Advertising fund allocations
Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels.
The tables that follow list current campaigns funded from the Central Advertising Fund. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
2024-2025
October 1 to December 31, 2024 (Quarter 3)
| Department/Agency | Campaigns | 2024/2025 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 4,500,000 |
| Employment and Social Development Canada | Services for Seniors | 3,750,000 |
| Health Canada | Canadian Dental Care Plan | 3,500,000 |
| Housing, Infrastructure and Communities Canada | Housing | 5,750,000 |
| Innovation, Science and Economic Development Canada | Consumer Protection | 1,500,000 |
| Public Health Agency of Canada | Childhood Vaccination | 2,250,000 |
| Veterans Affairs Canada | Remembrance and Recognition | 2,000,000 |
| Services for Veterans | 750,000 | |
| Total | 24,000,000 |
July 1 to September 30, 2024 (Quarter 2)
No new advertising allocations were made during Quarter 2.
April 1 to June 30, 2024 (Quarter 1)
| Department/Agency | Campaigns | 2024/2025 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 3,000,000 |
| Parks Canada | National Tourism Campaign | 3,000,000 |
| Employment and Social Development Canada | Inclusive Workplaces | 1,500,000 |
| Upgrade Your Skills | 1,500,000 | |
| National Skilled Trades | 1,000,000 | |
| Public Services and Procurement Canada | Emerging Needs Fund | 1,000,000 |
| Total | 11,000,000 |
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