Promotional items: Design Standard for the Federal Identity Program

The official symbols must be applied to promotional items such as novelties, mementoes and other items that the Government of Canada or a department gives out to promote a program, project, service or initiative.

See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.

  • Who approves promotional items

    Heads of communications or their designates are responsible for approving the development, production, acquisition, distribution and use of promotional items.

  • When to apply the symbols

    The Canada wordmark and the corporate signature must only be applied to promotional items that include information about government programs and services, a call to action, hashtags, website URLs, or other types of messages. If space is limited, the Canada wordmark or corporate signature can be used alone.

  • When the symbols are not required

    The Canada wordmark and corporate signature must not be applied to promotional apparel such as shirts, jackets, vests or hats.

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Category Products
Ads Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads
Awards Long service awards, departmental awards, certificates
Exhibits and events Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event
Mobile applications App icons, launch screens, post-launch screens, app stores
Motion graphics Animated text or images, animated effects
Partnering (technical specifications) Federal contributions, fair acknowledgement, sponsoring arrangements
Personnel identification Department-issued clothing, ID cards
Podcasts Cover art, artwork for individual episodes, podcast listings and descriptions
Printable products and static graphics Publications, posters, infographics, presentations, graphics shared on social media, images
Promotional items Novelties, mementoes
Signage (technical specifications) Primary signs, operational signs, project signs, tactile signs
Social media Avatars, text identifiers, official social media accounts, icons
Stationery (technical specifications) Letterhead, envelopes, business cards
Text messages Text messages sent by or on behalf of the Government of Canada, emergency alerts
Vehicles (technical specifications) Markings on ground, air, marine vehicles
Videos Films, audio-visual, multi-media presentations and productions
Websites Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications

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