Accepting applications for Rediscover Main Streets initiative as of Monday, April 4
News release
Non-profit organizations encouraged to apply for support to reanimate main streets, downtowns and neighbourhoods
April 3, 2022 · Bedford, Nova Scotia
Atlantic Canadian main streets are dynamic spaces where people gather to enjoy all that our urban and rural communities have to offer. They drive the economy as hubs of social, economic and cultural activity. The Government of Canada, through ACOA’s Rediscover Main Streets initiative, is investing up to $10 million to help non-profit organizations generate new ideas that inspire residents and tourists alike to rediscover these vibrant local spaces.
During her visit to Halifax to attend the 2022 Halifax Business Awards, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, strolled the Bedford Basin Farmer’s Market on the Bedford Highway, together with Lena Metlege Diab, Member of Parliament for Halifax West, to visit establishments along the way and discuss the renewed energy the area will see as locals and visitors return and reconnect.
Minister Petitpas Taylor and MP Diab also took the opportunity to remind people they met that ACOA will accept applications for Rediscover Main Streets starting Monday, April 4, 2022.
Non-profit organizations, including business improvement associations, tourism associations, chambers of commerce, and destination marketing organizations, are encouraged to submit projects that will reanimate Atlantic Canadian main streets, big and small.
Whether adding exciting elements to existing festivals, creating new events, animating streetscapes, or implementing marketing campaigns, Rediscover Main Streets projects will help Atlantic Canadians rediscover their favourite places and be reminded of all their communities have to offer.
By supporting locally and provincially tailored initiatives, the Government of Canada is taking real action to build a strong and resilient economy that is innovative, diverse and inclusive.
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Quotes
“I look forward to seeing some of the innovative projects that non-profit organizations will create. I am confident that the main streets, neighbourhoods and downtowns in our Atlantic communities – urban, rural, coastal, big or small – will emerge stronger, with a sense of liveliness and delight in the personal connections we have missed for so long.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
“The last two years have presented incredible challenges for even the most resilient small business owners. Some establishments were forced to close, cut their hours, or dramatically change their operations. As we continue charting our recovery, government needs to be there to support main streets in Halifax West and across Atlantic Canada. The Rediscover Main Streets initiative will help us draw customers back safely while reinvigorating the lively community spaces that make our neighbourhoods unique."
- Lena Metlege Diab, Member of Parliament for Halifax West
Quick facts
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The Rediscover Main Streets initiative was announced on March 18, 2022.
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ACOA will accept applications for projects from April 4, until April 29, 2022.
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More information on eligibility criteria is available on ACOA’s website.
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The Rediscover Main Streets initiative complements other federal, provincial and municipal measures to help businesses and communities build back better.
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Since the beginning of the pandemic, ACOA has allocated just over half a billion dollars to help businesses and organizations through the COVID-19 pandemic, protecting more than 20,000 jobs in communities across the region.
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Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and Minister responsible for ACOA
marianne.blondin@acoa-apeca.gc.ca
Media Relations
Atlantic Canada Opportunities Agency
mediaroom-salledesmedias@acoa-apeca.gc.ca
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