Dementia Strategic Fund: Awareness raising initiatives phase 2 (2022)

This invitation to submit an application is now closed.

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The Public Health Agency of Canada (PHAC) is pleased to invite eligible applicants to submit proposals for awareness raising initiatives through the Dementia Strategic Fund.


Budget 2019 announced $50 million over 5 years to support the implementation of key elements of Canada's first national dementia strategy, A Dementia Strategy for Canada: Together We Aspire. The strategy's national objectives are to:

The $40 million dedicated to the Dementia Strategic Fund (DSF) is supporting a variety of activities, including the development and implementation of:

Dementia is an umbrella term used to describe a set of symptoms linked to brain function. It is characterized by a decline in cognitive abilities. These abilities can include:

Dementia can also affect mood and behaviour.

It is estimated that almost 452,000 Canadians over the age of 65 were living with diagnosed dementia in Canada between April 2017 and March 2018, almost two-thirds of whom were women. As Canada's population ages, the number of Canadians living with dementia is expected to rise. The chance of getting dementia generally increases with age. The likelihood of being diagnosed with dementia is more than six times higher in people aged 80 and over compared to those aged 65-79. Not everyone develops the condition as they age.


This funding opportunity contributes to the implementation of Canada's national dementia strategy by supporting projects focused on one or more of the following themes:

Studies have identified several modifiable risk factors associated with a greater risk of developing dementia. It is estimated that 12 risk factors could explain 40% of cases of dementia globally. These risk factors include: lower levels of education, hearing loss, traumatic brain injury, hypertension, obesity, alcohol use, depression, smoking, social isolation, diabetes, physical inactivity and air pollution. Other risk factors currently being explored include diet and cholesterol levels.

For people living with dementia, stigma can result in barriers to care and support. In addition, those living with dementia and dementia caregivers can face challenges as a result of stigma when accessing services, participating in their communities and seeking to continue working while still able.


An important consideration during the assessment of an Invitation to Submit a Funding Request (ISFR) proposal is the meaningful inclusion of people living with dementia and dementia caregivers in the development, design and implementation of awareness raising initiatives that focus on stigma reduction and/or dementia-inclusive communities. Consideration may also be given to the inclusion of people living with dementia and/or caregivers in the development and implementation of awareness raising initiatives focused on prevention, though the level of engagement is expected to vary according to the scope and focus of the project.

As well, the assessment process will include consideration of the project's alignment with the following principles:


Effective awareness raising initiatives on dementia risk reduction, stigma reduction and dementia-inclusiveness are likely to be enhanced through multi-sectoral partnerships that may bring together:

Projects are also encouraged to benefit from in-kind and/or financial support provided by partners from various sectors.

Health equity

Proposals must demonstrate how health equity, including consideration of sex and gender as well as other factors (such as LGBTQ2+, age, education, geography, and income), has been considered in the design, implementation and evaluation of the proposed project.

Human rights

Proposals must align with Canada's international and domestic commitments on dementia and human rights, and the principle of "respect human rights" as described in the national dementia strategy, as appropriate.


Proposals show that the proposed initiative is based on and informed by current best evidence and knowledge, including traditional knowledge and/or lived experience.


Projects are designed to track progress and capture lessons learned. Proposals must include robust project evaluation plans to assess the outcomes and impact of planned activities.

Culturally safe and culturally appropriate

Proposals are expected to demonstrate how activities and deliverables will be developed in ways that are relevant, culturally appropriate and culturally safe for the individuals and populations they are intended to benefit.

Application process and deadline

All eligible applicants must submit a completed Funding Request (including the documents identified in the checklist on page 8) in Microsoft Word, an Excel budget sheet, and letters of support. Additional supporting material will not be accepted or reviewed. Funding Request templates are available by sending an email request to:

The application deadline is 12 P.M. (EST) April 8, 2022.

All applicants must:

The maximum length for Part B of the proposal is 30 pages single-spaced in size 12 font.

The submission process is competitive and all submissions are subject to screening and review. All funding is subject to budgetary and solicitation considerations.

Additional application process information is available by sending an email request to:

Other application considerations

Official language requirements

The Government of Canada is committed to enhancing the vitality of English and French linguistic minority communities in Canada, supporting and assisting their development, and fostering the full recognition and use of both official languages in Canadian society. Projects must be accessible in one or both official languages depending on the reach and audience. For additional information, consult the Official Languages Act.

Gender-based analysis requirements

The Government of Canada is committed to Gender-based Analysis Plus (GBA+). GBA+ incorporates consideration of gender as well as other identity factors such as age, education, language, geography, culture and income in the development of policies and programs. Applicants are expected to incorporate these considerations into their submission.

Working with First Nations, Inuit and Métis communities

The impact of colonization on First Nations, Inuit and Métis in Canada has had a devastating impact on health and wellness. As a result, First Nations, Inuit and Métis in Canada face specific challenges and have unique experiences with the social determinants of health. Organizations led by First Nations, Inuit and Métis in Canada, and organizations with strong partnerships with First Nations, Inuit and Métis communities (including demonstrated collaboration) are encouraged to submit funding request proposals.


Recent amendments to the Lobbying Act have broadened the definition of lobbying. We encourage applicants to review the revised act and regulations to ensure compliance. For more information, refer to the Office of the Commissioner of Lobbying of Canada website.

Applicant capacity

Applicants are to provide a 1-page cover letter describing their organization. The letter must include the following information:

Funding details and requirements

PHAC is anticipating funding up to 9 projects. The recipient will receive up to $375,000 in fiscal year 2022/23 and up to $341,000 in fiscal year 2023/24. The total maximum funding available over fiscal years 2022/23 and 2023/24 is $716,000.

Projects funded under the DSF may be invited to share information with the Canadian Dementia Learning and Resource Network (CDLRN), which is a closed community of practice for community-based projects funded by PHAC's Dementia Community Investment (DCI).


The following types of organizations are eligible for funding:

Partnerships between organizations with complementary areas of expertise are strongly encouraged, as are projects involving partnerships that span more than one province/territory.

Only Canadian organizations may apply for funding under this solicitation.

Eligible expenses

Eligible costs include expenses such as:


Travel and accommodation

Note: Kilometric rates, meals and other travel related expenses must not exceed those allowed under the National Joint Council Travel Directive.

Materials and supplies


Note: Cost effectiveness should be considered when deciding whether to purchase or rent.


Utilities (if not included in the rental agreement)

Performance measurement/evaluation


No project expenses may be incurred prior to the signing of a contribution agreement by all parties.

Ineligible activities and expenses

The following activities and expenses are not eligible for funding:


Travel and accommodation




Contact us

To obtain additional information about this ISFR, please contact us at

NOTE: PHAC is under no obligation to enter into a funding agreement as a result of this ISFR.

PHAC also reserves the right to:

Please note that PHAC will not reimburse an applicant for costs incurred in the preparation and/or submission of a funding request proposal in response to this invitation.

Additional resources

For further information on the risk factors for dementia and dementia-inclusive communities, you may wish to refer to the following publications:

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