Government advertising

The Government of Canada’s approach to advertising is guided by the principles of value for money, transparency and accountability. Cabinet approves all advertising campaigns.

All advertising activities and expenditures, regardless of the source of funds, are published in the Annual Report on Government of Canada Advertising Activities.

Refer to About government advertising for more information.

Funding for Advertising

Funding for advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.

Contracts for Advertising and Public Opinion Research

All contracts related to advertising are posted on buyandsell.gc.ca and contracts over $10,000 are posted on departmental websites under Transparency.

Public Opinion Research Reports on advertising contracted by the Government of Canada are available in a searchable database and are also published in the Annual Report on Public Opinion Research in the Government of Canada.

Allocations from the Central Advertising Fund for 2016 – 2017

The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.

to (Quarter four)

Department/Agency Campaigns 2016/2017 ($)
Total 22,950,000
Canadian Heritage  Canada 150 4,000,000
Parks Canada  Free Admission to Parks Canada Places 3,000,000
Employment and Social Development Canada Helping Young Canadians Succeed 2,500,000
Immigration, Refugees and Citizenship Canada Settlement Services Campaign 1,000,000
Electronic Travel Authorization 400,000
Veterans Affairs Canada Commemoration and Services to Veterans  2,500,000
Canada Revenue Agency Promoting Online Services and Tax Compliance 1,800,000
Public Services and Procurement Canada  Digital Advertising Fund 1,500,000
Direct Deposit 300,000
Department of Finance Canada Fall Economic Statement and Budget 2017 – Initiatives for Canadians 1,500,000
Health Canada Health Issues 1,200,000
National Defence Recruitment  1,000,000
Royal Canadian Mounted Police Police Officer Recruitment 800,000
Natural Resources Canada Energy Efficiency  500,000
Privy Council Office Electoral Reform 500,000
Public Health Agency of Canada Health Issues 450,000

to (Quarter three)

No new advertising allocations were made during Quarter three

to (Quarter two)

No new advertising allocations were made during Quarter two

to (Quarter one)

No new advertising allocations were made during Quarter one

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