Social media toolkit for Financial Literacy Month

Talk Money this November

We’re encouraging Canadians to Talk Money because open conversations lead to stronger financial confidence.

Throughout November, we’ll share interactive challenges and themed content across various social media channels to spark dialogue and raise awareness.

Use your social media channels to support Financial Literacy Month. Share why you're joining the Talk Money campaign and highlight the financial literacy services or resources you offer.

Encourage Canadians to talk openly about money and help break the stigma around money conversations.

FCAC social media challenges

This Financial Literacy Month, take part in FCAC’s interactive social media challenges and help spark real conversations about money.

Your participation matters. By sharing your voice and encouraging others to join and tagging them in your post, you help break the stigma around money talk and build financial confidence across Canada.

Use hashtags #FLM2025 and #TalkMoney to show your support and inspire others to get involved.

The Stretch $15 Challenge

Who: Canadians of all ages and backgrounds interested in sharing creative ways they stretched $15.

What: The $15 Stretch Challenge invites people to show how they stretched their $15. Whether it’s a meal, a date night, or a clever purchase, participants can share their thrifty tips, recipes, or stories to inspire others.

Where: Online through social media (X, Facebook, Instagram), community events, articles, and other media outlets. Participants can share their ideas using hashtags or in videos/pictures.

Why: To encourage Canadians to start thinking and talking about money in a fun, relatable way. The challenge promotes smart spending, budgeting skills, and financial creativity—all key themes of Financial Literacy Month—and serves as a way to get more people talking about money.

When: Throughout November during Financial Literacy Month. The challenge will run for the full month, with opportunities to share, engage, and be featured.

How: See some examples on how to participate in the $15 Stretch Challenge below.

Please note: it does not have to revolve only around $15. We just want people to Talk Money and share their experiences regarding financial literacy.

Text version: sample post 1

A sample social media post:

A couple clinks wine glasses over a plate of food at a table with the caption:

Sharing my budget-friendly date night ideas. Extra challenge…under $15. We set up our dining table like a fancy restaurant. White tablecloth, candles, restaurant music playlist and put our favourite takeout food on plates and played a conversation cards game. It was the best time for homebodies still looking for quality time.

Text version: sample post 2

A sample social media post:

A close-up of a woman wearing a stylish leather jacket paired with a white t-shirt with the caption:

Reuse, reduce, thrift shopping! One of my monthly savings hacks is visiting my local thrift shop when I’m on a budget but still want a new stylish outfit. My best find was this vintage leather jacket for $15! Share what your best thrift find was in the comments!

Text version: sample post 3

A sample social media post:

Two coffee mugs sit on a sunlit table with the caption:

At home coffee time! This month, I made a bet with my sister, and I committed to making my coffees at home every day instead of daily visits to my fav coffee shop down the road. At the end of the month, I’m going to calculate how much I saved and consider the potential lifestyle change…stay tuned!

LinkedIn challenge

Who: Canadians of all ages and backgrounds interested in sharing their personal financial success stories.

What: Share creative ideas and inspire others to share their financial wins. Every story helps break the stigma around talking about money. Post a photo or video, tag us, and use #FLM2025, #TalkMoney to join the movement! Don’t stop there—tag a friend, colleague, or family member to challenge them to take part and keep the conversation going!

Challenge 1:
Budgeting Like a Pro – Share your top budgeting tips that changed your financial game, or a time when you made the most of every dollar. Then, tag someone to complete the challenge next.
Challenge 2:
Financial Wisdom Pass-it-On – Share the financial advice that has helped you the most, then tag someone to complete the challenge next.

Where: Social media through LinkedIn, community events, articles, and other media outlets. Participants can share their ideas using hashtags or in videos/pictures.

When: Throughout November during Financial Literacy Month. The challenge will run for the full month, with opportunities to share, engage, and be featured.

How: Participate in one or both of the challenges throughout Financial Literacy Month. See sample post below.

Text version: sample post 4

A sample social media post:

A floral background with the caption: “Financial wisdom pass-it-on – The best advice I ever received was to make sure to celebrate the small wins! No amount is too small to put away, every dollar counts!”

Accompanied by an image with a floral background with text: “Make sure to always celebrate your financial wins, no matter how small they appear”.

Use these prompts to create your own posts

Check your credit report
Pay a bill
Ask a friend their favourite way to save money
Talk to a senior about financial fraud
Talk to your parent about their retirement plan
Try loud budgeting
Compare credit cards
Put money into an emergency fund
Track your monthly expenses
Create a budget
Chat with a friend about how much you spend on holiday gifts
Discuss with a friend how much would you spend on a wedding gift
Watch a video or read an article about financial literacy
Bonus: Check out the financial literacy resources on FCAC's website

Template social media posts

We’re supporting @ [Tag FCAC] #TalkMoney initiative, which aims to break the taboo of talking about money. Who could you discuss money with this week? #FLM2025
Everyone deserves to feel confident about their finances. This #FLM2025, explore free, reliable tools from FCAC and partners to help you manage your money and build financial resilience. 💻 [Insert link or photo] #TalkMoney
Hey Gen Z & Millennials! 💬 Let’s talk money. This #FLM2025, @ [Tag FCAC]’s got tools to help you navigate life’s big financial decisions. 📚 [Insert link or photo] #TalkMoney
What have YOU done with your $15?💡That’s close to the average minimum hourly wage in Canada. Show us how far you have stretched it and use #TalkMoney! #FLM2025
Challenge time! Take $15 and show in a creative way how you spent it, saved it or even invested it! Don’t forget to use FLM2025 #TalkMoney 📸
This November, we’re proud to support #FLM2025 with @ [Tag FCAC].
Explore tools and resources to help Canadians build financial confidence.
🔗 [Insert campaign link]
Have you made your budget for the month yet? Let’s #TalkMoney and plan with purpose.
Creating a budget is one of the best ways to take control of your money.
#FLM2025 #TalkMoney
💡Financial fraud can affect anyone but talking about it builds confidence. This #FLM2025, take a moment to chat with someone you care about (especially a senior) about simple ways to stay safe. Let’s #TalkMoney and protect what matters.
What’s your financial focus for #FLM2025? I’m prioritizing my emergency fund this month—because peace of mind is priceless. 🧘‍♂️ #TalkMoney
Let’s #TalkMoney! 💬 I’m practicing loud budgeting which means being open about my spending limits. Normalize saying: “That’s not in my budget.” #FLM2025
This month, I’m focusing on [insert your goal: saving for travel, paying off debt, building an emergency fund]. 💬Let’s #TalkMoney and support each other’s financial goals!
#FLM2025

Post examples

Text version: sample post 5

A sample social media post:

A man covers his mouth in a shocked gesture with the caption: We’re supporting the FCAC Talk Money initiative, which aims to break the taboo of talking about money. Who could you discuss money with this week?

Use our social media graphics on your channels

Use these graphics to show that you're talking about money and to encourage others to do the same. Every time we share, we help break the stigma and make money conversations more normal, open, and empowering.