Monitoring child and teen exposure to food and beverage advertising: Monitoring
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Monitoring Framework
Monitoring supports evidence-informed policy and is recommended by international health organizations as a key action to improve public health.
Monitoring will strengthen our understanding of an important factor that influences healthy eating.
We worked with experts to develop an approach to measure:
- how much food advertising children and teens are exposed to
- the content, design and creative strategies that are typically used to advertise to children and teens
We supported experts to measure child and teen exposure to food and beverage advertising in spaces where children and teens spend the most time or are most likely to encounter advertising:
- TV
- digital
- schools
- restaurants
- retail settings
- recreation facilities
Experts also assessed advertising techniques and strategies such as sponsorship, packaging and branding, as well as parents' and children's knowledge, attitudes, and behaviours related to food advertising.
We supported monitoring activities that looked at the exposure of both children and teens. Experts also examined differences across gender, ethnicity and income groups whenever possible.