Promotional items: Design Standard for the Federal Identity Program
The official symbols must be applied to promotional items such as novelties, mementoes and other items that the Government of Canada or a department gives out to promote a program, project, service or initiative.
See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.
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Who approves promotional items
Heads of communications or their designates are responsible for approving the development, production, acquisition, distribution and use of promotional items.
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When to apply the symbols
The Canada wordmark and the corporate signature must only be applied to promotional items that include information about government programs and services, a call to action, hashtags, website URLs, or other types of messages. If space is limited, the Canada wordmark or corporate signature can be used alone.
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When the symbols are not required
The Canada wordmark and corporate signature must not be applied to promotional apparel such as shirts, jackets, vests or hats.
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| Category | Products |
|---|---|
| Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
| Awards | Long service awards, departmental awards, certificates |
| Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
| Mobile applications | App icons, launch screens, post-launch screens, app stores |
| Motion graphics | Animated text or images, animated effects |
| Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
| Personnel identification | Department-issued clothing, ID cards |
| Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
| Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
| Promotional items | Novelties, mementoes |
| Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
| Social media | Avatars, text identifiers, official social media accounts, icons |
| Stationery (technical specifications) | Letterhead, envelopes, business cards |
| Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
| Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
| Videos | Films, audio-visual, multi-media presentations and productions |
| Websites | Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications |
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