Online survey results
From March 2–10, 2017, the Government of Canada posted a survey asking Canadians to share their thoughts on the design concepts proposed by the following five finalist teams.
A total of 717 valid surveys were analyzed. In cases where multiple surveys were submitted from the same IP address and were deemed to be overly similar, all but one survey was removed.
Question 1
The design must creatively embody the commemorative vision of the Memorial: to honour all victims of communism by bringing their suffering into the public’s consciousness, with an emphasis on the experience of the millions of Canadians who have been affected by communism, and pay tribute to Canada’s role as a land of refuge for those fleeing injustice and persecution from around the world.
Taking the Memorial vision into consideration, enter up to 3 adjectives that describe your impressions of each design.
Note: The data was reviewed to ensure that respondents provided three different adjectives, rather than the same adjective three times. In cases where respondents provided the same adjective three times, the adjective was only counted once.
A total of 6640 English and 215 French words were entered for the five teams. The results for both languages were translated and combined. Only adjectives used 5 or more times are included in the word clouds.
Team Mills – 1342 total words

Description of team Mills impressions – the same results expressed in a table format
This is an image of 58 words randomly arranged in the shape of a cloud. The words vary in size according to the number of times each word appears in the survey results with words used most frequently being the largest.
Total Words: 1,298 English, 44 French
Combined Results (words used 5 or more times): 652
Word |
Frequency |
simple |
35 |
boring |
34 |
colourful |
34 |
abstract |
24 |
confusing |
21 |
bright |
19 |
ugly |
19 |
beautiful |
18 |
meaningless |
18 |
hopeful |
17 |
interesting |
16 |
light |
16 |
uninspiring |
15 |
unremarkable |
14 |
elegant |
14 |
unclear |
13 |
waste |
13 |
irrelevant |
12 |
modern |
12 |
pretty |
12 |
engaging |
11 |
thoughtful |
11 |
bland |
10 |
peaceful |
10 |
trivial |
10 |
inviting |
9 |
open |
9 |
reflective |
9 |
small |
9 |
stark |
9 |
cold |
8 |
contemplative |
8 |
frivolous |
8 |
inspiring |
8 |
interactive |
8 |
luminous |
8 |
respectful |
8 |
forgettable |
8 |
appropriate |
7 |
calm |
7 |
simplistic |
7 |
sticks |
7 |
unnecessary |
7 |
vague |
7 |
dull |
6 |
inappropriate |
6 |
pointless |
6 |
attractive |
5 |
busy |
5 |
inclusive |
5 |
nice |
5 |
playful |
5 |
serene |
5 |
solemn |
5 |
stupid |
5 |
vertical |
5 |
weird |
5 |
welcoming |
5 |
Team Moskaliuk – 1292 total words

Description of team Moskaliuk impressions – the same results expressed in table format
This is an image of 62 words randomly arranged in the shape of a cloud. The words vary in size according to the number of times each word appears in the survey results with words used most frequently being the largest.
Total Words: 1,254 English, 38 French
Combined Results (words used 5 or more times): 594
Word |
Frequency |
boring |
54 |
dull |
28 |
uninspiring |
26 |
ugly |
23 |
bland |
21 |
open |
16 |
typical |
16 |
ordinary |
15 |
sundial |
15 |
interesting |
14 |
confusing |
12 |
forgettable |
12 |
inviting |
12 |
plain |
12 |
stark |
12 |
busy |
10 |
conventional |
10 |
peaceful |
10 |
simple |
10 |
traditional |
10 |
wasteful |
9 |
abstract |
8 |
generic |
8 |
impressive |
8 |
meaningless |
8 |
symbolic |
8 |
unoriginal |
8 |
appropriate |
7 |
meaningful |
7 |
nice |
7 |
park |
7 |
pleasant |
7 |
respectful |
7 |
sticks |
7 |
thoughtful |
7 |
unnecessary |
7 |
clock |
6 |
cold |
6 |
concrete |
6 |
harsh |
6 |
inspiring |
6 |
solemn |
6 |
accessible |
5 |
banal |
5 |
beautiful |
5 |
cliche |
5 |
contemplative |
5 |
derivative |
5 |
elegant |
5 |
empty |
5 |
garden |
5 |
large |
5 |
like |
5 |
meh |
5 |
powerful |
5 |
predictable |
5 |
reflective |
5 |
ridiculous |
5 |
scattered |
5 |
serene |
5 |
vague |
5 |
welcoming |
5 |
Team Raff – 1400 total words

