Advertising fund allocations
Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.
The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
2018-2019
to (Quarter 4)
No new advertising allocations were made during Quarter 4
to (Quarter 3)
| Department/Agency | Campaigns | 2018-2019 ($) |
|---|---|---|
| Employment and Social Development Canada | Services for Seniors - Retirement and Benefits | 4,500,000 |
| Education and Skills | -1,000,000 | |
| Canada Revenue Agency | Benefits and Credits - Individuals | 6,000,000 |
| Cracking Down on Tax Evasion and Combatting Tax Avoidance | 900,000 | |
| Health Canada | Cannabis Pre-Legalization | 500,000 |
| Public Services and Procurement Canada | Digital Advertising fund | 2,500,000 |
| Innovation, Science and Economic Development Canada | Innovation Canada, Women Entrepreneurs and Women in STEM | 2,420,000 |
| Veterans Affairs Canada | Remembrance | 180,000 |
| Public Health Agency of Canada | Immunization | 1,000,000 |
| Public Safety Canada | Don't Drive High | 2,000,000 |
| Environment and Climate Change Canada | Nature Legacy | 1,400,000 |
| Total | 20,400,000 | |
to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
| Department/Agency | Campaigns | 2018-2019 ($) |
|---|---|---|
| Total | 14,600,000 | |
| Parks Canada | Free Admission for Youth and Newcomers to Parks Canada Places | 3,000,000 |
| Employment and Social Development Canada | Education and Skills | 3,500,000 |
| Immigration, Refugees and Citizenship Canada | Newcomers Settlement Services | 1,000,000 |
| Veterans Affairs Canada | Remembrance | 2,000,000 |
| Mental Health Services | 100,000 | |
| Health Canada | Cannabis Post-Legalization | 4,000,000 |
| Public Health Agency of Canada | Immunization | 1,000,000 |
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