Psychosocial annex: Canadian Pandemic Influenza Preparedness: Planning Guidance for the Health Sector

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Pandemic Influenza Psychosocial Annex

Date of Latest Version: March 2009

Summary of significant changes:

  • The Annex outlines a suggested planning framework for addressing the psychosocial implications of a pandemic influenza or any large-scale public health emergency.
  • The Annex identifies key activities to be undertaken to prevent/mitigate, prepare for, respond to and recover from the psychosocial consequences of a pandemic influenza.
  • The Annex is not prescriptive in structure; rather it is based on the assumption that activities will be undertaken in accordance with local organizational structures and arrangements

Table of Contents

1.0 Introduction

This document outlines a suggested planning framework for addressing the psychosocial implications of a pandemic influenza or any large-scale public health emergency and is intended for, but not limited to, planners at all levels of government and non-governmental organizations.

It begins by providing the rationale for applying a psychosocial lens in pandemic influenza planning and goes on to describe the major components of psychosocial health emergency planning assessment, identification of vulnerable individuals/populations, development and delivery of support services, program evaluation and modification, as well as the need for comprehensive and timely communication and information sharing within all levels of government, non-governmental organizations, the public and the media.

A suggested planning framework is outlined detailing pandemic phase-specific activities. These are based on current research on the psychosocial dimensions of disasters, including lessons learned from the severe acute respiratory syndrome (SARS) outbreak in 2003, the public health response to the anthrax incidents in 2001 and professional consensus regarding best practice in psychosocial disaster response.

The scope and nature of the specific plans developed using this framework will vary and reflect the wide range of planning roles, responsibilities and resources that exist among pandemic planning partners at all levels of government.

The range of issues associated with psychosocial planning is broad (e.g. workforce resiliency, mental health and illness, social cohesion, public trust) involving all levels of government and multiple planning partners. Effective psychosocial pandemic planning will need to be coordinated and be collaborative across multiple systems if it is to result in plans that truly enhance Canada’s pandemic response capacity. As a result, this process is likely to place substantial and additional demands on planners in health, mental health and other social service systems. It will be particularly challenging for organizations or communities in which the availability of or access to planning resources (human, financial, material) is limited (e.g. rural, geographically remote or dispersed). Not addressing the psychosocial dimensions of pandemic planning, however, could have a cascading effect, derailing the country’s overall response capacity, exacerbating other pandemic-related issues (e.g. economic downturns, workforce shortages), and undermining business and community viability and continuity in the short and long term.

Anticipated impact on the Canadian health care system using U.S. CDC FluAid software & attack rates (according to the Public Health Agency of Canada):

Estimates range anywhere from 10% to 25% of the population who will lose working days because of illness or caregiving responsibilities (US Department of Health and Human Services, 2005, Public Health Agency of Canada and Canadian Federal Department of Finance). A predicted economic impact of direct/indirect health outcomes was estimated to be between CAN $10 and $24 billion in 1999 and does not include other societal impacts (e.g. tourism, trade). Comparative health care usage rates between an interpandemic and pandemic year using Canadian data (Alberta):

1.1 Rationale: The Importance of Pandemic Influenza Psychosocial Planning

The consequences of an influenza pandemic may far exceed those associated with any disaster we have yet encountered. In addition to posing a physical health threat, the secondary consequences of an influenza pandemic will be substantial. Illness, death, caregiving responsibilities and fear of infection will place extreme demands on the health care system and contribute to sudden and significant shortages of personnel and resources in all sectors. High rates of absenteeism, public health measures and fears of infection may result in the disruption of many normal business activities, contributing significant economic downturns particularly in tourism and other service-related industries. There may be extended and multiple periods of time when community members will not be able to engage in the routines of school, work and many leisure activities while simultaneously coping with the ongoing uncertainty of the threat and the grief of losing friends, family and colleagues.

