Consultation: Restricting food advertising primarily directed at children

About this consultation

Health Canada is seeking comments on a policy update on restricting food advertising primarily directed at children on television and digital media. This policy will form the basis of a draft regulatory framework.

Join in: how to participate

Health Canada released its policy update on April 25, 2023. We invite you to submit your input by email to bpiia-bpaii@hc-sc.gc.ca by June 19, 2023.

On May 11, 2023, we will host webinars to provide an explanation of the proposed policy, an introduction to the cost-benefit-analysis survey and an opportunity to ask questions. Sending questions in advance is encouraged to try to ensure we can address as many questions as possible.
Click on the appropriate link below to register for the webinar:

• English webinar: Thursday May 11, 2023, 1:30 p.m. – 3:00 p.m. EDT
• French webinar: Thursday May 11, 2023, 9:30 a.m. – 11:00 a.m. EDT

Who is the focus of this consultation?

We want to hear from:

• members of the public
• health professionals
• researchers and academics
• consumer and non-governmental organisations
• provincial, territorial, and municipal governments
• First Nations, Inuit and Métis partners and organizations
• industry stakeholders and professional associations
• other interested parties

Key questions

We are looking for feedback on the topics of:

• Defining advertising that is primarily directed at children
• Targeting restrictions to advertising on television and digital media
• Restricting advertisements for foods that contribute to excess intakes of sodium, sugars or saturated fat

Related information

• Health Canada's healthy eating strategy
• Forward regulatory plan 2022-2024
• 2017 Consultation Report: Restricting marketing of unhealthy food and beverages to children in Canada

Contact us

Bureau of Policy, Intergovernmental and International Affairs, Food Directorate
Health Products and Food Branch, Health Canada
251 Sir Frederick Banting
Postal Locator 2204C
Ottawa, ON K1A 0K9
Email: bpiia-bpaii@hc-sc.gc.ca