Heritage Structure | Section 14 – Mottoes

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  • Section 14 – Mottoes (6-14-1)
  1. A motto is a word, phrase or short sentence expressing a maxim, sentiment, or watchword.
  2. Mottoes originated as battle cries or watchwords. They were associated with the individuals or families who created them, and, thus, became part of family custom and identity.
  3. By custom, they are best if unique or shared only by those with a family connection. Those seeking to use the motto of another should first exchange courtesy correspondence on the matter.
  4. Mottoes are often borne on badges. A unit may have a motto without a badge and, except for those badges whose frame necessarily includes a motto, a badge without a motto.
  5. Mottoes may be in any single language but preferably in only one. The choice is that of the unit concerned. Latin is most common as an alternative in a bilingual country. If a language other than English or French is used, the motto's translation shall be checked with linguistic experts by the CHA to ensure no untoward shade of meaning. In all cases, mottoes are translated into English and French for the record and to ensure common CAF-wide understanding.
  6. Mottoes submitted with a badge request or independently are confirmed by the CHA and recorded in NDHQ/DHH and in A-AD-267-000/AG-001/4, The Insignia and Lineages of the Canadian Forces. Organizations seeking confirmation or a change in approved mottoes shall forward their request for that change through the chain of command to NDHQ/DHH.

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