Although disasters can often have positive secondary consequences, particularly during the response and the immediate recovery periods (e.g. increase in altruism, volunteerism, enhanced sense of social cohesion), public health measures (e.g. social isolation strategies) and the prolonged and extensive nature of an influenza pandemic may diminish some of this potential and exacerbate the social cleavages and breakdowns also common in the aftermath of disasters.Footnote 2 The multiple secondary consequences of the pandemic, along with the primary (medical) consequences, have significant implications for the psychological, emotional, behavioural or psychosocial well-being of individuals and communities.

In a study of how people in the U.S. might respond to an outbreak of smallpox, approximately 40% of those
surveyed indicated that they would not get vaccinated even if vaccinations were made compulsory. Compliance with public health measures during a public health emergency cannot be assumed. Understanding the behavioural consequences of a pandemic is therefore not only a critical aspect of supporting social and individual resilience but
also has implications for the ability of governments to enact public health and emergency response strategies.
From the Redefining Readiness Study

One has only to look at the literature emerging from the research on the SARS outbreak in 2003 to understand the critical importance of psychosocial planning. Analysis of the long-term psychosocial impact of SARS on health care workers (HCWs) indicates significantly higher levels of burnout, psychological distress, post-traumatic stress and behavioural consequences (e.g. reduced patient contact and work hours) in HCWs who worked in hospitals that treated SARS patients compared with those in hospitals that did notFootnote 3

SARS also caused disproportionate economic and social disruption given the relatively limited rates of infection (approximately 10,000 globally) and mortality (approximately 1,000 globally).Footnote 4 The global macroeconomic impact, for instance, is estimated to have been between 30 and 100 billion dollars.Footnote 5 Similarly, reviews of the anthrax incidents in the United States (U.S.) in 2001 suggest that the response capacity of the US public health network (e.g. US Centers for Disease Control and Prevention [CDC], public health departments) was “frail” and “highly stressed” by events that resulted in only 22 actual casesFootnote 6 and in which the number of those prescribed antibiotics outnumbered the actual cases by a factor of more than 1,300.Footnote 7 The psychosocial footprint of a pandemic is likewise anticipated to far outweigh the medical footprint, which will itself be substantial. Some of the psychosocial implications for individuals and families include the following:

Although governments and health systems around the world have been applying significant resources to pandemic influenza planning activity, very little of this activity has focused on the management and mitigation of or response to the psychosocial dimensions. Although psychosocial pandemic planning may place additional demands on planning processes that are already stretched for resources, not addressing these concerns could have a cascading effect that derails existing plans. If left unaddressed, the psychosocial responses of individuals and families to the pervasive and prolonged emotional and psychological demands of a pandemic may undermine Canada’s entire pandemic response capacity. Those who feel unsupported or overwhelmed by stress or grief may be less willing to comply with public health measures. Unaddressed psychological and emotional issues may result in behavioural responses (e.g. surges on health care facilities, unwillingness to work) that exacerbate other pandemic-related issues (e.g. economic downturns, workforce shortages) and undermine business and community viability and continuity in the short and long term.

A comprehensive and multi-pronged psychosocial response to people’s emotional, psychological and behavioural reactions to an influenza pandemic can mitigate or prevent some of these adverse outcomes and enhance not only the nation’s response capacity but also its long-term recovery process. The focus in psychosocial pandemic planning is to maximize personal and social resilience, occupational performance and the likelihood of people’s compliance with public health measures. This will require a multisectoral, collaborative and holistic planning process that supports and enhances alliances within health (e.g. medical, public, mental and Aboriginal health) and across other systems (e.g. social services), and integrates the expertise of those already providing psychosocial support and engaged in psychosocial disaster planning. As with all disaster and emergency planning, the process of planning is at least as significant as if not more significant than the plan it produces. Effective emergency response capacity rests on the quality of relationships (i.e. sense of trust, cooperation and collaboration) and the contributions of those who are directly and indirectly affected by and are the subject of plans.

