Motion graphics: Design Standard for the Federal Identity Program
The official symbols must be applied to motion graphics that contain a government message. Motion graphics include animated shapes or text, images with animated effects, with or without audio.
See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.
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When to apply the symbols
The Canada wordmark and the corporate signature must be applied to motion graphics that contain information about government programs and services, a call to action, hashtags, website URLs, or other types of messages.
Depending on the type of motion graphics, departments can apply either the requirements for static graphics or the requirements for videos.
Sample gallery
See the gallery for examples of how the official symbols can be applied to motion graphics.
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When the symbols are not required
Motion graphics that do not contain a government message or call to action do not require the Canada wordmark or corporate signature.
Supporting tools
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| Category | Products |
|---|---|
| Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
| Awards | Long service awards, departmental awards, certificates |
| Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
| Mobile applications | App icons, launch screens, post-launch screens, app stores |
| Motion graphics | Animated text or images, animated effects |
| Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
| Personnel identification | Department-issued clothing, ID cards |
| Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
| Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
| Promotional items | Novelties, mementoes |
| Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
| Social media | Avatars, text identifiers, official social media accounts, icons |
| Stationery (technical specifications) | Letterhead, envelopes, business cards |
| Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
| Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
| Videos | Films, audio-visual, multi-media presentations and productions |
| Websites | Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications |
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