Government of Canada’s Energy Savings Rebate program: acknowledgement guide for participating retailers
The Energy Savings Rebate program provides funding to eligible retailers to support point-of-sale rebates for energy-efficiency products. As the program grows, this guide will help facilitate correct acknowledgement by all retailers.
As specified in the Energy Savings Rebate program funding agreement, all eligible retail advertising and promotional activities must acknowledge the Government of Canada’s Energy Savings Rebate program. To ensure clear and consistent implementation of government acknowledgement in the diverse areas and advertising environments, participating retailers are required to use the following:
1. Web and print – acknowledgement graphic
- The acknowledgement graphic applies to websites, printed media, flyers, one quarter print ads (or larger), window signage, and in-store banners (not associated with a particular product). The acknowledgement should be generally associated with the sale or promotion of items from the eligible categories.
- The acknowledgement graphic must not be used on appliance/product stickers, pricing tags, product information sheets, etc.
On websites, the acknowledgement graphic may hyperlink to program information on Environment and Climate Change Canada’s website
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2. Radio, television, video, audio, verbal references, and text acknowledgements
- Radio ads, TV ads, videos, voice-overs, telemarketing, texts, and documents making reference to the program must include the text “Energy Savings Rebate program by the Government of Canada.”
- Direct references to the rebate program should be in the form “The Government of Canada’s Energy Savings Rebate program.”
- Television and video advertising shall not include the acknowledgement graphic or Canada wordmark.
Important points to remember
- Under no circumstances should the name of the province or identity of another level of government be added to the program name (i.e., “Ontario Energy Savings . . .”).
- Retailers cannot use an official symbol of the Government of Canada for any purpose aside from those uses detailed above or as stipulated under the Government of Canada EnerGuide program.
Acknowledgements may be unilingual English or French, in keeping with the language of the retail advertisement and/or literature.
These changes take effect November 18, 2019 and replace all previous versions of the program acknowledgement guidelines.
All use and application of previous versions of the Energy Savings Rebate acknowledgement graphic must be phased out by December 9, 2019.
As per the funding agreement, retailers shall not publish or advertise participation in the Government of Canada’s Energy Savings Rebate program without prior approval from Environment and Climate Change Canada. Retailer acknowledgement of the Energy Savings Rebate is required under the program funding agreement and will be verified by Environment and Climate Change Canada as part of the Energy Savings Rebate audit process.
Participating retailers must submit their advertising and/or communications proposals or questions about the application of the guidelines to email@example.com.
To facilitate and expedite the approval process, submissions will be processed within a 24-hour period during normal working hours, Monday to Friday, from 8:00 a.m. to 5:00 p.m. (EST), excluding holidays.
Communications proposal submissions must include the following:
- The name of the participating retailer
- A brief description of the product and its intended use (e.g. TV, radio ad, web banner, store signs, etc.)
- A copy and/or link to the product
- Publication date (Note: Submissions requiring less than 24-hour turnaround for approval should be clearly identified. Environment and Climate Change Canada will make every effort to expedite processing.)
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