Top areas of interest for social media

Three types of social media use

Government departments and employees use social media for:

  • official government business and/or communications activities
  • work related activities such as networking, gathering and sharing knowledge, career development
  • personal use according to acceptable criteria

The Guideline on Acceptable Network and Device Use offers additional guidance on professional and personal use of social media.

Requirements for creating, configuring, disposing and managing official social media accounts are in the Mandatory Procedures for Social Media and Web Communications.

Equivalent content on the web and on social media

When publishing information on social media, include equivalent information on the Government of Canada web presence. Departments do not need to post all photos, videos and text in social media posts on the web presence, but equivalent information should be available.

For example, Health Canada may have a number of social media posts about influenza. Individuals who do not subscribe to social media should be able to access equivalent information about influenza on the Government of Canada web presence.

Using social media icons

Departments are responsible for ensuring that:

  • on digital communications products such as websites, e-publications, etc., social media icons must be hyperlinked to the official social media accounts
  • in other communications products such as posters, pamphlets, billboards, television ads, etc., social media icons must be accompanied by the address of the official social media accounts
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