Marketing and sales techniques

Techniques for promoting your business and selling your goods and services.


Services and information

Marketing basics

Key marketing concepts, developing a marketing plan and assessing strategic marketing options.

Promoting and advertising your business

Resources to help you use advertising and other promotional techniques effectively.

Sales and customer relationship management

Resources to help increase sales and better manage customer relationships.

Creating a website to attract new customers

Registering a domain name, website design, collaboration tools and more.

Setting up a secure payment system

How to set up a secure payment e-commerce system for your online sales.

Doing business with government

Selling to the federal government, buying from the government and selling to other governments.

Performing arts services or sponsorship at Capital events

Contracting services for artists, capital attraction advertising and sponsorship opportunities.

Using the Canada Brand logo

Marketing tools to promote your Canadian food and agriculture products internationally.

Advertising and competition rules

Fair competition regulations for businesses and consumers.

Phasing out the penny

Phasing out the penny in Canada and what it means for your business.

What we are doing

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