Guidelines on public engagement 2023: Services to support public engagement

Communications and Public Affairs Branch (CPAB) provides services to support the planning and implementation of public engagement activities. This table outlines the services offered by various teams in CPAB.

Group Services

Public Engagement, Research and Analysis Division,
Public Engagement Unit:

Public Engagement, Research and Analysis Division,
Stakeholder Registry (CSIMS) Team:

  • Support internal user/external stakeholder use of CSIMS, including new user accounts and technical assistance
  • Guide internal users on how to use CSIMS to engage with stakeholders, including:
    • advice on how to invite stakeholders to e-consultations, webinars, town halls, and technical consultations
    • assistance getting stakeholders into CSIMS
  • Provide information sessions and on-request training sessions to internal users
Strategic Communications Directorate
  • Provide guidance, advice, coordination and services that support effective communications to Canadians
  • Determine the communication products that will be required to support a public engagement activity and collaborate with the project lead to develop them (that is, communication plans, news releases, media lines, Q&As, social media posts)
Digital Communications:
  • Provide step-by-step guidance on the process for publishing online
  • Offer guidance and advice on the development and preparation of documents to be published online, including consultation profile pages
  • Liaise with CPAB Public Engagement Unit to ensure new consultations are published on Consulting with Canadians, and in the stakeholder registry (CSIMS)
  • Coordinate the web publishing of the opening and closing of consultations and their associated documents on
Social Media: (Contact Strategic Communications)
  • Provide guidance and advice on how to publish engagement opportunities on social media channels
  • Liaise with Creative Services for images, videos and other creatives that are to be used with social media posts
  • Manage and monitor all social media channels

Creative Services

  • Provide professional designs for print and electronic communication products and as well as video production services that may be used in the development of public engagement documents
  • Provide advice on contracting with external production and design companies and ensure compliance with Treasury Board guidelines and regulations

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