Monitoring food and beverage advertising to children: Monitoring
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What we monitor
Our monitoring strategy measures:
- how much food advertising children are exposed to
- the content, design and creative strategies used to target and appeal to children
Our monitoring strategy tracks food and beverage advertising to children and teens as broadly as possible so that we can see shifts over time. It measures advertising in spaces where children spend the most time or are most likely to encounter advertising, including:
- retail settings
- recreation facilities
We also assess advertising techniques and strategies such as sponsorship, packaging and branding.
We track other indicators as well, such as parents' and children's knowledge, attitudes, and behaviours related to food advertising.
Our monitoring strategy looks at advertising to younger children and teens separately. We also examine differences across gender, ethnicity and income groups whenever possible.
Why we monitor it
Monitoring supports evidence-informed policy and is recommended by international health organizations as a key action to improve public health. Our monitoring strategy will:
- strengthen our understanding of the factors that influence healthy eating
- allow us to evaluate trends over time
- identify evidence gaps
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