Public opinion research – Executive summaries

The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:

• assess public response to proposals or initiatives;
• examine the effectiveness of policies, programs, and services;
• measure progress in service improvement; and
• evaluate the effectiveness of communications activities.

In keeping with the requirements of the Federal Accountability Act concerning POR that is conducted with public funds, the CRA will provide final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. In addition, as these reports are sent to Library and Archives Canada and become publicly available, the CRA is committed to providing the executive summaries on its Web site.

To request a full copy of any of the reports below, please contact Library and Archives Canada at:
613-996-5115 or 1-866-578-7777 or www.collectionscanada.ca

To view a specific executive summary, select a link below:

January 2017

• CRA Annual Corporate Research 2016

January 2015

• Qualitative and Quantitative Research Outreach to the Charities Sector
• Taxpayer Communications Clarity Testing

October 2014

• Ad Campaign Evaluation Tool (ACET) - Evaluation of Phase VII of the Tax Relief Measures Advertising Campaign: Individuals
• Qualitative and Quantitative Research Increasing My Business Account Enrolment:Discovering the Barriers to Business’s Use of CRA’s Secure Online Services
  

June 2014

• Secure Online Services (SOLS) Phase 2: Focus Testing CRA's Next Secure Online Services for Individual Taxpayers and Benefit Recipients
• CRA Corporate Research 2013

May 2014

• Online Services for Business Owners Advertising Campaign: Creative Testing
• Phase VII Tax Relief Measures Advertising Campaign: Creative Testing

April 2014

• Redeveloped CRA Web Site Accessibility and Navigability Testing

October 2013

• Advertising Campaign Evaluation Tool (ACET) - Evaluation of Phase VI of the Tax Relief Measures Advertising Campaign: Individuals

November 2012

• New Secure Online Services for Business Study

September 2012

• Advertising Campaign Evaluation Tool (ACET) - Evaluation of Phase V of the Tax Relief Measures Advertising Campaign: Individuals

June 2012

• Payment and Enquiries Counter Research

April 2012

• Tax Relief Measures Ad Campaign - Phase V - Concept and Message Testing
• CRA Annual Corporate Survey 2011

March 2012

• Business Satisfaction with PD7A
• Voluntary Disclosures Program Research

September 2011

• Evaluation of Phase IV of the Tax Relief Measures Advertising Campaign: Individuals

August 2011

• 2011 Taxpayer Attitudinal Segmentation Research
• Measuring the Impact of Communications on Atlantic Canadian Homeowners' Attitudes towards Underground Economic Activity - Phase II Post-Campaign Test

June 2011

• Trade School Initiative Phase III Qualitative Research with Trade School Students and Instructors
• 2010 CRA Individual Web Site User Survey
• Sustainable Development Employee Survey

May 2011

• Attitudes towards collection and request to file letters

April 2011

• Strengthening Communication of Taxpayer Fairness - 2010 Federal Budget Consultations
• Concept and Message Testing: Phase IV Tax Relief Measures Ad Campaign Individual Portion

March 2011

• Charities Partnership and Outreach Program (CPOP) :Survey of Registered Charities
• Concept and Message Testing: Phase IV Tax Relief Measures Ad Campaign SME Portion

January 2011

• Tax-Free Savings Account: Focus Testing
• Contraband Cigarettes Advertising Campaign: Thematics Testing

December 2010

• CRA Annual Corporate Survey: 2010 Study

November 2010

• Atlantic Canada Underground Economy Initiative, Television Advertisement Pre-test

October 2010

• My Payment Qualitative Usability Testing

September 2010

• Atlantic Region UE Campaign Test and Evaluation - Phase 1
• Evaluation of Phase III of the Tax Relief Measures Advertising Campaign - Advertising Campaign Evaluation Tool (ACET)

August 2010

• Trade School Initiative Phase II
• Measuring the Impact of Outreach Visits on New Business Registrants in the Atlantic Region

