Infographic: Understanding and attracting millennials

Description

Millennial traits include: they want to be heard, they want to actively participate and they are entrepreneurial, socially responsible, tech natives, and they want experiences that take them out of their comfort zone.

Public Affairs and Stakeholder Relations Branch (PASRB) is positioning themselves to attract millennials. PASRB is a communications team at one of the largest federal departments in Canada whose programs affect all Canadians throughout their lives, from family and children, to school and work, from job to job and from the workforce to retirement.

PASRB is an innovation hub for students who think outside the box.

PASRB is physically located in the heart of the capital, in close proximity to the Parliament of Canada. As such, they are uniquely positioned to provide valuable advice to Canada’s decision makers.