Exhibits and events: Design Standard for the Federal Identity Program

• Display items

  On display items, the Canada wordmark and the corporate signature must be displayed clearly and prominently. See Table 1 for placement options for specific display items.

  Table 1. Placement options for Canada wordmark and corporate signature for specific display items

  Display item	Placement
  Floor and tabletop display items	If the display consists of one banner: Canada wordmark and corporate signature at top or corporate signature at top and Canada wordmark at bottom If the display consists of 2 or more banners corporate signature at top of one banner; Canada wordmark at top or bottom of one other banner
  Narrow vertical panel or banner	If the corporate signature would not be easily legible, the Canada wordmark can be used alone
  Large overhead banners	Canada wordmark and corporate signature at bottom
  Banners that are bilingual in a back-to-back format	Canada wordmark and corporate signature on both sides Positioning is dependent on the type of banner being produced
  Stand-alone podium signs	Canada wordmark and corporate signature are aligned using one of the 4 options outlined under Positioning of Canada wordmark and corporate signatures If space is limited, the Canada wordmark can be used alone

  Sample gallery

  • See the gallery for examples of how the official symbols can be applied to display items.

  • Podium sign with no messaging. A large Canada wordmark taking up a significant amount of space is centred on the sign
  • Podium sign with messaging and a Canada wordmark
  • Three-panel floor display showing how the official symbols can be applied
  • Setup consisting of a 3-panel display, 2 roll-up banners and a podium sign showing how the official symbols can be applied
• Large exhibits

  For large exhibits, the Canada wordmark and the corporate signature should be displayed in different areas to ensure that they are visible.

• Events

  The Canada wordmark and the corporate signature must be displayed at all planned live and live-streamed events. The Canada wordmark and the corporate signature may be displayed by using a backdrop or a digital frame, for example.

• Employees participating in external events

  • In this section

    • Speaking at an event
    • Attending an event

  The role that federal government employees have at external events determines whether they are identified as employees of the Government of Canada in event materials.

  Speaking at an event

  When an employee is going to speak at an external event in an official government capacity, the Government of Canada must be identified in the event material.

  Exactly how the Government of Canada is identified depends on the type of promotional materials being produced for the event and how many departments are involved. For example:

  • one department would be identified with a corporate signature or the Canada wordmark
  • multiple departments would be identified by the Government of Canada signature or the Canada wordmark

  In situations where an official symbol cannot be used, the Government of Canada can be identified in text using the department’s applied title or “Government of Canada.”

  Consult your department’s Federal Identity Program coordinator for guidance.

  Attending an event

  When an employee is going to attend an event as a participant but will have no active role in it, their name and affiliation with the Government of Canada are not listed in the event material.

• Apparel

  See Personnel identification for the apparel requirements for work-related functions worn by staff at official events.

• Products for exhibits and events

  For the requirements for applying the official symbols to products used at exhibits and events, see the section on the specific product (for example, videos).

Supporting tools

• Federal identity glossary