Video: Adopters of the Measurement Plan, Chartered Professional Accounts of Canada (CPA Canada)

Transcript

(Stacks of coins each topped with soil and a maple sapling.) 

Text on screen: Counting Change, Measuring the Impact of the National Financial Literacy Strategy

(A person, Doretta Thompson, sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Text on screen: Doretta Thompson, Director, Social Impact and Financial Literacy Leader, Chartered Professional Accountants of Canada

Doretta: I’m Doretta Thompson, Director of Social Impact and Financial Literacy Leader at Chartered Professional Accountants of Canada.

(Scrolling down the Chartered Professional Accountants of Canada Web page.)

Doretta: CPA Canada is one of the largest national accounting bodies in the world. We represent the Canadian accounting profession nationally and internationally. 

(Doretta sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Doretta: The Social Impact Department focuses on work in the public interest, specifically financial literacy and indigenous initiatives.

(A rainbow with circular icons within it, each representing the priorities of the National Financial Literacy Strategy. A red circle with speech bubbles inside it floats out of the rainbow to the center of the screen.)

Text on screen: Communicate in Ways People Understand

Doretta: The National Strategy's first priority is to communicate in ways people understand. This is so important. It's the foundation of our entire financial literacy program.

(Doretta sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Doretta: CPA Canada began our financial literacy journey in 2010 following an article on the state of financial literacy in Canada in our member magazine. Our members were so concerned that we conducted a member survey to explore whether the profession should play a part in addressing the issue. The answer was a loud yes.   And that led to the first Canadian Finance study in 2010.

(Scrolling down the Chartered Professional Accountants of Canada Web page announcing the release of its Canadian Finance Study of 2020.)

Doretta: The Canadian Finance Study is CPA Canada's broad based consumer survey of 2,000 Canadians. 

(Scrolling down the Chartered Professional Accountants of Canada Web page of financial literacy resources.) 

Doretta: The most important need the study is fulfilling is that it allows us to understand the current challenges, emotions, and overall outlook that the people of Canada are facing.

(Doretta sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Doretta: It gives permission to have these conversations in mainstream media, it also provides a data-based foundation for organizations like ours to tailor our content to fit today’s needs.

(Scrolling down a series of squares, each square illustrating how to participate in the Measurement Plan, either by using Strategy-Aligned Measures (SAMs), sharing results and where to look if one needs more guidance.) 

Doretta: We provided our draft study to the Measurement Plan and received valuable input, which we're incorporating into the study.

(Scrolling down the Measures Library Web page which explains how to participate in the Measurement Plan. It features an infographic in the shape of a rainbow outlining the priorities of the National Financial Literacy Strategy, and a list of measures one can filter by a 2-step process: Step 1. By ecosystem priority, Step 2 by target outcome(s).) 

Doretta: We consulted the Measures Library to challenge the approach we’ve developed over the last decade. As a result, we’ve added several Strategy Aligned Measures that will probe a little more deeply in the levels of knowledge and understanding of respondents.

(Doretta sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Doretta: It’s important for us to contribute to the National Strategy’s Measurement Plan. Financial literacy is a national issue. Gathering information consistently will help all of us to work together to measure progress and understand what works and what doesn’t. Afterall, how will we know we are affecting real change if we don’t measure the progress?

(Four interconnected puzzle pieces transform into blocks, within each block is an image representing each of the financial literacy ecosystem stakeholder groups.)

Text on screen: Financial Ecosystem, Community groups, Government and regulators, Financial services industry, Other key players

Doretta: The financial literacy ecosystem in Canada has the potential to do great things.  We are all trying to make a difference. We are stronger together.

(Doretta sitting, facing front, a window and a wood panelled wall in an office setting are in the background.)

Doretta: And if we can all contribute differently in a complimentary manner, all Canadians win!

(A mosaic of smiling people.) 

Text on screen: Let’s make change that counts. Canada.ca/financial-literacy.

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