Grand Falls Potato Festival getting a boost through Rediscover Main Streets initiative

News release

June 30, 2022 · Grand Falls, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)

Atlantic Canada’s main streets, downtowns and neighbourhoods are vibrant spaces where people gather to enjoy all that our urban and rural communities have to offer. After more than two years of the pandemic, people are yearning to safely connect and return to the region’s downtown areas. The Government of Canada, through the Rediscover Main Streets initiative, is supporting community-led projects that will bring energy back to these lively and important community hubs.

Targeted support a game changer for Grand Falls

Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced an investment of $50,700 through the Rediscover Main Streets initiative for the Grand Falls Regional Potato Festival taking place June 30 to July 3, 2022.

This support will allow the Grand Falls Regional Potato Festival to bring friends, family, and visitors together again to celebrate the contribution of the agriculture industry to the region.  After a two-year hiatus, the festival is returning with a new downtown venue. The event will attract people to the area, bringing more patrons into shops and restaurants and giving local merchants a much-needed economic boost.

The Rediscover Main Streets initiative helps non-profit organizations team up to create new activities, develop marketing initiatives and promote events, all of which encourage residents and visitors alike to rediscover what the region’s communities have to offer and drive more support for local businesses.

The Government of Canada is committed to helping small businesses and local communities recover and together work hard to build a strong and resilient economic recovery that works for every Canadian.

Quotes

“Our main streets, downtowns and neighborhoods are at the heart of our vibrant rural and urban communities here in Atlantic Canada. This innovative initiative will help breathe new life in our communities big and small, and encourage residents and visitors to come out and enjoy everything Grand Falls has to offer.”

-        The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA

"We would like to thank ACOA for their generous contribution, which will have a great impact in our community. The 60th edition of the Grand Falls Regional Potato Festival will certainly be a success as a result of this contribution.”

-        Judith Theriault, President, Grand Falls Potato Festival Inc.

Quick facts

  • Celebrating its 60-year anniversary, the Grand Falls Regional Potato Festival will take place from June 30 to July 3, 2022 to celebrate the contributions of the agriculture industry. This year’s celebrations will include music, food trucks, craft exhibits and a poutine contest among local restaurants.

  • On March 18, 2022, ACOA launched Rediscover Main Streets a $10 million initiative to support locally-driven measures aimed at encouraging Atlantic Canadians and visitors to rediscover main streets and neighbourhoods across the region. 

  • The Rediscover Main Streets initiative complements other federal, provincial and municipal measures to help businesses and communities build back better. 

  • Since the beginning of the pandemic, ACOA has invested just under half a billion dollars to help businesses and organizations through the COVID-19 pandemic, protecting more than 20,000 jobs in communities across the region.

Associated links

Contacts

Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca

Brion Robinson
Communications Officer
Atlantic Canada Opportunities Agency
Brion.Robinson@acoa-apeca.gc.ca

Judith Theriault
President
Grand Falls Potato Festival Inc.
Judith.Theriault@gnb.ca

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