Advertising fund allocations
Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels.
The tables that follow list current campaigns funded from the Central Advertising Fund. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
2024-2025
April 1 to June 30, 2024 (Quarter 1)
| Department/Agency | Campaigns | 2024/2025 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 3,000,000 |
| Parks Canada | National Tourism Campaign | 3,000,000 |
| Employment and Social Development Canada | Inclusive Workplaces | 1,500,000 |
| Upgrade Your Skills | 1,500,000 | |
| National Skilled Trades | 1,000,000 | |
| Public Services and Procurement Canada | Emerging Needs Fund | 1,000,000 |
| Total | 11,000,000 |
January 1 to March 31, 2024 (Quarter 4)
No new advertising allocations were made during Quarter 4.
October 1st to December 31st, 2023 (Quarter 3)
| Department/Agency | Campaigns | 2023/2024 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 3,750,000 |
| Scams | 1,800,000 | |
| Communications Security Establishment Canada | Online Disinformation | 1,500,000 |
| Employment and Social Development Canada | Services for Seniors | 1,500,000 |
| National Skilled Trades | 850,000 | |
| Inclusive Workplaces | 1,500,000 | |
| Upgrade Your Skills | 2,500,000 | |
| Innovation, Science and Economic Development Canada | Business Supports | 500,000 |
| Parks Canada | National Tourism | 250,000 |
| Public Health Agency of Canada | Childhood Vaccination | 500,000 |
| Veterans Affairs Canada | Remembrance | 2,500,000 |
| Mental Health Services | 2,500,000 | |
| Total | 19,650,000 |
July 1 to September 30, 2023 (Quarter 2)
No new advertising allocations were made during Quarter 2.
April 1 to June 30, 2023 (Quarter 1)
| Department/Agency | Campaigns | 2023/2024 ($) |
|---|---|---|
| Canada Revenue Agency | Benefits and Credits | 3,000,000 |
| Parks Canada | National Tourism Campaign | 3,000,000 |
| Public Health Agency of Canada | Childhood Vaccination | 2,000,000 |
| Public Safety Canada | Firearms | 1,500,000 |
| Public Services and Procurement Canada | Emerging Needs Fund | 1,000,000 |
| Total | 10,500,000 |
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