Description of team Raff impressions – the same results expressed in table format
This is an image of 63 words randomly arranged in the shape of a cloud. The words vary in size according to the number of times each word appears in the survey results with words used most frequently being the largest.
Total Words: 1,359 English, 41 French
Combined Results (words used 5 or more times): 651
Word |
Frequency |
interesting |
42 |
beautiful |
40 |
powerful |
31 |
thoughtful |
23 |
abstract |
22 |
ugly |
21 |
striking |
20 |
confusing |
17 |
creative |
16 |
cold |
15 |
inspiring |
15 |
elegant |
14 |
unclear |
14 |
irrelevant |
13 |
meaningless |
13 |
unique |
13 |
boring |
11 |
modern |
11 |
simple |
11 |
bland |
10 |
impressive |
10 |
dynamic |
9 |
original |
9 |
provoking |
9 |
bold |
8 |
complex |
8 |
innovative |
8 |
large |
8 |
meaningful |
8 |
plain |
8 |
reflective |
8 |
vague |
9 |
waste |
8 |
artistic |
7 |
dull |
7 |
Team Reich+Petch Architects – 1364 total words

Description of team Reich+Petch Architects impressions – the same results expressed in table format
This is an image of 47 words randomly arranged in the shape of a cloud. The words vary in size according to the number of times each word appears in the survey results with words used most frequently being the largest.
Total Words: 1,324 English, 40 French
Combined Results (words used 5 or more times): 565
Word |
Frequency |
ugly |
52 |
playground |
47 |
busy |
39 |
confusing |
37 |
interactive |
35 |
cluttered |
29 |
interesting |
19 |
complicated |
17 |
complex |
15 |
like |
14 |
messy |
14 |
engaging |
13 |
unattractive |
11 |
accessible |
9 |
inaccessible |
9 |
meaningful |
9 |
uninspiring |
9 |
awkward |
8 |
boring |
8 |
playful |
8 |
powerful |
8 |
strange |
8 |
waste |
8 |
cheap |
7 |
eyesore |
7 |
inclusive |
7 |
symbolic |
7 |
unnecessary |
7 |
boxy |
6 |
cold |
6 |
enclosed |
6 |
industrial |
6 |
intriguing |
6 |
meaningless |
6 |
thoughtful |
6 |
unclear |
6 |
uninviting |
6 |
bland |
5 |
closed |
5 |
confined |
5 |
crude |
5 |
hope |
5 |
jumbled |
5 |
moving |
5 |
odd |
5 |
oppressive |
5 |
poor |
5 |
Team space2place – 1457 total words

