Podcasts: Design Standard for the Federal Identity Program

The official symbols must be applied to podcasts, which are audio files that can be streamed or downloaded and typically include a conversation or a monologue.

See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.

  • Cover art for podcasts

    The cover art for podcasts:

    • must include the Canada wordmark
    • includes a creative design of the department’s choosing
    • must be approved by the department’s head of communications

    In the cover art, the Canada wordmark must:

    • be in its standard colours or in all black or all white for higher contrast with the background colour
    • be at least 30% of the width of the cover art
    • be positioned in one of the 4 corners of the cover art
    • have a clear space surrounding it that is equal to the width of the flag symbol

    Avatars of official social media accounts must not be used as cover art for podcasts.

    Artwork for individual episodes

    If a department chooses to create unique artwork for each episode of a podcast, the specifications for the Canada wordmark in Cover art for podcasts must be applied.

    Sample gallery

  • Podcast listings and descriptions

    When listing a podcast account on a hosting service or platform, use the department’s applied title or “Government of Canada”:

    • as the author or publisher of the podcast
      • if the applied title cannot be used because of character limits, use keywords based on the department’s applied title
    • in the podcast description

Supporting tools

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Category Products
Ads Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads
Awards Long service awards, departmental awards, certificates
Exhibits and events Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event
Mobile applications App icons, launch screens, post-launch screens, app stores
Motion graphics Animated text or images, animated effects
Partnering (technical specifications) Federal contributions, fair acknowledgement, sponsoring arrangements
Personnel identification Department-issued clothing, ID cards
Podcasts Cover art, artwork for individual episodes, podcast listings and descriptions
Printable products and static graphics Publications, posters, infographics, presentations, graphics shared on social media, images
Promotional items Novelties, mementoes
Signage (technical specifications) Primary signs, operational signs, project signs, tactile signs
Social media Avatars, text identifiers, official social media accounts, icons
Stationery (technical specifications) Letterhead, envelopes, business cards
Text messages Text messages sent by or on behalf of the Government of Canada, emergency alerts
Vehicles (technical specifications) Markings on ground, air, marine vehicles
Videos Films, audio-visual, multi-media presentations and productions
Websites Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications

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