The Government of Canada’s approach to advertising is guided by the principles of value for money, transparency and accountability. Cabinet approves all advertising campaigns.
All advertising activities and expenditures, regardless of the source of funds, are published in the Annual Report on Government of Canada Advertising Activities.
Refer to About government advertising for more information.
Funding for Advertising
Funding for advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.
Contracts for Advertising and Public Opinion Research
All contracts related to advertising are posted on buyandsell.gc.ca and contracts over $10,000 are posted on departmental websites under Transparency.
Public Opinion Research Reports on advertising contracted by the Government of Canada are available in a searchable database and are also published in the Annual Report on Public Opinion Research in the Government of Canada.
Allocations from the Central Advertising Fund for 2016 – 2017
The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
to (Quarter four)
|Canadian Heritage||Canada 150||4,000,000|
|Parks Canada||Free Admission to Parks Canada Places||3,000,000|
|Employment and Social Development Canada||Helping Young Canadians Succeed||2,500,000|
|Immigration, Refugees and Citizenship Canada||Settlement Services Campaign||1,000,000|
|Electronic Travel Authorization||400,000|
|Veterans Affairs Canada||Commemoration and Services to Veterans||2,500,000|
|Canada Revenue Agency||Promoting Online Services and Tax Compliance||1,800,000|
|Public Services and Procurement Canada||Digital Advertising Fund||1,500,000|
|Department of Finance Canada||Fall Economic Statement and Budget 2017 – Initiatives for Canadians||1,500,000|
|Health Canada||Health Issues||1,200,000|
|Royal Canadian Mounted Police||Police Officer Recruitment||800,000|
|Natural Resources Canada||Energy Efficiency||500,000|
|Privy Council Office||Electoral Reform||500,000|
|Public Health Agency of Canada||Health Issues||450,000|
to (Quarter three)
No new advertising allocations were made during Quarter three
to (Quarter two)
No new advertising allocations were made during Quarter two
to (Quarter one)
No new advertising allocations were made during Quarter one
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