New Brunswick Museum getting a boost through Rediscover Main Streets initiative 

News release

Museum door entry and sign
New Brunswick Museum cultural and tourism site in Area 506 Container Village.

September 20, 2022 · Saint John, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)

Atlantic Canada’s main streets, downtowns and neighbourhoods are vibrant spaces where people gather to enjoy all that our urban and rural communities have to offer. After more than two years of the pandemic, people are yearning to safely connect and return to the region’s downtown areas. The Government of Canada, through the Rediscover Main Streets initiative, is supporting community-led projects that will bring energy back to these lively and important community hubs.

Today, Wayne Long, Member of Parliament for Saint John – Rothesay, announced an investment of $68,760 through Rediscover Main Streets for the New Brunswick Museum. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA.

This support will allow the New Brunswick Museum to create a new cultural tourism site in the AREA 506 Container Village in Saint John. The museum’s presence in the downtown core will help draw more visitors to the area and increase interest through new programs and exhibitions.

The Rediscover Main Streets initiative helps non-profit organizations team up to create new activities, develop marketing initiatives and promote events, all of which encourage residents and visitors alike to rediscover what the region’s communities have to offer and drive more support for local businesses.

The Government of Canada is committed to helping small businesses and local communities recover and together work hard to build a strong and resilient economic recovery that works for every Canadian.


“Our main streets, downtowns and neighborhoods are at the heart of our vibrant rural and urban communities here in Atlantic Canada. This innovative initiative will help breathe new life in the community, and encourage residents and visitors to come out and enjoy everything AREA 506 Container Village and the Saint John waterfront have to offer.”

-    The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA

“Cultural and entertainment districts are at the heart of strong, vibrant and resilient communities. Establishing a satellite space for the New Brunswick Museum in AREA 506 Container Village will encourage residents and visitors to learn more about our region’s culture and history while rediscovering the waterfront experience.”

-    Wayne Long, Member of Parliament for Saint John – Rothesay

“Funding for this project makes it possible for the New Brunswick Museum Boutique to remain a key destination for visitors to Saint John by providing a unique showcase for New Brunswick and Atlantic Canadian artisans and products.”

-     Dr. Kathryn Hamer, Acting Board Chair, New Brunswick Museum

Quick facts

  • The New Brunswick Museum works in partnership with institutions and communities to collect, preserve, research and interpret material to foster a greater understanding and appreciation of New Brunswick provincially and globally.

  • On March 18, 2022, ACOA launched Rediscover Main Streets a $10 million initiative to support locally-driven measures aimed at encouraging Atlantic Canadians and visitors to rediscover main streets and neighbourhoods across the region. 

  • The Rediscover Main Streets initiative complements other federal, provincial and municipal measures to help businesses and communities build back better. 

  • Since the beginning of the pandemic, ACOA has invested just under half a billion dollars to help businesses and organizations through the COVID-19 pandemic, protecting more than 20,000 jobs in communities across the region.

Associated links


Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency

Brion Robinson  
Communications Officer
Atlantic Canada Opportunities Agency

Aristi Dsilva
Communications & Marketing
New Brunswick Museum

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