Restricting unhealthy food and beverage marketing to children

From Health Canada

Current status: The public consultation is now closed. The Consultation Report is available now.


We want to reduce how much advertisingFootnote 1 children see or hear about unhealthy food and beverages. This is a complicated subject so before action can be taken some questions need to be answered, such as what we mean by unhealthy food and what kind of advertising should be allowed.

Your ideas and opinions will help us decide how to go about restricting advertising for unhealthy food and beverages to children.


We're looking for feedback from all interested Canadians, including any people who:

  • are consumers
  • work in industry
  • work in universities
  • work in health organizations
  • are interested in healthy eating
  • work in any level of government
  • work in non-government organizations


In the summer of 2017, we asked for your input on a document describing Health Canada‚Äôs proposed approach: Toward Restricting Unhealthy Food and Beverage Marketing to Children. From June 10, 2017 to August 14, 2017, we collected your input on this document online. The Consultation Report: Restricting Marketing of Unhealthy Food and Beverages to Children in Canada  summarizes the over 1,100 responses that we received.

When and where

More consultation will take place in 2018.

How to participate

If you are interested in participating in future consultation opportunities please add yourself to the CSIMS registry

Related information

Contact us

If you need the consultation document in a different format, such as regular print or Braille, contact us at:

Attention: Marketing to Kids Consultation
Health Canada
Health Products and Food Branch
Office of Nutrition Policy and Promotion
100 Eglantine Driveway, Address Locator: 0603C
Ottawa, ON  K1A 0K9

Fax: 613-946-8073


Footnote 1

Health Canada uses both the words "advertising" and "marketing" to mean the same thing. While "advertising" is the term set out in the Food and Drugs Act, "marketing" is commonly used when talking about this issue.

Return to footnote 1 referrer

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