Truro seizing growth opportunities to bolster tourism, business revenue, visitation
News release
July 19, 2022 · Truro, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)
Atlantic Canada’s main streets, downtowns, neighbourhoods and parks are vibrant spaces where people gather to enjoy all that our urban and rural communities have to offer. After more than two years of the pandemic, people are once again looking to frequent local businesses and rediscover their communities. As a result, organizations, business and tourism operators are developing fresh approaches and innovative ways to bring people back.
Federal government supports expansion of tourism experiences, shop local campaign
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA), announced total investments of $775,409 for three projects in Colchester county.
The investments are made through ACOA’s Rediscover Main Streets Initiative (RMSI) and the Innovative Communities Fund (ICF).
The funding will support the Town of Truro as it implements Phases I and II of the master plan for the Railyard Mountain Bike Park, known locally as the Railyard; the Rath Eastlink Community Centre to obtain equipment to meet broadcasting and hosting requirements for national and international events; and the Truro & Colchester Chamber of Commerce to undertake a collaborative marketing program and promotional plan to encourage residents and tourists to revisit community main streets and downtowns. These projects will strengthen recreational spaces, attract high profile events, and support local businesses by drawing residents and visitors to the communities’ main streets.
For more details on these projects, please see the backgrounder.
The Government of Canada is committed to helping small businesses and local communities recover and work hard together to build a strong and resilient economic recovery that works for every Canadian.
Quotes
“Community and business leaders in Colchester County are working hard to improve public spaces, and to find unique opportunities to showcase everything the region has to offer. New marketing initiatives to help bring more people downtown, and enhancements to important community assets give residents and visitors more reasons to get out and rediscover what makes the county and Atlantic Canada so special.”
- Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
“Sport and recreation facilities are integral parts of any healthy and vibrant community. The Rath Eastlink Community Centre and Railyard Mountain Bike Park provide exceptional benefits to Truro and surrounding areas. Our government is proud to invest in projects like these that give residents and visitors more options to stay active and connect with their community.”
- Dave Ritcey, MLA for Truro-Bible Hill-Millbrook-Salmon River, on behalf of Pat Dunn, Minister of Communities, Culture, Tourism and Heritage
“We are so happy to be able to partner with ACOA and make this significant investment in the Railyard Mountain Bike Park. The Railyard, and wider Victoria Park, is a major destination for mountain biking, hiking, and so much more. The Railyard draws mountain bikers from all over Atlantic Canada in all seasons.”
- Mayor Bill Mills, Town of Truro
“As we enter our 10th year of operations, we are very excited to acquire this new infrastructure that will greatly complement our major event hosting strategy and create new opportunities for sport tourism within our region.”
- Matt Moore, General Manager, Rath Eastlink Community Centre
“This project will provide critical assistance to small businesses in our region as they work to recover from the global pandemic that rocked consumer confidence and deeply impacted sales. As the local voice of business for Truro and Colchester region, we are extremely proud to work with ACOA on this project to promote locally made products, provide assistance to businesses to enhance or create more welcoming spaces and increase the profile of businesses through marketing efforts, while also working with partners to create new experiences for people visiting our region.”
- Matthew Mossman, President, Truro and Colchester Chamber of Commerce
Quick facts
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On March 18, 2022, ACOA launched Rediscover Main Streets a $10 million initiative to support locally-driven measures aimed at encouraging Atlantic Canadians and visitors to rediscover main streets and neighbourhoods across the region.
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The Rediscover Main Streets initiative complements other federal, provincial, and municipal measures to help businesses and communities build back better.
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Through the Innovative Communities Fund, ACOA works with communities to find opportunities for growth, investing in initiatives that lead to long-term employment and a stronger local economy.
Associated links
Contacts
Catherine Mounier-Desrochers
Director of Communications
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
catherine.mounier-desrochers@acoa-apeca.gc.ca
Lauren Sinclair
Director of Communications
Atlantic Canada Opportunities Agency
782-641-6365
Lauren.Sinclair@acoa-apeca.gc.ca
Mikaela Etchegary
Communications and Media Relations Advisor
Communities, Culture, Tourism and Heritage, Province of Nova Scotia
902 229-5671
mikaela.etchegary@novascotia.ca
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