Exhibits and events: Design Standard for the Federal Identity Program

The official symbols must be applied to display items for exhibits and events.

Display items include stand-alone roll-up banners, backdrops, floor and tabletop exhibits, exhibit panels and podium signs. Events include press conferences, announcements, armchair discussions and live-streamed events.

See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.

  • Display items

    On display items, the Canada wordmark and the corporate signature must be displayed clearly and prominently. See Table 1 for placement options for specific display items.

    Table 1. Placement options for Canada wordmark and corporate signature for specific display items
    Display item Placement
    Floor and tabletop display items If the display consists of one banner:
    • Canada wordmark and corporate signature at top
    • corporate signature at top and Canada wordmark at bottom

    If the display consists of 2 or more banners

    • corporate signature at top of one banner; Canada wordmark at top or bottom of one other banner
    Narrow vertical panel or banner If the corporate signature would not be easily legible, the Canada wordmark can be used alone
    Large overhead banners Canada wordmark and corporate signature at bottom
    Banners that are bilingual in a back-to-back format

    Canada wordmark and corporate signature on both sides

    Positioning is dependent on the type of banner being produced

    Stand-alone podium signs

    Canada wordmark and corporate signature are aligned using one of the 4 options outlined under Positioning of Canada wordmark and corporate signatures

    If space is limited, the Canada wordmark can be used alone

    Sample gallery

  • Large exhibits

    For large exhibits, the Canada wordmark and the corporate signature should be displayed in different areas to ensure that they are visible.

  • Events

    The Canada wordmark and the corporate signature must be displayed at all planned live and live-streamed events. The Canada wordmark and the corporate signature may be displayed by using a backdrop or a digital frame, for example.

  • Employees participating in external events

    The role that federal government employees have at external events determines whether they are identified as employees of the Government of Canada in event materials.

    Speaking at an event

    When an employee is going to speak at an external event in an official government capacity, the Government of Canada must be identified in the event material.

    Exactly how the Government of Canada is identified depends on the type of promotional materials being produced for the event and how many departments are involved. For example:

    • one department would be identified with a corporate signature or the Canada wordmark
    • multiple departments would be identified by the Government of Canada signature or the Canada wordmark

    In situations where an official symbol cannot be used, the Government of Canada can be identified in text using the department’s applied title or “Government of Canada.”

    Consult your department’s Federal Identity Program coordinator for guidance.

    Attending an event

    When an employee is going to attend an event as a participant but will have no active role in it, their name and affiliation with the Government of Canada are not listed in the event material.

  • Apparel

    See Personnel identification for the apparel requirements for work-related functions worn by staff at official events.

  • Products for exhibits and events

    For the requirements for applying the official symbols to products used at exhibits and events, see the section on the specific product (for example, videos).

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Category Products
Ads Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads
Awards Long service awards, departmental awards, certificates
Exhibits and events Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event
Mobile applications App icons, launch screens, post-launch screens, app stores
Motion graphics Animated text or images, animated effects
Partnering (technical specifications) Federal contributions, fair acknowledgement, sponsoring arrangements
Personnel identification Department-issued clothing, ID cards
Podcasts Cover art, artwork for individual episodes, podcast listings and descriptions
Printable products and static graphics Publications, posters, infographics, presentations, graphics shared on social media, images
Promotional items Novelties, mementoes
Signage (technical specifications) Primary signs, operational signs, project signs, tactile signs
Social media Avatars, text identifiers, official social media accounts, icons
Stationery (technical specifications) Letterhead, envelopes, business cards
Text messages Text messages sent by or on behalf of the Government of Canada, emergency alerts
Vehicles (technical specifications) Markings on ground, air, marine vehicles
Videos Films, audio-visual, multi-media presentations and productions
Websites Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications

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