Monitoring food and beverage advertising to children: Monitoring

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What we monitor

Our monitoring strategy measures:

Our monitoring strategy tracks food and beverage advertising to children and teens as broadly as possible so that we can see shifts over time. It measures advertising in spaces where children spend the most time or are most likely to encounter advertising, including:

We also assess advertising techniques and strategies such as sponsorship, packaging and branding.

We track other indicators as well, such as parents' and children's knowledge, attitudes, and behaviours related to food advertising.

Our monitoring strategy looks at advertising to younger children and teens separately. We also examine differences across gender, ethnicity and income groups whenever possible.

Why we monitor it

Monitoring supports evidence-informed policy and is recommended by international health organizations as a key action to improve public health. Our monitoring strategy will:

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