Age-Friendly Communication: Facts, Tips and Ideas – Advice from the experts

There is a wealth of information available about how to communicate effectively—with all audiences, including seniors. The following provides a starting point for where to go for additional information. Many of these resources have been used to prepare this publication.

Know Your Audience

The first rule of communication is worth paying attention to. Knowing demographic trends and characteristics of various senior age groups can be invaluable when planning and implementing communication materials aimed at seniors. A few resources are listed below—many more can be found online. Check often, as new materials and resources are added to the Web sites every day.

Language and Design

A number of resources about the use of language and design in developing print and Web materials for seniors are available online. The following provide a good starting point. Web searches are bound to uncover many more. Increasingly, organizations offer services that may help you prepare information tailored to the needs of seniors, such as senior-friendly audits of your sites and products—search for them on the Web.

Alternative Formats

Many national organizations with branches across the country provide information on alternative formats. Check your local library or the phone book for these headings or organizations in your area: Canadian National Institute for the Blind; Canadian Association of the Deaf; Canadian Hearing Society; Deaf Services; Transcription Services; Disabled Services; Reading Services; Braille printers; Captioning; Access.

The Treasury Board of Canada Secretariat also provides online information on accessibility and alternative formats.


Many national organizations provide information about aging, seniors and accessibility. A few well-known organizations are listed below, and many more can be identified through Web searches.

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