Advertising fund allocations
Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels.
The tables that follow list current campaigns funded from the Central Advertising Fund. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
2025-2026
October 1 to December 31, 2025 (Quarter 3)
| Department/Agency | Campaigns | 2025/2026 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 500,000 |
| Employment and Social Development | Services for Seniors | -2,000,000 |
| Helping Youth Build Their Future | -1,000,000 | |
| Inclusive Workplaces | -1,000,000 | |
| Housing, Infrastructure and Communities Canada | Housing | -3,000,000 |
| Innovation, Science and Economic Development Canada | Building Canada's Economy | 9,000,000 |
| Consumer Protection | -500,000 | |
| Parks Canada | National Tourism Campaign | -1,000,000 |
| Privy Council Office | Choose Canada | 3,000,000 |
| Public Health Agency of Canada | Childhood Vaccination | 1,000,000 |
| Public Services and Procurement Canada | Emerging Needs Fund | 11,000,000 |
| Veterans Affairs Canada | Services for Veterans | 1,000,000 |
| Total | 17,000,000 | |
| *Negative amounts reflect funding that was allocated but not spent. |
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July 1 to September 30, 2025 (Quarter 2)
No new advertising allocations were made during Quarter 2.
April 1 to June 30, 2025 (Quarter 1)
| Department/Agency | Campaigns | 2025/2026 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 3,000,000 |
| Employment and Social Development Canada | Services for Seniors | 2,000,000 |
| Helping Youth Build Their Future | 1,000,000 | |
| Inclusive Workplaces | 1,000,000 | |
| Housing, Infrastructure and Communities Canada | Housing | 3,000,000 |
| Innovation, Science and Economic Development Canada | Consumer Protection | 500,000 |
| Parks Canada | National Tourism Campaign | 3,000,000 |
| Public Health Agency of Canada | Childhood Vaccination | 500,000 |
| Public Safety Canada | Emergency Preparedness | 1,000,000 |
| Public Services and Procurement Canada | Emerging Needs Fund | 1,000,000 |
| Veterans Affairs Canada | Remembrance | 2,000,000 |
| Total | 18,000,000 | |