Podcasts: Design Standard for the Federal Identity Program
The official symbols must be applied to podcasts, which are audio files that can be streamed or downloaded and typically include a conversation or a monologue.
See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.
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Cover art for podcasts
The cover art for podcasts:
- must include the Canada wordmark
- includes a creative design of the department’s choosing
- must be approved by the department’s head of communications
In the cover art, the Canada wordmark must:
- be in its standard colours or in all black or all white for higher contrast with the background colour
- be at least 30% of the width of the cover art
- be positioned in one of the 4 corners of the cover art
- have a clear space surrounding it that is equal to the width of the flag symbol
Avatars of official social media accounts must not be used as cover art for podcasts.
Artwork for individual episodes
If a department chooses to create unique artwork for each episode of a podcast, the specifications for the Canada wordmark in Cover art for podcasts must be applied.
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Podcast listings and descriptions
When listing a podcast account on a hosting service or platform, use the department’s applied title or “Government of Canada”:
- as the author or publisher of the podcast
- if the applied title cannot be used because of character limits, use keywords based on the department’s applied title
- in the podcast description
- as the author or publisher of the podcast
Supporting tools
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| Category | Products |
|---|---|
| Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
| Awards | Long service awards, departmental awards, certificates |
| Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
| Mobile applications | App icons, launch screens, post-launch screens, app stores |
| Motion graphics | Animated text or images, animated effects |
| Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
| Personnel identification | Department-issued clothing, ID cards |
| Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
| Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
| Promotional items | Novelties, mementoes |
| Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
| Social media | Avatars, text identifiers, official social media accounts, icons |
| Stationery (technical specifications) | Letterhead, envelopes, business cards |
| Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
| Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
| Videos | Films, audio-visual, multi-media presentations and productions |
| Websites | Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications |
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