Marketing compliance and enforcement

Report a marketing complaint

Health Canada is responsible for compliance and enforcement activities related to the marketing of drugs and devices. We assess whether the advertisements used to market drugs and devices:

The incident process

We can become aware of incidents of suspected illegal marketing when we:

The gradual approach to compliance and enforcement involves:


An assessment is conducted on each incident to determine whether the marketing is compliant with the relevant:


Where non-compliance is found, cases are prioritized based on the type and degree of risk they may pose.

Enforcement Levels

There are 4 levels of enforcement, in which we take these actions:

Level 1

Level 2

Level 3

Level 4

Some enforcement levels may be applied simultaneously depending on the specifics of the case, particularly for those with: 

How you can help stop illegal marketing

Report a marketing complaint

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