July 2010

• Assessment of Donors Information Needs
• CRA Concept and Message Testing 2009

March 2010

• Canada Revenue Agency Sustainable Development Strategy - Public Awareness Survey

January 2010

• CRA Annual Corporate Survey: 2009 Study
• Trade School Initiative Phase I - (Focus Group - Concept Test)

December 2009

• Advertising Campaign Evaluation Tool (ACET) - Evaluation of the Home Renovation Tax Credit Advertising Campaign
• Attitudes towards payment of debt and compliance
• Home Renovation Tax Credit Advertising Campaign - Concept Testing
• My Account User Interface Redesign Study Usability Testing

November 2009

• Concept testing of the new CRA Credential Management Service

September 2009

• Evaluation of Phase II of the Tax Relief Measures Advertising Campaign 2008-2009

July 2009

• CRA 2008 Web Site Business User Survey

June 2009

• CRA Public Affairs Branch Exit Survey Study - Qualitative Phase
• CRA Public Affairs Branch Exit Survey Study - Quantitative Phase
• Creative Concept and message Testing for Phase II of the Tax Relief Measures Ad Campaign (2008-2009)

May 2009

• Canadian Views/Attitudes Towards the Sharing of Tax Information - Quantitative Phase

February 2009

• CRA Annual Corporate Survey - 2008 Survey

October 2008

• Message Testing for Proposed New Canadians Advertising Campaign

September 2008

• Canadian Views/Attitudes Towards the Sharing of Tax Information - Qualitative Phase

August 2008

• 2008 Quebec NETFILE Study
• Feedback on Information Tour for Tax Professionals: Results of the On-Line Survey

July 2008

• Evaluation of the Tax Relief Measures Ad Campaign
• CRA Web Site Information Architecture Research - Usability Testing Phase 2
• My Business Account Service Study
• Basic Access Service: Concept Assessment and Usability Testing
• Canadian Business Software Standards Focus Testing

June 2008

• Examining Motivators in Understanding Underground Economy Participation in the Construction and Restaurant Sectors

May 2008

• Message Testing for Proposed Compliance Advertising Campaign

April 2008

• Final Check/Creative Testing – Tax Relief Measures Advertising Campaign
• Focus Testing of the Re-Designed Annual Information Return for Registered Charities (Form T3010B)
• GST/HST Non-compliance Filing and Remitting Evaluation
• Thinking about Charities: Public Awareness Survey 2008

March 2008

• Exploring the Potential Impacts of Compliance Communications on Taxpayer Perceptions About Tax Cheating
• My Account Growth Potential

February 2008

• CRA Annual Corporate Survey: 2007 Study

December 2007

• Working Income Tax Benefit Advance Payment Application form and Information Sheet
• Information Architecture of the CRA website

November 2007

• Corporate Connection

August 2007

• Web Site Home Page Mock-Up Testing Study
  
  
• Evaluation of the Small Business Ad Campaign
  
  

July 2007

• Evaluation of Small Business Ad Campaign - Winter 2007
  
  
• Qualitative Evaluation of "Apply for child benefits" Online Process
  
  
• Rethinking Government- CRA Proprietary Questions

June 2007

• Awareness of My Account Online Service Quantitative Research
  
  
• Background Qualitative Research with Tax Practitioners
  
  
• CRA Web Site Business User Survey

May 2007

• Advertising to Youth
  
  
• My Business Account Focus Groups 06-07
  
  
• T1 Worksheet and Schedule 1 Focus Groups
  
  
• Use of Tax Preparation Software Qualitative Research

February 2007

• 2006 CRA Student Program Assessment
  
  
• CRA Annual Corporate Survey 2006
  
  
• Canadians' Attitudes Toward Reporting on Tax Cheating
  
  
• Canadian Business Media Relations Review 2006, CRA Proprietary Questions
  
  
• Canadians' Attitudes Toward the Canada Revenue Agency (CRA) and Sustainable Development