Advertising fund allocations

Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.

The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.


to (Quarter 2)

No new advertising allocations were made during Quarter 2.

to (Quarter 1)

Department/Agency Campaigns 2021/2022 ($)
Canada Revenue Agency Benefits and Credits 500,000
Slam the Scam 2,500,000
Employment and Social Development Canada Inclusive Workplace 800,000
Department of Finance Canada COVID-19 Economic Support and Recovery 5,000,000
Public Health Agency of Canada COVID-19 Prevention 20,000,000
Seasonal Flu Vaccination 1,000,000
Public Safety Canada Emergency Preparedness (natural disasters) 2,000,000
Veterans Affairs Canada Remembrance 2,150,000
Mental Health Services for Veterans and Their Families 2,000,000
Total 35,950,000
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