canada Commemoration and Services to Veterans  2,500,000
Canada Revenue Agency Promoting Online Services and Tax Compliance 1,800,000
Public Services and Procurement Canada  Digital Advertising Fund 1,500,000
Direct Deposit 300,000
Department of Finance Canada Fall Economic Statement and Budget 2017 – Initiatives for Canadians 1,500,000
Health Canada Health Issues 1,200,000
National Defence Recruitment  1,000,000
Royal Canadian Mounted Police Police Officer Recruitment 800,000
Natural Resources Canada Energy Efficiency  500,000
Privy Council Office Electoral Reform 500,000
Public Health Agency of Canada Health Issues 450,000

to (Quarter three)

No new advertising allocations were made during Quarter three

to (Quarter two)

No new advertising allocations were made during Quarter two

to (Quarter one)

No new advertising allocations were made during Quarter one

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