Vaccine Community Innovation Challenge: Objectives and principles

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The application process challenges you to design, develop and carry out a community-driven information campaign to promote:

We want you to reach communities that are underserved or have been more greatly impacted by the pandemic and provide them with messaging that is:

These communities may include, but are not limited to:

Guiding principles

Health equity

Campaigns guided by health equity should recognize and respond to differences based on:

Campaigns should show an understanding of their target audiences with respect to:


COVID-19 has shown that communities help protect and promote public health. Campaigns should be community-based. Community members should either:


Campaigns should be grounded in the evidence of what works in public health. They should be based on evidence and reflect principles of behavioural insights. We will provide a Behavioural Insights Reference Guide to all who apply. 


Promoting vaccine confidence is complex. It requires collaboration. That’s why we’re looking for campaigns that include partnerships. You should engage with individuals, family, communities and institutions. You could also collaborate with others, such as:


The challenge is about coming up with novel ideas to address a complex issue. Campaigns should use new, original or creative ideas to maximize their resources and reach diverse audiences.

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