Restricting unhealthy food and beverage marketing to children

From Health Canada

Current status: The public consultation is now closed. Thank you for your interest.

You’re invited to give feedback on our proposed approach to restrict the marketingFootnote 1 of unhealthy food and beverages to children.


We want to reduce how much advertising children see or hear about unhealthy food and beverages. This is a complicated subject so before action can be taken some questions need to be answered, such as what we mean by unhealthy food and what kind of advertising should be allowed.

This paper is the first step to more consultation on the subject.

Your ideas and opinions will help us decide how to go about restricting advertising for unhealthy food and beverages to children.


We’re looking for feedback from all interested Canadians, including any people who:

  • are consumers
  • work in industry
  • work in universities
  • work in health organizations
  • are interested in healthy eating
  • work in any level of government
  • work in non-government organizations


We have prepared this consultation document to:

  • identify specific issues and options where we need your input

When and where

The consultation deadline has been extended and is now available online from June 10, 2017 to August 14, 2017.

More consultation will take place in 2018.

How to participate

Complete the online consultation.

Related information

Contact us

If you need the consultation document in a different format, such as regular print or Braille, contact us at:

Attention: Marketing to Kids Consultation
Health Canada
Health Products and Food Branch
Office of Nutrition Policy and Promotion
100 Eglantine Driveway, Address Locator: 0603C
Ottawa, ON  K1A 0K9

Fax: 613-946-8073


Footnote 1

Health Canada uses both the words “advertising” and “marketing” to mean the same thing. While “advertising” is the term set out in the Food and Drugs Act, “marketing” is commonly used when talking about this issue.

Return to footnote 1 referrer

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