Promotional items: Design Standard for the Federal Identity Program
The official symbols must be applied to promotional items such as novelties, mementoes and other items that the Government of Canada or a department gives out to promote a program, project, service or initiative.
Who approves promotional items
Heads of communications or their designates are responsible for approving the development, production, acquisition, distribution and use of promotional items.
When to apply the symbols
The Canada wordmark and the corporate signature must only be applied to promotional items that include information about government programs and services, a call to action, hashtags, website URLs, or other types of messages. If space is limited, the Canada wordmark or corporate signature can be used alone.
When the symbols are not required
The Canada wordmark and corporate signature must not be applied to promotional apparel such as shirts, jackets, vests or hats.
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|Ads||Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads|
|Awards||Long service awards, departmental awards, certificates|
|Exhibits and events||Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event|
|Mobile applications||App icons, launch screens, post-launch screens, app stores|
|Motion graphics||Animated text or images, animated effects|
|Partnering (technical specifications)||Federal contributions, fair acknowledgement, sponsoring arrangements|
|Personnel identification||Department-issued clothing, ID cards|
|Podcasts||Cover art, artwork for individual episodes, podcast listings and descriptions|
|Printable products and static graphics||Publications, posters, infographics, presentations, graphics shared on social media, images|
|Promotional items||Novelties, mementoes|
|Signage (technical specifications)||Primary signs, operational signs, project signs, tactile signs|
|Social media||Avatars, text identifiers, official social media accounts, icons|
|Stationery (technical specifications)||Letterhead, envelopes, business cards|
|Text messages||Text messages sent by or on behalf of the Government of Canada, emergency alerts|
|Vehicles (technical specifications)||Markings on ground, air, marine vehicles|
|Videos||Films, audio-visual, multi-media presentations and productions|
|Websites||Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications|
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