Canada Strong Pass Initiative — Museums Assistance Program

From: Canadian Heritage

The Canada Strong Pass Initiative, available under the Museums Assistance Program (MAP), provides financial support to museums and galleries under the authority of participating provincial and territorial governments. MAP funding helps cover increased costs associated with the implementation of the Initiative as well as lost revenues associated with providing free or discounted access to heritage organizations for children and youth.

Who can apply

To be eligible for funding, your organization must be a non-profit heritage organization under the authority of a provincial or territorial government, which is, for example:

• created by provincial or territorial legislation and reporting to a provincial or territorial minister (or authority)
• owned and operated by a provincial or territorial department
• owned by a provincial or territorial department and operated through a third-party agreement

Heritage organizations may include museums, public art galleries, science centres, historic sites and botanical gardens.

To be eligible, applicants must also have reported admission revenues for their last completed fiscal year.

The following organizations are not eligible for funding:

• organizations that do no charge admissions fees
• zoos and aquaria

Application deadline

July 18, 2025, at 6:30 pm (ET).

How to apply

The MAP will contact eligible applicants identified by their province or territory, and invite them to apply for funding.

Eligible applicants must:

• review the Application Guidelines for the Canada Strong Pass Initiative
• complete an applicant profile through the Canadian Heritage Funding Portal
• submit a completed application through GC Forms

Contact us

Address

Museums Assistance Program
Department of Canadian Heritage
25 Eddy St, 9th Floor (25-9-N)
Gatineau QC  J8X 4B5

Email

map-pam@pch.gc.ca

Telephone

819-997-0055
1-866-811-0055 (toll-free)

TTY

1-888-997-3123 (toll-free)

Agents are available to answer your questions Monday to Friday, 7:30 am to 6:30 pm (ET).

Guides and help

• Application guidelines – Canada Strong Pass initiative
• Guide on the public acknowledgement of financial support – Canadian Heritage
• Service standards for Canadian Heritage funding programs

Related services and information

• Museums Assistance Program
• Digital Access to Heritage — Museums Assistance Program
• Access to Heritage — Museums Assistance Program
• Exhibition Circulation Fund — Museums Assistance Program
• Indigenous Heritage — Museums Assistance Program
• Collections Management — Museums Assistance Program
• Canada-France Agreement — Museums Assistance Program
• Evaluation of the Museums Assistance Program 2013-14 to 2017-18