Addressing the psychosocial impacts of a pandemic is closely aligned with the practice of risk communications. Risk communications is the development, exchange and dissemination of appropriate information to enable authorities responsible for managing risk situations and stakeholders (those affected by the risk or those who perceive themselves at risk) to make wellinformed decisions. It focuses on facilitating dialogue and exchanging essential information between stakeholders and the authorities. It can be a vital public health intervention because it advocates the preparation of communications and risk mitigation strategies that are grounded in the social, cultural and political realities of the situation. The mitigation of the psychosocial impacts of a public health emergency is therefore a key outcome of effective risk communications.

1.2 Pandemic Influenza Psychosocial Planning Assumptions

The Canadian Pandemic Influenza Plan (CPIP) is based on a set of planning assumptions outlined earlier in the body of the CPIP. Although best planning practices in emergency management tend to focus on an all-hazards approach, there has been an acknowledgement that planning for an influenza pandemic and other large-scale public health disasters (e.g. terrorist attack involving chemical, biological, nuclear, radiological or explosive agents) presents some unique challenges (e.g. intact infrastructure but high rates of absenteeism and a prolonged duration). The planning assumptions guiding this framework flow from current professional consensus regarding the human response to extreme stress and large-scale emergencies. They also acknowledge that effective psychosocial response requires a contextualized responseFootnote * addressing the influence of social, cultural, economic and personal factors,Footnote 8 and an analysis of the psychosocial implications of the planning assumptions guiding the CPIP framework. For example, the CPIP is based on an assumption that a standard dose of antiviral medication will be available to all who need early treatment. The psychosocial implication of this assumption is a general sense of reassurance and trust in the equity and efficacy of the government’s response to the early threats of an influenza pandemic.

However, should the required dose need to be increased, it is unclear whether this kind of universal availability will be possible in the early stages of an outbreak. How decisions are made about who is prioritized in this scenario and how this is communicated to health care staff and the public will prompt other psychosocial responses. Similarly, there is an assumption that the demand on health care resources and facilities will outstrip their availability, requiring the prioritization of treatment strategies. There may be several responses to either of these scenarios:

Effective psychosocial planning would anticipate and plan for these possible responses through:

In addition to considering the psychosocial implications of other pandemic planning assumptions, this framework is founded on specific psychosocial assumptions:

Footnote * For a comprehensive articulation of operational guidelines for psychosocial support in mass and other emergencies see Seynaeve.Footnote 8

1.3 Goals of Pandemic Influenza Psychosocial Planning

The primary objective of a psychosocial response to any disaster or public health emergency is to restore and increase individuals’ capacity to go on with their lives by addressing their social, emotional, psychological and physical needs. It includes supporting and strengthening social systems (e.g. social support networks) and helping individuls to regain a sense of control, diminish psychological arousal, effectively manage stress and improve adaptive coping strategies. There a number of specific goals:

1.4 Psychosocial Planning Principles

The guidelines for planning and managing a psychosocial response to a pandemic reflect core humanitarian principles (e.g. valuing of human rights and equity). Psychosocial planning should maximize fairness in terms of the availability and accessibility of mental health, psychiatric and psychosocial support services in affected populations across workplaces, languages and various individual factors (e.g. sex, age, ethnicity, geographic location):


Paul M. Darby. The Economic Impact of SARS. Special Briefing. Conference Board of Canada. 2003.

Guberman N, Nicholas E, Nolan M, Rembicki D, Lundh U, Keefe J. Impacts on practitioners of using research-based carer assessment tools: experiences from the UK, Canada, and Sweden, with insights from Australia. Health and Social Care in the Community 2003;11(4):345-55.

Norris FH. Range, magnitude, and duration of the effects of disasters on mental health: review update, 2005. Hanover, NJ: Dartmouth College (Dartmouth Medical School and National Center for PTSD).

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World Health Organization (2003). The World Health Report 2003 – Shaping the Future. Chapter 5. SARS: lessons from a new disease. Accessed June 2, 2003 Appendix B

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