Public opinion research

The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:

• assess public response to proposals or initiatives;
• examine the effectiveness of policies, programs, and services;
• measure progress in service improvement; and
• evaluate the effectiveness of communications activities.

In keeping with the requirements of the Policy on Communications and Federal Identity concerning POR that is conducted with public funds, the CRA provides final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. To see final reports for all completed contracted POR projects conducted by the CRA, please visit Library and Archives Canada at: http://www.bac-lac.gc.ca/eng/porr/Pages/porr.aspx.

Current projects

Here is a list of current projects for which the CRA is gathering the public’s opinions and feedback:

Contracted POR:

• Research on the Underground Economy (U.E) in Canada in today’s post-pandemic environment
  • Contractor: The Strategic Counsel
  • February 2023
  • Online focus groups

• Measuring Agency Strategic Performance Measurement Framework Outcomes (2022-2023)
  • Contractor: Ipsos / Canadian Viewpoint Inc.
  • February to March 2023
  • Telephone and online survey

• Annual Corporate Research 2023
  • Contractor: Quorus Consulting
  • February to March 2023
  • Telephone and online survey

• Qualitative Research on the Perceptions of tax obligations and related non-compliance in the Real Estate sector
  • Contractor: The Strategic Counsel
  • February to March 2023
  • Online focus groups and individual interviews

• Canada Child Benefit Satisfaction Survey – 2022-2023
  • Contractor: Nanos Research
  • February to March 2023
  • Telephone recruitment and online survey

• Taxpayer Feedback on Crypto Knowledge and Obligations
  • Contractor: Ekos Research
  • February to March 2023
  • Online surveys

Non-contracted POR:

• Agency Wide Point of Contact Feedback
  • Individuals Call Centres
  • Business Call Centres
  • My Account Online Portal
  • My Business Account Online Portal
  • Represent a Client Online Portal
  • Online Chat Service
• Assisted Compliance (AC) Survey
• Liaison Officer (LO) Service Survey
• Dedicated Telephone Service post-call satisfaction Survey
• Advance Income Tax Rulings Survey
• Technical Interpretations Service Survey