Creative industries trade missions, events and partnerships

In its ongoing commitment to help Canadian creators and creative entrepreneurs explore and take advantage of business opportunities in key global markets, the Government of Canada supports trade missions abroad as part of its Creative Export Strategy.

By helping export ready creative businesses and organizations looking to build business-to-business relationships, trade missions are tailored to provide unparalleled networking opportunities with local businesses, business-to-business meetings with potential partners, foreign market intelligence and troubleshooting and an array of networking opportunities to explore trade and investment possibilities.

Current and upcoming trade missions and events

Past trade missions and events

Canadian Creative Industries Virtual Trade Mission to Germany, March 23 to 25, 2021

Following a successful delivery of the Creative Industries Virtual Trade Mission to the Netherlands in November 2020, the Department of Canadian Heritage proceeded with its second virtual trade mission in March 2021, with a focus on Germany. The business delegation included companies and organizations already selected to participate in the Berlin portion of the postponed in-person trade mission to Europe, and represented the audiovisual, music, performing arts, fashion and design, book publishing, and interactive and digital media subsectors.

During this virtual trade mission, 36 Canadian companies attended over 230 business-to-business meetings with 125 German counterparts, in addition to various panel discussions. This virtual event served as a first step towards the full, in-person trade mission to Europe, once travel and health restrictions are lifted.

Virtual creative industries export seminars, on October 28 and November 4, 2020

As part of its ongoing commitment under the Creative Export Strategy to help creative SMEs maximize their export potential and succeed in foreign markets, Canadian Heritage hosted two virtual creative export seminars in the fall of 2020. These seminars addressed challenges that exporting SMEs in the creative industries face in the COVID-19 environment.

These seminars provided participants with an update on Government of Canada initiatives under the Creative Export Strategy. It also provided them with an opportunity to hear from various partner organizations that provided advice and support to export-ready creative industry SMEs, in order to strengthen their knowledge and skills related to international market expansion strategies.

Canadian Creative Industries Virtual Trade Mission to the Netherlands, November 25 and 26, 2020

In the context of the postponement of the Creative Industries Trade Mission to Europe due to the pandemic, the Department of Canadian Heritage held its first virtual trade mission, focused on the Netherlands on November 25 and 26, 2020. For this pilot initiative, the business delegation included the companies and organizations that were already selected to participate in the Amsterdam portion of the postponed European Mission.

During this virtual trade mission, the Canadian delegates attended over 150 business-to-business meetings and various panel discussions. This virtual event served as a first step towards the full, in person trade mission to Europe, to be held sometime in 2021.

Latin America (Mexico, Colombia and Argentina), February 10 to 19, 2019

From February 10 to 19, 2019, Canadian Heritage embarked on its second cross-sectoral departmental trade mission, which focused on Latin America, and more particularly Mexico, Colombia and Argentina.

More than 35 companies, from a range of creative industry sectors including music, film, television, visual effects, animation, gaming, museums, publishing and performing arts, took part in the trade mission, along with portfolio organizations, funding agencies and industry associations, and a Government of Yukon representative.

Organized to allow export-ready, small and medium-sized Canadian companies to enter the Latin American market, the mission allowed creative industry representatives to better understand Latin American business opportunities by taking part in information sessions, pre-arranged business-to-business meetings, networking events and site visits.

During this trade mission, more than 700 business-to-business meetings were arranged, across all three countries, leadingto the signing of commercial agreements worth more than $1.2 million.

China, April 9 to 13, 2018

From April 9 to 13, 2018, the Honourable Mélanie Joly, (former) Minister of Canadian Heritage, traveled to China, accompanied by a Canadian delegation representing 56 companies in a range of creative industry sectors, including film, television, performing arts, gaming, museums, publishing and music, on the very first Canadian creative industries trade mission to China.

The purpose of the mission, which took place during the Canada–China Year of Tourism, was to explore new business opportunities and strengthen Canada's commercial, cultural and diplomatic relations with China. It provided participants with the tools they needed to understand the intricacies of the Chinese business world and its opportunities and challenges. The mission included, among other activities, a business matching program, information sessions and networking events.

This trade mission resulted in the signature of commercial agreements worth nearly $125 million. In total, 23 collaboration agreements were signed between Canadian and Chinese companies, which will result in additional investments and jobs for Canadians. The mission also served as a platform for participating organizations to advance ongoing projects, confirm collaboration between cultural institutions and promote Canadian creative industries.

Mexico, June 5 to 9, 2018

With Canada as its Guest Country, the Mexican Film Institute (IMCINE) held its third edition of the Market, Industry, Film and Audiovisual 2018 (MICA) from June 5 to 9, 2018, at the Cineteca Nacional of Mexico City.

The Canadian delegation was led by Senior Assistant Deputy Minister Jean-Stéphen Piché, responsible for Cultural Affairs at Canadian Heritage and included 10 Canadian producers. Valerie Creighton, President and CEO of the Canada Media Fund and Claude Joli-Coeur, Film Commissioner at the National Film Board of Canada were also delegates.

During the mission, Canadian delegates held bilateral meeting with key Mexican counterparts, participated in panel discussions, attended master classes and were present for movie screenings, including three Canadian documentaries: Koneline: our land beautiful, Angry Inuk and Rumble.

Edinburgh, August 22 to 24, 2018

Canadian Heritage worked in collaboration with the High Commission of Canada in the United Kingdom (HCC) to support and highlight the Canadian presence in Edinburgh from August 20 to 24, 2018, in the context of the Edinburgh Fringe and Television Festivals.

The city of Edinburgh has gained the reputation of the world's leading festival city, drawing artists, audiences and media from across the world (over 70 countries) every year – making it one of the key markets in the UK for creative industries.

This mission was an opportunity to leverage the significant business opportunities that the Edinburgh Festivals can offer to Canadian creative industry stakeholders, more specifically in the audiovisual and performing arts sectors. The main objectives of this mission were to facilitate contacts and enhanced market presence in the UK for high-potential, export-ready Canadian creative industry small and medium enterprises and demonstrate government support for their international commercial endeavors; as well as promote the expertise and high quality of Canadian creative industries and increase their exposure and profile in the UK.

The Canadian delegation featured at the Edinburgh Television Festival included 10 participants, including representatives from two PCH Portfolio organizations – CBC and the Canada Media Fund. The delegation from the performing arts sector that participated in a Pitch Session facilitated by the High Commission of Canada in the United Kingdom included 15 companies.

This mission also allowed interactions between Canadian delegates and (former) Parliamentary Secretary for Canadian Heritage, Mr. Sean Casey, who was in Edinburgh to participate in the 2018 Edinburgh International Culture Summit 2018.

Guadalajara, Mexico, November 24 to December 2, 2018

The Department of Canadian Heritage (PCH) joined Livres Canada Books (LCB) and the Embassy of Canada in Mexico in their collaboration to support a delegation of 16 Canadian book publishers at the 2018 Guadalajara International Book Fair.

The Canadian delegation exhibited on the Canada Stand and used this opportunity to sell and buy rights, generate new contacts, strengthen existing relationships, and discover new business opportunities.

PCH provided support to amplify this event by hosting a networking reception with Mexican and other international stakeholders from the book industry, as well as conducting other initiatives aimed at maximizing business-to-business opportunities.

The Guadalajara International Book Fair is the most important publishing event in Ibero-America, with a strong trade component that provides a platform for generating new business contacts and opportunities to sell and buy rights. This year, the Fair welcomed over 2,000 exhibitors from 47 countries and 20,000 international publishing industry professionals, including over 600 writers, 2,000 publishing houses and 300 rights agents.

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