It’s Not Just campaign resources

Gender-based violence (GBV) is not just physical — it refers to a wide range of actions, from catcalling to intimate partner violence. It’s Not Just is a national youth awareness campaign created to increase awareness of GBV and ultimately shift behaviours and actions to create a safer Canada for everyone. Get the facts about different types of GBV and learn how you can stop dismissing them.

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Resources for youth

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GBV learning modules

Discover how youth can help end GBV in a series of modules that explore healthy relationships, support systems, allyship, and more.

Searching for an end to gender-based violence

Get information and advice from young people across Canada on the most commonly asked questions about GBV. 

Youth sitting in restaurant booth looking off into the distance

Downloadable assets

*New* Fact sheets and posters in the printable toolkit are now available in Arabic, Eastern Ojibwa, Inuktitut (North Baffin) and Plains Cree

Infographics

Videos

Transcript of the video (Music starts) (Images of hands holding phones. One of the phones has a comment on the screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “It’s just a joke”) (A woman sits on the floor in a hallway leaning against a locker.) (A black box appears.) (ON SCREEN TEXT: 40% of LGB+ women reported experiencing online harassment. Responses are from 2018 research based on the previous years’ experience) (A young man and woman sit at a table together. They are pictured talking, and a different angle shows the man holding her wrist while she grips a mug.) (ON SCREEN TEXT: “It’s just flirting”) (A woman in an apron looks into the distance.) (A black box appears.) (ON SCREEN TEXT: 61% of women aged 15 to 24 reported experiencing unwanted sexual behaviour in public places. Reports are from 2018 research on the previous years’ experience) (A person puts a bank card into an ATM. A woman looks over her shoulder.) (ON SCREEN TEXT: “It’s just how he is”) (A man and a woman are talking. The woman is holding money in one hand and is extending it towards the man.) (A black box appears.) (ON SCREEN TEXT: 51% of women who sought shelter from violence experiences financial abuse.) (A woman sits on a couch. A man stands over her with his arms extended angrily.) (A broken plate is scattered on the floor along with slices of pizza.) (ON SCREEN TEXT: “It’s just a bad day”) (The woman on the couch stares into the distance.) (A black box appears.) (ON SCREEN TEXT: 30% of women who experienced intimate partner violence said it happened once a month or more. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn how you can stop dismissing emotional violence, sexual violence, financial violence, physical violence, all forms of gender-based violence. Canada.ca/ItsNotJust) Government of Canada Wordmark
Transcript of the video (Music starts) (ON SCREEN TEXT: “Gender-based violence is not”) (Image of hands holding a phone with a comment on screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “Just a joke”) (Image of male hand grabbing female’s wrist while she grips a mug.) (ON SCREEN TEXT: “Just flirting”) (Image of a woman holding money, extending it towards a man.) (ON SCREEN TEXT: “Just how he is”) (Image of woman looking afraid as a man gestures) (ON SCREEN TEXT: “Just a bad day”) (ON SCREEN TEXT: Gender-based violence is never just. Learn how you can stop dismissing all forms of it. Canada.ca/ItsNotJust) Government of Canada Wordmark
Transcript of the video (Music starts) (Images of hands holding phones. One of the phones has a comment on the screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “It’s just a joke”) (A woman sits on the floor in a hallway leaning against a locker.) (A black box appears.) (ON SCREEN TEXT: 40% of LGB+ women reported experiencing online harassment. Responses are from 2018 research based on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada Wordmark
Transcript of the video (Music starts) (A woman sits on a couch. A man stands over her with his arms extended angrily.) (A broken plate is scattered on the floor along with slices of pizza.) (ON SCREEN TEXT: “It’s just a bad day”) (The woman on the couch stares into the distance.) (A black box appears.) (ON SCREEN TEXT: 30% of women who experienced intimate partner violence said it happened once a month or more. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada Wordmark
Transcript of the video (Music starts) (A young man and woman sit at a table together. They are pictured talking, and a different angle shows the man holding her wrist while she grips a mug.) (ON SCREEN TEXT: “It’s just flirting”) (A woman in an apron looks into the distance.) (A black box appears.) (ON SCREEN TEXT: 61% of women aged 15 to 24 reported experiencing unwanted sexual behaviour in public places. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada Wordmark
Transcript of the video (Music starts) (A person puts a bank card into an ATM. A woman looks over her shoulder.) (ON SCREEN TEXT: “It’s just how he is”) (A man and a woman are talking. The woman is holding money in one hand and is extending it towards the man.) (A black box appears.) (ON SCREEN TEXT: 51% of women who sought shelter from violence experiences financial abuse.) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada Wordmark

Get more information

Find more stats, facts and support services for GBV.

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Violence prevention in Canada

The Government of Canada has many initiatives in place to help stop different forms of violence in Canada.

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Need help?

If you or someone you know is being subjected to gender-based violence, help is available.

Get help now

If you need immediate assistance, call 911 or your local law enforcement.

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