Backgrounder: MAP Strategic Workforce Services Inc.


MAP Strategic Workforce Services Inc. (MAPSWS) is an industry-led non-profit organization dedicated to creating inclusive and learning cultures in New Brunswick workplaces through effective mentorship training, project management and human resources best practices. MAPSWS currently offers three programs: NBMAP, New Boots and First in Trades.

MAPSWS has a demonstrated history of supporting innovation in apprentice trades training by creating learning cultures dedicated to increasing the quality and effectiveness of mentorship, project management, and establishing partnerships with industry stakeholders and employers to reduce barriers to employment. MAPSWS, in partnership with the New Brunswick Building Trades Unions and Joint Economic Development Initiative, will continue to remove barriers by extending training, supports and employment opportunities to Indigenous people in New Brunswick. These Indigenous apprentices will be closely followed, supported and monitored by a program coordinator who is equipped to coach them through possible challenges faced during the apprenticeship period (such as on-the-job, in-block training) to allow for adjustments and adaptations to be made to their support model throughout the length of the project.

This newly created cohort of Indigenous apprentices will receive support, training and employment within this project, and be supported by the peer mentoring group that will be developed, allowing these apprentices the opportunity to share, relate and support one another. This innovative approach will provide a context to the Indigenous apprentices’ progression, as the project will be monitoring and evaluating each benchmark to aid in success.  

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