Age-Friendly Communication: Facts, Tips and Ideas

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Age-Friendly Communication: Facts, Tips and Ideas (PDF document - 1.4 MB - 46 pages)

Table of Contents

• Welcome to Age-Friendly Communication!
• Introduction
  • About this Guide
  • It Only Makes Sense
• The Senior Audience: Large, Growing and Diverse
  • Canada's Seniors at a Glance
  • Seniors—A Diverse Group
  • Changes Come With Aging
  • Literacy and Language
  • How to Find Out About Your Audience
• Choosing the Communication Medium
  • Communication "Medium" Defined
  • What Are Your Choices? An Overview of Key Media
• Formulating Your Message
  • Communication Concept
  • Message Content
  • Communicating Effectively in Print
  • Effective Design
  • Messages Are Everywhere
• Summing It Up
• Advice from the Experts
  • Know Your Audience
  • Language and Design
  • Alternative Formats
  • Organizations
• Notes

We are grateful for the input and feedback of communications experts in various fields and government departments during the writing of this publication. Our thanks as well to representatives of seniors' organizations who reviewed the first draft of the original edition and provided valuable comments: New Brunswick Seniors Federation, Conseil des aînés du Québec, Fédération de l'âge d'or du Québec, Alberta Council on Aging and Manitoba Society of Seniors. The organizations consulted are not responsible for any errors or omissions.

© Her Majesty the Queen in Right of Canada, 2010