Government of Canada websites: Design Standard for the Federal Identity Program
The official symbols must be applied to public facing and internal sites. The requirements also apply to web applications and to sites that are password protected.
See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.
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Public-facing websites
The Canada wordmark and the corporate signature must be applied to all public-facing Government of Canada websites as follows:
- the Government of Canada signature appears in the top left corner of the header
- the Canada wordmark appears in the bottom right corner of the footer
- the Canada wordmark and the Government of Canada signature appear in:
- black type with a FIP red flag symbol on a white background
- Helvetica medium weight
These requirements are also in the Canada.ca Content and Information Architecture Specification, which sets out the mandatory design requirements for the government’s web presence.
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Internal sites
Internal sites are accessible from a Government of Canada network only. They include intranets, wikis and blogs.
The Canada wordmark and the corporate signature must appear clearly and prominently on all internal sites.
Supporting tools
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| Category | Products |
|---|---|
| Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
| Awards | Long service awards, departmental awards, certificates |
| Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
| Mobile applications | App icons, launch screens, post-launch screens, app stores |
| Motion graphics | Animated text or images, animated effects |
| Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
| Personnel identification | Department-issued clothing, ID cards |
| Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
| Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
| Promotional items | Novelties, mementoes |
| Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
| Social media | Avatars, text identifiers, official social media accounts, icons |
| Stationery (technical specifications) | Letterhead, envelopes, business cards |
| Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
| Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
| Videos | Films, audio-visual, multi-media presentations and productions |
| Websites | Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications |
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