Advertising fund allocations

Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels.

The tables that follow list current campaigns funded from the Central Advertising Fund. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.

2023-2024

January 1 to March 31, 2024 (Quarter 4)

No new advertising allocations were made during Quarter 4.

October 1st to December 31st, 2023 (Quarter 3)

Department/Agency Campaigns 2023/2024 ($)
Canada Revenue Agency Benefits and Credits 3,750,000
Scams 1,800,000
Communications Security Establishment Canada Online Disinformation 1,500,000
Employment and Social Development Canada Services for Seniors 1,500,000
National Skilled Trades 850,000
Inclusive Workplaces 1,500,000
Upgrade Your Skills 2,500,000
Innovation, Science and Economic Development Canada Business Supports 500,000
Parks Canada National Tourism 250,000
Public Health Agency of Canada Childhood Vaccination 500,000
Veterans Affairs Canada Remembrance 2,500,000
Mental Health Services 2,500,000
Total 19,650,000

July 1 to September 30, 2023 (Quarter 2)

No new advertising allocations were made during Quarter 2.

April 1 to June 30, 2023 (Quarter 1)

Department/Agency Campaigns 2023/2024 ($)
Canada Revenue Agency Benefits and Credits 3,000,000
Parks Canada National Tourism Campaign 3,000,000
Public Health Agency of Canada Childhood Vaccination 2,000,000
Public Safety Canada Firearms 1,500,000
Public Services and Procurement Canada Emerging Needs Fund 1,000,000
Total 10,500,000

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