Description of team space2place impressions – the same results expressed in table format
This is an image of 62 words randomly arranged in the shape of a cloud. The words vary in size according to the number of times each word appears in the survey results with words used most frequently being the largest.
Total Words: 1,405 English, 52 French
Combined Results (words used 5 or more times): 573
Word |
Frequency |
inappropriate |
44 |
literal |
24 |
simple |
21 |
silly |
20 |
powerful |
19 |
Lenin |
18 |
obvious |
17 |
interesting |
16 |
offensive |
14 |
simplistic |
13 |
dark |
12 |
provocative |
12 |
ugly |
12 |
weird |
12 |
funny |
11 |
symbolic |
11 |
grotesque |
10 |
ridiculous |
10 |
boring |
9 |
clear |
9 |
limited |
9 |
odd |
9 |
thoughtful |
9 |
appropriate |
8 |
meaningful |
8 |
awkward |
7 |
confusing |
7 |
evocative |
7 |
falling |
7 |
good |
7 |
like |
7 |
negative |
7 |
open |
7 |
scary |
7 |
unnecessary |
7 |
relevant |
7 |
cliche |
6 |
disrespectful |
6 |
insulting |
6 |
memorable |
6 |
narrow |
6 |
political |
6 |
violent |
6 |
wasteful |
6 |
plain |
6 |
awful |
5 |
best |
5 |
bizarre |
5 |
bold |
5 |
communist |
5 |
concrete |
5 |
historical |
5 |
hopeful |
5 |
horrible |
5 |
insensitive |
5 |
one |
5 |
strange |
5 |
stupid |
5 |
uncanadian |
5 |
uninspiring |
5 |
unique |
5 |
wrong |
5 |
Question 2
The Memorial will serve as a powerful place of meaning and catalyst for discussion. It will invite visitors to commemorate and learn more about tragedies that others—including, for many Canadians, their own ancestors—endured under communist regimes worldwide. At the same time, the Memorial will remind visitors of Canada’s commitment to freedom, democracy and human rights.
To achieve these objectives, the Memorial design needs to perform several functions. Which designs do you think meet the following criteria?
Note: Results from all 717 valid surveys are included. Respondents were allowed to select more than one design per criteria such that the total number of responses for each criteria is greater than the number of respondents.
Engages visitors in a visually striking experience |
Creates an environment conducive to reflection |
Expresses the suffering and loss endured by victims of communism |
Conveys a message of hope and freedom |
Encourages visitors to approach and interact with the Memorial | |
---|---|---|---|---|---|
Total respondents |
607 |
600 |
563 |
568 |
610 |
Team |
42.5 % |
37.3 % |
26.6 % |
34.2 % |
36.7 % |
Team |
22.2 % |
39.7 % |
34.3 % |
26.6 % |
34.6 % |
Team |
54.5 % |
45.8 % |
37.8 % |
39.4 % |
45.6 % |
Team |
22.9 % |
24.0 % |
32.5 % |
19.4 % |
42.3 % |
Team |
38.6 % |
31.5 % |
33.4 % |
27.6 % |
31.0 % |
Question 3
Please provide any additional comments that you would like to share about any of the proposed designs (max. 200 words per response).
Replies were coded as follows:
- Overall favourable (comments such as evocative, engaging, inviting, inspiring, dramatic, meaningful, original, well integrated with site)
- Overall negative (comments such as complicated, busy, unattractive, alienating, harsh, irrelevant, does not suit site)
- Criticisms of the Memorial project (expresses concerns about Memorial purpose and/or cost, requests cancellation, suggests a different monument or monument theme)
- Other (neutral comments, comments that are equally positive and negative, comments unrelated to project)
A regionally and linguistically representative sample of 500 valid surveys were analysed from the overall 717 responses received (the cases drawn were representative of the respondent population, not the Canadian population). The sample provides a margin-of-error of +/-2.41%, 19 times out of 20.
Overall favourable |
Overall negative |
Criticisms of the Memorial project |
Other |
No Answer | |
---|---|---|---|---|---|
Team |
15.0 % |
19.2 % |
9.0 % |
5.4 % |
51.4 % |
Team |
13.6 % |
21.2 % |
7.2 % |
3.6 % |
54.4 % |
Team |
22.6 % |
15.4 % |
7.8 % |
6.6 % |
47.6 % |
Team |
10.6 % |
27.8 % |
7.0 % |
3.0 % |
51.6 % |
Team |
15.2% |
31.6 % |
7.2 % |
5.0 % |
41.0 % |
Question 4
Do you live in the National Capital Region? If not, in which province or territory do you live?
Number of responses |
Percent of respondents | |
---|---|---|
National Capital Region |
373 |
52.0 |
Alberta |
14 |
2.0 |
British Columbia |
45 |
6.3 |
Manitoba |
7 |
1.0 |
New Brunswick |
3 |
0.4 |
Newfoundland and Labrador |
2 |
0.3 |
Nova Scotia |
8 |
1.1 |
Ontario |
226 |
31.5 |
Prince Edward Island |
1 |
0.1 |
Quebec |
31 |
4.3 |
Saskatchewan |
7 |
1.0 |
Total |
717 |
100.0 |
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